nrp 59 26.11.2007 communicating science beyond the science community
TRANSCRIPT
NRP 59 26.11.2007
Communicating science beyond the science
community
NRP 59 26.11.2007
NRP 59 26.11.2007
European Science Awards - Science Communication Prize
•communication excellence•awareness-raising tool
NRP 59 26.11.2007
Agenda
• overview
• part I
• part II
NRP 59 26.11.2007
awareness engagementunderstanding
NRP 59 26.11.2007
branding
NRP 59 26.11.2007
NRP 59 26.11.2007
Part I
building a mission
statement
NRP 59 26.11.2007
why?
NRP 59 26.11.2007
what?
•What is the story?
•What response do you want?
NRP 59 26.11.2007
who? …
NRP 59 26.11.2007
how?
NRP 59 26.11.2007
how? …
• strategic plan
• communication team
• modular
NRP 59 26.11.2007
What?Why?
Who?
Where?
When?
How?
NRP 59 26.11.2007
Mission Statement Strategic Plan
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NRP 59 26.11.2007
Part II
making it happen
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Commitment
• commitment
• communication team
• leadership
NRP 59 26.11.2007
Planning
• network building
• record keeping
• products
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pre-planning activity
products
evaluation
products activity
activity
activity
activity
evaluation
evaluation
evaluation
productsproducts
products
products
products
products products
Project time line …
NRP 59 26.11.2007
modular …
press
schools
scienceon
buses
workshops
malls
web
infopacks
confer-ences
film
NRP 59 26.11.2007
diversity
• strategies networking
web
print, graphics, multi-media
schools
press
events
info packs
combinations
• specialists scientists vs non
PhDs, MSc, post-doc
pedagogs
external
web
PR
journalists
graphics, multi-media
NRP 59 26.11.2007
NRP 59 26.11.2007
diversity - web
• webmaster
• commercial tools
• database
• graphics
NRP 59 26.11.2007
NRP 59 26.11.2007
diversity - schools
• teacher training
• curriculum
• classroom
• workshops
• networking
NRP 59 26.11.2007
NRP 59 26.11.2007
diversity - public
• media
• events
• exhibitions
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Summary
• handful of questions
• pyramid for success
• planting seeds
NRP 59 26.11.2007
NRP 59 26.11.2007
Thank you
www.uib.no
www.mar-eco.no
www.geobio.uib.no
http://ec.europa.eu/research/science-awards/communication_en.htm