nyu wagner digital innovation lab, class 1
TRANSCRIPT
DIGITAL INNOVATION LAB: CLASS #1
January 9th 2012
Introduction 25%
Workshop 62%
Wrap-up 13%
YASMIN FODIL
LAUREN BAIER
DIGITAL INNOVATION
DIGITAL INNOVATION
DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps
DIGITAL INNOVATION
DIGITAL INNOVATION DISTRUPTIVE
DIGITAL INNOVATION RADICAL
DIGITAL INNOVATION SUSTAINING
DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps
DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps
that solve public problems
SOLVE PROBLEMS / PLEASE PEOPLE
DIGITAL INNOVATION New, Relevant & Valued Web & Mobile Apps
that solve public problems
COURSE GOALS
PITCH MATERIALS
PITCH MATERIALS
PROCESS
PITCH MATERIALS
PROCESS
PRESENTATION
EMERGING
TECH
SCOPE
SURFACE
SURFACE
SKELETON
SURFACE
SKELETON
STRUCTURE
SURFACE
SKELETON
STRUCTURE
SCOPE
SURFACE
SKELETON
STRUCTURE
SCOPE
STRATEGY
SURFACE
SKELETON
STRUCTURE
SCOPE
STRATEGY
CONC
RETE
AB
STRA
CT
SCOPE
STRATEGY
SKELETON
STRUCTURE
SCOPE
STRATEGY
PRINCIPLES
ITERATIVE DESIGN
ITERATIVE DESIGN
CO-CREATIVE
ITERATIVE DESIGN
CO-CREATIVE
INQUIRY BASED
DELIVERABLES
PITCH DECK 2
10-15 slides 1. Cover Page 2. Mission Statement 3. Why you: Your Story 4. Current Problem 5. Your solution. Why now? 6. Market 7. Competition 8. Market Entry 9. Traction and Validation 10. Future. How will you scale? 11. Financials 12. TImeline/Milestones 13. Demo 14. The Ask 15. Next Steps 37
• Distilled vision into one crisp sentence.
• For your investors – not your users (i.e. not a tagline)
• Draw analogies to other terms
• Relating to other companies “the netflix of voting”
• “A for B” where A is a known brand in my space, and B is the target audience.
• Sound-bite
DELIVERABLES HIGH-CONCEPT PITCH 1
PITCH DECK 2
10-15 slides 1. Cover Page 2. Mission Statement 3. Why you: Your Story 4. Current Problem 5. Your solution. Why now? 6. Market 7. Competition 8. Market Entry 9. Traction and Validation 10. Future. How will you scale? 11. Financials 12. TImeline/Milestones 13. Demo 14. The Ask 15. Next Steps 38
• Distilled vision into one crisp sentence.
• For your investors – not your users (i.e. not a tagline)
• Draw analogies to other terms
• Relating to other companies “the netflix of voting”
• “A for B” where A is a known brand in my space, and B is the target audience.
• Sound-bite
DELIVERABLES HIGH-CONCEPT PITCH 1
W-23
Final Pitch
W-09
Problems & Future States
W-23
Final Pitch
W-09 F-11
Problems & Future States
User Experience Design
W-23
Final Pitch
W-09
M-14
F-11
Problems & Future States
User Experience Design
Ecosystem
W-23
Final Pitch
W-09
M-14
F-11
W-16
Problems & Future States
User Experience Design
Ecosystem Funding
W-23
Final Pitch
W-09
M-14
F-11
W-16 F-18
Problems & Future States
User Experience Design
Ecosystem Funding Refinement
W-23
Final Pitch
W-09
M-14
F-11
W-16 F-18
Problems & Future States
User Experience Design
Ecosystem Funding Refinement
W-23
Final Pitch
Lecture 25%
Work Session 50%
Critique 25%
CLASS TIME
ASSIGNMENTS • Readings before each class • Assignments due after each class • Peer critique on each assignment • Funding Model Group presentation Jan 16th • Final presentation Jan 23rd
TEAMS / PODS / PEER REVIEW
10 minute BREAK
PRIYA PARKER
BREAK
HOMEWORK DUE Friday 1/11 12pm • Pitch iteration V1 • List of users • Problems & Theory of Change • Read: Elements of User Experience, Chapter 3 Friday: bring a laptop to class! • Pitch iteration V1: critique (in class) • List of users: critique (in class) • Problems & Theory of Change: critique (in class) DUE Wednesday 1/16 • Pod presentations on funding models
SUBMITTING ASSIGNMENTS
Start by clicking on “Forums” in the sidebar. You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the Assignment to go to that forum.
You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to the assignment.
Enter a title for your post. Please include your product’s name in your post title. Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you may need to use the “Paste from” tools for it to work properly.
To view a post, click on the title.
To comment on a post, click the “Reply” link within the post page.
SUMMARY: Posting + Commenting on Assignments
1. Click on “Forums” in the sidebar
2. Click on the Forum with the appropriate assignment name
3. Click “Post a New Thread” to add your response to the assignment.
4. Enter a title for your post that includes your product name
5. Enter the content of your post
6. Click “Post Message”
To comment, click on the title of the post you want to comment on (the team you’ve been assigned to) and then click the “Reply” link within the post page.
Start by clicking on “Forums” in the sidebar. You’ll then arrive on a page which lists all the forums we’ve set up for each assignment. Click on the Assignment to go to that forum.
You’ll see a description of the assignment on this page. Click “Post a New Thread” to add your response to the assignment.
Enter a title for your post. Please include your product’s name in your post title. Enter the content of the post. You can paste it in or type it in the box. NOTE: if you are pasting in text, you may need to use the “Paste from” tools for it to work properly.
To view a post, click on the title.
To comment on a post, click the “Reply” link within the post page.
SUMMARY: Posting + Commenting on Assignments
1. Click on “Forums” in the sidebar
2. Click on the Forum with the appropriate assignment name
3. Click “Post a New Thread” to add your response to the assignment.
4. Enter a title for your post that includes your product name
5. Enter the content of your post
6. Click “Post Message”
To comment, click on the title of the post you want to comment on (the team you’ve been assigned to) and then click the “Reply” link within the post page.
QUESTIONS?
TEAM FORMATION