O2 Sports and Entertainment

Robert Ortiz

We work, where you play

Websites Fields Stores

O2 Sports and Entertainment

•History- Where we came from, Where are we now?

The 4 W’s of Business•Future- Where are we going?

•Tips for Business- What have we learned?

O2 Sports and Entertainment

Story TimeThe O2 Sports Principles:

•Never sell a product, we as athletes, wouldn’t use

•Know your product inside and out

•Offer fast responses to questions

•Guarantee our Inventory is in stock or it’s the customers for free

•We sell fun, not products

•Offer a personal touch to all customers

O2 Sports and Entertainment

The Team:

Rob Ortiz- Owner

Jon Stark- Business Manager

Larry O’Donnell- Shipping/Receiving, Sales Lead

Jamie Eberly- Sponsorships, Special Accounts

Rob Rivera- Publications, Media, Web Tech

O2 Sports and Entertainment

•Paintball

•MotoCross

•BMX

•Skateboarding

•Rock Climbing

•Video Games

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Jan-Jun '04

Jul-Dec '04

Jan -Jun '05

Jul-Dec '05

Profits

Profit/Loss Jan 2004- Dec 2005

O2 Sports and Entertainment

•History- Where we came from, Where are we now?

•Future- Where are we going?

•Tips for Business- What have we learned?

O2 Sports and Entertainment

Stitched- A casual clothing line for Paintballers and Skateboarders

Store Chains- Negotiations in place for first Pittsburg Store

O2 Sports and Entertainment

Sports Park-

Open the worlds first Extreme Sports Amusement Park.

O2 Sports and Entertainment

•History- Where we came from, Where are we now?

•Future- Where are we going?

•Tips for Business- What have we learned?

O2 Sports and Entertainment

ADVERTISE!!!

O2 Sports and Entertainment

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2000400060008000

100001200014000

Jan-Jun '04

Jul-Dec '04

Jan -Jun '05

Jul-Dec '05

Profits

Profit/Loss Jan 2004- Dec 2005

Baby Steps = Giant Leaps

“Every customer comes with a certain amount of money in their pocket. Your job is to insure, through whatever means necessary, that they leave with a percentage less of that.” ~Gino Pastravo

O2 Sports and Entertainment

Give people a vested Interest- Customers can refer others to us. For every $100 that referrals spends, they get $5 credit.

Customers Suck- Learn to deal with it

Customers are Fickle- Why should they shop with you? What can you offer better then a cheaper price?

Small sells better- We sell $12 screw kits, and make $9 each. We also sell $1,200 paintball markers, and make only $45

Coupons = Love- We offer 25% store Christmas day, to evaluate coupon strength.

Don’t compete, Out perform- Customers will pay more, for better.

When all else fails, remember…

O2 Sports and Entertainment

•History- Where we came from, Where are we now?

•Future- Where are we going?

•Tips for Business- What have we learned?

Thank you for your attention…

Questions?