nyu general marketing presentation
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Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
UNITED WAY
GENERALMARKETING
Launching LIVE UNITED in NYCVictoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
General Marketing Agenda•Obstacles
•Solutions•Pre-Event Marketing Strategy•Local Marketing Strategy•Website•Multimedia Experience
Registration Fee for Students“Early” Morning WalkDifferentiating the Bridge Walk from the Volunteer FestivalStudents Connecting to the Mission of United WayLack of Student Voice in Marketing Materials
OBSTACLES:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
SOLUTIONS
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Research Student Organizations Related to United WaySeparate Email Communication for StudentsEmail Communication with Easy Registration Steps
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Past Promotion: Posters & Flyers
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Pre-Walk Communication: Similar to 2008 Thank You Ads
“You Walk.You Give.
You Advocate. You Volunteer.
Join Us.We Live United.”
Pre-Event Marketing Strategy:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Media CoverageTap into “Local” Celebrities and Media
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Pre-Event Marketing Strategy:
LOCAL MARKETINGPLACEMENTS IN NEW YORK CITY:
Wild Postings (3,000)
“Go Cards” (20,000)
Coffee Sleeves (50,000)Gym Posters (100)
Phone kiosks (500) + (300)
Taxi Tops (100)
Bus Shelters (400)
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Local Advertising in Areas with SchoolsCoffee Sleeves
IncomeEducationHealth
What will you walk for? Join us. We Live United.
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Local Marketing:
Utilize On-Campus Resources to Advertise•Office of Student Affairs•Dining Halls•Residence Halls•Career Centers
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Local Marketing:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
NYC Schools Newspapers and Blogs
Local Marketing:
Partner with the Philanthropy Department of Six Flags to offer discount tickets for people who register for the Bridge Walk and have cross-promotional advertising
SIX FLAGS
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Launching LIVE UNITED in NYC
Website:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Website:Student Section/Tab
Specific Student Opportunities to Volunteer
Student Voice Testimonies on how they “Live United”
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Utilize Photos, Videos and other media materials that are already in your database and present it in a dynamic fashion on the website.
Website:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Multi Media Experience
Multimedia Experience:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Multimedia Experience:
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
YouTube Contest part of the Pre-Event MarketingWinners will be announced at the Volunteer Festival
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng
Thank you. We will meet you at the Bridge.
Victoria Cotrina, Glenda Dougherty, Alicia Kim, Jessica Ng