skinflint social media campaign
DESCRIPTION
Low budget social media campaign strategy for www.theskinflint.co.ukTRANSCRIPT
![Page 1: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/1.jpg)
Social Media CampaignErica Myers
![Page 2: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/2.jpg)
![Page 3: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/3.jpg)
Overview
• Situation Analysis• Objectives• Strategy• Evaluation
![Page 4: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/4.jpg)
![Page 5: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/5.jpg)
Objectives
• Create awareness• Increase website traffic by 50% in
6 months• Develop relationships within the
18-24 demographic
![Page 6: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/6.jpg)
Strategy
• Build the website• Invite readers• Discuss ideas & eopinions
![Page 7: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/7.jpg)
Build
• Search engine optimization (Google)• RSS Feeds (Feedagg)• Social bookmarks (StumbleUpon)• Video content (Blip.tv)• Photo archives (Flickr)• Setup web analytics (Google)
![Page 8: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/8.jpg)
![Page 9: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/9.jpg)
Invite
• Social networks • Blogs (Wordpress)• Location sites
(TripIt)
![Page 10: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/10.jpg)
Viral Video
• First-person POV• FF montage• Cheap spots in London
• Spitalfields market• Tate Modern• 33 Commercial Rd.• St. James Park• Trafalgar Square• Covent Garden
• 1 day, £10
![Page 11: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/11.jpg)
Interactive Video
• 360° view• Users can switch upon click• Link to comment/email/share
![Page 12: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/12.jpg)
Discuss
• Blog communities (Technorati)• Social networks (Twitter)• Lifestreams (Socialthing)• Wikis (Wetpaint)• Skinflint messageboard (pmpBB)
![Page 13: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/13.jpg)
Offline
• Events (meetup.com)• Day trips• Pub crawls• Shopping
• Student groups on campus• Host a club night
![Page 14: Skinflint Social Media Campaign](https://reader034.vdocuments.net/reader034/viewer/2022052619/555832edd8b42ac6078b466f/html5/thumbnails/14.jpg)
Evaluation
• Measureable Outcomes• Monitor website traffic• Video plays• Search engine results
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• Create awareness• Increase website
traffic• Develop relationships
with audience
Conclusion