nvp - presentation price configuration and marketing
TRANSCRIPT
Amanda van Hoornaar
Lisa van Vuuren
Suzanne Walthaus
The concept
• What?
• Where?
• To whom?
• For what?
Minivan rental
The Netherlands
Youth
Vacations / Trips
The price
Competitors
Korpershoek: €60 per day + € 0,12 per km (100 free)
Van Heeswijk: €70 per day + € 0,22 per km (100 free)
Huurmij: €110 per day + € 0,26 per km (200 free)
Hertz: €117 per day
The price
Our price
€83 per day (incl VAT)
No extra price per km
Lower margin of the industry
The price
No price per km
=
Attractive for longer trips,
Like holidays!
The price
How will competitors react?
Small local companies:
Not enough market power to influence People Movers
Bigger companies:
Other niche market
How to reach customers
• Internet
Google AdWords
Online Directories/ Brokers
Affiliate/ Referral Links
• Travel Agents
How to reach customers
• Sports Clubs & Universities
• Joint Ventures
Hotels/ Hostels
Travel Insurance
Other Complimentary Goods
Distribution channels
• Website Booking
Customer books directly with Us
• Travel Agent
Customer books through a booking agent/broker
• Online Directory
Customer is referred to us through an affiliate or referral scheme
Questions & Suggestions?