occasions magazine media kit
DESCRIPTION
The Magazine for Celebrating in StyleTRANSCRIPT
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THE MAGAZINE FOR CELEBRATING IN STYLE
Occasions is the magazine for celebrating in style. We’re a whole new breed apart from the usual wedding-specific media, because although brides are our readers, so is everyone else.
Think about it. Many of the elements it takes to put on an extraordinary wedding are also the most important details to consider when planning a mitzvah, gala, fundraiser, birthday party, cocktail soiree, or business launch. Event essentials like venues, food, invitations and entertainment are all on the list. For that reason, we bridged the gap between events and blazed a new trail to discovering painless party planning, talented, quality-centric vendors and fashion-forward fetes for our readers.
EDITORIALOccasions is serious about bringing our readers all things event related with a sweet scoop of style on the side. We report on event-planning related content that is fresh and fashionable, filled with great ideas, new to the scene and the personal favorites of our Editor, Heather Vreeland & our hand-selected collection of contributing bloggers. We feature real events from weddings, mitzvahs, birthday parties, charity galas, corporate events, launch parties, and anniversary parties too. Our editorials focus on what it takes to host a spectacular event and that’s it. We don’t tell our audience how they can “do-it-themselves” or how they can save a few dollars because that just alienates them from our advertisers.
IN EVERY ISSUE & ONLINEEditor’s ChoiceOccasions a la ModeEvent EssentialsInspiring IdeasReal Event FeaturesInterview with an ExpertFeature Article
ABOUT
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PRINTOccasions Magazine is a glossy, coffee-table book with an eye-catching 9 x 11 size designed for greater presence and more page room for larger, more visible ads. It is perfect bound and printed semi-annu-ally. Inside the pages of Occasions Magazine you’ll find beautifully done editorial style advertisements, showcase on real events, venues and vendor directory, ideas on event styles and themes, spotlights on event professionals and more. Print ad sizes include two-page spreads, full and half pages.
ONLINEOccasions a la Mode is the place for celebrating in style and blog of Occasions Magazine. Our online marketing program delivers a dedicated base of loyal readers who are not just shopping for weddings, but continuously come back with each new occasion they have on the calendar. Businesses can adver-tise online in various ways including business profiles in our vendor guide, large and small banners and sponsored blog posts.
EVENTSOccasions Magazine hosts various reader and client events throughout the year. Many of these events are open to our advertisers to sponsor and contribute swag materials. We are also media sponsors of several bridal and mitzvah planning shows hosted by other companies.
NETWORKINGFor us, it’s not just about connecting you with prospects, but your peers as well. We can all learn a lot from one another. That’s why Occasions Magazine has joined forces with Atlanta Bride and Groom Planner to bring you the Atlanta Wedding Professionals Monthly Lunch & Learn. Hosted on the third Wednesday of every month at various venues across Atlanta, the event includes, networking, lunch and an educational topic.
MARKETING OPPORTUNITIES
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CIRCULATION & DISTRIBUTIONOccasions Magazine is printed twice per year. Issues hit news stands in January and July. 100,000 copies of Occasions Magazine are distributed annually. A complete digital edition is also downloadable from our website 24/7.
NEWSSTAND SALESOccasions Magazine is sold at more than 50 Barnes and Noble and Books-a-Million retailers for $5.99 all across Metro Atlanta.
CONTROLLED COMMERCIALSelect copies of Occasions Magazine are distributed through retailers in the highest economic geo-graphic areas like bridal salons, community centers, formalwear retailers, jewelers and registry depart-ments.
Following is a small example of our retail partners...Marcus Jewish Community CenterBloomingdales Bridal RegistryBelk Bridal RegistryPottery Barn RegistryPriscilla of BostonBrides by DemetriosWedding Angels Impressions Bridal SalonKelly’s ClosetLaraine’s Bridal BoutiqueEtain FormalwearSusan Lee Formal WearMetro Atlanta Chamber of Commerce
EVENT DISTRIBUTIONGeorgia Bridal ShowBridal Extravaganza of AtlantaMitzvah Planning Shows
STATS
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“Since our partnership with Atlanta Occasions began, Merle Manders Conference Center has experi-enced a higher volume of calls, as well as a traceable increase in our website analytics. AtlantaOccasions.com has consistently ranked #3 in our website referrals for the last 7 months. In addition to seeing ad-vertising results, we have also been pleased with the networking and partnership opportunities. Atlanta Occasions has done a great job in making connections within the meeting and event industry. “ Miranda Roberts, CMP Director of Operations & Events Merle Manders Conference Center
“From the first time I met Heather I was taken aback at how genuine she was how she gave you her full attention in a room of crowded guests clamoring for her time. Since then I’ve come to know her and her Atlanta Occasions team better and can honestly say that there is no industry professional in Atlanta that will work harder for the success of Ben Vigil Photographers. In an increasingly crowded space, she takes pride in her magazine and online presence and is continually working to bring her marketplace influence to bear for my business -- whether it’s offering advice on my website SEO or introducing me to key people in her sphere of influence. I know that her pride is not just in making Atlanta Occasions a success, but in helping me make my business as successful as it can be.” Ben Vigil Ben Vigil Photographers
“LOVE Atlanta Occasions!! I have booked two weddings off of them as well as a Mitzvah!! I received three calls the first week the new issue hit stands!”Laura Potts Ravinia Club and Gardens
“I cannot express in words what Atlanta Occasions has done for my business. My invitations were featured in the first and second edition of the magazine. As soon as the magazines were given out, my phone immediately start to ring off the hook. We were able to secure 5 bookings when the second magazine hit the stands. Thanks Heather for giving Atlanta a REAL place to advertise! There is no other magazine that compares......” Sandi Spells, Invitation Designer Sandi Spells Designs
“I just booked a wedding for October! St Ives Country Club has had a great response from the print ad!” Michelle Klub St Ives Country Club
READ MORE TESTIMONIALS FROM OUR ADVERTISERS ONLINE
TESTIMONIALS
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PRINT DIMENSIONS (in inches)Two-page spread bleed 18.5 x 22.25Full Page bleed 9.25 x 11.125Full Page no bleed 8.5 x 10.375Half Page (horizontal) no bleed 8.5 x 5Half Page (vertical) no bleed 4 x 10.375
ONLINE DIMENSIONS (in pixels)Large Banner 300 x 250Small Banner 300 x 125
REQUIREMENTSHigh-resoution PDF files, but .eps, .tif.ai and .jpg are also accepted. Please make sure that ll color and images are converted to CMYK before saving in PDF format. On two-page and full page ads wtih bleed, please do not included text at least .5 inch around edges for trim. Embed all fonts and/or convert to outlines. If instructions are not followed, Occasions Magazine will not be held responsible. Ads must be submitted via FTP and the address below or emailed to [email protected]. A minimum file resolution of 300 dpi is required. Low resolution logos and photographs pulled from the internet are not acceptable art for print. No PMS links are available. While we strive to match our client’s color specifications, we cannot guarantee a perfect match. No hardcopy proofs will be provided before final artwork is sent to print.
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DEADLINEWinter / Spring 2011 October 15, 2010Summer / Fall 2011 April 15, 2011Winter / Spring 2012 October, 15, 2011Summer / Fall 2012 April 15, 2012
SPECIFICATIONS
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CONTACT US
HEATHER VREELANDPublisher & Editor-in-Chief
LISA ALEXANDERAdvertising Account Executive
to learn more about our marketing program and rates