october 2010 machens advantage

8/8/2019 October 2010 Machens Advantage

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The UltDriving M

The new BMW3 Series Coupe

Joe Machens BMW

1-877-BMW-2660

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class. *

BMW Ultimate Service™

While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost

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Joe Machens BMW

1510 I-70 Drive S.W.Columbia, MO 65203877-269-2660 or 573-446-2691 bmw.joemachens.com

JOY IS 34 YEARS IN THE MAKINGJoy has a heritage. It is deeply rooted in a respect for what’s come before and a determination to carry that legacy into the futurThis is Joy’s time-honored family tradition — to continue improving even when it seems there’s nothing left to improve. Case in point, thenew BMW 3 Series Coupe. Its unparalleled performance proves its prowess with an all-new six-cylinder TwinPower Turbo engine designeto be more fuel-efcient and cleaner running without sacricing any power. At the same time, its sleekly designed exterior redenes desireensuring that the Joy of driving is experienced for generations to come. The story of Joy continues at bmwusa.com/3SeriesCoupe

JOY IS THE NEW BMW 3 SERIES COUPE. Less emissions. More driving pleasure.

All BMWs come with BMW Ultimate Service and Warrant y standard for up to 4 years or 50,000 miles, whichever occurs rst. Roadside Ass istance comes standard for 4 years. See the Ser vice and Warbooklet for more details and specic terms, conditions and limitations. Based on $0 cost for the BMW Maintenan ce Program. IntelliChoice estimated cost of maintenance for a BMW for 4 years, 50,000 mexcluding tires, is $0. ©2010 BMW of North America, LLC. The BMW name, model names and l ogo are registered trademarks. European model and optional metallic paint shown.



Word With ary

Machens dvantage s m3

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OctobeTadtos

n his sseOtober 2010

isit a Joe mahenseaershiin cobia

Meet Our Team ....................5

Test Drive ............................7

Car Care ..............................9

Machens Community .........11

Biz Buzz ......................13, 15

In Your Words ....................19

s Joe MachensFord Lincoln Mercury Main Showroom1911 W. Worley St.800-745-4454Truck Center600 Bernadette Drive800-745-4454Machens Vandiver416 Vandiver Drive888-261-5510

s Joe Machens Toyota Scion900 Bernadette Drive866-519-4450 s Joe Machens BMW 1510 1-70 Drive S.W.877-269-2660 s Joe Machens

Automotive GroupMazda, Mercedes-Benz,Cadillac and Pontiac500 Vandiver Drive866-907-0339 s Joe Machens Nissan201 Nebraska Ave.877-305-1660

www.mahens.o

ary rewingpresident

Joe mahens eaershis

One of the traditions for

cobia in Otober is

“Hoeoing.”

Hoeoing originated

at the university of missori in 1911, when

mu footba oah and iretor of thetischester Brewer invited forer stdents to

“oe hoe” to cobia for the anna

footba gae between the university of

missori and the university of Kansas. Tis

year, mizzo wi be taking ai at a win

against the Okahoa ooners, on Ot. 23.

Otober is f of traditions at the Joe

mahens organization as we. By Otober,

the ode year-end earane saes are in f

gear, as instrt a of the stores to ove

ot the 2010s to ake roo for the 2011s.

t the Joe mahens Ford linon

merry store, yo wi nd any stoers

driving o the ots in their new trks as

they take advantage of or anna “trk

onth” and the Bit Ford ogh vent.

Tese stoers are ashing in on the great

end-of-year ries obined with the great

inentives fro Ford motor co.

Over at Joe mahens BmW, the

Oktoberfest tradition retrns ike no other

eebration this side of mnih. Yo’

nd frosted beer steins, athenti eran

bratwrst, even a eran band aying

yor favorite okas and watzes! Yo won’t

want to iss these sonds and the sights of

the new 2011 BmW odes, dring this

“tiate” event on Trsday, Ot. 7.

On the 22nd, yo’ want to sto by Joemahens Ford linon merry and see a

of the entries in the 5th nna pkin

eorating contest. Foowing the ontest,

the deorated kins wi be taken down

to the brand-new Woen & chidren’s

Hosita and given to the kids. Better yet,

ontat arah Hasseer at

573-445-4411, extension 106, to see how

yo an artiiate or ake a donation to

the hosita.

nd, athogh it’s not an anna event,

Joe mahens oyota ion wi be hosting

a ride and drive of the new 2011 ion tc.

Having ndergone its rst ajor redesign,

yo’re sre to be iressed with the

inreased ower of this itte vehie. make

sre yo sto by on Ot. 16 to hek ot a

the fn.

o whie yo’re aking ans for a of

yor anna events in the fn onth of

Otober, ake sre yo ark yor aendar

for soe of these. ’ sre they wi beoe

traditions for yo as we!



meet Or ea


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www.mahens.o

Doug MooneySales and Leasing Representative

Joe Machens Ford Lincoln Mercury/Sales How long have you worked for the Joe Machens

Dealerships? 10 years

What brought you to Columbia? gradated froothwest missori tate university in ringed in 1996

and obtained a job at Boone conty ationa Bank.

What do you like to do for fun? He oah y son’s

baseba teas; ike to foow ajor eage baseba, send

tie otdoors and eet eoe.

Accomplishment you are most proud of: eovering

fro a ife-threatening ar aident to beoe a sessf

saeserson with a ovey wife and two beatif hidren

You’d never guess that I … was in a oa for 10 days

foowing y aident in 1995 and had to reearn how to wak, tak and arry on ordinary fntions that ost of s

take for granted eah day.

Why I’m proud to be aliated with the Machens

Dealerships: ary rewing is a great an to work with.

He rootes an environent in whih there is no iit to

one’s sess. t’s an honor to be a art of the o. 1 voe

deaershi in the state of missori.

Your rst car: 1984 Honda prede

Ron ZellerParts Specialist

Joe Machens Ford Lincoln Mercury/PartsDepartment How long have you worked for the Joe Machens

Dealerships? 41 years

What brought you to Columbia? Joe mahens Ford

What do you like to do for fun? nything otdoors; ove

to hnt, sh and tinker arond on or far.

Accomplishment you are most proud of: my faiy —

have been arried to y wife, Jane, for 45 years. We have

two sons and daghters-in-aw, one daghter and son-in-aw,

and ve grandhidren.

You’d never guess that I … have ived in the sae hose for

the ast 41 years.

Why I’m proud to be aliated with the Machens

Dealerships: began working for Joe mahens Ford when the

deaershi was ony 3 onths od. have seen any hanges,

bt none as signiant as when ary rewing joined or

deaershi. He has heed s a to reah or f otentia.

a rod to have hi as y boss and aso y friend.

Your rst car: 1957 Ford Fairane 500



est rive: 2011 Ford Fiesta


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www.mahens.o

STICKER STATS: Sticker price On teSt mOdel: $16,985 | mpG: 27 city/33 hiGhway

HiH EnErTh Mazda2 I Po-Packd

the brohre for the brand-new 2011 mazda2 oes roed

in a an that iis an energy drink. Te ziy mazda2

is going to wake a ot of eoe, eseiay those naysay-

ers who think a sa, eonoia ar an’t deiver stye and

erforane.

Te aerodynai exterior of the mazda2 is ready to sie throgh

the wind, a whie wearing the hay mazda fae that’s reated by

wide-set headas and a ow, trned grie. t’s a te ar, bt

don’t istake te for nderowered bease beneath that easant

exterior grows the heart of a owerf beast.

Te 16-vave, 1.5l OHc engine akes the ost of every si of gas, deivering soid aeeration and ower at an iressive 33 g

on the highway. ring the test drive, the mazda2 took on soe

stee inines withot exertion and resonded qiky with a brst of

seed whie assing.

Handing was sooth throgh trns and this itte gy has an

iressivey tight trning radis. ynai stabiity ontro and

a tration ontro syste oe standard on this front-whee drive

ar, whih wi oe in very handy dring missori rainstors and

snowfas.

Bt great erforane and handing aren’t neary as h fn if a

ar’s interior is d. mazda2 designers took great are in the interior

design of this vehie, inororating the sae fn sirit so evident

on the exterior whie ehasizing ofort. Te test ode sorted

bak hostery on the seats, sied with red iing. cires are

the rerring thee on the dash, with irar gages, knobs, disays

and air vents. t’s a retro ook yet soehow fresh. o one od ever

ase this interior of being stodgy and staid.

Te front seats are enty wide and r. Te bakseat an ao-

odate two, athogh hidren wi ertainy be ore ofortabe

bak there than ong-egged adts. Te 60/40 sit rear seats an beowered to reate ore argo roo, whih is easiy aessibe throgh

the bak hath.

Best of a, this featre-aden owerhose is extreey aordabe,

starting at jst $13,980 and staying we beow $20,000, even when

yo start deking it ot with aessories sh as a kayak arrier or an

ato-diing rearview irror.

mazda as this new oering “Zoo-Zoo conentrated” and

it’s ertainy ives to the biing. Forget energy drinks. Te mazda2

has what it takes to get yo oving.



car care


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www.mahens.o

Ca Owes,it’s Easy Beg ee

B

eing green doesn’t ean yo have to send a ot of

green. ording to the car care coni, by roery

aintaining yor vehie’s fe syste, yo wi not ony

irove the erforane of yor vehie, bt ower its

eissions and save oney at the , too.“ we-aintained fe syste is essentia for good gas ieage,”

says ih White, exetive diretor of the car care coni. “By

siy reaing yor ar’s fe ter every two years or 24,000 ies

and having yor fe injetors shed ot every 30,000 ies, yo

wi not ony have a eaner, ‘greener’ ar, bt yo wi aso send ess

‘green’ at the .”

n addition to rotine aintenane, the fe syste shod be

heked iediatey if yo se gas, or sddeny have oor fe

eonoy, bease there ight be eak in the fe syste. f the

“chek ngine” ight is iinated, it ay ean a robe with the

fe injetors or oxygen sensors. Whie oxygen sensors are art of the

eission syste, they have a arge iat on a vehie’s fe eonoy.

Te fe syste in yor ar indes a ressre regator, fe in-

jetors, ines/hoses, fe ter, fe tank and one or ore fe s.

Tese oonents work together to sy fe to the vehie asneeded. Te fe syste transfers fe fro the fe tank, assing

it throgh a fe ter for eaning before it arrives at the injetors.

ressre regator ontros fe ressre to ensre good engine

erforane nder a variety of seed and oad onditions. Fe inje-

tors, when ativated, sray a etered aont of fe into the engine.

oe vehies se a retrn ine syste to retrn nsed fe bak to

the tank.

“Whie the fe syste ay see oex, reventative ainte-

nane wi kee it rnning at eak erforane and kee yo in the

‘green,’ ” White says.



www.mahens.o

Celebatg Commuty

mahens conity

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a te Ferguson and ynda

ic ho s

American Heart Association Heart Walk

Te eoyees of Joe mahens oyota

ion teaed in id-gst to

sort the erian Heart

ssoiation Heart Wak.Toyota Blood DriveOn g. 14, Joe mahens

oyota ion hosted a bood

drive with erian ed cross.

more than 25 eoe ae to

donate bood for the event.

MDA Lock-Up Joe mahens eaershis ent

vehies fro issan, Ford and

oyota and vonteered at the

anna m lok-u on g.

19. loa reghter vonteers

drove the vehies to ik the

“inates” for the event.

poy ees of J oe machens oy ot a cion show t heir suppor t f or H Hear t W ak .

u t h o b b, lisa uidr y, K a te

ris k i

and Jod y ng and

ut h obb and lisa uidr y hoding up

t e v e e r os.

K at e r isk ill, and ust y v olle ly ing dow n

ut h obb, andy K it e, ai may ed, lisa guidr y and K at e r isk i



Biz Bzz


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www.mahens.o

FoM Th auToMoTIv InduTynews Briefs

the 2011 Ford xorer has been

redesigned fro botto to to,

inside and ot to eet the needs

of u drivers fro bqe to

bai. Whie the atosheri onditions

of eastern owa an be osey reiated in

Ford’s earborn, mih., faiities, there’s no

sbstitte for being there when vaidating

vehie aabiities for bai stoers.

“Te swetering heat and hidity ondi-

tions of bai have heed s deveo a better

xorer,” says chief ngineer for ehie

ngineering on uord. “With idday te-

eratres shing 125 degrees Fahrenheit —

aggravated by high hidity near the sea oast— bai reresents an idea environent to

test and vaidate vehie erforane in soe

of the word’s ost extree onditions.”

reent bai tri for uord and the

tea oered the oortnity to test interior

air-onditioning eetiveness and oant

ofort in the obined desert heat and high

hidity of the adjaent f of Oan.

With a 50 erent hidity fator, the

eqivaent teeratre an exeed 190 de-

grees Fahrenheit. ngineers tted an xorer

test vehie with interior teeratre sensors

in the very aes where oants wod be

sensitive. ajority of the adjstents the

tea akes to irove air-onditioning er-

forane wi nd their way into a xorers.

“Fine-tning vehie erforane for

these extree onditions hes s deiver a

better rodt for a of or xorer sto-

ers,” uord says. “eary a of the adjst-

ents we ake to otiize for onditions in

bai are integrated into the rodt.”

bai aso oers niqe terrain harater-

istis to vaidate xorer 4W aabiities.

“Te intense heat and swetering hidity

obine to trn the ne-grained white sandinto a dee, soft roving grond to evaate

the sand setting on xorer’s terrain an-

ageent syste,” uord says. “cstoers

here regary dro tire ressre and head o

into the sand dnes for o-road vehiar

rereation. We wanted to ake the terrain

anageent syste on the new xorer easy

and intitive to se so stoers have the

ondene to go o-road withot worrying

abot whether they have roery engaged a

the vehie systes.”

MCDSBN

LAUNCHS NW MBAC APP s onsers inreasingy trn to

obie devies to anage their ives fro

wherever they are, meredes-Benz u

has introded an graded version of its

brae teeatis atfor that onnets

the in-ar navigation syste in its vehies

with drivers’ iphones. eveoed by its

artner Hghes eeatis, n., the new

brae mobie iation version 2.0 a-

ows meredes-Benz stoers to take their

brae servies with the when they eavetheir vehies. meredes-Benz is the rst

anfatrer to extend onneted servies

in this way.

Te brae mobie iation version

2.0 bids on the atootive indstry’s

rst fy integrated sart hone aia-

tion whih was anhed by meredes-

Benz and H in oveber 2009. Tat

aiation aows stoers to se their

hones to nok their vehies, oate

their vehies in rowded arking ots, and

nd nearby or referred deaers aong

other servies. ersion 2.0 indes a of those featres and aso aows stoers to

seaessy aess meredes-Benz onierge

servies whie away fro the vehie. Te

onierge an aess the aer’s oation

inforation to deiver reevant entertain-

ent reoendations, restarant oa-

tions, diretions, tra dates and ore.

eqested destination inforation an

then be sent direty fro the onierge to

an in-vehie navigation syste.

Te new aiation aso aows sers to

save tie aonts in the og-in sreen

and assign niknaes, aking it sie andqik to aess tie brae aonts

fro one devie.

n addition to the new obie on-

ierge servie, roadside assistane on the

iphone aso has been enhaned with the

brae mobie iation version 2.0 so

that when a a is initiated, the stoer’s

oation inforation is transitted to the

meredes-Benz oadside ssistane center,

for ore eient and arate servie.

FOD TOTUTSTS TACTION, AI CONDITIONING IN TH WHITHOT SANDS OF DUBAI



Biz Bzz


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www.mahens.o

Foowing a sessf

rst-generation ode, ion in-

trodes the a-new 2011 ion

tc sorts oe. With rei

stye and featres, the new tc redenes its

segent to eet the desires of the evoving

sorts oe byer.

Te a-new tc adds new stying, en-

haned erforane, and tehnoogies that

add to the driver’s exeriene. t reains

a treendos vae with ore ower, in-

reased fe eieny, serior driving dy-

nais, and ore safety featres.

“Te a-new tc featres stying that is

both rened and aggressive, aeaing to a

sorts oe owner who wants to ake a

bod stateent,” says Jak Hois, vie resi-

dent of ion. “When the tc rst anhed

in 2004, it qiky beae ion’s best-seing

vehie. We took the aready sessf tc,

added a ong ist of enhaneents, and at-

tahed a rie tag that akes it a treendos

vae. Te new tc wi no dobt anh

ion into a whoe new diension.”

Te a-new 2.5-iter inine for-yinder

engine oers the atest in eient, ight-

weight tehnoogy, inding a ariabe

ave iing with inteigene (-i),

roer roker ars and a ariabe-indtion

ntake manifod yste that hanges the

ength of the air-intake ie to sy ore

torqe on deand.

Te new engine rodes 180 horseower,

19 ore than the revios ode, and 11additiona bs.-ft. of torqe. perforane is

frther iroved throgh a new

intake-anifod design and a sort-tned

ightweight exhast syste that deivers a

notieaby bod and aggressive sond.

Te tc oers drivers the hoie of two

a-new six-seed transissions, eah add-

ing driving exiteent and exeent fe

eonoy. Te ana transission featres

ondent shifts that are diret and reise.

Te atoati transission boasts seqen-

tia shifting, roviding an additiona fn-to-

drive eeent. s a rest, the 2011 tc has qiker a-

eeration, and an inrease in fe eonoy

over the revios generation tc.

Te tc’s a-new design rojets a boder,

ore aggressive stane. nsired by the

caty-designed ion Fu onet, the tc

is a high-iat sorts oe with sie

and niqe eeents.

caty designers took insiration fro the

atheti ook of a raing heet. s a rest,

one of the bodest design featres of the new

tc is the seek abin shae with wra-arond

window grahis that add to its sorty roe.

dding to the fresh design aroah is a

strong, renegade fae. Te seek front grie

and rojetor headas are oeented

by rotrding fender ares, whih aify

its wider, ower stane. Te front interoks

with the dynai, sar rear fenders.

Te shae of the rear taiights ow eany

into the overa shae of the trnk, na-

izing the ioni and rosef natre of

the design.

ALLNW 2011 SCION tC SPOTSCOUP COVS NW GOUND

FOD FISTA ANS 2010TOP SAFTY PIC

Te 2011 Ford Fiesta is the rst ini-ar to earn a o afety

pik fro the nsrane nstitte for Highway afety sine the intro-

dtion of a new roof strength test.

Te award aies to vehies bit after Jy 2010. Te Fiesta is

the eighth Ford motor co. vehie to earn the institte’s to designa-

tion, breaking a tie with oyota for the ost ”o afety piks” of

any atoaker.

Fiesta’s extensive se of high-strength stees, rinity front rash

strtre, ide protetion nd cabin nhaneent (pc)

rhitetre® and advaned airbag tehnoogies heed the ar er-

for we in H testing. Fiesta’s energy-absorbing body strtre

is otiized for strength and stiness and designed to absorb and

rediret rash fores away fro the assenger oartent. ps, it

featres the ost standard airbags in its segent, as we as standard

eetroni stabiity ontro — a st-have featre for o afety pik

eigibiity.



Sure, every Certied Pre-Owned BMW is rigorously inspected, backed by an up to 6-year/100,000 mile Protection Plan and

is one of the smartest buys on the road today. But rst, it’s a legendary BMW– a drive like no other. So before you consider

new car from a lesser brand, stop by a BMW center and experience all the joys of a Certied Pre-Owned BMW.

Brake Pads: $0 Brake Rotors: $0 Engine Belts: $0 Oil Changes: $0 Wiper Blade Inserts: $0 Scheduled Inspection: $0

Pay nothing. 4 years/50,000 miles. The most comprehensive maintenance plan (including wear-and-tear items) in its class. *

BMW Ultimate Service™

While most luxury carmakers are cutting their maintenance programs, BMW offers the most comprehensive, no-cost

maintenance program available. As an independent company, we can do what we believe. Like stand behind our cars.

Joe Machens BMW

1510 I-70 Drive S.W.Columbia, MO 65203877-269-2660 or 573-446-2691 bmw.joemachens.com

The UltDriving M

CertifiedPre-Owned BMW

Joe Machens BMW

1-877-BMW-2660

PRISTINE CONDITION, AMAZINGPROTECTION PLAN, GREAT VALUE.AND OH YEAH, IT’S A BMW.

Protection Plan provides coverage for two years or 50,000 miles (whichever comes rst) from the date of the expiration of the 4-year/50,000-mile BMW New Vehicle Limited Warranty. Roadside Assistance provides cove

for two years (unlimited miles) from the date of the expiration of the 4-year/unlimited-miles New Vehicle Roadside Assistance Plan. See a participating BMW center for details and vehicle availability. For more information1-800-334-4BMW or visit bmwusa.com. ©2010 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.



n Yor Words


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Happess...I a n vhIcl FoM Jo Machn

www.mahens.o

“d s , ouous v oog. hs su o o .w g o o bo Jo ms Fo lomu fo so !”

— Charles & Charlotte Jenry

“c u s fo susos! i v s ov fs o vus tu o oo. t

ffos b c, dus Vo Sv d Jo ms too so so ou o busss. ms s “‘’ c aso!”

— Robert Eckhart

“ts s fouv ’v bougfo p (Joms auoovGou). w o’ o bu foo s.”

— Ron & Wanda Shockley

“Su goo x s , b so!” — Lisa & Anthony Pointer

october 2010 machens advantage

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