July 2017

NSW Government Rainbow Waratah Logo GuidelinesDecember 2020Version 1

2NSW Government Rainbow Waratah Logo Guidelines

Purpose

A rainbow version of the NSW Government logo is available for limited use during the 2021 Mardi Gras period to show the NSW Government’s support of the LGBTIQA+ community and to demonstrate our commitment to inclusivity and diversity within the NSW Public Service.

It is an official version of the NSW Government logo and represents the identity and values of the NSW Government.

Any use of the Rainbow Waratah logo during the 2021 Mardi Gras requires endorsement from the LGBTQIA+ sector group, Pride in NSW and must be approved by the relevant cluster representative and the NSW Government Brand team.

Any use of the Rainbow Waratah logo outside of the 2021 Mardi Gras period must be endorsed by Pride in NSW and approved by the NSW Government Brand team and Minister for Customer Service.

All staff displaying the Rainbow Waratah logo are representatives of the NSW Government and must act in line with the Code of Conduct.

Section 1

3NSW Government Rainbow Waratah Logo Guidelines

NSW Government agencies and groups are only to use the Rainbow Waratah logo over the 2021 Mardi Gras dates (Friday, 19 February to Sunday, 7 March 2021) where use has been approved by the relevant cluster brand representative and NSW Government Brand team.

Agencies are responsible for ensuring usage ceases after this date.

Any costs associated with using the Rainbow Waratah logo should be minimised where possible and agencies should apply cost effective solutions. Any requests for use of the Rainbow Waratah logo will require the amount of any costs to be included.

Brands that have been granted an exemption to co-brand with the NSW Government logo and have been approved to use the Rainbow Waratah logo must ensure usage is in line with the NSW Government Brand Guidelines available on the Branding web page. Only the NSW Government logo is to be seen in rainbow colours.

Artwork using the Rainbow Waratah logo must be in line with the NSW Government Brand Guidelines available on the Branding web page.

Allowed usage

Category Usage

NSW Government branded collateral worn by staff at Fair Day and Mardi Gras parade

T-shirts, badges (reuse existing collateral where possible)

Mardi Gras parade (To be held at Sydney Cricket Ground)

Float/event banners, signage and costumes, event communications

Fair Day Banners/stall signage, event communications

Internal communications and events

Banners, video and static images, email graphics etc.

Social media NSW Government and agency pages - profile pictures and posts (video and static images)

Websites nsw.gov.au and agency websites

Usage requests during the 2021 Mardi Gras period are primarily limited to:

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4NSW Government Rainbow Waratah Logo Guidelines Section 2

Disallowed usage

• The Rainbow Waratah logo must not be used for instances where approval has not been granted by the cluster brand representative and the NSW Government Brand team.

• The Rainbow Waratah logo must not be used outside the Mardi Gras period. Agencies are responsible for ensuring that usage ceases.

• The Rainbow Waratah logo must not be used alongside other versions of the NSW Government logo.

• The Rainbow Waratah must not be used on social media profile pictures, professional networking profiles, or email signatures of individual staff members.

• The Rainbow Waratah logo must not be used for any item or event that is not supportive of the LGBTIQA+ community.

• Additional Rainbow Waratah logos should not be created, including agency lock-up logos or standalone brands. There should only be one Rainbow Waratah logo on all communications.

5NSW Government Rainbow Waratah Logo Guidelines

Minimum size and clear space requirements

Sizing: minimum sizing requirements must follow those used for the NSW Government logo. Refer to the NSW Government Brand Guidelines available on the Branding web page for more information on these.

Clear space: ensure there is clear space around the Rainbow Waratah logo that is at least the height of the ‘N’ in NSW.

Print applications 100% height of the ‘N’

Screen applications 50% height of the ‘N’

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6NSW Government Rainbow Waratah Logo Guidelines

Acceptable colour contrast usage

Primary logo – stacked orientation with blue text

Preferred logo usage.

Primary logo – stacked orientation with white text

Alternative preferred logo usage.

Unacceptable colour contrast usage

Primary logo – stacked orientation with blue text

Insufficient contrast – use white text logo

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7NSW Government Rainbow Waratah Logo Guidelines

Font – NSW GOVERNMENT

RGB 0 38 100

CMYK 100 85 5 20

HEX 002664

PMS 281C

PRIMARY BLUE

RGB 239 55 62

CMYK 0 93 79 0

HEX EF373E

PMS 185C

RED

RGB 254 239 47

CMYK 3 0 90 0

HEX FEEF2F

PMS 3945C

YELLOW

RGB 0 133 62

CMYK 91 4 100 25

HEX 00853E

PMS 356C

GREEN

RGB 161 31 127

CMYK 35 100 0 6

HEX A11F7F

PMS 2415C

PURPLE

RGB 30 34 170

CMYK 100 90 0 2

HEX 1E22AA

PMS 2736C

BLUE

RGB 132 189 220

CMYK 0 45 94 0

HEX F99D2A

PMS 1375C

ORANGE

Waratah

Waratah petals colour palette

Waratah colour palette is not to be used for designing communications. It should only be used for the Rainbow Waratah logo.

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8NSW Government Rainbow Waratah Logo Guidelines

Primary logo – stacked orientation with blue text (preferred version)This is the primary Rainbow Waratah logo. Use this orientation wherever possible and across all formats and sizes unless outlined within this document. Designs should take into consideration use of this version.

Primary logo – stacked orientation with white textTo be used on dark backgrounds when blue text is not legible or does not meet colour contrast requirements.

Logo formats – primary

The blue text Rainbow Waratah stacked is the preferred logo version, followed by the white text stacked.

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9NSW Government Rainbow Waratah Logo Guidelines

Logo formats – other

Section 3

Government tag removed – stacked with blue textTo be used in extreme small-scale applications, for example social media and community network profiles.

Government tag removed – stacked orientation with white textTo be used in extreme small-scale applications, for example social media and community network profiles on dark backgrounds when blue text is not legible or does not meet colour contrast requirements.

The blue text Rainbow Waratah stacked is the preferred logo version, followed by the white text stacked.

10NSW Government Rainbow Waratah Logo Guidelines

Logo formats – other

Section 3

Government tag removed – horizontal To be used for extreme small-scale applications on dark backgrounds when blue text is not legible or does not meet colour contrast requirements.

Government tag removed – horizontal with blue textTo be used in extreme small-scale applications.

Primary logo – horizontal with white textTo be used on dark backgrounds when blue text is not legible or does not meet sufficient colour contrast requirements, and where the format’s dimensions demand it.

Primary logo – horizontal with blue textTo be used where the format’s dimensions demand it.

Use of these versions requires approval by the NSW Government brand team nswgovbranding@nsw.gov.au

11NSW Government Rainbow Waratah Logo Guidelines

Examples of use

WebsiteSocial media

Brand with approved co-brand logo use

Logo

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12NSW Government Rainbow Waratah Logo Guidelines

Mardi Gras float

Examples of use

Teardrop flag

Section 4

13NSW Government Rainbow Waratah Logo Guidelines

Contact

To request approval for use and logo files, complete the online form.

Your branding cluster representative will review your request and contact you if they have questions. Applications will also be reviewed by the NSW Government Brand team.

If you would like to discuss your proposed usage before submitting the form, please contact the branding representative for your cluster:

• Customer Servicedcsbranding@customerservice.nsw.gov.au

• Educationbrand@det.nsw.edu.au

• Healthpublishing@health.nsw.gov.au

• Planning, Industry and Environmentbrand@planning.nsw.gov.au

• Premier and Cabinetcreative.services@dpc.nsw.gov.au

• Regional NSWheather.attenbrow@planning.nsw.gov.au

• Stronger Communitiescommunications@justice.nsw.gov.au

• Transportbrand@transport.nsw.gov.au

• Treasurycommunications@treasury.nsw.gov.au

For more information on these guidelines,contact the NSW Government Brand teamat nswgovbranding@customerservice.nsw.gov.au

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