oakley social media campaign
DESCRIPTION
Oakley Social Media CampaignTRANSCRIPT
![Page 1: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/1.jpg)
![Page 2: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/2.jpg)
![Page 3: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/3.jpg)
By: Mel Marcelo
![Page 4: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/4.jpg)
L
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Oakley
Lifestyle
Share of Voice
Social Connectivity
Recommend & Review
Social Mentions
![Page 5: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/5.jpg)
26,700 Followers
28,000 Following
www.twitter.com/oakley
www.facebook.com/oakley
![Page 6: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/6.jpg)
Social Mention
Followers
Fans
Social Connectivity
Online Community
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A
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![Page 7: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/7.jpg)
AdWords
SEO’s•Google
•Yahoo
•Bing
Blogging•Designer Blog
•New at Oakley
•Oakley
•Sunglasses
•Polarized
•Accessories
•Apparel
•Iridium
![Page 8: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/8.jpg)
How You Wear Your
Comment
Upload
Share
OAKLEY
![Page 9: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/9.jpg)
•Track Comments
•Post Frequency
•Keyword Efficiency
•Evaluate Impressions
•Organize Data
•Top Referring Sites
•AdWord Efficiency
•Traffic Analysis
![Page 10: Oakley Social Media Campaign](https://reader033.vdocuments.net/reader033/viewer/2022052507/55856222d8b42a46298b4962/html5/thumbnails/10.jpg)
AdWords
YouTube
Social Media TeamTwitter
20%
15%
20%
15%
20%