november 2012 machens advantage
TRANSCRIPT
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JoeMachensTestDrivePageM9
Watch Out ForWarning Lights Page M11
Survey Says Americans Are MakingGreener Car Choices Page M15
The 2013
BMW X1100% Versatility, 0% Compromise
NOVEMBER 2012WWW.MACHENS.COM
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Where did the year go? It feels
like just yesterday that we
were welcoming 2012, then,
seemingly in an instant,
sweltering through a brutal summer. Now it is
November, and as we welcome the beginning
of the holiday season, one cant help but look
back at what was, and be so very thankful.
For all of us at Joe Machens Dealerships, thatgrateful sentiment will always lie foremost
with you, our loyal customers.
Aside from the splendors of
anksgiving, this month brings the
end of daylight saving time on Nov.
4, an important election on Nov. 6,
and a much-deserved day to salute our
veterans on Nov. 11. at Veterans Day
Sunday is also the day of the Tunnel To
Towers Run, presented by the Columbia
Professional Fireghters to honor the
heroes of 9/11. Funds raised will help
build a Smart Home for local soldierTyler Human, who was seriously injured
in Afghanistan. And make plans to attend
Go Further With Ford Night, Nov. 15,
at Joe Machens Ford Lincoln and Joe
Machens Capital City Ford Lincoln.
Stop by and record a quick tryout as an
American Idoljudge. You could win a
trip to American Idolin Los Angeles, or
an all-new 2013 Ford Fusion. Plus, well
give money to a local charity with every
entry. Register online today at
www.GoFurtherwithFordNight.com.
November marks a momentous
occasion for the Joe Machens family as
well: the long-anticipated opening of our
new Volkswagen store. We are so very
pleased to bring this proud franchise back
to mid-Missouri. Keep an eye out for
our grand opening celebration and pleasecome by to join in the excitement. e
expansion continues next month with the
completion of our stand-alone Mercedes-
Benz showroom, followed by the new
Joe Machens Toyota facility in late 2013.
anks to you, here we grow again.
For your smile of the day, take a look
at our Neighborhood page on M23. e
8-year-old son of one of our employees
recently won a world championship
in horseshoe pitching! What a remarkable
young man!
And a nal, friendly reminder: With sleet,snow and slush soon upon us, please take a
few minutes to make sure your vehicle is safe
for winter travel. Our service departments are
ready to make you good to go.
Have a happy, healthy anksgiving
with friends and family. And as always,
I hope you enjoy this months issue of
Machens Advantage. Feel free to let me
know your thoughts. My door is always
open.
Gary DrewingPresident
Joe Machens Dealerships
Giving Thanks
A Word With Gary
IN THIS ISSUENovember 2012
Visit a Joe MachensDealership
Meet Our Team ...................... 5
Best Sellers ........................ 6, 7
Test Drive .............................. 9
Car Care ............................. 11
Ask The Machens Experts ..... 13
Biz Buzz ........................ 15, 17
By The Numbers .................. 21
Machens Neighborhood ....... 23
In Your Words ...................... 25
Located in ColumbiaJoe Machens Ford Lincoln
Main Showroom1911 W. Worley St.800-745-4454
Truck Center600 Bernadette Drive800-745-4454
Machens Vandiver416 Vandiver Drive888-261-5510
Joe Machens Toyota Scion900 Bernadette Drive866-519-4450
Joe Machens BMW1510 1-70 Drive S.W.877-269-2660
Joe MachensAutomotive GroupFiat, Mazda, Mercedes-Benzand Mitsubishi500 Vandiver Drive866-907-0339
Joe Machens Nissan201 Nebraska Ave.877-305-1660
Joe Machens Hyundai1300 Vandiver Drive800-473-6343
Joe Machens Volkswagen1200 Vandiver Drive
Located in Jefferson CityJoe Machens Capital CityFord Lincoln807 Southwest Blvd.800-234-4953
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Dean HovisInternet Sales & LeasingJoe Machens Toyota Scion
How long have you worked for the Joe Machens
Dealerships? I have been with this organization for sevenyears.
What brought you to Columbia? is is home to me. Ive
lived here since 1960.
What do you like to do for fun? Boating at the Lake of the
Ozarks is the main thing I like to do for fun.
Accomplishment you are most proud of:When I was in
my 20s, I was invited to try out for the U.S. Olympic team
in kayaking. Unfortunately, later that year, the Olympic
committee decided to drop that sport.
Youd never guess that I am thankful each and every day
for God being in my life!
Why Im proud to be a liated with the Joe Machens
Dealerships: I enjoy being part of an organization that puts
customers as its top priority and makes sure that they are well
taken care of before, during and after the sale.
Your rst car: My rst car was a 1970 MGB. It was British
racing green, with black interior and spoke wheels!
Meet Our Team
Scotty JusticeSales AdvisorJoe Machens Toyota Scion
How long have you worked for the Joe Machens
Dealerships? I have been employed with Joe Machens foreight years.
What brought you to Columbia? My wife works for State
Farm Insurance and we moved to Columbia for her job.
What do you like to do for fun? For fun and recreation, I
enjoy bowling, pool and motorcycle riding.
Accomplishment you are most proud of: is past June,
I sold 36 cars. at was an all-time monthly record for Joe
Machens Toyota. I am quite proud of that.
Youd never guess that I have a Harley-Davidsonmotorcycle.
Why Im proud to be a liated with the Joe Machens
Dealerships: I am familiar with the other car dealers around
town and they do not care about their salespeople like Joe
Machens Dealerships does. e Machens reputation is what
led me here and has kept me here.
Your rst car: My rst vehicle was a 1965 Chevy pickup
truck.
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Greg BothamToyota
719-310-8438 [email protected]
Nathan AkpanToyota
TravisDometrorch
Nissan573-443-1660
Chick AshworthToyota
Rob ChenHyundai
John BoyerToyota
573-825-2886 [email protected]
Mike ButlerFord
Danny BrestalHyundai
573-253-7071 [email protected]
Eric BartonFord Truck Center636-579-6329 Cell
Brad DavisFord
573-289-7056 [email protected]
Joe BurksFord
573-289-2338 [email protected]
Mark DietzelFord
573-356-7833 [email protected]
Danh DoNissan
573-639-0130 [email protected]
Pat DarbyAutomotive Group
Kofi AdadeyToyota
573-353-3444 [email protected]
Wesley EarlHyundai
573-268-3770 [email protected]
Warren ByingtonToyota
314-541-6156 [email protected]
Joe HerxCapital City Ford Lincoln
Doug MooneyFord
573- 881-5055 [email protected]
Dean HovisToyota
573-881-4102 [email protected]
Al MorganAutomotive Group573-480-0682 Cell
Rafael RomeroToyota
573-673-5709 [email protected]
Sales Representatives
YEAR-TO-DATE
Bryant ChamblyHyundai
573-230-6113 [email protected]
Danny GingerichToyota
573-445-4450 [email protected]
Scotty JusticeToyota
573-823-7714 [email protected]
Sales Leaders
Best Sellers
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NAMED BEST IN CLASS BYTHEIR CUSTOMERS FOR AUGUST
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Best Sellers
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Mark HopwoodFord
573-864-9302 [email protected]
Bill HinsonToyota
Russell HoskinsFord
Dan SchoonoverHyundai
Matt McMahonNissan
573-424-4048 [email protected]
Brent SimmonsCapital City Ford Lincoln
573-645-6360 [email protected]
Mack McKinneyFord
573-999-5654 [email protected]
Josh ReichlinBMW
573-356-3456 [email protected]
Jason LaneVandiver
573-673-2788 [email protected]
Tim PippinHyundai
573-889-9192 [email protected]
Ben JeffersonFord Truck Center
Glenn PattersonNissan
Tom HugheyVandiver
573-673-9009 Cell
Ken StarkNissan
Adam MillerFord
573-220-4659 [email protected]
Don RacinowskiCapital City Ford Lincoln
573-220-8393 [email protected]
Bradley KellermanCapital City Ford Lincoln
573-469-2129 [email protected]
Thad TorgersonToyota
573-673-7281 [email protected]
Bruce MulnixFord
Scotty GlasgowNissan
Bob EsseFord Truck Center
Doug UnderwoodCapital City Ford Lincoln
573-216-8568 [email protected]
Adam NealeFord Truck Center573-529-1591 Cell
Moses GingerichToyota
573-424-1567 [email protected]
Will RobbFord
Ryan LongeneckerFord Truck Center573-289-0578 Cell
Brian RushHyundai
573-480-1249 [email protected]
Todd MarpleFord
573-999-2039 [email protected]
Cameron TiggToyota
573-999-7469 [email protected]
John MilleticsNissan
616-780-6688 [email protected]
Kevin WestFord
James WilliamsNissan
573-424-4039 [email protected]
Pam WolfFord Truck Center
660-216-6490 [email protected]
Gregg WoodsAutomotive Group
Gary WillisToyota
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Youve probably heard this from a well-meaning elder:
Life is about compromises. at may be true when it
comes to deciding who does the dishes, but it is no lon-
ger true when it comes to the family vehicle.
It turns out you dont have to choose between cutting-edge
features and family-friendly functionality, fuel economy and
performance, or safety and jaw-dropping good looks. You can have
it all in with the 2013 BMW X1.
e X1 is the smallest member of BMWs Sport-Activity line,and although it has been a popular oering in Europe for several
years, it is brand-new to the U.S. market. e X1 is available in
rear-wheel drive or all-wheel drive congurations, with either a 240
horsepower, 2.0 liter four-cylinder engine, or in the case of the
test model a powerful 300-horsepower, 3.0-liter, turbocharged
inline six.
Even with all-wheel drive and the larger engine, the test
model still scored a more-than-respectable EPA mileage rating of
18 city/27 highway/21 combined. at economy doesnt come
at the cost of performance, though. e X1 muscled its way
eortlessly through acceleration tests.
e superior handling of the X1 is matched only by the
superior comfort of the interior. e driver and passenger seats
seem as if they were custom made for their occupants. Rear-seat
passengers enjoy plenty of room, and theres ample cargo space to
make the X1 work for a busy family.
e test model sported a brand-new color in the BMW line the juicy Valencia Orange. It was also equipped with a Harmon
Kardon Surround Sound system, navigation assist, rearview camera
and heated seats.
Perhaps the nicest feature of all is the tasteful elegance inherent
in the BMW line. Both interior and exterior styling is rst class.
eres no compromise here and no mistaking the BMW brand,
whether youre admiring this beauty as it rolls down the road or
soaking in the comforts from the cabin of your very own X1.
STICKER STATS: STARTING MSRP: $30,650 FOR sDRIVE 28i MODEL (TEST MODEL: $49,220)
FUEL ECONOMY: 34 MPG HIGHWAY (sDRIVE 28i); 27 MPG HIGHWAY (xDRIVE 35i)
Test Drive: 2013 BMW X1
The BMW X1ACCEPT NO COMPROMISES
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Car Care
Safety on the road is no accident. For example, when
a warning light illuminates on a cars dashboard, it is
alerting you to a situation that requires your attention.
While not all warning lights are a sign that disaster is
imminent, no warning indicator should ever be ignored. ats the
word from the experts at AAA, who encourage motorists to read
their owners manual and know what each of the warning lights in
their vehicle means. To help, AAA oers the following tips:
Oil Pressure Light
e oil pressure light is usually an oilcan symbol or the word
OIL. It comes on when there is a drop in engine oil pressure. Of
all the warning lights, the oil pressure light indicates the greatestpotential for serious mechanical damage.
If the oil pressure warning light comes on and stays on, pull o
the road at the earliest safe opportunity, shut o the engine and
call for assistance.
Engine Temperature Light
e engine temperature light is usually a thermometer symbol or
the word TEMP. It comes on when the engine temperature is
unsafe for your vehicle. Unless the engine temperature is quickly
brought under control, major damage may occur.
If there are any signs of a cooling system leak, pull o the road
at the earliest safe opportunity, shut o the engine and call for
assistance.
Be careful when opening the hood in the presence of steam,
and never remove the radiator cap when the engine is hot.
Charging System Light
e charging system light is usually a battery symbol or the word
ALT or GEN. It comes on when the vehicles electrical system
is no longer receiving power from the alternator.
If this light comes on, shut down all unnecessary electrical
loads such as the radio, heater or air conditioning, then drive the
vehicle to a repair facility immediately for further inspection.
Check Engine Light
e check engine light comes on when there is a problem aecting
the vehicles exhaust emissions.
If the light comes on and stays on, make an appointment
with an auto repair shop to have the problem checked in the near
future.
If the check engine light begins ashing repeatedly, the
catalytic converter is overheating. Should this occur, drive the
vehicle to a repair shop immediately for further diagnosis.
Disregarding a ashing check engine light could start a re,
destroy the catalytic converter and result in necessary repairs.
Warning Lights SendMessages You Cant Ignore
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HAVE A QUESTION FOR THE EXPERTS? EMAIL JEFF AUSMUS AT [email protected]
Ask The Machens Experts
... WE ANSWEREDHELPFUL ADVICE FOR AUTO OWNERS
Winter Driving Options
Q:Which vehicle optionpackages should I considerfor winter driving?
A:Fortunately for those of us who have to confrontMidwestern winters, todays advances in automotive
technology have produced some amazing and convenient
new cold-weather features: electronic stability systems, winter
transmission modes, heated seats, steering wheels, wipers
and side mirrors, headlight washers and remote starts, just to
name a few. To learn more about the vehicles that deliver these
options and more, and to make your winter driving a little more
comfortable, visit a Joe Machens Dealership today.
Cars For College
Q:As far as looks, aordabilityand mpg, what cars are goodfor college students?
A:According to a recent poll from Edmunds.com, eightvehicles are favorite choices among college students.We are pleased to oer you all of these models and more.
Mazda3 Hyundai Elantra
Hyundai Veloster Ford Focus
Ford Fiesta Nissan Versa
Toyota Yaris Scion xB
The Lincoln Story
Q:Are Lincoln vehicles namedin honor of Abraham Lincoln?
A:Its true. Named after his boyhood hero, our16th president, the Lincoln Motor Co. was
established in 1917 by Henry Leland, an automotive parts
manufacturer, with the initial purpose of building aircraft
engines. After World War I, he retooled his factories to make
luxury automobiles, but soon ran into dire straits. In 1922,
Ford Motor Co. purchased Lincoln. See how far these historic
vehicles have come at Joe Machens Ford Lincoln or Joe
Machens Capital City Ford Lincoln.
An EcoBoost Education
Q:What is this EcoBoost engineIm hearing so much about?
A: EcoBoost is a revolutionary family ofturbocharged, direct-injected gasoline enginesproduced exclusively by Ford Motor Co. Engines built on
EcoBoost technology are designed to deliver power and torque
consistent with, or even better than, larger conventional
engines while achieving approximately 20 percent better fuel
e ciency and 15 percent less greenhouse emissions. Seven2013 Ford models will be equipped with these impressive
engines.
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Biz Buzz
FROM THE AUTOMOTIVE INDUSTRYNews Briefs
Energy-e cient washers and dryers,
solar panels, and the fuel-e cient
2013 Ford Fusion look to be hot
green products this fall as a majority of
Americans say theyre paying more upfront
to save money over time.
e all-new Fusion provides the power
of choice an automotive-rst lineup of
fuel-e cient EcoBoost , EcoBoost with
Auto Start-Stop technology, hybrid and
plug-in hybrid powertrain oerings.
e Fusion with 1.6-liter EcoBoost
engine is Fords rst gasoline-powered
vehicle in North America to oer the
Auto Start-Stop fuel-saving technology
derived directly from advanced Ford
hybrids, and a $295 option with the
convenience of a six-speed automatic
transmission.
As American consumers continue to
get greener, Ford is rapidly introducing
more fuel-saving technologies to expand
the power of choice for leading fuel
economy across our lineup, says Raj
Nair, Ford group vice president for global
product development. e new Fusion
with Auto Start-Stop technology is an
aordable way for consumers to enjoy
some hybrid benets including improved
urban fuel economy and cleaner air.
A Ford-commissioned survey by
leading market research rm Penn Schoen
Berland also found many American drivers
are slowing down, coasting more to stops,
and in some cases even slipstreaming
behind larger vehicles to save gasoline.
Based on $1,000 of discretionary
income to spend on energy savings, 25
percent of the survey respondents would
buy a vehicle with hybrid technology, with
almost equal numbers choosing energy-
e cient appliances or solar panels.
Americans Go Slower, Choose GreenerGoods Like New Fusion EcoBoost
SURVEY SAYS e study shows thesignicance of this greener
attitude shift, as seven out
of 10 drivers have changed
their driving habits to
become more fuel-e cient.
is recently released
research of American driver
attitudes indicates the
following trends:
Saving money and
helping the environment
are top drivers of energy-
e cient purchases.
Almost all respondents
agree on the importance
of fuel-e cient vehicles
(95 percent), followed by
energy-e cient appliances
(93 percent) and light bulbs(85 percent).
Seven of 10 respondents
have changed their driving
habits to save fuel.
64 percent drive less
frequently, 41 percent
have slowed down, and
10 percent say they draft
behind larger vehicles to
save fuel.
32 percent have done
research to nd cheaper
fuel.
21 percent have
purchased a new vehicle
with improved fuel
economy.
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Biz Buzz
The Toyota Tacoma remains the best-selling
compact pickup truck in the U.S. market
and further ensures its leadership for 2013 by
oering a new Limited Package for a touch of luxury
in a hard-working truck.
Restyled and upgraded with new interior comfort
and audio/multimedia features just last year, the
Tacoma returns for 2013 in a wide variety of
congurations and models. is focus on customer
choice has been instrumental in the vehicles continued
market leadership. e Tacoma line oers a choice
between four-cylinder and V-6 engines, and 2WD and
4WD drivetrains.
e new Limited Package equips the 2013
Tacoma with a sense of renement, and adds a more
sophisticated exterior appearance. e packages
amenities include SofTex-trimmed heated front
sport seats; four-way adjustable drivers seat; variable-speed windshield wipers; metallic tone instrument
panel trim; leather-trimmed steering wheel with
audio controls; dual sun visors with mirrors and
extenders; auto-dimming rearview mirror with rear
camera display and outside temperature gauge, plus a
HomeLink universal transceiver.
e Limited Package dresses up the Tacoma with
18-inch chrome-clad wheels with 265/60R18 tires,
chrome grille surround and rear bumper, along with
chrome outside mirrors with integrated turn-signal
indicators, chrome door handles and fog lamps.
2013 Toyota TacomaDebuts New LuxuryLimited Package
2013 Nissan Altima Earns5-Star NCAP Rating
The completely redesigned 2013 Nissan Altima has earned a
ve-star overall vehicle safety rating as part of the National
Highway Tra c Safety Administrations New Car Assessment
Program. Starting with 2011 models, NHTSA introduced more
stringent tests and requirements for ve-star ratings.
With the new Altima, we made available a suite of safety
innovations, including intelligent headlights, Blind Spot Warning and
Moving Object Detection, says Brian Carolin, senior vice president of
sales and marketing for Nissan North America Inc. e 2013 Altima
is the whole package, oering class-leading 38 mpg highway, premium
comfort and advanced safety features.
e Nissan Altima comes equipped with a variety of standard safety
features, including the Nissan Advanced Air Bag System, driver andfront-passenger seat-mounted side-impact supplemental air bags, roof-
mounted curtain side-impact supplemental air bags, Vehicle Dynamic
Control, 3-point ALR/ELR seat belt system, LATCH System (Lower
Anchors and Tethers for CHildren), zone body construction with front
and rear crumple zones, and Tire Pressure Monitoring System with Easy
Fill Tire Alert, which sounds the car horn to notify a person lling a tire
with air when the recommended tire pressure has been reached.
Available features include next-generation Safety Shield
technologies, including Blind Spot Warning, Lane Departure Warning
and Moving Object Detection systems using an innovative single rear
camera.
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324,402
Machens Market
By The Numbers
100%
6
PERCENTAGE OF JOE MACHENSEMPLOYEES WHO CONTRIBUTETO THE UNITED WAY
YEARS IN A ROWTOYOTA TUNDRAHAS BEEN NAMEDMOST RELIABLEFULL-SIZE TRUCKBY JD POWER
$1.25
604
Average price per gallonof gasoline in 1980
Horsepower of the2013 Mercedes-Benz SL65 AMG
U.S. SALES OF NEW VOLKSWAGENS IN 2011
139.7OVERALL LENGTH (IN INCHES)
OF A 2012 FIAT 500
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eocialpacecar,a2
013
JoeMachensFordMust
ang
Andtheyreo
TeamMachenssettoraceforthecure
CPOAmembersreadytorollfortheM
DALock-U
A Driving Forcee fth annual Drive 4
UR School event at Joe
Machens Ford Lincoln
was another huge success.
anks to the 300-plus
people who took new
vehicle test drives, Ford
Motor Co. donated a
combined $6,000 to
Rock Bridge, Hickman,Douglass and Father
Tolton high schools.
Machens Neighborhood
Pitcher PerfectWith a pristine 6-0 record and a 49.40 percent
tournament average, 8-year-old Ryan Schepers of Lake
Ozark recently won the 2012 Horseshoe Pitching
world championship in the cadets division. Ryans dad,
Mark, is a parts driver in shipping and receiving for Joe
Machens Capital City Ford Lincoln. Way to go, Ryan!
MORE THAN JUST A CAR DEALERSHIP
Running Over CancerJoe Machens was proud to help sponsor the third annual Susan
G. Komen Race for the Cure. Team Machens joined nearly 3,000
other participants and helped raise more than a quarter of a
million dollars for the battle against breast cancer.
Executives BustedIn coordination with volunteers from the
Columbia Police O cers Association,
local business and community leaders
agreed to be arrested for the MDA
Lock-Up. Stoney Creek Inn served as
jail, and prisoners arrived in vehicles
supplied by Joe Machens Dealerships.
All bail money raised went to ght
muscular dystrophy.
SchoolvolunteersregisterpeopleforFordandLincolntestdrives.
Community
RyanSchepers,horseshoe
worldchampion
Ryanpitchesaway.
JMDDirectorofMarketingMaryJoHenrywithonecoolcat
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In Your Words
Happiness...IS A NEW VEHICLE FROM JOE MACHENS
Ellyn Richardsons car-buying experience with salesman
Brad Davis at Joe Machens Ford Lincoln? Just terric.
is is my very rst new
car. I bought it from my
son, Joe Rivera, who is
with the Joe Machens
Truck Center/Internet
Department. ey
delivered it all the way
here to Lubbock, Texas,
for me. My son and my
Ford Focus are both so
wonderful!
Maria Ramirez
Our salesman, Nathan
Akpan, did a great job
educating us on the
benets of leasing and we
got a fabulous deal from
Joe Machens Toyota. We
are 100 percent satised
with our 2012 Corolla and
the service we received.
Steve and Beth Luetjen
Whenever I or anyone else I know
am looking for a vehicle of any kind, we
always go to our friends Kerry omas
and Gene Buck at Machens Vandiver. We
have been doing business with these guys
for years. Greg Huddleston and family
A shout-out to DougMooney at Joe MachensFord Lincoln for hooking upmy girls with cotton candywhile I had my truck in forservice. Its unreal what theseguys do to take care of theircustomers. Nick Allen
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