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Page I Ofcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020 Page Table Title Base Description Base 1 Q11. Which, if any, of these types of television does your household receive at the moment? Base: All respondents 3130 2 Q11. Which, if any, of these types of television does your household receive at the moment? Base: All respondents 3130 3 Q11. Which, if any, of these types of television does your household receive at the moment? Base: All respondents 3130 4 Q44. SocialGrade Base: All respondents 3130 5 Q44. SocialGrade Base: All respondents 3130 6 Q44. SocialGrade Base: All respondents 3130 7 Q45. What is your current working status? Base: All respondents 3130 8 Q45. What is your current working status? Base: All respondents 3130 9 Q45. What is your current working status? Base: All respondents 3130 10 Q3. Respondent age Base: All respondents 3130 11 Q3. Respondent age Base: All respondents 3130 12 Q3. Respondent age Base: All respondents 3130 13 Q4. Respondent gender Base: All respondents 3130 14 Q4. Respondent gender Base: All respondents 3130 15 Q4. Respondent gender Base: All respondents 3130 16 INTU. In the past week, how many hours have you spent using the internet? Base: All respondents 3130 17 INTU. In the past week, how many hours have you spent using the internet? Base: All respondents 3130 18 INTU. In the past week, how many hours have you spent using the internet? Base: All respondents 3130 19 Q5b. Standard GOR region Base: All respondents 3130 20 Q5b. Standard GOR region Base: All respondents 3130 Page 1 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85

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  • Page IOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    1 Q11. Which, if any, of these types of television does your household receive at the moment?

    Base: All respondents 3130

    2 Q11. Which, if any, of these types of television does your household receive at the moment?

    Base: All respondents 3130

    3 Q11. Which, if any, of these types of television does your household receive at the moment?

    Base: All respondents 3130

    4 Q44. SocialGrade Base: All respondents 3130

    5 Q44. SocialGrade Base: All respondents 3130

    6 Q44. SocialGrade Base: All respondents 3130

    7 Q45. What is your current working status? Base: All respondents 3130

    8 Q45. What is your current working status? Base: All respondents 3130

    9 Q45. What is your current working status? Base: All respondents 3130

    10 Q3. Respondent age Base: All respondents 3130

    11 Q3. Respondent age Base: All respondents 3130

    12 Q3. Respondent age Base: All respondents 3130

    13 Q4. Respondent gender Base: All respondents 3130

    14 Q4. Respondent gender Base: All respondents 3130

    15 Q4. Respondent gender Base: All respondents 3130

    16 INTU. In the past week, how many hours have you spent using theinternet?

    Base: All respondents 3130

    17 INTU. In the past week, how many hours have you spent using theinternet?

    Base: All respondents 3130

    18 INTU. In the past week, how many hours have you spent using theinternet?

    Base: All respondents 3130

    19 Q5b. Standard GOR region Base: All respondents 3130

    20 Q5b. Standard GOR region Base: All respondents 3130

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  • Page IIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    21 Q5b. Standard GOR region Base: All respondents 3130

    22 Q6. Do you ever watch S4C? Base: All respondents 310

    23 Q6. Do you ever watch S4C? Base: All respondents 310

    24 Q6. Do you ever watch S4C? Base: All respondents 310

    25 Q6b. Do you ever watch BBC Alba? Base: All respondents 313

    26 Q6b. Do you ever watch BBC Alba? Base: All respondents 313

    27 Q6b. Do you ever watch BBC Alba? Base: All respondents 313

    28 Q7. Are there any children under 16 in your household? Base: All respondents 3130

    29 Q7. Are there any children under 16 in your household? Base: All respondents 3130

    30 Q7. Are there any children under 16 in your household? Base: All respondents 3130

    31 Q8. Number of children between 0-4 years Base: All respondents 775

    32 Q8. Number of children between 0-4 years Base: All respondents 775

    33 Q8. Number of children between 0-4 years Base: All respondents 775

    34 Q8. Number of children between 5-11 years Base: All respondents 819

    35 Q8. Number of children between 5-11 years Base: All respondents 819

    36 Q8. Number of children between 5-11 years Base: All respondents 819

    37 Q8. Number of children between 12-15 years Base: All respondents 725

    38 Q8. Number of children between 12-15 years Base: All respondents 725

    39 Q8. Number of children between 12-15 years Base: All respondents 725

    40 Q9. And are you responsible for the children under 16 in your household? In other words – are you their parent or carer?

    Base: All respondents 938

    41 Q9. And are you responsible for the children under 16 in your household? In other words – are you their parent or carer?

    Base: All respondents 938

    All in Wales

    All in Wales

    All in Wales

    All in Scotland

    All in Scotland

    All in Scotland

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    All with children under 16

    Page 2

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  • Page IIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    42 Q9. And are you responsible for the children under 16 in your household? In other words – are you their parent or carer?

    Base: All respondents 938

    43 Q10. On which of these channels do your children regularly watch programmes aimed specifically at children?

    Base: All respondents 864

    44 Q10. On which of these channels do your children regularly watch programmes aimed specifically at children?

    Base: All respondents 864

    45 Q10. On which of these channels do your children regularly watch programmes aimed specifically at children?

    Base: All respondents 864

    46 Q11a. Does your household pay a subscription for your satellite TVservice?

    Base: All respondents 1349

    47 Q11a. Does your household pay a subscription for your satellite TVservice?

    Base: All respondents 1349

    48 Q11a. Does your household pay a subscription for your satellite TVservice?

    Base: All respondents 1349

    49 Q13. How often do you personally watch each channel: Summary Base: All respondents 3130

    50 Q13. How often do you watch - BBC One Base: All respondents 3130

    51 Q13. How often do you watch - BBC One Base: All respondents 3130

    52 Q13. How often do you watch - BBC One Base: All respondents 3130

    53 Q13. How often do you watch - BBC Two Base: All respondents 3130

    54 Q13. How often do you watch - BBC Two Base: All respondents 3130

    55 Q13. How often do you watch - BBC Two Base: All respondents 3130

    56 Q13. How often do you watch - BBC II! (BBC Three) Base: All respondents 3130

    57 Q13. How often do you watch - BBC II! (BBC Three) Base: All respondents 3130

    58 Q13. How often do you watch - BBC II! (BBC Three) Base: All respondents 3130

    59 Q13. How often do you watch - BBC Four Base: All respondents 3130

    60 Q13. How often do you watch - BBC Four Base: All respondents 3130

    All with children under 16

    All responsible for childrenunder 16

    All responsible for childrenunder 16

    All responsible for childrenunder 16

    All with satellite TV

    All with satellite TV

    All with satellite TV

    Page 3

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  • Page IVOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    61 Q13. How often do you watch - BBC Four Base: All respondents 3130

    62 Q13. How often do you watch - ITV/STV/UTV/ITV Wales Base: All respondents 3130

    63 Q13. How often do you watch - ITV/STV/UTV/ITV Wales Base: All respondents 3130

    64 Q13. How often do you watch - ITV/STV/UTV/ITV Wales Base: All respondents 3130

    65 Q13. How often do you watch - Channel 4 Base: All respondents 3130

    66 Q13. How often do you watch - Channel 4 Base: All respondents 3130

    67 Q13. How often do you watch - Channel 4 Base: All respondents 3130

    68 Q13. How often do you watch - Channel 5 Base: All respondents 3130

    69 Q13. How often do you watch - Channel 5 Base: All respondents 3130

    70 Q13. How often do you watch - Channel 5 Base: All respondents 3130

    71 Q13. How often do you watch - BBC Scotland Base: All respondents 313

    72 Q13. How often do you watch - BBC Scotland Base: All respondents 313

    73 Q13. How often do you watch - BBC Scotland Base: All respondents 313

    74 Q13. SUMMARY - ANY PSB REGULARLY Base: All respondents 3130

    75 Q13. SUMMARY - ANY PSB REGULARLY Base: All respondents 3130

    76 Q13. SUMMARY - ANY PSB REGULARLY Base: All respondents 3130

    77 Q14. How frequently would you say you watch each channel: Summary

    Base: All respondents 2788

    78 Q14. How frequently would you say you watch - BBC One Base: All respondents 2788

    79 Q14. How frequently would you say you watch - BBC One Base: All respondents 2788

    80 Q14. How frequently would you say you watch - BBC One Base: All respondents 2788

    81 Q14. How frequently would you say you watch - BBC Two Base: All respondents 2359

    82 Q14. How frequently would you say you watch - BBC Two Base: All respondents 2359

    All that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionally

    Page 4

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  • Page VOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    83 Q14. How frequently would you say you watch - BBC Two Base: All respondents 2359

    84 Q14. How frequently would you say you watch - BBC II! (BBC Three)

    Base: All respondents 988

    85 Q14. How frequently would you say you watch - BBC II! (BBC Three)

    Base: All respondents 988

    86 Q14. How frequently would you say you watch - BBC II! (BBC Three)

    Base: All respondents 988

    87 Q14. How frequently would you say you watch - BBC Four Base: All respondents 1620

    88 Q14. How frequently would you say you watch - BBC Four Base: All respondents 1620

    89 Q14. How frequently would you say you watch - BBC Four Base: All respondents 1620

    90 Q14. How frequently would you say you watch - ITV/STV/UTV/ITV Wales

    Base: All respondents 2730

    91 Q14. How frequently would you say you watch - ITV/STV/UTV/ITV Wales

    Base: All respondents 2730

    92 Q14. How frequently would you say you watch - ITV/STV/UTV/ITV Wales

    Base: All respondents 2730

    93 Q14. How frequently would you say you watch - Channel 4 Base: All respondents 2627

    94 Q14. How frequently would you say you watch - Channel 4 Base: All respondents 2627

    95 Q14. How frequently would you say you watch - Channel 4 Base: All respondents 2627

    96 Q14. How frequently would you say you watch - Channel 5 Base: All respondents 2235

    97 Q14. How frequently would you say you watch - Channel 5 Base: All respondents 2235

    98 Q14. How frequently would you say you watch - Channel 5 Base: All respondents 2235

    99 Q14. How frequently would you say you watch - BBC Scotland Base: All respondents 215

    100 Q14. How frequently would you say you watch - BBC Scotland Base: All respondents 215

    101 Q14. How frequently would you say you watch - BBC Scotland Base: All respondents 215

    All that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionally

    All that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionallyAll that watch this channelregularly/occasionally

    Page 5

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  • Page VIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    102 Q14. How frequently would you say you watch each channel: Summary

    Base: All respondents 1873

    103 Q14. How frequently would you say you watch each channel: Summary

    Base: All respondents 3130

    104 Q13Q14. Combined Summary Table Base: All respondents 3130

    105 Q13Q14. Combined Summary Table Base: All respondents 3130

    106 Q13Q14. Combined Summary Table Base: All respondents 3130

    107 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    108 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    109 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    110 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    111 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    112 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    113 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    114 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    All that watch this channelregularly/occasionally

    All that watch this channelregularly

    Regular/occasionalwatchers every/most daysRegular/occasionalwatchers every/most daysRegular/occasionalwatchers every/most daysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

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  • Page VIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    115 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    116 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    117 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    118 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    119 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    120 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    121 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    122 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    123 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    124 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    125 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 7

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  • Page VIIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    126 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    127 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    128 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    129 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    130 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    131 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    132 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    133 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    134 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    135 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    136 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 8

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  • Page IXOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    137 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    138 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    139 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    140 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    141 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    142 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    143 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    144 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    145 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    146 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    147 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 9

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  • Page XOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    148 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    149 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    150 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    151 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    152 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    153 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    154 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    155 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    156 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    157 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    158 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 10

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    Page Table Title Base Description Base

    159 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    160 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    161 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    162 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    163 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    164 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    165 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    166 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    167 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    168 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    169 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 11

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  • Page XIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    170 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    171 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    172 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    173 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    174 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    175 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    176 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    177 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    178 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    179 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    180 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 12

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  • Page XIIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    181 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    182 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    183 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    184 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    185 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    186 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    187 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    188 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    189 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    190 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    191 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 13

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  • Page XIVOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    192 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    193 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    194 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    195 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    196 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    197 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    198 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    199 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    200 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    201 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    202 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 14

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  • Page XVOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    203 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    204 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    205 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    206 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    207 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    208 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    209 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    210 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    211 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    212 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    213 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 15

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  • Page XVIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    214 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    215 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    216 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    217 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    218 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    219 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    220 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    221 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    222 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    223 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    224 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    Page 16

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  • Page XVIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    225 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    226 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    227 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    228 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    229 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    230 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    231 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    232 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    233 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    234 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    235 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 17

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  • Page XVIIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    236 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    237 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    238 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    239 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    240 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    241 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    242 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    243 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    244 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    245 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    246 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 18

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  • Page XIXOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    247 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    248 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    249 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    250 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    251 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    252 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    253 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    254 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    255 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    256 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    257 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    Page 19

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    Page Table Title Base Description Base

    258 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    259 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    260 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    261 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    262 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    263 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    264 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    265 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    266 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    267 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    268 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 20

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  • Page XXIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    269 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    270 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    271 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    272 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    273 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    274 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    275 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    276 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    277 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    278 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    279 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a weekAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 21

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    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

  • Page XXIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    280 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1079

    281 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    282 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    283 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 617

    284 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    285 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    286 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 475

    287 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    288 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    289 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    290 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 22

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  • Page XXIIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    291 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    292 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1186

    293 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    294 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    295 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 779

    296 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    297 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    298 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 175

    299 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    300 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    301 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 2062

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 23

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  • Page XXIVOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    302 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    303 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    304 Q15. DELIVERY - How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and 1 is the lowest? Rating on statement (PURPOSE) -

    Base: All respondents 1774

    305 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    306 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    307 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    308 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    309 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    310 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    311 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    312 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 24

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  • Page XXVOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    313 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    314 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 475

    315 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 475

    316 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 475

    317 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1774

    318 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1774

    319 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1774

    320 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1186

    321 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1186

    322 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1186

    323 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 779

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers once a week

    Page 25

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  • Page XXVIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    324 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 779

    325 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 779

    326 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 175

    327 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 175

    328 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 175

    329 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    330 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    331 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 2062

    332 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    333 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    334 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 1079

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a week

    All regular watchers of thischannel, or occasionalwatchers once a weekAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    All regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdaysAll regular watchers of thischannel, or occasionalwatchers on every/mostdays

    Page 26

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  • Page XXVIIOfcom PSB Tracker 2019 Tables.wyp - Thursday, January 02, 2020

    Page Table Title Base Description Base

    335 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    336 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    337 Q15. How would you rate each channel individually on this statement, on a scale of 1 to 10, where 10 is the highest score and1 is the lowest? Rating on statement (CHARACTERISTIC) -

    Base: All respondents 617

    338 Q15. How would you rate each channel indi