2017THE SHERATON

OCTOBER

DETROIT NOVI HOTEL

11 AND 12

www.itbgroup.com

25 yea sr

Sponsored by:

Exhibitors:

7:45 a.m. Registration and Exhibits Open

8:30 a.m. Welcome and Opening Remarks Darren Nowak, Project Manager The ITB Group (U.S.A.)

9:00 a.m. Driver Attention in the Design and Evaluation of Multi-Modal Interfaces in an Automated Driving Ecosystem Research Scientist, Founder, AHEAD Consortium - Massachusetts Institute of Technology (U.S.A.)

The Advanced Human Factors for Automotive Demand consortium (AHEAD) is focused on the development of new scientific approaches to driver attention measurement. The results of recent efforts demonstrating the capabilities of the framework and its safety efficacy for HMI assessment and real-time management of driver state will be presented.

9:30 a.m. Haptic Feedback for Mid-Air Driver Gestures Vice President, Business Development Ultrahaptics (U.S.A.)

In-car controls are freeing the user from reaching for physical buttons and touchscreen interfaces, moving to mid-air gesture control. Just as touchscreens have added haptic feedback and voice recognition has audible prompts, mid-air gesture controls also need to be equally responsive.

10:00 a.m. Networking Break

10:45 a.m. Programmable Button Array with Localized Haptic Feedback Senior Director, Human-Machine Interface CoE Flex Innovation Labs (U.S.A.)

A display construction has been developed using flexible displays and very thin piezo haptic elements to create a button array with local haptic feedback. Application examples, component construction and functionality will be highlighted.

11:15 a.m. KEYNOTE PRESENTATION Driving Innovation - Market Forces Propelling Smart Automotive Surfaces CEO - TactoTek (Finland)

Evolving consumer preferences, manufacturing efficiency, industry regulations and technology innovation are converging to propel demand for smart automotive surfaces. Mr. Harvela will discuss the appeal of smart surfaces, the tipping point for mass adoption, differences in how the technology is being addressed in different global markets and how a small technology innovator succeeds in the market.

12:00 p.m. Smart HMI Solutions with Active Design Features Head of Product Management - PolyIC (Germany) and Director of Sales KURZ Transfer Products (U.S.A.)

The implementation of styling and functional design features for automotive interior decoration will be

discussed. The use of transparent sensors on film to create capacitive and/or gesture functions along with cost efficient integration of unique and customizable design features and functions will be highlighted.

12:30 p.m. Lunch

1:30 p.m. Electrochromic Dynamic Glazing for Automotive Applications Founder and CEO - Argil (U.S.A.)

Electrochromic film technology for use in automotive glazing applications is the focus of this presentation.

2:00 p.m. Intuitive 3D User Interfaces for Automotive U.S. Market Entry and Business Development Canatu (U.S.A.)

With the advent of super-stretchable, 3D moldable conductive materials, exciting design freedoms are being unleashed for interactive surfaces. A review of the progress to-date including materials, processes, and future designs will be addressed.

2:30 p.m. Activating Every Surface in Cars with Organic Conformable Displays Commercial Director - FlexEnable (U.K.)

This presentation will review key challenges in the adoption of flexible displays in automotive applications and will highlight an approach for meeting these challenges with plastic organic LCDs manufactured using existing factory capacity. Benefits and applications of OLCD systems will be discussed.

3:00 p.m. Networking Break

3:30 p.m. Injection Molded Structural Electronics (IMSE) Merging Form and Functionality CTO and Co-Founder TactoTek (Finland)

IMSE integrates printed electronics and discrete electronic components inside of thin 3D plastic structures. Encapsulating components and controls directly within high visual quality 3D structures reduces the thickness and weight of parts, delivers excellent touch and antenna performance, and simplifies vehicle integration.

4:00 p.m. How Cities Are Preparing for a Mobile Future Chief of Mobility Innovation City of Detroit (U.S.A.)

The ongoing rapid innovation of connected and autonomous technology will create a shock to the way people and goods get around cities not seen since the invention of the internal combustion engine. Cities must not only understand the impacts of this new technology, but also how it integrates with other city building efforts. This presentation will focus on how cities, including Detroit, are and should plan for these new technologies.

4:30 p.m. Cocktail Reception

Smart Automotive Surfaces 2017

Day 1 - October 11

UXable Automotive SurfacesNext Generation HMI

e-Mobility Future: A City’s Perspective

7:30 a.m. Morning Networking

8:00 a.m. Opening Remarks Darren Nowak, Project Manager The ITB Group (U.S.A.)

8:10 a.m. How Smart Lasers have Helped Improve Yields While Reducing Production Costs in the Automotive Industry Business Manager Software and Vision FOBA (U.S.A.)

New technologies in smart lasers will bring traceability with unique adaptation flexibility at a fraction of today’s cost. These technologies, key benefits, limitations, and lessons learned will be presented.

8:30 a.m. High Pressure Forming for In-Mold Electronics Director Sales and Marketing Niebling Form Technologies (Germany)

Classic coating, printing or galvanizing options are increasingly replaced by in-mold processes. Benefits and applications of foil insert molding and in-mold electronics for smart surfaces will be discussed.

8:50 a.m. Water Protection Technologies for Smartphones and Beyond ChiefTechnologyOfficer-P2i(U.K.)

This presentation will review and compare water protection technologies and show how they can increase reliability and durability of electronic devices. In addition, the platform technology can be used to treat other components for liquid repellency and confer other functionalities such as fingerprint resistance, anti-scratch, and anti-microbial.

9:10 a.m. Enabling Lightweighting through Plasma Surface Treatment of Automotive Surfaces ChiefTechnologyOfficer-Plasmatreat(U.S.A.)

The use of plasma to deposit hydrophilic thin-film coatings to reduce galvanic corrosion and oxidation of dissimilar alloys along with empirical data demonstrating the effectiveness of plasma for achieving improved bonding and decoration of dissimilar surfaces will be highlighted.

9:30 a.m. Networking Break

10:00 a.m. Trend Colors - Black Chrome and Rose Gold PVD Sales Manager - Silcos (Germany)

As trends move towards greater color variety, Silcos continually develops new vogue color offerings. PVD technology allows nearly unlimited possibilities for interior applications and examples will be showcased.

10:20 a.m. Advancing Automotive Interior Trim with an Innovative Approach: Softell Textile LyondellBasell (U.S.A. and Germany)

An innovative material technology for interior trim applications will be introduced. This material enables the use of a single polymer substrate in conventional injection molding to provide premium low gloss aesthetics, soft touch haptics, and performance of a textile fabric-wrapped substrate.

10:40 a.m. Clear and Metallic Scratch Resistant Polyurethane Surfaces for Smart Surface Applications Senior Technical Sales Manager, Composites Hennecke (U.S.A.)

CLEARRIM technology provides an innovative concept, combined with suitable machine technology for producing parts with high-quality and functional surfaces in an efficient way.

11:00 a.m. The Fine Art of Differentiation Vice President Technology and New Product Development Advanced Decorative Systems (U.S.A.)

Through careful harnessing of designers’ pallet of color, texture, light, form, and control, unique styling can be achieved that is both practical for the user and distinctive in the marketplace. This approach will help turn products into objects of desire which are irresistible to the consumer.

11:20 a.m. 3D Printing Textures and Decorative Surfaces Design Manager - 3D Systems, (U.S.A.)

A fresh perspective on 3D printed design opportunities for interior applications will be presented.

11:40 a.m. Conference Recap

12:00 p.m. Exhibits Close

October 11 and 12, 2017

Day 2 - October 12

Processes Reborn

Decoration with a Twist

25 yea sr

39555 Orchard Hill Place, Suite 157 • Novi, Michigan 48375, U.S.A.Telephone: (1) 248-380-6310 • E-mail: email@itbgroup.comwww.itbgroup.com U.S.A. • Europe • Asia

when technology matters

Developing / Implementing Strategic Vision

Technology Feasibility Analysis

Capitalizing on Legislative Trends

Optimizing Customer Base & Product Portfolios

Leveraging Opportunities in theCompetitor and Supply Base Arenas

Creating New Relationships

• Creating sustainable value• Identify appropriate activities - product / customer portfolio optimization• Globalization strategy• Technology selection

• Voice of the customer• Market trends• Competitive environment• Apparent value

• Fuel consumption & GHG developments• Safety• Emissions (exhaust and evaporative)

• Value proposition (what and how products are offered)• Resource optimization• Customer portfolio• Identify threats & opportunities

• Competitor analysis• Supply base optimization• Make and buy decisions• Tier One or Two positioning (tiering strategy)

• M & A - target identification, due diligence & implementation assistance• Technology licensing• Product partnering• Consortiums

ITB Consulting Services

Conference Schedule

For more information, please contact Bryan Eldredge, Program Manager at: beldredge@itbgroup.com or (1) 248-380-6310.

Plan now to participate in ITB’s upcoming automotive conferences. Opportunities to present, sponsor and/or exhibit are available.

Plastic Engine Parts China 2017 - October 25, 2017. Shanghai, China.

Automotive Fuel Systems China 2017 - October 26, 2017. Shanghai, China.

Energy Storage Systems 2018 - March 7 and 8, 2018. Novi, Michigan, U.S.A.

Advanced Thermal Management 2018 - April 19, 2018. Novi, Michigan, U.S.A.

Plastic Powertrain Parts 2018 - June 7, 2018. Novi, Michigan, U.S.A.

Smart Automotive Surfaces 2018 - October 2018. Novi, Michigan, U.S.A.