oasis airlines
TRANSCRIPT
-
8/12/2019 Oasis Airlines
1/73
STANDARDS
MANUALRevised June 2015
-
8/12/2019 Oasis Airlines
2/73
2
-
8/12/2019 Oasis Airlines
3/73
3
The fundamental skill is talent. Talent is arare commodity. It's all intuition. And you
can't teach intuition.
-
8/12/2019 Oasis Airlines
4/73
4
_Introduction
_Mission Statement
_Brand Personality
_Companys Clientele
_Brand Identity Design Objectives
_Service and Products
Target Audience
Persona
Competitive Overview
CO N T EN T S
_Current Logo Samples
_Logo Exploration
_Logo Type Studies
_Digital Roughs
_Final Logo
_Logos Dos and Donts
_Stationary System
_Web Layout
_Collateral
OASIS AIRLINES Standard Manual
-
8/12/2019 Oasis Airlines
5/73
5
CONTENTS
-
8/12/2019 Oasis Airlines
6/73
6
These guidelines describe the visual elements that represent
Oasis Airlinescorporate identity. This includes the name,
logo and other elements such as color, type and graphics.
Global recognition and consistent service is the unified image
of our company. These guidelines reflect Oasis Airlines
commitment to costumers satisfaction and engaging service.
The Oasis Airlines brand, including the logo, name, colors
and identifying elements, are valuable company assets.
Each of us is responsible for protecting the companys
interests by preventing unauthorized or incorrect use of
the Oasis Airlinesname and marks.
Contact Micael Butialat
510.837.5143
with questions or
for possible exceptionsregarding these guidelines
I N T R O D U C T I O N
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
7/73
7
INTRODUCTION
-
8/12/2019 Oasis Airlines
8/73
8
M I S S I O N STATEMENT
OASIS AIRLINES Standards Manual
8
-
8/12/2019 Oasis Airlines
9/73
9
At Oa sis Ai rlines, i s where you star t and
end your get away. We strive for safety, top
customer service with the sense of warmth
and friendliness, and consistent value
delivered by passionate people.
MISSION STATEMENT
9
-
8/12/2019 Oasis Airlines
10/73
10
B R A N D P E R S O N A L I T Y
Its our job all of us as keepers of the brand to make sure
that all of our communications are consistent with the following
brand personality traits. By always infusing Oasis Airlines
confident and engaging brand personality, we helped ensure
customers would have an enjoyable and memorable experience
with the brand. Our brand personality traits describe how we
want our customers to perceive our company.
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
11/73
11
BRAND PERSONALITY
WARM
We welcome families with
our warmth and exclude no
one. We are compassionate
towards our customers.
CONFIDENT
We are confident with our
service towards our
customers. We ensure to
give top of the line service
GLOBAL
We strive to reach and serve
everyone across the six
continents. And our custom-
ers to receive satisfaction
HOSPITABLE
We are unpretentious and
strive realness. We give
honesty and respect to
every single customers
ENGAGING
We are easy to talk too. We
are friendly and w elcoming.
We listen to our customers
needs and requests.
-
8/12/2019 Oasis Airlines
12/73
12
C O M P A N Y S CL I EN T ELE
Yearly, about 800 million passengers take to the sk ies, afford-
ing airlines countless opportunities to create impressions with
their customers. Based on the realit ies of air travel today, its
a monumental accomplishment for any carrier to ensure that
the majori ty of these impressions help the experience it of fers
stand out for the right reasons.
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
13/73
13
COMPANYS CLIENTELE
OUR CLIENTS
Our clients include allthe walks of life , we
welcome are passengers with
open arms. Carries
passengers all around
the world, from 4537
flights everyday to 289
destinations across the
six continents.
-
8/12/2019 Oasis Airlines
14/73
14
OASIS AIRLINES Standards Manual
B R A N D I D EN T I T Y
D E S I G N OB J E C T I V E S
We are inspired by looking at the companys rich history and
spoke with Oasis employees and customers. Our broad explo-
ration resulted in a strategy that brought a modern, human
and gracious delivery to every moment a customer spends
with Oasis and an identity that included a bold, orange and blue,
and graphic to capture th engaging and warm of the brand.
-
8/12/2019 Oasis Airlines
15/73
15
BRAND IDENTITY DESIGN OBJECTIVES
-
8/12/2019 Oasis Airlines
16/73
16
SERVI CE &P R O D U C T S
Serving more than 160 million passengers every year, Oasis
Airlinescontinues to evolve to meet the changing wants and
needs of its customers, finding new and better ways to antic-
ipate and respond throughout their entire journey. We carry
passengers all around the world, from 4537 flights everyday to
289 destinations across the six continents.
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
17/73
17
SERVICE & PRODUCTS
BUSINESS TRIPS
Enjoy a world of benefits for
you and your business. Apply
to earn 30,000 bonus award
miles after you spend $1,000 in
the first three months.
OASIS CREDIT CARDS
We have four different credit
cards available. Earn millage
and get priority boarding.
Travel and earn your points.
GIFT CERTIFICATES
Gift certificates ar e available
in any amount between $25
and $10,000 and can be used
toward the purchase of all
types of air travel.
TRAVEL PRODUCTS
Customize your trip with a va-
riety of products and services.
Customize your ,miles, airport,
and boarding choices.
U.S. MILITARY & FEDERAL
Military personnel a nd eligible
dependents must have a
valid ID and must use personal
credit cards for payment.
-
8/12/2019 Oasis Airlines
18/73
18
We carry passengers all around the world, from 4537 flights
everyday to 289 destinations across the six continents.
Serving more than 160 million passengers every year, Oasis
Airlinescontinues to evolve to meet the changing wants and
needs of its customers, finding new and better ways to anticipate
and respond throughout their entire journey. Were serving
people just like us. When you craft your message, you want it to
mirror your audience. Our audience is everyday people.
OASIS AIRLINES Standards Manual
TARGETA U D I E N C E
-
8/12/2019 Oasis Airlines
19/73
19
TARGET AUDIENCE
-
8/12/2019 Oasis Airlines
20/73
20
THE WILLIAMS FAMILY
They travel twice a year for vacation and visit their family in
Texas and Chicago. The couple enjoys going to resorts and
enjoys playing tennis. During the month of July, the Williams
plans a yearly trip and go across the globe. They have been to
the safari in Zimbabwe, they v isited the coast of Australia, and
have a European tour for two weeks last year. The children
takes bal let dancing lessons. Both of them go to exclusi ve
private schools. They are a very cheerful family.
OASIS AIRLINES Standards Manual
P E R S O N A
-
8/12/2019 Oasis Airlines
21/73
21
PERSONA
SUZIE WILLIAMS
(7 years)
Very charming daughter.
Likes to draw and color.
LAURA WILLIAMS
(9 years)
A promising ballet dancer.
She sings and play the piano
JEROME WILLIAMS
(36 years) father of 2,
Works as a Financial analyst,
and earns $95,000 a year
CHERYL WILLIAMS
(34 years) mother of 2,
Owns a bakeshop downtown.
Earns about $35,000 yearly.
-
8/12/2019 Oasis Airlines
22/73
22
Oasis Airlineswill fly any plane, as long as its a Boeing, and let
passengers sit anywhere they like - - as long as they get there
first. Sticking wi th what has worked, Oasis has expanded its
low-cost, no-frills, no-reserved-seats approach to air travel
throughout the US to serve nearly 289 destinat ions across the
globe. Now the largest carrier of domestic and international
passengers, Oasis still stands as an inspiration for scrappy
low-fare upstarts the world over.
OASIS AIRLINES Standards Manual
COMPETIT IVEO V E R V I E W
-
8/12/2019 Oasis Airlines
23/73
23
COMPETITIVE OVERVIEW
-
8/12/2019 Oasis Airlines
24/73
24
JET BLUE AIRWAYS
UNITED AIRLINES
SOUTH WEST AIRLINES
DELTA AIR LINES
OASIS AIRLINES Standards Manual
CURRENTLOGO
SAMPLES
-
8/12/2019 Oasis Airlines
25/73
25
CURRENT LOGO SAMPLES
-
8/12/2019 Oasis Airlines
26/73
26
L O G O E X P L O R A T I O N
Several explorations on sketches are made for
the logo mark . The mark comes from di fferent
inspirations, from water and land, flight, airplanes,
movement, ancient sky deities, swir ls, and many
more. There are thing to consider in making the
mark for OASIS Airlines: it should be easy to read
on black and white, it could be easily translated to
different surface medium, from paper to web and
other collateral pieces. Also o it needs to convey the
companys personality which are: global, engaging,
warm, confident, and hospitable. The logo mark
should also be clear in form and easy to read. The
logo must never be crowded and not to detailed. Also
the consideration when colors are applied to the logo
that it makes sense and not falls apar t. It should be
unique and could stand on its ow n.
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
27/73
27
LOGO EXPLORATION
-
8/12/2019 Oasis Airlines
28/73
28
L O G O T YP E S TU D I E S
Sending a consistent and controlled message of who
we are is essential to presenting a strong, unified
image of our company. These guidelines reflect
Oasis Airlinescommitment The Oasis Airlines
brand, including the logo, name, colors and identi-
fying elements, are valuable company assets. Each
of us is responsible for protecting the companys
interests by preventing unauthorized or incorrect
use of theOasis Airlinesname and marks.
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
29/73
29
The OASIS AIRLINES logo
includes tow components:
the curve going upward
enclosed in a rounded
rectangle and the OASIS
AIRLINESlogotype.
LOGO TYPE STUDIES
-
8/12/2019 Oasis Airlines
30/73
30
D I G I T A L R O U G H S
OASIS AIRLINES Standards Manual
The OASIS AIRLINES logo mark represents flight and
airplane. It represents warmth and friendliness. The
logo-mark is surrounded by a rounded rectangle
that represents stability of the company.
The OASIS AIRLINES logotype is specially designed
for the company. It denotes the companys personal-
ity and objectives. It is geometric and full in shape.
The contrast in weight between the logotype give
emphasis on the companys name.
-
8/12/2019 Oasis Airlines
31/73
31
DIGITAL ROUGHS
OASISA I R L I N E S
A I R L I N E S
A I R L I N E S
-
8/12/2019 Oasis Airlines
32/73
32
F I N A L L O G O
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
33/73
33
FINAL LOGO
-
8/12/2019 Oasis Airlines
34/73
34
F I N A L L O G O
OASIS AIRLINES Standards Manual
The logo appears on all of the companys visual
communications, including the livery, aircraft
interiors and signs. The logo represents more
than just our name it s the primary means of
identifying our company and our brands presence
in the marketplace. Appropriate use of the logo is
necessary for maintaining the integrity of our brand
and presenting a unified image of the company.
-
8/12/2019 Oasis Airlines
35/73
35
300C
RGB (31, 95, 172)
CMYK(91, 67, 1, 0)
#1f5fac
137C
RGB (250, 162, 27)
CMYK(0, 42, 99, 0)#faa21b
134C
RGB (255, 209, 109)
CMYK(1, 18, 67, 0)
#ffd16d
Black 6C
RGB (17, 24, 3)
CMYK(82, 72, 59, 75)
#111821
FINAL LOGO
-
8/12/2019 Oasis Airlines
36/73
36
OASIS AIRLINES Standards Manual
LOGOSD O S &
D O N T S The logo should always be surrounded by a generous amount of
open space to keep it f ree of any visually distracting elements.
Typographic or photographic material should not infringe on the
imaginary clear space indicated around the logo. The logo may
appear on any neutral area of a photograph that is free of any
imagery that may conflict with its legibility. Any of the approved
color renditions of the logo may be used as long as there is
sufficient value contrast bet ween the logo and the background
-
8/12/2019 Oasis Airlines
37/73
37
1 LINE LOGO
2 LINE LOGO
ALTERNATE LOGO
x
x
x
x
x
v
x
v
xx
x
x
vv
LOGOS DOS & DONTS
-
8/12/2019 Oasis Airlines
38/73
38
OASIS AIRLINES Standards Manual
LOGOSD O S &
D O N T S THE LOGO ON A WHITE BACKGROUND
The preferred appearance of the OASIS AIRLINES logo is on
a white background in these color variations. No other color
variations on a white background are permi tted.
-
8/12/2019 Oasis Airlines
39/73
39
LOGOS DOS & DONTS
ACCEPTABLE LOGO
ACCEPTABLE LOGO
ALL BLACK
-
8/12/2019 Oasis Airlines
40/73
40
OASIS AIRLINES Standards Manual
LOGOSD O S &
D O N T S THE LOGO ON COLORED A COLORED BACKGROUND
The preferred appearance of the OASIS AIRLINES logo on
background colors are also permitted when used in these
color variations. The logo may not appear on any other color
background, other than shown on the opposite page.
-
8/12/2019 Oasis Airlines
41/73
41
LOGOS DOS & DONTS
WHITE LOGO ON
OASIS AIRLINESBLUE AND ORANGE
BLACK LOGO ON
OASIS AIRLINES
BLUE AND ORANGE
COLORED LOGO ON
OASIS AIRLINES
BLUE AND ORANGE
WHITE LOGO ON
BLACK BACKGROUND
-
8/12/2019 Oasis Airlines
42/73
42
OASIS AIRLINES Standards Manual
LOGOSD O S &
D O N T S UNACCEPTABLE LOGO COLOR
The preferred appearance of the OASIS AIRLINES logo on
background colors are also permitted when used in these
color variations. The logo may not appear on any other color
background, other than shown on the opposite page.
-
8/12/2019 Oasis Airlines
43/73
43
LOGOS DOS & DONTS
DO NOT MAKE THE
LOGO A SOLID COLOR
ONLY USE OASIS AIRLINES
CORPORATE COLORS
DO NOT REVERSE THE
COLOR OF THE LOGO
-
8/12/2019 Oasis Airlines
44/73
44
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
45/73
45
STATIONARY SYSTEM
LETTERHEAD
LAYOUT EXPLORATION
-
8/12/2019 Oasis Airlines
46/73
46
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
47/73
47
STATIONARY SYSTEM
2700 Victoria Center New York, NY 10453
+925 670 0000
www.oasisairlines.com
LETTER HEAD
This page shows the approved
layout with the primary
elements of theOASIS
AIRLINES stationary system
for letterhead.
-
8/12/2019 Oasis Airlines
48/73
48
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
49/73
49
STATIONARY SYSTEM
BUSINESS CARD
LAYOUT EXPLORATION
-
8/12/2019 Oasis Airlines
50/73
50
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
51/73
51
STATIONARY SYSTEM
BUSINESS CARD
This page shows the approved
layout with the primary
elements of theOASIS
AIRLINES stationary system
for the business card.
PROXIMA NOVA REGULAR
8pts.
PROXIMA NOVA ITALIC
8pts.
PROXIMA NOVA BOLD
8pts.
2700 Victoria Center New York, NY 10453
+925 670 0000
www.oasisairlines.com
ROBERT HARRISON
Aviation Specialist
-
8/12/2019 Oasis Airlines
52/73
52
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
53/73
53
STATIONARY SYSTEM
ENVELOPES
LAYOUT EXPLORATION
-
8/12/2019 Oasis Airlines
54/73
54
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
55/73
55
STATIONARY SYSTEM
ENVELOPES
This page shows the approved
layout with the primary
elements of theOASIS
AIRLINES stationary system
for the envelopes.
2700 Victoria CenterNew York, NY10453
+925 670 0000
www.oasisairlines.com
-
8/12/2019 Oasis Airlines
56/73
56
STATIONARYSYSTEM
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
57/73
57
STATIONARY SYSTEM
STATIONARY SYSTEM
This page shows the
mocks of with primary
elements of theOASIS
AIRLINES stationary system.
-
8/12/2019 Oasis Airlines
58/73
58
WEBLAYOUT
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
59/73
59
WEB LAYOUT
OASIS AIRLINES
HOMEPAGE LAYOUT
This page shows the
mock of OASIS AIRLINES
website homepage.
-
8/12/2019 Oasis Airlines
60/73
60
WEBLAYOUT
OASIS AIRLINES Standards Manual
Adequate white or clear space makes the page easier to
read and navigate, and lends to a cleaner looking design. The
following illustrate the standard margins we use for elements
within our web pages. As important as color and font usage,
consistent application of white or clear space gi ves our
online communications a consistent and recognizable look.
-
8/12/2019 Oasis Airlines
61/73
61
WEB LAYOUT
OASIS AIRLINES
ABOUT vLAYOUT
This page shows the
mock of OASIS AIRLINES
about page.
OASIS AIRLINES S d d M l
-
8/12/2019 Oasis Airlines
62/73
62
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
63/73
63
COLLATERAL
OASIS AIRLINES
HEADQUARTERS SIGNAGE
OASIS AIRLINES St d d M l
-
8/12/2019 Oasis Airlines
64/73
64
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
65/73
65
COLLATERAL
AIRPLANE PILLOW
WITH OASIS AIRLINES LOGO
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
66/73
66
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
67/73
67
COLLATERAL
AIRPLANE MONITOR
DISPLAY FOR THE PASSENGERS
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
68/73
68
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
69/73
69
COLLATERAL
SHOPPING AND GIFT BAGS
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
70/73
70
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
71/73
71
COLLATERAL
OASIS AIRLINES
PIN BADGES
OASIS AIRLINES Standards Manual
-
8/12/2019 Oasis Airlines
72/73
72
OASIS AIRLINES Standards Manual
CO LLAT ERAL
COLLATERAL
-
8/12/2019 Oasis Airlines
73/73
C
OASIS AIRLINES
SHIRT MOCKS