october 2013 brangus journal

BRANGUS JOURNAL OCTOBER 2013 | 1

BRANGUSJ O U R N A L

October 2013

Marketing and Promotion Issue

2 | OCTOBER 2013 BRANGUS JOURNAL

Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp CooleySpring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch

Circle Land& Cattle Co., Ltd.

Steve Densmore, Cattle Mgr.,(979) 450-0819, cell • (979) 778-1055, home

Chris Duewall, Operations Mgr.,(979) 777-6803, cell

located just off Hwy. 6 and OSRP.O. Box 4747 • Bryan, Texas 77805

Office: (979) 776-5760 • Fax: (979) 776-4818Website: www.circlexbrangus.com

Your SOURCE for Top QualityRegistered & Commercial

Brangus Cattle

Proud Members

of



Bobcat Bottoms Ranch • Persimmon Creek Ranch • Camp CooleySpring Valley Ranch • Windy Hill Ranch • Vista Ridge Ranch


Steve Densmore, Cattle Mgr.,(979) 450-0819, cell • (979) 778-1055, home

Chris Duewall, Operations Mgr.,(979) 777-6803, cell

located just off Hwy. 6 and OSRP.O. Box 4747 • Bryan, Texas 77805

Office: (979) 776-5760 • Fax: (979) 776-4818Website: www.circlexbrangus.com

Your SOURCE for Top QualityRegistered & Commercial

Brangus Cattle

Proud Members

of


2 | OCTOBER 2013 BRANGUS JOURNAL2 | OCTOBER 2013 BRANGUS JOURNAL

Volume 61, Issue 5Subscriptions:Frances Miller 210.696-8231 [email protected]

The Official Publication of the International Brangus® Breeders Association.

The Brangus Journal is an international publication serving the Brangus seedstock producer. Published bimonth-ly, this archive is designed to highlight accomplishments and improvements within the association. The purpose of the Brangus Journal is to serve the best interests of the members while showcasing IBBA member breeding programs, efforts and achievements to other Brangus seedstock producers. The Journal also provides a venue for the IBBA to communicate directly with their members providing updates related to the association, publishing feature stories, or announcing results.

Publication #ISSN0006-9132. Periodicals postage paid at San Antonio, Texas, and additional entries.

Postmaster: Send address changes to Brangus Publications, Inc., 5750 Epsilon, San Antonio, Texas 78249.

Subscription Rates: Domestic Periodicals—1 year, $25; First class—$55. Foreign—1 year, periodicals, $25; air mail to Mexico, $70, Canada, $70, Australia, $115; air mail to all other countries, $115.

Contact: Address: 5750 Epsilon, San Antonio, Texas 78249Telephone: 210.696.8231Fax: 210.696.8718Web site: www.brangusjournal.comEmail: [email protected]

The International Brangus® Breeders Association does not verify claims made by the advertisers in this publication.

BPI OFFICERS AND BOARD OF DIRECTORSChairman : Ron Flake (662.509.2233)Secretary/Treasurer : Steve Densmore (979.778.1055)Director : Fred McCreary (251.578.4750)Director: R.L. Robbs (520.384.3654)

STAFFFrances Miller: Controller (x203, [email protected]) Tyler Dean: Director of Youth Programs and Shows, Publications Representative (405.867.1421, [email protected]) Brittni Drennan: Communications Coordinator (x202, [email protected]) Patti Teeler: Accounting (x205, [email protected]) Rosanne Sralla: Registry Specialist (x206, [email protected])Lindsey Matli: Customer Service Representative (x204, [email protected])

ADVERTISINGIBBA Office: (210.696.8231), [email protected] Dean: (405.867.1421), [email protected]


FEATURES & SPECIALS

BRANGUSJ O U R N A L

October 2013

On the Cover. A Red Brangus calf with her Brangus recip dam enjoy the summer grass at Diamond K Ranch in Hempstead, Texas. Photo taken by Katy Knox.

DEPARTMENTS

6. IBBA Connection

18. IJBBA Connection

19. IBA Connection

22. Marketing Update

28. Membership

32. Show Results

34. Industry

35. Brangus Plus

36. State Directory

38. Services

40. Advertiser’s Index

40. Calendar of Events

IBBA Announces New Executive Vice President

Marketing and Promotion

The Importance of “Buy-In”

Breed Improvement Committee Statement on Developmental Duplication (DD)

Maintaing a Healthy Herd

Scholarship Opportunities

The Power of Print Advertising

Protect Your BrandTrademarks for Beef Cattle Operations

What is ‘Sustainability’ on your Ranch?

121316

17181922

2426

Lauren Lettelier


IBBA CONNECTION - STAFF

Controller

FRANCES MILLER210.696.8231 x203

[email protected] Frances for: • Brangus Journal & Frontline Beef Producer

Subscriptions• Accounting Questions• THR Questions

Accounting Specialist

PATTI TEELER210.696.8231 x205

[email protected] Patti for:• Accounting Questions• THR Questions

Registry Specialist

ROSANNE SRALLA210.696.8231 x206

[email protected] Rosanne for:• THR Questions• Registry Questions• DNA Questions• Ultrasound Questions

Communications Coordinator

BRITTNI DRENNAN210.696.8231 x202

[email protected] Brittni for:• GoBrangus Online Advertising• Social Media Inquiries• News Related to Brangus• Publication Content

Customer Service Representative

LINDSEY MATLI210.696.8231 x204

[email protected] Lindsey for:• Commercial Marketing Administration

• Enrollment • Tag Orders

• Membership & Educational Information• Event Planning & Convention

Director of Shows & Youth ProgramsPublications Representative

TYLER DEAN405.867.1421 or 405.207.6921

[email protected] Tyler for: • Brangus Journal & Frontline Beef Producer

Advertising and Content• Upcoming Regional & National Shows• Junior Activities

IBBA Staff InvolvementContinually working with industry partners to promote and

advance the Brangus breedRegistry managementCommunications developmentAnswer calls and questionsTotal Herd ReportingFall EPD runOrganizing and recording IBBA Board Meetings and Conference

Calls - LindseyBrangus Gold Tag Orders - LindseySending New Member Welcome Packets - LindseyPreparation for Western National Brangus Show – TylerPreparation for Show of Merit – TylerPlanning for NCBA Convention and Trade Show - LindseyPreparation for IJBBA Board of Directors Fall Meeting - Tyler

Brittni submitted promotional content to:• Carolina Cattle Connection• Georgia Cattlman Magazine• Missouri Beef Cattlemen• Louisiana Cattleman Magazine

Shows and events Tyler attended:• Western National Brangus Show, Oklahoma City, OK• Southeast Regional Junior Brangus Show, Lake City, FL• Southeast Brangus Breeders Association’s Annual Banquet,

Lake City, FL • Southeast Brangus Breeders Association’s Showcase Sale,

Lake City, FL• Oklahoma Brangus Association Fall Brangus Sale, McAlester,

OK


IBBA CONNECTION - BOARD

• Attended board meetings and were on numerous conference calls • Don Thomas & Sons “Cadillac of Brangus” Sale, Madison, MO –

Cody Gariss• Western National Brangus Show, Oklahoma City, OK - Mike Vorel

Events Attended:• Southeast Brangus Breeders Association’s Showcase Sale, Lake

City, FL – Mike Burke• Indian Nations Fall Brangus Sale, McAlester, OK - Mike Vorel• Farm Fest, Springfield, MO – Cody Gariss

Contact the Director from your area with any questions or concerns you have have about our association.

President, Ron Flake, Area 2Term: 2011-2014

662-509-2233 | [email protected]

Cody Gariss, Area 3Term: 2011-2014


Don Cox, Area 7Term: 2011-2014


Mike Burke, Area 11Term: 2011-2014


Traci Middleton, Area 4Term: 2012-2015


R.L. Robbs, Area 6Term: 2012-2015


Brandon Belt, Area 7Term: 2012-2015

254-248-5260| [email protected]

Robert Field, Area 8Term: 2012-2015


Chuck Sword, Area 1Term: 2013-2016


Mike Vorel, Area 5Term: 2013-2016


Russ Williamson, Area 7Term: 2013-2016


Danny Farris, Area 9Term: 2013-2016


Larry Parker, Area 10Term: 2013-2016


2013-2014 IBBA BOARD OF DIRECTORSBack Row (L to R): Danny Farris, Larry Parker, Robert Field, Mike Vorel, Chuck Sword and Cody Gariss.

Seated (L to R): R.L. Robbs, Russ Williamson, Don Cox, Mike Burke, Traci Middleton, Ron Flake and Brandon Belt.


November 1-2, 2013 • CoNCord, Ar A preview of the outstAnding femAles selling fridAy, november 1st At the Chimney roCk sAle


Most recently, Perkins served as the Executive Vice President for Beefmaster Breeders United. The IBBA Board of Directors voted Perkins to lead the Brangus association following Dr. Joseph Massey’s resignation earlier this year.

“The Board looks forward to working with Tommy and know that he will provide direction and be a positive leader for this breed,” said Ron Flake, President of the IBBA Board of Directors. “With his knowledge and experience, IBBA will continue to make advances and provide superior Brangus genetics to our customers.”

Headquartered in San Antonio, Texas, the IBBA is a membership based organization that strives to provide members with innovative programs and services. The purpose of the IBBA is to serve the commercial cattle industry by offering industry leading technology to increase the quality and reliability of Brangus genetics to its customers.

SAN ANTONIO, TX (Sept. 20, 2013) The International Brangus Breeders Association (IBBA) announced today the appointment of Tommy Perkins, Ph.D., as its new Executive Vice President. IBBA’s mission to

serve the commercial cattle industry and effectively promote the Brangus breed is supported by Perkins’ background and extensive experience in the industry. He will begin his appointment with IBBA in early October.

“I am very excited for the opportunity to lead the largest American beef breed association in the United States,” Perkins said. “I look forward to working with the leadership, staff and committee volunteers as we unite the membership in our quest for continued growth of Brangus cattle in the commercial industry.”

A Silverton, Texas, native, Perkins received B.S. and M.A. degrees from West Texas A&M University in Canyon, Texas, and a doctoral degree in Animal Science/Animal Breeding and Genetics from Texas Tech University in 1992. In 2001, he received his Professional Animal Scientist (PAS) certification from the American Registry of Professional Animal Scientists. Perkins has conducted research in multiple aspects of the industry including ultrasound technology, ultrasonic sorting of feedlot cattle, synchronization, DNA Fingerprinting and In Vitro fertilization.

IBBA Announces NewExecutive Vice President

IBBA CONNECTION

BJ

“Any Country is Brangus Country”Predictable / Adaptable / Profitable


Marketing andPromotion

IBBA CONNECTION

As with all words, marketing and promotion both have a various number of definitions. Call me old fashion, but I tend to lean toward Webster’s Dictionary when looking for a clear

precise definition. Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. Webster also defines promotion as the act of furthering the growth or development of something.

When looking at these two definitions, the first conclusion I came to was that both are always ongoing and never ending. It definitely takes an immeasurable amount of each for a business to be successful. The effectiveness of your marketing and promotional efforts directly relate to the value of your finished product or service. We can all think of items that we individually

feel are extremely overvalued. However, are we correct? The marketing and promotional process must be knowledgeable of all the needs of potential consumers and at the same time communicate all value aspects of your product or service to consumers. As more consumer needs are identified and met, the product or service value tends to increase.

Another aspect of a prominent marketing and promotional system is a clear vision of product value and how that value directly relates to consumer needs. Know your product better than anyone else does. You should; you produced it. Be obsessed with continued improvement, and realize in some areas that amounts to higher consistency. May we all have good returns this fall because of our effective marketing and promotional programs. BJ

by Ron FLAKEIBBA PRESIDENT


Brangus Journal OCTOBER 2001VOLUME 49, ISSUE 9

Flashback: Brangus Gold

IBBA CONNECTION

Research has proven time and time again the crossbred female is not only the most productive, but also the most profitable female in

the industry. The Brangus and Brangus crossbred commercial female is recognized for her outstanding maternal strengths – longevity, fertility, easing calving, excellent mothers and good milking.

The excerpt below was taken from a marketing column shortly after the “Black Gold” program, now called Brangus Gold, was introduced. Females with the Brangus Gold tag assure customers they are getting certified Brangus genetics, not just “Brangus-type” females. This program provides confidence to buyers, so they can be certain of the product they are purchasing.

For more information about Brangus Gold, visit www.gobrangus.com/commercial-producers/ and contact Lindsey Matli about ordering tags.

Excerpts from the October 2001 Brangus Journal:

With more than 6,500 head of Brangus and Brangus-cross commercial females enrolled and wearing the “tag”, the Black Gold program has proven successful in just a few short years of existence. This new advertising campaign strives to further increase demand for Black Gold Premium and Black Gold females by explaining the value of source-verifying and identifying Brangus genetics.

I encourage each of you, as registered Brangus producers, to

BJhelp yourselves by promoting the Black Gold program to your customers.


Because Brinkman is so meticulous when it comes to records, he realized the importance of using technology like EPDs and genetic indicators to help him improve and market his genetics. He set unprecedented sale records, which gave him a reputation for being an expert in marketing. Brinkman said because the show ring was instrumental for marketing cattle back then, that

was where their focus was when it came to promotion. Just months after Brinks Brangus was established, Brinkman took home both Grand Champion and Reserve Female titles in 1970. Now, Brinkman sees a change in how cattle are being marketed in the industry.

“I think the cattle industry is shrinking and land is getting more expensive,” Brinkman said. “[The market] will become more internationally focused. With the advancement of technology, advertising has become cheaper, and it is easier to market cattle.”

In 1970, he was chairman of the committee that formed the Hill Country Brangus Breeders, and served as a

president for the Texas Brangus Breeders Association. He was also on the board of the Performance Registry International, which preceded the Beef Improvement Federation (BIF). He served as president of BIF in 1995-1996, and the federation presented him with the Continuing Service Award in 1997. Brinkman was the first to be named Brangus Breeder of the Year by IBBA in 1981 and was the first to receive IBBA’s Pioneer Award in 2005.

Past President Feature:Glenn Brinkman

IBBA CONNECTION

Glenn BrinkmanIBBA Board of Directors

President 1983-1984

Carolyn and Glenn Brinkman pictured with their youngest grandson, Tucker Brinkman, who is now a freshman in high school. They have three other grandsons attending Texas A&M University, Sam, Aaron George and Josh Sutherlin. They also

have a granddaughter, Kasey Sutherlin, attending Colorado State University.

Glenn Brinkman is probably the most progressive past president the IBBA has ever had. If you are or were involved in the cattle industry, you have heard his name before.

Brinkman has had an impressive career as a cattleman since the establishment of Brinks Brangus in 1968. He became manager when his brother, Lloyd, purchased the Riverby herd of 300 Brangus females and 15 Brangus bulls and moved them from Paris, Texas, to Prison Canyon Ranch near Kerrville, Texas. Brinkman devoted himself completely to making Brinks Brangus the best in the industry. In a relatively short period of time, Brinkman was recognized as an innovator, one who understood both the cattle business and genetics.

“My whole concept is do not fudge. Tell the truth on your records, and do the records right,” Brinkman said. “I always tried to be a leader and know that Brangus can contribute to the industry.”

Brinkman was at the forefront of adopting the latest technology and contributing to the advancement of the breed. He was the first to utilize embryo transfer in 1977. He was among the first to implement artificial insemination (AI). He developed the cow family numbering system that producers continue to use today, and he formed the Brangus Inspection Committee when animals had to be inspected in order to be allowed into the breed. Brinks Brangus was the first to syndicate a bull, which allowed them to bring in income and better market their product. He initiated carcass evaluation with Kansas State University using ultrasound technology, which resulted in the Brangus breed being the first to provide EPDs for rib eye.

“Shortly after that is when Iowa State developed their EPDs for IMF,” Brinkman said. “If I’ve done anything for Brangus, that’s what it was- to help implement carcass evaluation.”

BJ


In management and decision making, according to Wikipedia, buy-in (as a verb or noun) signifies the commitment of interested or affected parties to a decision (often called stakeholders) to ‘buy into’ the decision, that

is, to agree to give it support, often by having been involved in its formulation.

You might be questioning how this has anything to do with the cattle business and especially with our Journal’s focus on marketing and promotion. My response – it has everything to do with any successful marketing or promotion campaign. Even more, it has huge ramifications in the seedstock business in today’s world.

Today’s commercial producers are more educated than ever before. They have an unlimited stockpile of resources available to them via the internet, and they are using those resources to make their decisions. They are no longer just merely looking for a bull to turn out on some cows. They want to know how the bull has been raised, what performance tests he has been subjected to, how he compares to his contemporaries and how he compares to another ranch’s animals.

Marketing and promotion is essential to get these producers to look at your operation as their source for genetics; however, without them “buying-into” your operation, your development programs and your customer services, they probably won’t be loyal, repeat customers.

As stated, marketing and promotion is integral to getting customers to your doorstep, but how do you start them on the path to buying into your operation? Well, the first step is explaining your operation, your goals, your production practices and the services you provide. Show them your data, your research and why your practices are working. Give them examples of other successful customers.

Next you must follow up with them. Make sure the genetics they obtained from you are working in their given production structure. You must let them know you are genuinely concerned about their success.

Lastly, you have to adjust your program based on the feedback you receive. A “take it or leave it” attitude just will not work in today’s world. Customers have too many options to put up with that kind of philosophy. If your customers can brag about how great their genetic supplier is to their neighbor and how much you have helped them be successful, that is the pinnacle of customer buy-in.

The same can be said about our association on all levels. Without buy-in from our Board of Directors, policies and procedures

The Importance of“Buy-In” by Tyler DEAN

IBBA DIRECTOR OF SHOWS & YOUTH PROGRAMS

BJ

ABOUT THE AUTHOR:As a third generation Brangus breeder, Tyler Dean grew up believing in

Brangus cattle. At the age of eight, Dean joined the IJBBA to show Brangus heifers and asended the ranks to serve as President of the Board of Directors in 2004-2005. Professionally, Dean oversaw operations as ranch manager of a growing commercially focused Brangus operation. Under Dean’s guidance the ranch grew to be the largest source of Brangus bulls in the state of Oklahoma. Additionally, Dean has worked with a large scale commercial ranch in the Oklahoma Panhandle on genetics and management. Before joining IBBA, Dean worked independently managing sales as well as doing independent advertising and catalog design and production.

As the Director of Shows and Youth Programs, Dean coordinates IBBA’s four National and four Regional Shows along with coordinating and executing all IJBBA activities. Additionally, as the Brangus Publications Representative, Dean works on layout and production of all Brangus print media as well as coordinates advertising sales and publication content for Brangus Publications, Inc.

IBBA CONNECTION

do not get passed and disseminated to our membership effectively. The same can be said about the lack of buy-in from our staff. Without buy-in from our breeders, those policies and procedures become a source of duress and dissension. Thorough communication among all parties is imperative. That is why the IBBA has developed a strategic plan and implemented specific goals and objectives to guide the association and decision making. It serves as an open communication system to the Board of Directors, the staff, membership and our customers and allows everyone to see where the association’s priorities lie. Without buy in from every angle, goals will not be achieved and the breed will decline and suffer simply from a lack of buy in. Are we not all on the same team? Do we all not want to see the breed progress and our members succeed?

As breeders, I encourage each and every one to be involved in the workings of our association and go ALL IN on this great breed. The future holds a lot of promise for our breed if we can pull together and position ourselves as THE choice for the rebuilding the American cowherd.


previously identified genetic conditions for years. It is a high probability IBBA will deal with some of these same previously identified conditions in our breed population. We will be working in good faith with our membership in identifying genetic conditions, managing these conditions, and protecting the interests of our commercial customers while addressing financial concerns in future breed policies.

Commercial testing is now available to identify animals carrying the DD genetic condition. We cannot stress enough the importance of a well researched and educated approach within each individual breeding program. If properly managed, the breeding and financial impact from this DD condition can be kept to an acceptable minimum.

The International Brangus Breeder’s Association Board of Directors, along with our Breed Improvement Committee, is considering the ramifications of this condition, the best interests of the breed and our membership, the state of where the science of genetics is moving with respect to the early detection of genetic conditions, and our ability to manage such genetic conditions. We are working on policy for these genetic conditions while putting the infrastructure in place to deal with abnormal genetic conditions in our breed population. Our Board will ultimately determine how we will best deal with DD and will keep you abreast of our progress.

More detailed information on polymelia condition can be found at:

http://www.angus.org/Pub/DD/DD_Announcement08122013.pdfhttp://www.angus.org/angus.aspx

Breed Improvement Committee StatementConcerning Developmental Duplication (DD)

IBBA CONNECTION

In mid-August of 2013, the American Angus Association released a statement concerning a new genetic condition that was identified in Angus cattle. This new defect is called Developmental Duplication (DD) and is genetically transmitted as a simple recessive gene. Dr. Jonathan Beever, University of Illinois, one of the world’s most renowned experts in the genetic identification of abnormal conditions in livestock, has spent several years reviewing this condition prior to submitting a final report to the American Angus Association. When the gene associated with DD is paired (two copies of same allele) in a mating, the results are either 1) high probability of early embryonic death or 2) calves born with multiple limbs. Other than an increase in the occurrence of mortality associated with dystocia, calves born with polymelia (born with extra limbs) often thrive, especially with removal of the limb or limbs at or soon after birth. Those animals identified as carriers (only one recessive allele) show no visible signs of the genetic condition and typically lead a normal life.

Based on research, Developmental Duplication is reported as a simple recessive trait like so many of the other genetic defects previously identified in cattle breeds around the globe. Again, this means an animal must carry two copies of the defective recessive allele in order to show this condition. Dr. Beever tested a large number of high-use AI Angus bulls and found approximately 6.5 percent carriers of the DD genotype. Dr. Beever’s lab also discovered the DD genotype in the Brangus genetic population.

With the onset of DD, it is clear the discovery of genetic conditions will be a part of the future for all breeds of cattle. Several of our sister breed associations have already dealt with

BJ


Cattlemen in the beef industry as a whole know that every herd thrives when it is managed properly. Simple actions can be taken to ensure a herd is successful. Making sure your herd is healthy is a big

goal that all producers should have for their herds. Maintaining a Healthy Herd – Maintaining a healthy herd is

vital to profitable beef production. Many cattle health problems can be controlled with good management, proper nutrition and vaccination against diseases. It is important to contact a local veterinarian to determine the correct herd health program for the herd. For cattle to reach their performance potential, they must be healthy.

Mineral Supplementation – Cattle require the proper balance of water, protein, vitamins and minerals to achieve optimal levels of production. Cattle usually require some form of mineral supplementation during all times of the year.

Using Implants for Growing Calves – Implants have been shown to improve weight gain. The response is greater in animals that have genetic potential and proper management to gain weight rapidly. Therefore, implants complement good management.

Body Condition Scoring – Proper body condition of cows prior to calving plays an important role in continued successful reproduction in a herd. Scoring cows for body condition when

by Ali CONGDONIJBBA DIRECTOR

Maintaining aHealthy Herd

IJBBACONNECTION

BJ

ABOUT THE AUTHOR:Representing the Southeast United States on the IJBBA Board of Directors

is Ali Congdon. Congdon is begining her senior year of high school this fall. With a year of service on the IJBBA Board of Directors, six years experience in the Brangus breed, and years of experience in leadership positions through her county cattlemen’s association, Congdon will continue to be a huge asset to this year’s Board. Congdon has plans to remain a strong member of the IJBBA through medical school and continue to raise Brangus cattle.

calves are weaned provides a basis for determining nutritional needs prior to the upcoming calving season. The plane of nutrition provided during lactation is the most important of several factors affecting the condition of brood cows. Differences observed in body condition within the herd may be due to age, soundness of teeth, milk production, general health or genetic variability. Extremely thin or fat cows may need to be fed separately or culled from the herd.

Having Shorter Calving Seasons – Keeping your calving season within a 60-75 day range is beneficial to the producer in many ways. Having all of your calves born at the same time makes it easier for the producer to wean all the calves, perform castrations, gives vaccinations and eventually pregnancy test all at one time when the time comes for your cattle to breed back. It saves time and labor being able to work all of the cattle at one time.

IJBBA ADVISORY COMMITTEE

AdvisorGinger Pritchard

[email protected]

AdvisorJoe Dillard

[email protected]

AdvisorVeronica Munoz

[email protected]

AdvisorSharon McCreary

[email protected]

AdvisorMyron Saathoff

[email protected]

AdvisorSteve Densmore

[email protected]

Director of Youth ActivitiesTyler Dean

[email protected]

PresidentKacie Wallace, Bryan, TX

[email protected]

DirectorTanner Bosarge, Evergreen, [email protected]

DirectorAllyson Polston, Lakeland, FL

[email protected]

DirectorQuinn Carter, Haines City, FL [email protected]

DirectorMeghan Pickett, Robeline, LA

[email protected]

Ex-OfficioKelsey Munoz, Pearland, TX

[email protected]

DirectorAli Congdon, Repton, AL

[email protected]

DirectorRacheal Sharp, Konawa, [email protected]

DirectorColby Davis, Talequah, [email protected]

DirectorMcKenzie Posey, Wayner, OK

[email protected]

2012-2013 IJBBA BOARD OF DIRECTORS

IBBA QueenKourtney Gardner, China Spring, TX

[email protected]

ChairTraci Middleton

[email protected]


IBACONNECTION

The International Brangus Auxiliary (IBA) promotes Brangus and Education through education scholarships available to all International Junior Brangus Breeders Association (IJBBA) members.

Applicants and winners represent a competitive cross section of young Brangus breeders throughout the United States.

The IBA has awarded scholarships in excess of $377,500 since 1979. To be eligible for a scholarship, the applicant must have been an IJBBA member for at least one year and participated in the scholarship application process. All IJBBA members who are high school seniors, college students, or students at a technical college are encouraged to apply. The forms can be downloaded from the IJBBA website as a link from the IBBA website. *NEW* Scholarship deadlines have been extended to January 15, 2014. We are again offering a special scholarship available for a deserving IJBBA member from Georgia!

There are several categories of scholarships available in amounts up to $2,500 each. A member may receive a maximum of two IBA scholarships.

Scholarship Opportunitiesby Ginger PRITCHARDIBA SCHOLARSHIP CHAIRWOMAN

• Underclassman – Graduating HS Seniors• Upperclassman – Current College Students• Ray Mackey Memorial – Underclassman and Upperclassman

(Based on Financial Need)• Alternate Education – Junior College, Technical College,

Professional SchoolDo not let the application frighten you! It is not as hard as it

looks! If you have any questions or concerns, call me at 405-878-6189 or [email protected]. I will be happy to walk you through the application. Just yell HELP! BJ

ABOUT THE AUTHOR: Ginger Pritchard has dedicated a tremendous amount of time to the youth of

the Brangus breed, serving as the Oklahoma Junior Brangus Association Advisor for over 15 years and serving on the IJBBA Advisory Committee for the past 5 years. In her current position as IBA Scholarship Chairwoman, Ms. Pritchard is responsible for distributing and collecting applications for the IBA Scholarship. Additionally, she is willing and able to answer any questions that parents or applicants may have about the application process or scholarship requirements.

Support our Junior Breeders with IBA’s

Brangus Goodies

Note Card Styles:(Clockwise from top left corner)

Brangus, All American, Calf, Paisley

Email your order to: [email protected]

Brangus Tumbler .....$15.00 each Qty: _____ Total: ________ Clear, Insulated, Hot or Cold, Holds 16 oz

Note Cards ..............$10.00 Package of 15 Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________ Style: __________________ Qty: _____ Total: ________

Note Pads ..................$5.00 Qty: _____ Total: ________ Package of 2


MARKETING UPDATE

by Rachel CUTRERPRESIDENT OF RANCH HOUSE DESIGNS

The Power ofPrint Advertising

While today’s busy lifestyle may lend one to believe the future of modern livestock merchandising lies solely on fast-paced social media or internet marketing, the power of the

traditional printed magazine or newspaper advertising can never be underestimated. For many livestock producers, especially those with more maturity, there is no bigger highlight than receiving their favorite agricultural publications at the first of each month, delivered straight to their mailbox. These are the producers who often drop everything to spend hours perusing and studying their favorite printed publications, word for word.

Along these same lines, printed publications carry an extreme value of historical reference, as many farmers and ranchers save – even hoard – every copy of preferred printed publications they receive. These back issues make a handy reference for years to come and give advertisers a lasting image that can quickly fade when relying solely on electronic advertising and promotion.

One of the most beneficial advantages to print advertising is the vast circulations many publications offer, with proven mailing lists of readers specifically interested in the featured products. This allows for targeted marketing to your specific audiences. For example, if you are having a Brangus bull sale, naturally you would choose to advertise in the Brangus Journal publication with its circulation including the members of the International Brangus Breeders Association. Many producers also find benefit in advertising with state or regional publications of target audiences, such as state cattlemen’s magazines or regional junior livestock magazines. By selecting the printed publication that most closely aligns with your target clientele, your name is specifically exposed to thousands of readers directly interested in your product.

Unfortunately, the cost of print advertising can quickly add up, especially if an agricultural producer is creating a comprehensive advertising campaign. The following tips can help a modern livestock merchandiser maximize their exposure in printed publications while getting the most for their marketing dollar.

Color advertising. If possible, always purchase a full page, 4-color ad. This increases your chances of being noticed in a publication, considering color draws more attention. If you can’t afford a 4-color ad, be sure and ask prospective publications about one color (spot color) options, this will give your add a little extra pizzazz compared to a standard black and white.

If your budget allows, purchase a two page spread, as compared to a single page. This allows for more photos, larger photos, and ample space for easy-to-read captions and headlines. With such a side-by-side spread, these larger ads greatly increase your chances

of being noticed and remembered by readers.Photos. Photographs are imperative in successful print

marketing. Pictures of your animals give potential clients examples of the quality livestock you raise while naturally creating more interest in your advertisement. By displaying photos of your product, potential buyers are given good reason to stop and pay attention to the ad; and hopefully, even more incentive to pick up the phone, or visit your operation to see your operation in person.

With any type of printed advertising, the focus should always be the animals. A “cool” looking ad may catch readers’ attention but doesn’t necessarily equal more sales. Remember the principles of using large, clear photos combined with captions that are easy to read. Your phone number and contact information should be clearly legible for anyone to easily find… after all, the goal of any marketing campaign is to get potential clients to call you!

Never underestimate the importance of planning ahead when placing ads in printed publications. While some people may work well under pressure, it is a good idea to plan ahead, thereby allowing the publication enough time to design a great ad to represent your farm or ranch. This is even more crucial during busy times of the year like sale or stock show seasons. You can’t book an advertisement page with a magazine two days prior to deadline and expect them to create a masterpiece with only a few hours before going to press. Advance planning is even more imperative when taking photos. Often, rain and snowstorms delay the best laid plans of agriculturalists. There is no such thing as planning too early when it comes to contacting designers, photographers, or magazines to place your project on their production schedules.

Proponents of strictly using electronic advertising argue that printed advertising is costly and dated, considering clients may have to wait several weeks for a printed publication to be completed and mailed. While electronic advertising does have advantages, the best marketing and promotion plan includes a careful mix of BOTH traditional print ad placement combined with electronic advertising. There is a reason that printed publications are the time-honored, proven way of getting an advertiser’s name in front of target audiences. By carefully choosing the publications you wish to advertise with, then using specific strategies to achieve higher reader response, modern livestock marketers can boost their exposure and sales. BJ

ABOUT THE AUTHOR:Rachel Cutrer is president of Ranch House Designs and a 7th generation Brahman

breeder at V8 Ranch. She is the author of the book Livestock Merchandising and is from Boling, Texas.


INDIAN NATIONAnnual Fall Brangus Sale

Sponsored by Oklahoma Brangus AssociationWWW.OKBRANGUS.ORG

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good or service is only used with intrastate commerce (i.e., within a state boundary), then a trademark may be sought for at the state level. For example, if you an Illinois cattle producer and out-of-state buyers have purchased calves at your annual production sale, then your beef operation has entered interstate commerce. Alternatively, if you are a beef blogger in Nebraska and sell advertisements on your blog to vendors throughout the country, then you are doing business in interstate commerce. If a beef cattle operation is not currently using the mark in interstate commerce but plans to use it in the future, then an “intent to use” trademark application can be filed.

DISTINCTIVENESSAdditionally, a trademark must be distinctive in order to be

registered. The best trademarks are arbitrary or fanciful – such as Kraft® cheese, Aunt Jemima® or Nike® -- and don’t have a separate meaning other than the brand of goods it represents. Suggestive marks include language regarding the goods or services provides, such as Agvance®, eSaleBarn®, or Breed Lautner®.

Marks that are considered merely descriptive are not typically registered unless distinctiveness can be gained over time (e.g., AgChat because it is used as a popular hashtag on Twitter among the agriculture community). Last names (surnames) are also considered descriptive. Descriptive brands (“Rincker Cattle Co.”) can be put on the USPTO’s secondary registry until the necessary distinctiveness is achieved; then, the mark will be put on the USPTO’s principal registry so long as the mark has been used exclusively, and continuously for five years. In such cases, the applicant can still use the ® mark and have certain trademark enforcement rights.

Generic marks can never be trademarked (“Farm” or “agriculture”). However, if a brand name or logo contains a generic term then a disclaimer can be used stating that no exclusive claim is made to that term (e.g., Software Solutions Integrated, LLC® with no exclusive claim to “Software Solutions” or “LLC”).

ENFORCEMENT RIGHTSImportantly, a trademark or servicemark offers

protection against confusingly similar marks within a

FEATUREProtect Your Brand:

Trademarks for BeefCattle Operations

Brand recognition can be a valuable asset for beef cattle operations. Obtaining a registered trademark gives the owner enforcement rights against others who use confusingly similar marks in a particular

class of goods or services. Cattlemen and women should consider taking this step toward protecting its intellectual property, which can oftentimes be an invaluable asset to a livestock operation.

OVERVIEWPut simply, a trademark is the identifying mark of a beef cattle

operation for consumers or other members of the agriculture community in connection with particular goods (e.g., beef, show cattle supplies) or services (e.g., consulting services, cattle photography). A trademark can take place in many forms including words (i.e., a standard character or stylized wordmark) (“Rincker Beef ”) or a symbol/logo (i.e., a design mark).

A trademark can only be registered with the U.S. Patent and Trademark Office (“USPTO”) if the goods or services are used in interstate commerce (i.e., across state lines). If the livestock

by Cari RINCKERPRINCIPAL ATTORNEY, RINCKER LAW, PLLC


FEATUREcertain class of goods or services. For example, if a cattle farm or ranch obtained a servicemark for “the breeding and sale of seedstock cattle” it would not have trademark protection if someone decided to use the mark for an agricultural magazine or a t-shirt. That said, each trademark class of goods and services has a separate filing fee. Beef cattle operations should choose the number of classes that properly cover the goods and services offered to the public.

SYMBOLSAlthough registration is not essential to trademark protection

in the United States, if eligible, trademark registration with the USPTO greatly enhances legal protections to the trademark owner within a class of services or goods. Before registering a mark with the USPTO, a beef cattle operation can usually use the small sm (servicemark) or tm (trademark) symbol to help protect the brand. Before doing so, the livestock farm should consult with an attorney. Once a farm has a registered trademark, it can use the ® symbol by the mark.

WHAT NEXTOnce trademark registration is obtained, the work is not over.

The farmer or rancher must renew the mark at six years, 10 years, and every decade thereafter showing the USPTO that the owner is still actively using the mark in interstate commerce. If these deadlines are not timely met, the applicant will need to reapply for the trademark. A good trademark lawyer will help calendar these deadlines to ensure the client does not miss these important renewals; however, cattlemen and women should also pay attention to these deadlines. To help manage deadlines

for multiple trademarks, livestock operations are encouraged to work with their lawyer and maintain a trademark spreadsheet to help organize important information relating to the trademarks, including renewal deadlines.

Once a farm has obtained a trademark on the principal registry, it may license use of the trademark to other persons for a monthly or annual fee. For example, Farmer Jane may come up with a great slogan or logo for agri-tourism and wish to license it out to those farms who wish to use that mark. The owner of the trademark may also sell or assign its trademark rights to another owner. A trademark assignment is an important (and sometimes forgotten step) with the sale of an agri-business.

BEWARE OF TRADEMARK INFRINGEMENTFinally, before starting a business, it is prudent to run a search

on the USPTO’s website to ensure another person or entity has not already registered a confusingly similar mark. In certain cases, it is wise to hire a professional searcher to give a thorough report of similar trademarks filed at the state and federal level and other public records. Even if someone has not filed a trademark does not mean that they do not have trademark rights to protect their brand. Trademark registration gives the owner a rebuttable presumption in court that they were “first in time, first in right” to the use of the mark.

Before filing a trademark with the USPTO, beef cattle operations are advised to consult an agriculture attorney licensed in any U.S. jurisdiction. To file a trademark at the state level, a farm or ranch should work with an attorney licensed in that state.

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BJ


BJ

FEATUREWhat is ‘Sustainability’

on your Ranch? by Sara J. TROJANYPC LEADERSHIP BOARD

REPRINTED FROM THE CATTLE CALL BLOG

The concept of ‘sustainability’ in the beef industry has been on the forefront of many discussions, research objectives and advertising campaigns within the industry. However, what is the true definition of

‘sustainability’? Webster defines sustainable as “able to be used without being completely used up or destroyed.” In taking that concept and applying it to a ranching scenario, it is evident that long-term ranches are a prime example of ‘sustainable production systems.’ Land that has been in long-term production for beef production has demonstrated resiliency and efficiency in natural resource utilization as resources have been protected to ensure the continuation of beef cattle production.

In determining what defines sustainability on a ranching operation, most would agree that the first assessment to be made is in understanding the natural resources available, and then figuring the best approach for upgrading and protection. Approaches will, of course, differ vastly from operation to operation across regions. In evaluating ‘sustainability’ on our ranch, one person asked me if my dad is a “grass guy” or a “cattleman”. That question caught me a bit off-guard, but in reflecting on the question, I responded “quite honestly, he is a balance of the two.” Growing-up I was able to learn the importance of both qualities in running a successful, sustainable ranching operation. My dad has always been concerned about natural resource conservation efforts on our ranch, fencing riparian areas, improving utilization of water resources, and improving meadows for hay production and grazing are a few examples, as well as knowing which cows are the ‘most productive’ within resources available on the ranch.

In defining the most important natural resources on our operation, we are fortunate to have water resources and the ability to produce high-quality grasses and forages. To ensure the renewability of these resources on our operation, we have integrated irrigation systems and have worked at improving our hay meadows, primarily by improving the grass base with a farming schedule for reseeding grass/alfalfa mixtures. Not only do these meadows serve as the primary source of hay production on the ranch, but also provide a significant grazing resource for 90 days in the fall for weaned calves and in the spring for 60 days for new pairs. It is evident that these conservation practices have led to more sustainable production on our ranch, because without gaining any more acreage, we are running more cows than ever before.

Aside from natural resource management, cowherd management decisions also fall into optimizing ‘sustainability’ on the ranch. Understanding the appropriate breed type, mature

cow size and level of milk production to optimize reproductive efficiency, weaning weight and other traits of economic importance to match resources available are critical to this effort. Furthermore, the decisions that cow/calf producers make have a broader spanning impact than only on the ranch, commercial producers have a responsibility to the industry to produce calves that can grow and perform efficiently in other segments, for industry sustainability.

I believe that having a plan for ‘ranch sustainability’ is more important now and will gain increasing importance in future years as land resources for production become scarcer. Making a conscious effort to devote time and careful planning to a ‘ranch sustainability plan’ may be critical for ensuring production in coming years. It is important that this plan involves both aspects of natural resource protection and enhancing the cowherd to most effectively utilize available resources. In thinking of our ranch and further improvements I would like to make include implementing a more efficient irrigation system to better capture and utilize water resources, incorporating more intensive rotational grazing into some aspects of production, continue making progress in genetic selection, and continuing to upgrade production of hay meadows.


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MEMBERSHIP

Welcome New MembersPRAIRIE FARMS, LINTON PITRE

VILLE PLATTE, LA

ROSIE HAMMCROSSETT, AR

RUNNING H RANCH, TODD HERVEYTEXARKANA, TX

RUSSAKIS RANCHFORT PIERCE, FL

SANTA CLARA CATTLE, TROY FINNEYNORMANGEE, TX

SHANNA NEILLCUMMNGS, KS

TERRY BRADSHAW BRANGUS, TERRY BRADSHAWTHACKERVILLE, OK

TRACY & JOHN FRANKWALLER, TX

WINDY OAKS RANCH, BELVIN & JOAN HAMMCROSSETT, AR

ALTA GENETICSWATERTOWN, WI

BIG RED RANCH, MICHAEL C ADLERORANGE PARK, FL

BRANDON MCCLURELONE OAK, TX

BRYANT BRANGUS, RANDALL BRYANTBRILLIANT, AL

CIRCLE D FARMS, STEVE DIXONMARION, LA

JIMMY FARMERHAINES CITY, FL

MARVIN FLOYDMERIDIAN, MS

MP CATTLE COMPANY LLC, DAVID MONKPIERSON, FL

PAT ROUTONLOVING, TX


Area 7: Joe Dillard (Committee Chairman), Don Cox, Steve Densmore

Area 11: Evon Crooks (Committee Chairman), Doug Williams, Tommy Taylor

Candidate information will be listed in the November issue of the Brangus Journal, and ballots will be mailed out November 15, 2013. All ballots must be returned to Akin, Doherty, Klein & Feuge, PC by Tuesday, December 31, 2013. Final results will be announced in January 2014.

MEMBERSHIPIBBA Board of Directors

Candidates Needed

IBBA Nominating Committees are currently taking nominations for the 2014 Board of Directors, for Areas 2, 3, 7 and 11. Each Director elected will serve one (1) three-year term, beginning during the 2014 IBBA

Convention. If you are interested in running for the Board or would like to

nominate another member, please contact a committee member listed below for your area, by Monday, October 14, 2013.

Area 2: Lynn White (Committee Chairman), John McKnight, Bill Felton

Area 3: James Ottmann (Committee Chairman), Don Thomas, Sharee Sankey

BJ

Fort Worth, Texas – Howard and Carolyn Davis of San Jacinto Ranch in Huntsville, Texas, were announced as this year’s recipients of the Texas Beef Quality Assurance (BQA) Award. The award was presented

Monday during the 2013 Beef Cattle Short Course in College Station, Texas.

The Davises will compete against other state BQA winners for the National BQA Award, which will be announced at the 2014 Cattle Industry Annual Convention and Trade Show in Nashville, Tenn.

“BQA guidelines are designed to ensure that consumers can feel confident that the beef they purchase at the grocery store was produced with the best possible care for the animal in mind,” said Pete Bonds, rancher and acting Texas and Southwestern Cattle Raisers Association (TSCRA) President.

“Howard and Carolyn are well respected for raising high quality, gentle cattle. Their implementation of BQA recommended practices on the ranch have been very evident to those who do business with them, and rarely does an educational program go by that you don’t see one or both of them in attendance,” said Bonds.

Longtime TSCRA members, the Davises have raised registered and commercial cattle on the San Jacinto Ranch since 2007. The

Huntsville Ranchers Receive Texas Beef Quality Assurance Award

land was first purchased in 1889 by Howard’s great-grandfather and has been in agricultural production ever since.

“Howard and Carolyn are an example to all cattle producers. Their thirst for continual knowledge and improvement on their operation is evident,” said Bonds. “They’ve used BQA best practices while providing leadership to others; all with the goal of producing safe, wholesome and nutritious beef for consumers.”

TSCRA is a 136 year-old trade association and is the largest and oldest livestock organization based in Texas. TSCRA has more than 16,000 beef cattle operations, ranching families and businesses as members. These members represent approximately 50,000 individuals directly involved in ranching and beef production who manage 4 million head of cattle on 76 million acres of range and pasture land primarily in Texas and Oklahoma, but throughout the Southwest. BJ


MEMBERSHIP

purchase by Johnston Farm from Clem Brangus and Michael Bennett. Ray will use Texas Star in the upcoming fall breeding season.

Other bulls were exhibited with daughters on display to show progeny from each of the sire groups.

Other herd bulls were as follows:CRC Guardian 9U8U5, there were Brangus heifers as well as a

very nice set of Ultrablack heifers sired by Guardian.TJM Coronado 535X, owned by Draggin’ M Ranch and Garrett

Brangus had a super nice set of Brangus heifers.Other heifers were displayed by several AI sires used by

Johnston Farm. Last but not least was 362Z10, a really super nice second generation Ultrablack fall heifer selling in the SEBBA Sale September 28, near Lake City, Fla.

The attendees were then seated in the pavilion, and the panelists were introduced by Craig Green. They were as follows.• Robert Wiltisie with Purina representing Purina Feeds.• Mark Sebranek with Irsik and Doll Feed Yard representing

the feeding industry.• Jimmy Acker owner of Bent A Farm representing the

commercial cattlemen.• Andrew Conley manager of Blackwater Cattle Company,

a Brangus seedstock operation, representing the purebred industry.

• Scott Garrett owner of Letochatchee Sale Barn and regional representative for Cargil.

Many questions were asked by an active audience with good, solid responses by panelist. At the conclusion of the Field Day Saturday, everyone agreed it was the largest attended function by Brangus breeders and commercial cattlemen recently.

Southeast Brangus Breeder’sField Day

The Southeast Brangus Breeders held their annual field day on August 10, 2013, with the event hosted by Ray and Helen Johnston, owners of Johnston Farm near Letohatchee, Ala. The event focus was

“Driving Profits and Increased Value to the Producer”.Friday evening before the field day, Ray and Helen hosted

a social with steaks and trimmings and entertainment from a local country band. An astounding 122 steaks were served setting the pace for the 176 attendees the next day from 10 states. States represented were Alabama, Arkansas, Florida, Georgia, Kansas, Mississippi, North Carolina, South Carolina, Texas and Tennessee.

Ray Johnston and SEBBA president Evon Crooks, joined by Billy Powell, president of the Alabama Cattlemen’s Association, welcomed breeders and commercial ranchers to the event acknowledging attending IBBA board members as well as SEBBA board members.

Many of the ladies attending were taken on a tour hosted by Helen Johnston and The Landmark Foundation near Lowndesboro, Ala. The tour consisted of several southern colonial mansions dating back to the early 1800’s. Some of the children took part in a fishing contest on one of the ponds close to the pavilion.

After opening statements, attendees were greeted by Craig Green, Alan Haney and Johnny Vines at the cattle pens. Herd bulls were displayed starting with WAT Estancia 263X4. Johnny gave examples of the kind of job Estancia is doing within his herd. Johnny also commented he will have close to 50 ET calves coming this fall sired by Estancia.

Other herd bulls displayed were Texas Star 9U8Y, a new BJ


MEMBERSHIPSBBA Janet Greuel Scholarship

Applications Available

The Southeast Brangus Breeders Association (SBBA) awards the Janet Greuel Scholarship each year to a deserving college student or college bound high school senior. Any high school senior or college

undergraduate who is a member of the SBBA, or the son or daughter of a member of SBBA, residing in the 10 state region

served by SBBA may apply. Applications may be submitted to Norma Sword, 545 Scott

Road, Williamson, GA 30292, by email to [email protected], or phone 770/227-9241. The completed application must be returned to Norma postmarked no later than November 15, 2013. BJ

Mary Agnes (Collerain) Alford1940-2013

Mary Agnes (Collerain) Alford peacefully left this life and went to be with her Lord on August 26, 2013, surrounded by her family in her home north of Caldwell, Texas.

Mary was born in Houston on July 27, 1940, to Joseph B and Mary Alice Collerain. After graduation from Texas A&M University, her father volunteered for active duty as an officer in The United States Army Reserve and continued in that capacity for the duration of the Second World War. As such, Mary spent her early years living on various Army Posts. Small children were something of a rarity on military bases during the War years, and Mary loved to tell stories of the time she spent entertaining the troops (including wounded soldiers) with medleys of song and dance taken from early Shirley Temple movies. After WW2, Mary’s family returned to the Houston area where her father resumed his employment with Humble Oil.

After graduation from Marion High School in 1958, Mary enrolled at the University of Texas in Austin where she studied English and Education. She joined the Delta Gamma Sorority, an organization with which she maintained ties throughout her adult life. Mary obtained a bachelor’s degree from The University of Texas and later a master’s degree from Texas A&M University.

While attending the University of Texas, Mary met Lee Alford III, a Longhorn football player from Caldwell, Texas; the two were married on December 22, 1962, and settled in Lee’s hometown. In 1964 and 1966, the couple was blessed with the arrival of two sons, Lee Alford IV and Michael Bruce Alford respectively. When Bruce reached school age in 1971, Mary took employment with the Caldwell Independent School District

Friends We Will Misswhere she taught English to and influenced the lives of several generations of Caldwell’s youth. She eventually became Head of the English Department, was Caldwell’s first teacher of English as a second language, and was the faculty advisor for the hornet yearbook during the majority of her teaching career.

Declining health dictated that Mary retire from teaching in 2000 after 29 years with the Caldwell Independent School District. Mary was active in a number of civic organizations but was most proud of her work, along with many other people, to reestablish the presence of a full care hospital in Burleson County after the closure of the Goodnight Memorial in the mid-70’s.

Mary was preceded in death by her parents, (Joseph B. and Mary Alice Collerain Sr.); her parents-in-law, (D.L. and Catherine Grace Alford, Jr.); and two siblings who died in infancy, Blanch Ann and Norman Randolph Collerain. Mary is survived by her husband of 50 years, Daniel Lee Alford III: son, Daniel Lee Alford IV and wife Abigail; son, Michael Bruce and wife Cindy; granddaughters Emily, Verity and Amity. Mary is also survived by brother Joseph B. Collerain, Jr.; sister Janet Gilmore and husband Randy; sister Joan Horak and husband Garland; brother-in-law James J. Alford and wife Kathy; in addition to numerous nieces/nephews and grand nieces/nephews. Funeral services were at the First Presbyterian Church in Caldwell Thursday, August 29, with interment following at Caldwell Masonic Cemetery. The family respectfully requests, in lieu of flowers, to please make memorial contributions to Hospice Brazos Valley. BJ


SHOW RESULTSChampions Named at 2013

West Regional Brangus Classic

Brangus exhibitors from California brought 30 head of Brangus cattle to Sacramento, Calif., for the 2013 West Regional Brangus Classic Show in conjunction with the California State Fair on Tuesday, July 16,

2013. Angus breeder, Doug Satree of Montague, Texas, judged the event. Throughout the day, Satree evaluated 22 Brangus females and 17 Brangus bulls.

Grand Champion Female honor went to Carolyn Beldon of Palermo, Calif. WC Miss Bijou 608Y3, a September 2011, daughter of Brinks Best Bet 675S3, first captured the title of Senior Champion Heifer. Coming from the Junior Heifer Calf Division, WC Miss Ava 406A added to the hardware Beldon took home as she claimed the Reserve Grand Champion Female title. The February 2013 female is a daughter of WC Typhoon 302Y.

Running Star Ranch of Lincoln, Calif., took home the Champion Cow Calf Pair honor with SDF Nanette’s Girl. The Cow is a May 2003 daughter of SDF Gladiator 314C and showed with her March 2013 bull calf by RSR Power Pine 902. Reserve Champion honors went home with Della Strong of Los Molinos, Calif., for her entry of DS Ruby 111, an April 2011 daughter of Suhn’s Advantage 331T5 and her May 2013 bull calf by CRC Specialist 392T2

Carolyn Beldon of Palermo, Calif., swept the bull show. After first winning the Champion Junior Bull title, WC Whiplash 302Z2 was named the Grand Champion Bull. Whiplash is a February 2012 son of WC Maverick 512X. WC Mr. B 406Z8 was

first named the Senior Bull Calf Champion before being named Reserve Grand Champion Bull. 406Z8 is an October 2012 son of WC Merlin 79P2.

Carolyn Beldon continued her sweep in the group classes, taking home all four group class titles. In the Produce of Dam class, Beldon exhibited entries out of WC Miss Athena 302T. In the Junior and Senior Get of Sire classes Beldon exhibited entries sired by ACC Freestyle 649P2. Beldon completed the day winning Breeder’s Herd with four head.

Reserve Summer Yearling HeiferDDD MS CHARITI 88Z10

JOHNSTON CATTLE COMPANY, WAXAHACHIE, TX

BJ

Correction to Brangus Futurity Results

A mistake was made in the reporting of the 2013 Brangus Futurity Results in the August issue of the Brangus Journal. The Reserve Summer Yearling Heifer was incorrectly reported and we sincerely

apologize for this mistake. Jake Johnston of Waxahachie, Texas, exhibited DDD Ms Chariti 88Z10 to claim the honor of Reserve Summer Yearling Heifer. Again, our sincere apologies to Jake for this mistake.

2013 Champion Exhibitors from the West Regional Brangus Classicproudly display the hardware they were awarded in front of the West

Coast Brangus Breeder’s Association Booth. The Brangus Show was one of the largest breed shows at this year’s California State Fair.

BJ


SHOW RESULTSWest Texas Fair & Rodeo

Junior Brangus Show Results

Twelve Texas Junior Brangus exhibitors brought 14 head of Brangus females to Abilene, Texas, on Saturday, September 7, 2013, for the West Texas Fair and Rodeo Junior Brangus Show. Rising to the top to

claim Grand Champion Heifer honors after winning the Senior Heifer Calf Division was Miss JLS Tally 915Z59 exhibited by Ryon Chaney of Windom, Texas. The Reserve Grand Champion Heifer, Clem’s Csonka 9U8Z, followed from the Senior Heifer Calf Division and was exhibited by Garrett Chaney of Windom, Texas. Third Best Heifer and Champion Junior Heifer Calf honors went to KK Miss Csonka 202A exhibited by Rebecca Small from Colleyville, Texas. Other Champions included: Reserve Junior Heifer Calf Champion – A2K Ms Razzi 40A exhibited by Kourtney Gardner; Junior Heifer Champion – A2K Ms Roxy 40Z exhibited by Kourtney Gardner; Reserve Junior

Heifer Champion – DDD Ms Mariah 804Z11 exhibited by Mary Vinson; and Senior Heifer Champion – DC Apple Pie exhibited by Cade Amber. Showmanship Champions were Cade Amber in the 13 and under age division and Kourtney Gardner in the 14 and older division. BJ


INDUSTRYBradley to Lead the Arizona National

As Executive Director

Phoenix, AZ, September 3, 2013, After completing a national search, the Arizona National Livestock Show has named Michael Bradley, Granite Bay, Calif., as the new Executive Director. The Arizona

National Livestock Show (ANLS) is the largest Livestock Show in the Southwest annually, attracting exhibitors from more than 19 states. It is a western tradition that began in 1948 for the Grand Canyon State that also produces a prestigious and highly successful Horse Show held at West World equine complex in Scottsdale, Ariz.

“The success and future of the Arizona National Livestock Show are in the very capable hands of an experienced leader who is highly regarded within the nation’s fairs and expositions industry. We are excited to have Mr. Bradley as our new Director and welcome him to our Arizona National family,” said Jim Loughead, President, ANLS.

Bradley hails from California and has developed an international reputation for creating the nation’s most innovative livestock and agricultural showcases. His exposition talents are diversified having created and directed expansive outdoor entertainment venues, premier wine and food events, and rodeos in addition to museum-quality exhibit programs.

“I have known Michael for many years and admire his enthusiasm and dedication for agriculture. He demonstrates vision, creativity and passion in all he sets out to do and we will truly miss him in California. He is a great selection for this leadership position and Arizona agriculture is gaining a valuable friend,” stated Karen Ross, Secretary, California Department of Food and Agriculture.

Long known as an innovator, The Livestock Market Digest declared he was one of 25 individuals, businesses or organizations who are making a difference for the American Livestock Industry. His work is well known within the Western Fairs Association, International Association of Fairs and Expositions and the North American Livestock Show and Rodeo Managers Association. Bradley has strong ties to all of agriculture and affiliate industries having dedicated 28 years of management experience with the

California State Fair and during the past five years with the California Farm Bureau Federation.

Bradley has a commitment to building partnerships, resource development and connecting consumers to the farming and ranching communities.

“The announcement of Mike Bradley as the next Executive Director of the Arizona Livestock Show is exciting news. Mike’s expertise as a team builder as well as his exceptional leadership and people skills make him the perfect cohesive force to fast track the Arizona National to the next level. Mike Bradley will deliver the innovation necessary to engage all the stakeholders of the Arizona National- exhibitors, members, sponsors, partners, the citizens of Arizona and the national agriculture community,” said Jim Tucker, President, International Association of Fairs and Expositions.

He is dedicated to agricultural youth serving as the immediate past Chairman of the California FFA Foundation, served as a long time board member for the California 4-H Foundation, has directed the California State Fair Scholarship program and has been a volunteer 4-H leader for the past 14 years.

“I am honored to have been selected for the position of Executive Director and

look forward to serving all stakeholders of the Arizona National Livestock Show,” Bradley said. My passion for agriculture and its value to our society, economy and future will drive the groundbreaking programs that this historic Southwest event can provide for decades to come.”

The Bradley family includes Michael’s wife Kimberly (married 28 years) and their sons Gabriel (25), Luke (21) and Levi (12).

The Arizona National Livestock Show, Inc. is a non-profit organization dedicated to supporting youth and promoting livestock and agriculture to the public while preserving our western heritage. For more information call the Arizona National office at (602) 258-8568. BJ

Michael BradleyExecutive Director

Arizona National Livestock Show


BRANGUS PLUS

BRANGUS PLUS is back in the Brangus Journal. Each month we will have some fun facts, recipes, photo contests, trivia, and/or games. We would love to hear any ideas from our readers about future content

for this page. If you have ideas or suggestions, send them to Tyler at [email protected].

DID YOU READ THIS ISSUE?The answers to all questions below can be found in this issue. The page number the answer is on is found at the

end of each question in parentheses.

1. Who is the director from Area 10? (pg 8)2. Who is the new Executive Vice President for IBBA and

what other association did he serve as Executive Vice President? (pg 12)

3. More than how many head of Brangus and Brangus-cross females were enrolled in IBBA’s Brangus Gold program as of October 2001? (pg 14)

4. What does Glenn Brinkman take the most pride in helping implement in the Brangus breed? (pg 15)

5. What does the abbreviation DD stand for? (pg 17)6. What is the due date for an IBA Scholarship? (pg 19)7. What is the deadline to nominate a candidate for the

IBBA Board of Directors? (pg 29)8. What is the due date for the Janet Greuel Scholarship?

(pg 31)

NovemberRECIPE CONTEST

Submit your favorite winter “Brangus” Beef Recipe for publiation in our November issue. All recipes must

include an ingredient list and instructions. Photos of completed dishes are welcomed but not required.

DEADLINE FOR SUBMISSIONS:October 20, 2013

JanuaryPHOTO CONTEST

The theme for the January Photo Contest is:“A Winter of BRANGUS”

Send us your best “A Winter of BRANGUS” photo(s)! All submissions must include Brangus cattle, must include

a caption of the photo subject(s), must include the photographers name, be a 4x6, 300 dpi jpeg, and must be submitted via electronic format to Tyler at tyler@

int-brangus.org. Winning photo will be featured in the January issue of the Brangus Journal. All submissions

become the property of IBBA and may be used in IBBA publications, online media, or marketing materials.

DEADLINE FOR SUBMISSIONS:December 15, 2013

Word SearchADVERTISINGBRANDBUYINCANDIDATES

CATTLECHAMPIONS MARKETING

PERFORMANCE

PROMOTIONSCHOLARSHIP

SOUTHEASTTRADEMARKS

CATTLE TRIVIA1. 90% of American cow herds have fewer than 100

cows. The average cow herd size in the US is 44.2. Hamburger meat from 1 steer would equal 720

quarter-pound hamburgers, enough for a family of 4 to enjoy hamburgers each day for nearly 6 months.

3. The oldest cow ever recorded was Big Bertha. She reached 48 in 1993. She also holds the record for producing 39 calves .

4. Cattle outnumber humans in 9 states: Idaho, Iowa, Kansas, Montana, Nebraska, North Dakota, South Dakota, Oklahoma, and Wyoming.


ALABAMA

ARIZONA

Fred & Sharron McCreary13465 Brooklyn RoadEvergreen, AL 36401

Phone: 251.578.4750 • Cell: 251.230.0276 • Fax: 251.578.5831Email us at: [email protected]

Visit our website: www.mccrearyfarms.com

13465 Brooklyn Rd.Evergreen, AL 36401

Sean Parker, President

FLORIDA

THE LARGEST REGISTERED BRANGUS BREEDER IN AMERICA

Matthew Lyle Wynne Cell: (772) 201-7500Ft. Pierce, Florida [email protected]

www.wynneranch.com

CALIFORNIA

BRANGUSJohn and Sherry Milam753 Hinson RoadEl Dorado, AR 71730Grady Green, Registered Cowherd Manager870-314-3673, [email protected] Roberson, Commercial Cowherd Manager870-310-8134www.dragginmranch.com

ARKANSAS

STATE DIRECTORY

GEORGIA

BRANGUS - Bred for the WEST!Daniel & Pamela Doiron

RegisteRed and CommeRCial BRangus and ultRaBlaCks

PO Box 367New Cuyama, CA 93254

(805)[email protected]

www.spanishranch.net

ARIZONA


NEW MEXICO

MISSOURI

NORTH CAROLINA

OKLAHOMA

TEXAS

STATE DIRECTORY

Joe Paul & Rosie LackP.O. Box 274Hatch, NM 87937P (575) 267-1016F (575) 267-1234

Bill Morrison411 CR 10Clovis, NM 88101(575) 482-3254(575) 760-7263 [email protected]

Lack-Morrison Brangus

Bulls, Females, Semen and Embryos

www.lackmorrisonbrangus.com

GEORGIA

ILLARDLAND & CATTLED

Joe & Elise Dillard4206 Leaflock Lane · Katy, TX 77450

Ranch: 2013 N. FM 609 · Muldoon, TX 78949(713) 201-3305 - Mobile · (281) 395-3343 - Home

Gary D. Prause · Consultant · (979) 830-7819

To place your ad in the STATE DIRECTORY,

contact: Tyler at 405.867.1421

orthe IBBA office at

210.696.8231

www.theoaksfarm.comCobus Coetzee, Farm Manager - 678-378-0598 Cell

Dex King-Williams, Asst. Farm Manager - 678-378-4697 Cell

Joe & CatherineKassler, Owners4810 Smokey RoadNewnan, GA 30263

770-251-6522 Home770-502-1510 Fax

www.theoaksfarm.comVince Roberts, Farm Manager 678-378-4697 Cell

Scott Barkley, Herdsman 678-378-0598 Cell


(210) 218-4804

STATE DIRECTORY

TEXAS

Santa Rosa Ranch• • • • • • • • • • • • • • • • • •Kent Smith, General Manager(979) 540-8338 | [email protected] Scott Broadus, Manager(817) 597-7834 | [email protected] Sullivan, OwnerKelley Sullivan, OwnerNavasota and Crockett, Texaswww.srrtexas.com

To place your ad in the SERVICES DIRECTORY, contact:

Tyler at 405.867.1421or

the IBBA office at 210.696.8231

SERVICESLakin Oakley

Auctioneer7081 Highway 82 WestDeKalb, Texas 75559903/667-3251 Home903/277-9610 Mobile

!""#$%"&'(!"#$%&'()**+%',%-./0%&'!'1%2'!"#$%&

!"#"$%&&"'(#)(

!"#$%&'()*&+"$,-(,",%(&.,#-)/%-$0,

'()*&'("1-2&3%2(*/1$,4

+"-$,4&5&36,%2)0,$7"-$0,

8"#-/)(&5&9"%$1$-6&:(#$4,

Coastal-Tex GeneticsNitrogen Service

A. I. SuppliesSemen SalesSemen Tanks

Freeze BrandingBreeding Facility

Jarvis L KramerPO Box 683West Columbia, TX 77486979.345.5093 · 979.799.8945

To place your ad in the STATE DIRECTORY,

contact: Tyler at 405.867.1421

orthe IBBA office at

210.696.8231


5750 EPSILON | SAN ANTONIO, TX 78249 | 210-696-8231 | www.GoBrangus.com

Brangus JournalPremium Ad Spots

Placement 1 time* 6 times** (one year)

Inside Front Cover $1,160 $1,000

Back Cover $1,400 $1,200

Inside Back Cover $1,160 $1,000

**Receive a complimentary online ad on the GoBrangus home page when you agree to a one year premium ad placment in the Brangus Journal. (Priority given to IBBA members and most recent contract holder.)

Black & White Rates (per placement)Commercial Ad Rates IBBA Member Ad Rates

Ad Size 1 time* 6 times

Full Page $725 $580 $485

1/2 Page Island $495 $395 $335

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State Directory (B&W only) - - $350 (total)

Color rates:Add the following amount to the prices above: Single color- $170; Full color- $340

*Receive discounts when you agree to six consecutive ad placements (one year)

Editorial CalendarIssue Feature Space Reserved By Ad Copy DueJanuaryMails Jan. 2 IBBA Convention December 10 December 20

MarchMails March 1 International February 10 February 20

MayMails May 1 Reproduction April 10 April 20

AugustMails Aug. 1 Juniors July 10 July 20

OctoberMails Oct. 1 Marketing & Promotion September 10 September 20

NovemberMails Nov. 1

Crossroads- Changing Times in our Industry October 10 October 20


CALENDAROFEVENTS

For the most current listing of Upcoming Events visit gobrangus.com/calendar

ADVERTISERSINDEXAddison Brangus 33

Black River Brangus 23

Blackwater Cattle Co. 4, 5, 36

Burke Brangus Farm 36

Caldwell Farms 36

Carter Brangus 36

Cattle Brokers 4, 5

CattleMax 38

Cavender Ranches 37

Centralized Ultrasound Processing 38

Char-No Farm 37

Circle X Land & Cattle Co. IFC, 37

Coastal-Tex Genetics 38

Coale Cattle Company 25

Cox Excalibur 37

Dillard Land & Cattle Ltd. 37

Doak Lambert 38

Doguet’s Diamond D Ranch 37, BC

Don Thomas & Sons 37

Double Creek Brangus Ranch 37

Draggin’ M Ranch 36

E Darby Farms 36

El Rancho Espanol de Cuyama 36

Elgin Breeding Service 38

Farris Ranching Company 38

GeneTrust 10, 11

Greuel Family Brangus 37

Hardee Farms 36

Hughes Cattle Service 38

IJBBA 23

Indian Nations Fall Sale 23

JLS International 7, 38

Lack-Morrison Brangus 37

Lakin Oakley 38

Lingg Brangus 38

Livestock Photos by Nancy 38

McCreary Farms 36

MO Brangus 36

Multimin 90 13

Perry Ranch 37

Quail Creek Brangus 36

Red Bird Meadows Ranch 38

River Oaks Farm 23

Robbs Brangus 36

Robert Yates Ranch LLC 37

Santa Rosa Ranch 9, 38

Southeast Brangus Breeders 36

The Branch Ranch 1

The Oaks 37

Town Creek Farms IBC

Triple JR Cattle Company 24

Valley View Ranch 37

Vineyard Cattle Co., Inc. 38

Wes Dotson 38

Westall Ranches, LLC 20, 21

Wynne Ranch 36

November - 2013 (cont)

9 Hill Country Brangus Breeders Sale San Angelo, TX

9-13 Branch Ranch Brangus Bull Internet Sale

15 World Series of Brangus Female Sale Palo Pinto, TX

15-16 World Series of Brangus Bull Sale Palo Pinto, TX

23 Dillard Land and Cattle Company Mature Cow Herd Dispersal

Muldoon, TX

December - 2013

7 GeneTrust at Cavender’s Neches River Ranch Bull and Commercial Female Sale

Jacksonville, TX

March - 2014

7 International Brangus Bull Show Houston, TX

8 International Brangus Female Show Houston, TX

8 Genetic Edge Sale Houston, TX

May - 2014

3 JLS Winning Tradition XII Sale Devine, TX

October - 2013

12 CX Advantage Sale Weimar, TX

12 Salacoa Valley Bull and Female Sale Fairmount, GA

14-16 4th Annual Gorczyca and Son Elite Show Heifer Internet Sale

18 Little Creek Farms and Friends Bull Sale Okeechobee, FL

19 Doguet’s Diamond D Ranch Annual Production Sale

Poteet, TX

19 Town Creek Farm Bull and Commercial Female Sale

West Point, MS

26 Indian Nations Fall Sale McAlester, OK

26 Oak Creek Farms Forage Tested Bull Sale Chappell Hill, TX

26 Miller Brangus Fall Bull Sale Waynesboro, TN

November - 2013

1 GeneTrust at Chimney Rock Cattle Company Female Sale

Concord, AR

2 GeneTrust at Chimney Rock Cattle Company Bull Sale

Concord, AR

2 Brangus Show of Merit Shreveport, LA

9 The Cattleman’s Kind Bull Sale at Blackwater Cattle Company

Lake Park, GA


Town Creek FarmW E S T P O I N T , M I S S I S S I P P I

� Entire calf crop of two-year old bulls sell. No bulls have been sold.

� Bulls developed on high roughage, forage-based low energy ration to ensure durable, reliable feet and legs and weight maintenance.

� Heat and humidity adapted bulls raised in southern, fescue environment.

� Sound footed, functional bulls with no joint stress, development pressures or hoof issues.

� Large selection of user-friendly, high maternal, low birthweight bulls needed to producevaluable replacement heifers.

� Bulls sell Trich tested, Johnes tested and BVDpi tested.

� Problem-free bulls guaranteed fertile and reproductively sound.

SATURDAY, OCTOBER 19, 2013 • 12 NOONat the farm in West Point, Mississippi

Since 1993

Ultrablack bull 5441Y6 sells.

GO TO TOWNCREEKFARM.COM,CALL OR EMAIL to reserve

your sale catalog.DVAuction.com

ultrablack bull 271Y5 sells.

Brangus bull 809Y sells.

THESE COMMERCIAL BRED HEIFERS SELL from MEGEHEE CATTLE CO., plus 275 MORE JUST LIKE THEM.

150 Town Creek Farm BullsBrangus and Ultrablack Bulls

INCLUDING 65 2 YEAR-OLD BULLSEntire 2 year-old calf crop sells, no bulls sold from this group.Powerful, practical, functional bulls developed on high roughage

forage-based ration. Bulls were not creep fed. Sound footed,problem-free bulls guaranteed fertile and reproductively sound.

Largely Cow Creek Ranch based genetics.

275 Commercial Brangus Bred HeifersMulti-generation genetically-tracked heifers sired by Cow Creek

Ranch bulls and bred back to Cow Creek Ranch and Town Creek Farm bulls.

Since 1993

Milton Sundbeck, OwnerRon Flake, General Manager

[email protected]

Joy Reznicek, Marketing [email protected]

Post Office Box 1217West Point, Mississippi 39773

www.TownCreekFarm.com

BRangus bull 9732Y sells.

September.Ads_Layout 1 9/17/13 5:05 PM Page 1

october 2013 brangus journal

Documents

brangus publications

brangus journalvolume

brangus journal2

brangus seedstock producers

international publication

san antonio

steve densmore

director of youth programs