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Recession-Busting Web Marketing Strategies Stern School of Business March 24, 2009 Rick Burnes Twitter: @rickburnes

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Page 1: Inbound Marketing Overview at NYU Stern School of Business 3/24

Recession-Busting Web Marketing Strategies

Stern School of Business

March 24, 2009

Rick Burnes

Twitter: @rickburnes

Page 2: Inbound Marketing Overview at NYU Stern School of Business 3/24

The Old Strategy: Outbound

Page 3: Inbound Marketing Overview at NYU Stern School of Business 3/24

The New Strategy: Inbound

Page 4: Inbound Marketing Overview at NYU Stern School of Business 3/24

The Inbound Marketing Cycle

Visitors

& Links

Visitors

Content

Social Media

SEO

Visitors

& Links

Visitors

& Links

Page 5: Inbound Marketing Overview at NYU Stern School of Business 3/24

More Brain, Less Budget

Flickr: Refracted MomentsFlickr: Refracted MomentsFlickr: Gaetoan LeeFlickr: Gaetoan Lee

Page 6: Inbound Marketing Overview at NYU Stern School of Business 3/24

What Should You Do?

1. Start a blog

2. Participate in social networks

3. Work on Search Engine Optimization


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