objectives of managerial research
TRANSCRIPT
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Application of research in
Management
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Application of research in
Management Financial Management
Production Management
Personal Management Marketing management
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Application of research in
ManagementFinancial Management
Determination of financial needs of theenterprise
Raising funds at minimum cost
Making of optimum allocation of funds to specificaspects
Development of tools of control for evaluatingthe financial performance of the enterprise
Development of financial data for decisionmaking
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Application of research in
ManagementProduction Management
The development of techniques and methods of
the principles of systematic production planning
and control.
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Application of research in
ManagementPersonal Management
Organizational planning and development
Staffing
Training and development
Wage and salary administration
Motivation
Employee services
Employee record
Labour relation
Personal research
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Application of research in
ManagementMarketing Management
It creates utility by making the goods and
services available wherever they aredemanded.
It is revenue generating activity.
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Objectives of ManagerialResearch
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Objectives of Managerial Research
Decision making
Project objective
Policy objective
Controlling objective
Economic and business environmental objective
Market objective
Product development objective
Innovation objective
Customer satisfaction objective Profit objective
Promotional objective
Corporate image objective
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Types of Research
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Types of Research
On the basis of application, research my
be classified under three general category
Policy Research Applied Research
Fundamental Research
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Types of Research: Policy Research
On the basis of application
Research which are conducted for the specific
purpose of application, or researches with
policy implication
Results of such studies are used as indicesfor policy formulation and implementation
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Types of Research:Applied Research
On the basis of application
For testing the known theories and models
of the population
The validity of the established theoriesmay have to be tested under certain other
condition
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Types of Research: Fundamental Research
On the basis of application
Original and investigative studies of basic
nature.
The topic or area of investigation would benew.
It helps in developing new theories and
improving upon the existing theory.
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Types of Research
On the basis of method of investigation
o Experimental Research
o Survey Research
o Case Studies
o Ex-post facto Research
o Action Research
o Field Investigationo Evaluation Research
o Library Research
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Types of Research: Experimental Research
On the basis of method of investigation
Experiment conducted in a laboratory
In Physics, Chemistry, Biology, Nuclear Science
etc.
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Types of Research: Survey Research
On the basis of method of investigation
Almost all the social science researchers favour
survey research.
This is possible with the help of personal
interviews which are backed by questionnaires,a mailed questionnaires, direct observation.
Management researcher extensively make use
Survey research method for the purpose of
evaluating various functional areas of the
management
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Types of Research: Case Studies
On the basis of method of investigation
This is a method of exploring and
analysing life situation.
It is a form of qualitative and quantitativeanalysis of a careful and complete
observation of a business situation, a
problem, a person or an institution.
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Types of Research: Case Studies
On the basis of method of investigation
Case Study in Management
Actual working of a Company or Business
situation at a time it was conducted
It can be eyewitness narrative of a real life
business situation, covering all the aspects of
managerial decision and executive action
against background of the environment and theindustry situation within which it operates.
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Types of Research: Ex-post facto Research
On the basis of method of investigation
Analytical and scientific examination of therelationship between independent variable anddependent variable.
This is empirical research. Researcher does not have any control over
independent variables.
Example: advertising expenditure is an
independent variable & sales volume or turnovermay be treated as a dependent variable
There is possibility of bias results.
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Types of Research:Action Research
On the basis of method of investigation
Direct action
In case of industrial products action
research method is used when instead ofdistributing the product demonstration is
made as a part of action research.
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Types of Research: Field Investigation
On the basis of method of investigation
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Types of Research: Evaluation Research
On the basis of method of investigation
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Types of Research: Library Research
On the basis of method of investigation