刷新未來： 微軟轉型實踐 x 智慧移動新境界 · 2019-12-12 · digital culture agile...
TRANSCRIPT
Heritage
“A PC on Every Desk and in Every Home”Bill Gates, 1975
Challenge
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2,000
4,000
6,000
8,000
10,000
12,000
2013 2016
Pu
bli
c C
lou
d S
pen
din
g (
M)
Emerging Developed
Challenge
JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30
Between FY05 – FY13,
our revenue growth
outperformed the S&P500
Despite strong revenue growth,
our stock underperformed
JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30
Despite strong performance,
our forward P/E declined
CEO
“Our Industry Doesn’t Respect Tradition – It Only Respects Innovation.”
~ Satya Nadella, CEO, Microsoft Corporation
JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 JUNE 30 4th April
2017
$1038B $382B
FAM
FAM
Form 10-K 2016
FAM
Digital transformation outcomes
Transform products
Optimize operations
Engagecustomers
Empoweremployees
1. Organizational Design
- is the organisation aligned for success?
Organisational Design
Replicated at
Regional AHQ+
local field offices
Engineering
1. Organizational Design
- is the organisation aligned for customer success?
2. Outcomes& Incentives
Are the desired outcomes clearly understood? Are the incentives in
place to reward the outcomes?
FAM
Compensation Plans
1. Organizational Design
- is the organisation aligned for success?
3. Training & Readiness
Do our people feel fully supported to make the transformation?
2. Outcomes& Incentives
Are the desired outcomes clearly understood? Are the incentives in
place to reward the outcomes?
1. Organizational Design
- is the organisation aligned for success?
3. Training & Readiness
Do our people feel fully supported to make the transformation?
2. Outcomes& Incentives
Are the desired outcomes clearly understood? Are the incentives in
place to reward the outcomes?
4. Culture & Values
- Do our people understand what behaviors are expected of them?
Culture?
Employee Performance
Employee Performance
1. Organizational Design
- is the organisation aligned for success?
3. Training & Readiness
Do our people feel fully supported to make the transformation?
2. Outcomes& Incentives
Are the desired outcomes clearly understood? Are the incentives in
place to reward them?
4. Culture & Values
- Do our people understand what behaviors are expected of them?
Communications
See above (but we can
live with some of these)
Clearly & consistently
communicate the strategy
Showcase momentum
Amplify Their Voices
Stakeholders
Understand The Strategy;
Don’t Like/Agree With It
Understand The Strategy, Agree With
It, Don’t Believe We Can Execute
Don’t Understand Our Strategy
Understand Our Strategy, Just Don’t
Believe We Can Execute in Time Understand The Strategy, Agree
With It, Believe We Can Execute
1
2
3
4
Autonomous and
Connected Vehicles
Electric Vehicles and
Infrastructure
Mobility-as-a-Service
Business Model
Ride Sharing &
Multi-model
Planning Apps
Internet of Things
(smart infrastructure) Dynamic Pricing,
Integrated PaymentPervasive Data
Availability and
Insights
Digital disruptors are defining the future of smart mobility
6:00 PM
Cities and
Communities
Digital transformation is essential to building and sustaining smart mobility
Engage travelers
Develop reliable, convenient
and integrated systems across
all travel and commute options
Empower employees
Create an agile, mobile,
connected work environment
to improve logistics and
customer service
Optimize operations
Maximize revenue, reduce
downtime and decrease
congestion with real-time
system status and proactive
responses
Transform products
Create efficient mix of private-
public resources and rapidly
adapt to dynamic systems and
traveler needs
Smart Mobility Complex Ecosystem
Accelerate your transformation with Microsoft
Connected Autonomous Smart mobility Marketing, Sales,
Service
Connected
Factory
Better together
approach Complements OEMs
and suppliers, not compete
Ensures your data is always
under your control
Guarantees the brand & customer
experience belongs to you
End-to-end
technology
portfolio
Extensive
cross-Industry
ecosystem
Azure Cloud Services – Storage | Network | Compute | Management | Security
Azure IoT Suite
Cortana Personal
Assistant
Machine Learning
& Analytics
Data Services
Artificial
Intelligence
Massive Data
Storage
Mapping &
Location
High Performance
Compute
Microsoft Graph
Azure Batch AI
Office 365
Skype
Azure Sphere
Dynamics 365
Azure Kinect
Intelligent CloudIntelligent Edge
Fare and Toll Management
Microsoft solutions for smart mobility
CREATING
CONNECTED
AND INTELLIGENT
SYSTEMS
Parking Management
Fleet and Asset Management
Traffic and Transit Management
Data Marketplace
Data Marketplace44
Attract new
customers
Increase
loyalty
Diversify
revenue
Reduce
costs
Apps & driver
services
Shared
mobility
Telematics
subscriptions
Data
sharing
Dealer
referrals
Usage-
based CRM
Design
optimization
Recall
management
Warranty
analysis
Redundancy
optimization
Remote SW
updates
Fleet maintenance optimization(Commercial fleets/Rental/Leasing)
Traditional UBI(Insurers)
Crash/incident reconstruction(Insurers)
Remote Disable Support(Auto-Lenders)
Listenership Tracking(Broadcasters)
Re-sale certificates(Rental/leasing agencies)
Sensor-based UBI(Insurers)
Low gas/battery alerts(Gas/EV stations)
Good driver reward program(Rental/leasing agencies)
Roadside advert optimization(Rental/leasing agencies)
Vehicle condition monitor(Insurers)
Driver distraction monitor(Insurers)
Portable driver profile(Rental/leasing agencies)
Road network planning(Government agencies)
Road condition monitor(Government agencies)
Spectrum planning(Government agencies)
Route optimization(Postal delivery/Public trans.)
Location optimization(Gas/EV station & retailers)
Load prediction(Utility providers)
Retail location planning(Physical retailers
Road risk profile(Insurers)
Property planning(Land developers)
Gas quality stars(Gas stations)
Tech usage advice(Investors)
Road change alert(Map providers)
HD Map probe data(Map providers)
Street view data(Map providers)
Micro weather data(Weather providers
ADAS impact monitor(Insurers)
On-the-go delivery(Postal delivery)
Auto payments(Gas/EV stations)
Incident prediction(Emergency services)
Disaster mapping(Emergency services)
Electronic toll collection(Government agencies)
Pay-as-you-emit(Government agencies)
Tech impact monitor(Government agencies)
Vehicle condition/emission monitor(Government agencies)
Driver distraction monitor(Government agencies)
Revenue to be considered in 3 buckets
Data Marketplace
Generating Revenue
Create an online store where people can
buy and sell data in a secure and
protected way
Reducing Cost
Provide awareness of status and
usage over the live of the products
and ownership
Increase Safety and Security
Data shared across systems for
contextual awareness and rapid
response
Solution benefits
MULTI-PARTY PROTECTED DATA
TRUSTED DATA COLLABORATIVE
VERIFIED COMPLIANCE
ACCESSIBLEDATA
SECURE ANALYTICS
“OPEN” DATA
Case Study : MaaS Service relation platform with Azure Blockchain Service
48
Hackfest with JR East, Mizuho and Microsoft Japan
引用元：スマートシティ実現に向けた新たな社会インフラ構築を目的に、Blockchain を活用した実験を実施2019年4月25日 | Japan News Center
https://news.microsoft.com/ja-jp/2019/04/25/190425-announcement/
Case Study : MaaS Service relation platform with Azure Blockchain Service
49
Hackfest with
JR East, Mizuho, NISSAY, Aioi Nissay Dowa Insurance, MaaS Tech Japan and Microsoft Japan
◼ Self-Sovereign Identity多くの企業が参入することが予測される MaaS は、伝統的な中央
集権型のアイデンティティ管理基盤の適用が難しい分野です。今回はマイクロソフトがプレビュー版として提供している自己主権型アイデンティティ（Self-Sovereign Identity）管理基盤である ION（アイオン）の早期検証環境を使用し、利用者がスマートフォンを使用して自らのアイデンティティを管理し、認証が行えることを検証しました。
◼ Insurance Service公共交通機関の遅延や運行停止は、利用者にとって旅程を変更せ
ざるを得ないなど、大きなリスクです。今回のハックフェストでは、保険付きのチケットを発行する機能と共に、交通機関に大きな遅延が発生したことを検出し、利用者にシェアカーのチケットをERC721 トークン（イーサリウム上で採用されている代替不可能なトークンの規格）として自動的に発行する仕組みを実装し、検証しました。
◼ Unlock key of shared car with MaaS Ticket保険によって発行されたチケットによってシェアカーを予約し、
その結果として得られたトークンによってドアのロックを解除する機能を実装し、検証しました。
引用元：MaaS における利用者のリスク低減をテーマに Blockchain の有用性を検証する合同ハックフェストを実施 2019年7月8日 | Japan News Center
https://news.microsoft.com/ja-jp/2019/07/08/190708-the-theme-in-maas-to-verify-the-usefulness-of-blockchain/
© Copyright 2019
Moovit MaaS Solution for ATAFCase Study
Moovit MaaS Platform for Cities & Transit Agencies
Public Transit WalkingCyclingHailing Services Taxi Dockless Moped Autonomous
Vehicles
Parking Scooters
Most Powerful Multimodal Trip Planner
Largest & most accurate transit data repository
Largest people’s movement data repository
Branded App Payment & Ticketing
Urban Mobility Analytics
On-Demand TimePro- Real-Time
for Buses
MaaS SolutionCase Study
White Label App
Payment & Ticketing
Urban Mobility Analytics
Transport On-Demand
TimePro
© Copyright 2019
Microsoft is transforming in five ways
Business model
Subscription
Consumption
Metered
Internal operations
Modern digital operations
How we work
DevOps
Continuous service
Data-driven
Products
Windows as a service
Office 365
Azure
Culture
Growth Mindset | Customer Obsession | D&I | Making a Difference | One Microsoft
Digital Transformation is a Program of ChangeC
US
TO
MER
-
FO
CU
SED
Insi
gh
ts D
rive
n
Business + Technology Skills
Rapid Experimentation
EXTENDED
HUMAN
SUPPLY CHAIN
Boundaryless
REWARD
collaboration
Embrace micro-
revolutions
Rap
id
Exp
eri
men
tati
on
UR
GEN
CY
TRANSPARENCY
Digital Culture
A g i l e O r g a n i z a t i o n
INN
OV
ATIO
N B
UD
GETIN
G
Entrepreneurship
Commitment
Inclusive Design
Growth Mindset
Dig
ital Is B
usin
ess
INNOVATION
BUDGETING
CEO
DREAM
Imagine and envision
your digital
transformation journey.
Your Book of Dreams.
DELIVER
Bring your Book of
Dreams to reality as you
continuously dream,
design and deliver.
DESIGN
Recruit and form your
digital transformation
team to create roadmaps
for the journey ahead.
DIGITAL PLATFORMDIGITAL CULTURE DIGITAL APPROACH
Every company is a software company.
You have to start thinking and operating
like a digital company.
It’s no longer just about procuring one
solution and deploying one. It is not
about one simple software solution.
It’s really you yourself thinking of your
own future as a digital company.
SATYA NADELLACEO, MICROSOFT
