objectives
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Objectives. Discuss the development of “The Sandwich” as an American staple Introduce Apprentice Task Number 3. The Almighty Sandwich. Who invented the sandwich and when remains a matter for debate Let’s take a closer look at what lies between the layers. - PowerPoint PPT PresentationTRANSCRIPT
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Objectives
Discuss the development of “The Sandwich” as an American staple Introduce Apprentice Task
Number 3
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The Almighty Sandwich Who invented the sandwich
and when remains a matter for debate
Let’s take a closer look at what lies between the layers
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Brief History of the Sandwich
The 4th Earl of Sandwich, John Montagu (1718 - 1792) is said to have eaten salted meat
and bread during his distinguished naval career
According to food historian Solomon Katz, he may have first
coined the term
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The Evolution of the SandwichThe Dutch added the butter and the
sandwich soon increased in popularity in Europe and beyond.
Later, when the Industrial Revolution got underway, it became a convenient and
portable snack for the workforce
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The Evolution of the Sandwich
The earliest concept of the sandwich belongs to Neolithic times when meat and herbs were wrapped in
unleavened bread.
The Middle Ages saw slabs of bread (trenchers) used to soak up food, the idea caught on among the
aristocracy as a late night snack
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The Open Sandwich - evolved from the medieval trencher.
While there are many interesting interpretations of the open model, none of them are technically sandwiches which need two slices of bread around an enclosed filling.
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The Club Sandwich - was first mentioned in print in 1903, and
consisted of three toasted layers, including chicken, lettuce, mayonnaise, tomato and bacon. The name may have come from an earlier two-layered version matching the two-decker railway "club" cars running in the US at the time
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The BLT (bacon, lettuce & tomato) - a variant of
the club sandwich originating in North America
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The Dagwood - many layered and overstuffed, as
preferred by the USA character of the same name in the filmstrip "Blondie" first portrayed in 1936.
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The Submarine or Torpedo - originated in the southern states of USA
and is of substantial cylindrical design, made of French bread and various fillings which aimed to satisfy the appetite of the poor.
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Hot Roast Beef Sandwiches
- popular in American Delis and elsewhere
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What kind of sandwich would you be?
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The Sandwich Story
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The Apprentice
Task 3
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Task # 3:
The Corner Sandwich
Project
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The Corner Promotion
TEAMS: A new project manager should be selected for this task.
MISSION: Your first task is to design a new prototype sandwich for The Corner Pub & Grill.
TASK: You must then design a promotional campaign for your new prototypesandwich. The campaign must include three types of advertising.
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The Corner….Flying High Please review the website and be
prepared to discuss the following questions in class:
Who/What is The Corner Pub & Grill?
What makes The Corner unique?
The Corner Pub & Grill - St. Louis
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The Corner Promotion1. Determine your target market2. Design a new prototype sandwich for The
Corner 3. Determine your promotional objectives
(message)4. Design a promotional campaign that promotes the new sandwich for The Corner.5. The promotional campaign must include three types of advertising. (I.E. Print, Broadcast, Website, Direct Mail,
Special Event, or viral marketing strategy, etc…..)
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The Corner Project Promotion: Make a prototype of your sandwich. Design a PowerPoint that contains all of the criteria. Use that PowerPoint to make a presentation to the Marketing II class. JUDGING: The project will be judged by a member of The Corner Pub & Grill Management
team.
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Brainstorming Session
Please work with your group for the rest of the class period and brainstorm for new dessert ideas.
You will present this project on March 7th & 8th.