ofcom psb tracker : q1-10€¦ · ofcom psb tracker : q1-10 fieldwork dates: 4th january - 31st...

Ofcom PSB Tracker : Q1-10Fieldwork dates: 4th January - 31st January

Sample: Adults 16+ (nationally representative)

PAGE TABLE TITLE TOTAL

1 1 Qi1 Access to internet at home 1701Base : All

3 2 Qi2 Type of internet connection at home 1337Base : All with internet at home

5 3 Qi3 Access to internet outside home 1701Base : All

7 4 Qi4 Internet Use - Level of ability 1418Base : All who use/have access to the internet

9 5 Qi6 Use of internet for public service content 1418Base : All who use/have access to the internet

11 6 Qi7 Types of public service content accessed online 972Base : All who use/may use the internet for public service content

15 7 Qi8 Use of internet for other types of public service content 969Base : All who use/may use the internet to access public service content

23 8 Qi9 How new, interesting or high quality public service content is found on the web 969Base : All who use the internet to access public service content

27 9 Qi10 Method used most often to find Public service content 969Base : All who use the internet to access public service content

31 10 Qi11 Level of difficulty when finding public service content 969Base : All who use the internet to access public service content

35 11 Qi12 The internet is a good source of new Public Service Content 969Base : All who use the internet to access public service content

39 13 Qi12 The internet is a good source of high quality Public Service Content 969Base : All who use the internet to access public service content

43 15 Qi12 There is enough Public Service Content available on the internet 969Base : All who use the internet to access public service content

47 16 Qi13(a) Helps me understand what is going on in the world today: Internet importance rating 1701Base : All

53 17 Qi13(b) Provides trustworthy news: Internet importance rating 1701Base : All




59 18 Qi13(c) Provides good-quality news about my area: Internet importance rating 1701Base : All

65 19 Qi13(d) Provides interesting content about history, science, the arts and other topics: Internet importance rating 1701Base : All

71 20 Qi13(e) Makes me more interested in particular subjects: Internet importance rating 1701Base : All

77 21 Qi13(f) Helps me to learn and find out about subjects: Internet importance rating 1701Base : All

83 22 Qi13(g) Reflects different opinions and perspectives on issues: Internet importance rating 1701Base : All

89 23 Qi13(h) Reflects different kinds of cultures: Internet importance rating 1701Base : All

95 24 Qi13(i) Provides a wide range of good quality information about my area for people in my area, other than news: Internet importance rating 1701Base : All

101 25 Qi13(j) Has enough UK-generated content and sites, targeted at a UK audience: Internet importance rating 1701Base : All

107 26 Qi13(k) Provides a wide range of high-quality and UK made content for children that helps them develop and learn: Internet importance rating 1701Base : All

113 27 Qi13(l) Provides a wide range of high-quality and UK made content for teenagers that helps them develop and learn: Internet importance rating 1701Base : All

119 28 Qi13(m) Has public service content that is easy to find: Internet importance rating 1701Base : All

125 29 Qi13(n) Has Public Service Content that is reliable and that you can trust: Internet importance rating 1701Base : All

131 30 Qi13(o) Has content that is clearly identifiable as Public Service Content: Internet importance rating 1701Base : All

137 31 Qi14 Importance that BBC and Channel 4 provide high quality, trustworthy website content 1701Base : All

143 32 Qi15 Importance that BBC and Channel 4 allow you to view programmes online through their websites 1701Base : All




149 33 QEx3 Use of internet to watch or download programmes or films 1701Base : All

151 34 QEx4 Websites used in the last month 1701Base : All

155 35 QEx5 Websites used to view programmes online in the last month 509Base : All who ever use the internet to watch or download programmes or films

157 36 Age 1701Base : All

161 37 Marital status 1701Base : All

163 38 Number of adults (16+) in household 1701Base : All

165 39 Q10a Presence of children (under 16) in household 1701Base : All

167 41 Q10c Age of children under 16 in household 469Base : All with children under 16 in household

169 42 Q10d Whether respondent parent/carer of children (under 16) in household 469Base : All with children under 16 in household

171 43 Q10e Channels respondents’ children watch regularly 424Base : All responsible for children under 16 in household

175 44 Q11 Ethnic origin 1701Base : All

181 45 Q11a Whether can speak/understand Welsh 250Base : All in Welsh sample

183 46 QZ3 Illnesses and health problems which limit daily activities or work respondent can do 1701Base : All

191 47 QZ4 Which of these best describes your sight? 90Base : All with poor vision, partial sight or blindless

195 48 QZ5 Which of these best describes your hearing? 74Base : All with poor hearing, partial hearing or deafness




199 49 Q12 Chief income earner (CIE) 1701Base : All

201 50 Q13 Respondent’s working status 1701Base : All

203 51 Social grade 1701Base : All

207 52 Region/Nation 1701Base : All

213 53 QB Gender 1701Base : All

215 54 Q14 Whether happy to be re-contacted regarding this research 1701Base : All


Sample: Adults 16+ (nationally representative)Table 1 Page 1

Absolutes/col/row percents

3 Jun 2010Qi1 Access to internet at home

Base : All

Gender Age Social grade Region in EnglandTOTAL Male Female 16-24 25-34 35-44 45-54 55-64 65+ AB C1C2 DE North Midlands South

(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Yes 1364 687 677 162 325 287 233 205 151 277 740 347 323 348 47580% 84% 77% 93% 92% 91% 83% 74% 50% 90% 87% 64% 79% 82% 82%

50% 50% 12% 24% 21% 17% 15% 11% 20% 54% 25% 24% 26% 35%b gh fg fg h h k k

h h

No 337 130 207 13 27 27 48 70 152 30 110 197 86 77 10420% 16% 23% 7% 8% 9% 17% 25% 50% 10% 13% 36% 21% 18% 18%

39% 61% 4% 8% 8% 14% 21% 45% 9% 33% 58% 25% 23% 31%a de cd cdefg ij

e

Don’t know * - * - - - - * - - * - - - -* - * - - - - * - - * - - - -

- 100% - - - - 100% - - 100% - - - -

Prepared by GfK NOP Media (JN 400954)� Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k - l/m/n - o/p/q/r - s/t - u/v/w/x/y/z �* small base




3 Jun 2010Qi1 Access to internet at home

Base : All

Nation Ethnic Origin TV service(s) in h/holdMulti- Freeview

N. Terrestrial Digital channel Cable/ Freeview /FreesatTOTAL Scotland Wales Ireland England White Other TV only TV TV Satellite Only Only

(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Yes 1364 119 60 39 1145 1263 101 89 1252 1262 819 423 44380% 78% 71% 77% 81% 80% 86% 57% 83% 82% 86% 77% 76%

9% 4% 3% 84% 93% 7% 7% 92% 93% 60% 31% 32%p uz uz uyz u u

No 337 34 25 12 267 320 16 67 265 268 138 129 13820% 22% 29% 23% 19% 20% 14% 43% 17% 18% 14% 23% 24%

10% 7% 3% 79% 95% 5% 20% 79% 80% 41% 38% 41%r vwxy x vwx

z

Don’t know * - * - - * - - * * - * ** - * - - * - - * * - * *

- 100% - - 100% - - 100% 100% - 100% 100%r





3 Jun 2010Qi2 Type of internet connection at home

Base : All with internet at home


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1337 649 688 138 295 284 247 217 153 340 694 284 225 177 37949% 51% 10% 22% 21% 18% 16% 11% 25% 52% 21% 17% 13% 28%

Total (Wtd) 1364 687 677 162* 325 287 233 205 151 277 740 347 323 348 47550% 50% 12% 24% 21% 17% 15% 11% 20% 54% 25% 24% 26% 35%

*

Effective Total 952 459 495 96 210 207 178 161 108 260 507 208 215 169 351

Broadband 1320 667 653 157 320 279 229 197 138 272 718 329 315 336 46097% 97% 96% 97% 99% 97% 98% 96% 91% 98% 97% 95% 98% 96% 97%

51% 49% 12% 24% 21% 17% 15% 10% 21% 54% 25% 24% 25% 35%h h

Dial-up (over a standard 27 13 13 1 2 5 4 6 10 4 14 9 5 8 7telephone line) 2% 2% 2% 1% * 2% 2% 3% 6% 2% 2% 3% 1% 2% 2%

50% 50% 5% 6% 17% 15% 22% 36% 16% 51% 33% 17% 29% 27%d

Don’t know 17 6 11 4 3 4 - 3 3 - 8 9 3 4 71% 1% 2% 2% 1% 2% - 1% 2% - 1% 3% 1% 1% 2%

37% 63% 22% 18% 25% - 15% 20% - 46% 54% 19% 25% 41%





3 Jun 2010Qi2 Type of internet connection at home

Base : All with internet at home



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1337 191 175 190 781 1229 98 90 1225 1235 829 388 40714% 13% 14% 58% 92% 7% 7% 92% 92% 62% 29% 30%

Total (Wtd) 1364 119 60 39 1145 1263 101* 89* 1252 1262 819 423 4439% 4% 3% 84% 93% 7% 7% 92% 93% 60% 31% 32%

* *

Effective Total 952 180 168 178 711 873 80 64 872 879 575 290 305

Broadband 1320 115 56 38 1111 1220 100 86 1210 1220 799 402 42097% 96% 94% 97% 97% 97% 99% 97% 97% 97% 98% 95% 95%

9% 4% 3% 84% 92% 8% 7% 92% 92% 61% 30% 32%

Dial-up (over a standard 27 4 2 1 20 27 - 3 24 24 10 14 15telephone line) 2% 3% 4% 2% 2% 2% - 3% 2% 2% 1% 3% 3%

14% 9% 3% 74% 100% - 10% 90% 90% 38% 52% 55%

Don’t know 17 1 1 * 15 16 1 - 17 17 10 8 81% 1% 2% 1% 1% 1% 1% - 1% 1% 1% 2% 2%

5% 8% 2% 86% 93% 7% - 100% 100% 56% 44% 44%





3 Jun 2010Qi3 Access to internet outside home

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Yes 881 456 425 132 231 200 164 110 42 210 523 148 210 210 32252% 56% 48% 76% 66% 64% 58% 40% 14% 69% 61% 27% 52% 49% 56%

52% 48% 15% 26% 23% 19% 13% 5% 24% 59% 17% 24% 24% 37%b fg gh gh gh h k k

h

No 818 359 459 41 121 114 117 165 260 96 328 394 198 216 25448% 44% 52% 23% 34% 36% 42% 60% 86% 31% 39% 72% 48% 51% 44%

44% 56% 5% 15% 14% 14% 20% 32% 12% 40% 48% 24% 26% 31%a c cd cdef ij

ef g

Don’t know 2 2 * 2 - - * - - - - 2 - - 2* * * 1% - - * - - - - * - - *

90% 10% 90% - - 10% - - - - 100% - - 90%





3 Jun 2010Qi3 Access to internet outside home

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Yes 881 74 38 26 742 809 71 54 804 815 515 284 29652% 49% 45% 51% 53% 51% 61% 35% 53% 53% 54% 51% 51%

8% 4% 3% 84% 92% 8% 6% 91% 93% 58% 32% 34%u u u u u

No 818 79 47 25 668 772 46 102 711 713 442 266 28448% 51% 55% 48% 47% 49% 39% 65% 47% 47% 46% 48% 49%

10% 6% 3% 82% 94% 6% 12% 87% 87% 54% 33% 35%vwxy

z

Don’t know 2 - - * 2 2 - - 2 2 * 2 2* - - * * * - - * * * * *

- - 10% 90% 100% - - 100% 100% 10% 90% 90%





3 Jun 2010Qi4 Internet Use - Level of ability

Base : All who use/have access to the internet


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1418 674 744 145 305 295 266 238 166 350 733 313 239 185 39948% 52% 10% 22% 21% 19% 17% 12% 25% 52% 22% 17% 13% 28%

Total (Wtd) 1435 712 723 166* 336 299 249 223 162 282 774 379 342 365 49750% 50% 12% 23% 21% 17% 16% 11% 20% 54% 26% 24% 25% 35%

*

Effective Total 1002 474 530 98 216 215 191 174 116 267 531 228 228 176 367

A beginner 270 104 166 11 30 53 48 66 63 23 122 125 69 61 8519% 15% 23% 7% 9% 18% 19% 30% 39% 8% 16% 33% 20% 17% 17%

39% 61% 4% 11% 20% 18% 25% 23% 8% 45% 46% 26% 23% 32%a cd cd cd cdef i ij

e

Quite knowledgeable 603 287 316 59 147 118 103 97 80 112 351 141 138 179 19142% 40% 44% 35% 44% 40% 41% 43% 49% 40% 45% 37% 41% 49% 39%

48% 52% 10% 24% 20% 17% 16% 13% 18% 58% 23% 23% 30% 32%

Advanced, but still need 393 212 181 70 103 88 68 50 14 90 217 86 98 92 146occasional help 27% 30% 25% 42% 31% 29% 27% 23% 8% 32% 28% 23% 29% 25% 29%

54% 46% 18% 26% 22% 17% 13% 3% 23% 55% 22% 25% 23% 37%gh h h h h

An expert 159 107 51 27 56 36 31 8 2 58 83 18 34 31 7111% 15% 7% 16% 17% 12% 12% 4% 1% 20% 11% 5% 10% 8% 14%

68% 32% 17% 35% 23% 20% 5% 1% 36% 52% 11% 21% 19% 45%b gh gh gh gh jk k

Don’t know 10 2 8 - - 3 - 2 5 - 1 8 3 2 31% * 1% - - 1% - 1% 3% - * 2% 1% 1% 1%

20% 80% - - 34% - 18% 48% - 15% 85% 32% 22% 29%d j





3 Jun 2010Qi4 Internet Use - Level of ability




(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1418 198 195 202 823 1299 106 102 1291 1304 870 416 43814% 14% 14% 58% 92% 7% 7% 91% 92% 61% 29% 31%

Total (Wtd) 1435 123 66 42 1204 1327 108* 100* 1310 1322 846 456 4789% 5% 3% 84% 92% 7% 7% 91% 92% 59% 32% 33%

* *

Effective Total 1002 186 187 190 746 918 84 71 914 922 597 311 328

A beginner 270 25 19 10 216 258 12 22 244 245 155 90 9419% 20% 29% 24% 18% 19% 12% 22% 19% 19% 18% 20% 20%

9% 7% 4% 80% 95% 5% 8% 90% 91% 57% 33% 35%r

Quite knowledgeable 603 51 27 17 509 565 38 49 552 554 354 191 20542% 41% 40% 41% 42% 43% 35% 49% 42% 42% 42% 42% 43%

8% 4% 3% 84% 94% 6% 8% 91% 92% 59% 32% 34%

Advanced, but still need 393 33 14 10 335 357 36 20 362 366 238 119 122occasional help 27% 27% 21% 25% 28% 27% 34% 20% 28% 28% 28% 26% 26%

8% 4% 3% 85% 91% 9% 5% 92% 93% 61% 30% 31%

An expert 159 13 6 4 136 138 21 10 143 146 91 53 5511% 11% 8% 9% 11% 10% 19% 10% 11% 11% 11% 12% 11%

8% 3% 2% 86% 87% 13% 6% 90% 92% 58% 34% 34%

Don’t know 10 1 1 * 8 10 - - 10 10 8 2 21% 1% 1% * 1% 1% - - 1% 1% 1% * *

7% 8% 2% 83% 100% - - 100% 100% 77% 23% 23%





3 Jun 2010Qi6 Use of internet for public service content



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1418 674 744 145 305 295 266 238 166 350 733 313 239 185 39948% 52% 10% 22% 21% 19% 17% 12% 25% 52% 22% 17% 13% 28%

Total (Wtd) 1435 712 723 166* 336 299 249 223 162 282 774 379 342 365 49750% 50% 12% 23% 21% 17% 16% 11% 20% 54% 26% 24% 25% 35%

*

Effective Total 1002 474 530 98 216 215 191 174 116 267 531 228 228 176 367

Yes 947 502 445 127 243 207 181 124 66 219 543 184 217 246 33966% 70% 62% 76% 72% 69% 72% 55% 41% 78% 70% 49% 64% 67% 68%

53% 47% 13% 26% 22% 19% 13% 7% 23% 57% 19% 23% 26% 36%b gh gh gh gh k k

No 432 185 247 34 81 83 59 89 85 51 211 170 109 104 14030% 26% 34% 20% 24% 28% 24% 40% 52% 18% 27% 45% 32% 29% 28%

43% 57% 8% 19% 19% 14% 21% 20% 12% 49% 39% 25% 24% 32%a cd cdef i ij

f

Maybe 38 21 18 1 8 7 5 10 7 10 12 16 9 12 113% 3% 2% * 2% 2% 2% 5% 4% 3% 2% 4% 3% 3% 2%

54% 46% 2% 22% 17% 13% 27% 19% 25% 32% 42% 23% 31% 28%

Don’t know 18 5 13 4 4 1 4 - 4 2 8 8 7 3 71% 1% 2% 3% 1% * 2% - 3% 1% 1% 2% 2% 1% 1%

26% 74% 25% 21% 7% 24% - 23% 12% 43% 45% 38% 15% 41%





3 Jun 2010Qi6 Use of internet for public service content




(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1418 198 195 202 823 1299 106 102 1291 1304 870 416 43814% 14% 14% 58% 92% 7% 7% 91% 92% 61% 29% 31%

Total (Wtd) 1435 123 66 42 1204 1327 108* 100* 1310 1322 846 456 4789% 5% 3% 84% 92% 7% 7% 91% 92% 59% 32% 33%

* *

Effective Total 1002 186 187 190 746 918 84 71 914 922 597 311 328

Yes 947 84 35 26 802 870 76 57 870 877 559 302 31566% 69% 53% 61% 67% 66% 71% 57% 66% 66% 66% 66% 66%

9% 4% 3% 85% 92% 8% 6% 92% 93% 59% 32% 33%p p

No 432 35 29 15 354 405 27 33 394 399 263 134 14230% 28% 44% 35% 29% 31% 25% 33% 30% 30% 31% 29% 30%

8% 7% 3% 82% 94% 6% 8% 91% 92% 61% 31% 33%or

Maybe 38 4 2 1 31 35 3 6 32 32 19 13 133% 3% 3% 3% 3% 3% 3% 6% 2% 2% 2% 3% 3%

10% 5% 3% 82% 92% 8% 16% 84% 84% 51% 34% 34%

Don’t know 18 - * 1 17 17 1 4 14 14 5 8 81% - 1% 2% 1% 1% 1% 4% 1% 1% 1% 2% 2%

- 2% 4% 93% 93% 7% 20% 80% 80% 26% 43% 43%o





3 Jun 2010Qi7 Types of public service content accessed online

Base : All who use/may use the internet for public service content


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 972 489 483 111 226 215 190 146 82 280 508 169 163 134 28950% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1003 527 475 132* 255 215 190 134 77* 231 563 208 233 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 699 350 351 79 164 158 142 109 54 216 379 122 156 127 267

Hobbies/interests 873 461 412 116 226 191 166 118 57 205 493 175 208 227 31187% 87% 87% 88% 89% 89% 87% 88% 74% 88% 88% 84% 89% 87% 87%

53% 47% 13% 26% 22% 19% 14% 7% 23% 56% 20% 24% 26% 36%

Finding information about my 839 429 410 101 213 188 163 109 65 192 484 163 195 216 306area 84% 81% 86% 77% 84% 87% 86% 82% 84% 83% 86% 78% 84% 83% 86%

51% 49% 12% 25% 22% 19% 13% 8% 23% 58% 19% 23% 26% 36%

Looking at News or current 810 442 369 113 215 179 159 95 49 194 470 145 189 214 296affairs content 81% 84% 78% 86% 85% 83% 84% 71% 63% 84% 84% 70% 81% 82% 83%

55% 45% 14% 27% 22% 20% 12% 6% 24% 58% 18% 23% 26% 37%h gh h h k k

Children’s content e.g. 258 98 160 28 77 76 37 25 14 57 146 56 65 68 86Cbeebies/CITV website/Club 26% 19% 34% 22% 30% 35% 20% 19% 18% 24% 26% 27% 28% 26% 24%Penguin 38% 62% 11% 30% 29% 14% 10% 5% 22% 56% 22% 25% 26% 33%

a fg

Finding out about events 771 408 362 108 190 168 152 105 46 184 439 148 175 205 274such as festivals, 77% 77% 76% 82% 75% 78% 80% 79% 60% 80% 78% 71% 75% 79% 77%conferences, gardening 53% 47% 14% 25% 22% 20% 14% 6% 24% 57% 19% 23% 27% 36%shows, sports events h h

Looking at Arts and music 597 311 287 83 155 136 111 79 33 134 359 105 124 150 235content, e.g. galleries 60% 59% 60% 63% 61% 63% 58% 59% 43% 58% 64% 50% 53% 58% 66%

52% 48% 14% 26% 23% 19% 13% 6% 22% 60% 18% 21% 25% 39%h








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 972 489 483 111 226 215 190 146 82 280 508 169 163 134 28950% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 699 350 351 79 164 158 142 109 54 216 379 122 156 127 267

Looking at Factual or 773 417 357 96 195 167 159 98 58 194 436 143 185 202 275educational content, e.g. 77% 79% 75% 73% 77% 78% 84% 73% 75% 84% 77% 69% 79% 78% 77%science, history, nature etc 54% 46% 12% 25% 22% 21% 13% 7% 25% 56% 19% 24% 26% 36%

k

Looking at Sports content 522 347 174 79 152 120 86 64 21 121 298 103 117 146 17752% 66% 37% 60% 60% 56% 45% 48% 27% 52% 53% 49% 50% 56% 50%

67% 33% 15% 29% 23% 17% 12% 4% 23% 57% 20% 23% 28% 34%b h h h

To watch streamed online - - - - - - - - - - - - - - -video/TV - - - - - - - - - - - - - - -

- - - - - - - - - - - - - -

To use video-on-demand 591 328 263 100 175 133 102 59 22 150 330 111 129 163 222services such as BBC iPlayer 59% 62% 55% 76% 69% 62% 54% 44% 28% 65% 59% 53% 55% 62% 62%or 4 On Demand 56% 44% 17% 30% 22% 17% 10% 4% 25% 56% 19% 22% 27% 38%

fg fg gh hh h

To download music or 446 242 204 80 134 115 63 42 11 110 260 76 95 119 163podcasts 44% 46% 43% 61% 53% 53% 33% 31% 14% 48% 46% 37% 41% 46% 46%

54% 46% 18% 30% 26% 14% 9% 2% 25% 58% 17% 21% 27% 37%fg fg fg hh h h

To listen to live radio or 484 274 210 70 131 109 94 54 25 120 275 89 109 118 188music 48% 52% 44% 53% 52% 51% 50% 40% 33% 52% 49% 43% 47% 45% 53%

57% 43% 14% 27% 23% 19% 11% 5% 25% 57% 18% 22% 24% 39%

None of these 4 3 2 - 3 * - - 2 * 3 2 2 3 ** 1% * - 1% * - - 2% * * 1% 1% 1% *

60% 40% - 57% 5% - - 38% 3% 57% 39% 34% 57% *









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 972 142 111 133 586 886 78 65 889 896 591 289 30315% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1003 88 37 27 850 922 81* 66* 916 923 583 322 3369% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 699 132 106 125 531 637 62 47 639 643 412 219 229

Hobbies/interests 873 72 31 25 746 805 68 55 799 805 503 286 29787% 81% 84% 91% 88% 87% 85% 83% 87% 87% 86% 89% 88%

8% 4% 3% 85% 92% 8% 6% 91% 92% 58% 33% 34%

Finding information about my 839 70 32 21 716 777 63 58 762 769 481 271 282area 84% 80% 85% 77% 84% 84% 77% 87% 83% 83% 83% 84% 84%

8% 4% 3% 85% 93% 7% 7% 91% 92% 57% 32% 34%

Looking at News or current 810 63 27 22 699 739 71 56 734 741 478 248 257affairs content 81% 71% 74% 79% 82% 80% 88% 84% 80% 80% 82% 77% 77%

8% 3% 3% 86% 91% 9% 7% 91% 92% 59% 31% 32%o

Children’s content e.g. 258 22 12 6 218 225 34 14 242 242 161 77 78Cbeebies/CITV website/Club 26% 25% 32% 22% 26% 24% 42% 21% 26% 26% 28% 24% 23%Penguin 9% 5% 2% 84% 87% 13% 5% 94% 94% 62% 30% 30%

s

Finding out about events 771 67 31 19 654 712 58 50 704 711 460 236 246such as festivals, 77% 76% 82% 68% 77% 77% 72% 75% 77% 77% 79% 73% 73%conferences, gardening 9% 4% 2% 85% 92% 8% 6% 91% 92% 60% 31% 32%shows, sports events

Looking at Arts and music 597 53 21 14 509 550 48 46 539 540 338 188 193content, e.g. galleries 60% 61% 57% 49% 60% 60% 59% 69% 59% 58% 58% 58% 57%

9% 4% 2% 85% 92% 8% 8% 90% 90% 57% 31% 32%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 972 142 111 133 586 886 78 65 889 896 591 289 30315% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 699 132 106 125 531 637 62 47 639 643 412 219 229

Looking at Factual or 773 62 30 19 662 709 65 59 696 702 442 244 255educational content, e.g. 77% 70% 80% 71% 78% 77% 80% 89% 76% 76% 76% 76% 76%science, history, nature etc 8% 4% 3% 86% 92% 8% 8% 90% 91% 57% 32% 33%

Looking at Sports content 522 46 21 13 440 473 48 27 484 489 335 144 15052% 53% 58% 49% 52% 51% 60% 40% 53% 53% 57% 45% 45%

9% 4% 3% 84% 91% 9% 5% 93% 94% 64% 28% 29%yz

To watch streamed online - - - - - - - - - - - - -video/TV - - - - - - - - - - - - -

- - - - - - - - - - - -

To use video-on-demand 591 43 19 16 513 544 47 37 538 544 335 201 210services such as BBC iPlayer 59% 49% 51% 57% 60% 59% 58% 56% 59% 59% 57% 63% 63%or 4 On Demand 7% 3% 3% 87% 92% 8% 6% 91% 92% 57% 34% 35%

To download music or 446 40 15 13 378 412 34 22 416 416 278 132 136podcasts 44% 45% 42% 47% 44% 45% 42% 33% 45% 45% 48% 41% 40%

9% 3% 3% 85% 92% 8% 5% 93% 93% 62% 30% 30%

To listen to live radio or 484 40 17 12 414 449 35 38 435 437 268 158 165music 48% 46% 45% 46% 49% 49% 43% 57% 47% 47% 46% 49% 49%

8% 3% 3% 86% 93% 7% 8% 90% 90% 55% 33% 34%

None of these 4 - - * 4 4 * - 4 4 3 2 2* - - 1% * * * - * * 1% * *

- - 9% 91% 100% * - 100% 100% 66% 34% 34%





3 Jun 2010Qi8 Use of internet for other types of public service content

Base : All who use/may use the internet to access public service content


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Finding information about 60 27 32 3 6 13 14 20 4 14 27 19 14 21 17health, illnesses health 6% 5% 7% 2% 2% 6% 7% 15% 6% 6% 5% 9% 6% 8% 5%services 46% 54% 4% 10% 22% 23% 33% 7% 23% 46% 31% 24% 36% 29%

cd

Government/Local councils/ 91 50 41 3 10 30 16 27 6 25 53 13 22 27 31local authorities 9% 10% 9% 2% 4% 14% 8% 20% 8% 11% 9% 6% 10% 10% 9%

55% 45% 3% 11% 33% 17% 29% 7% 28% 58% 14% 25% 29% 34%cd cdf

Look up programme 24 18 6 6 3 2 6 5 1 5 16 2 7 6 8information or schedules for 2% 3% 1% 5% 1% 1% 3% 4% 1% 2% 3% 1% 3% 2% 2%TV/ radio listings 75% 25% 26% 14% 9% 25% 22% 4% 22% 69% 9% 31% 25% 34%

Finding general information 12 8 4 5 * 1 1 4 1 3 7 2 4 - 5about broadcasters 1% 2% 1% 3% * * 1% 3% 1% 1% 1% 1% 2% - 1%

69% 31% 38% 4% 7% 8% 35% 8% 29% 56% 15% 36% - 42%

Travel and transport 81 37 44 9 15 15 14 22 6 18 45 18 19 15 358% 7% 9% 7% 6% 7% 7% 16% 9% 8% 8% 9% 8% 6% 10%

46% 54% 11% 19% 19% 17% 27% 8% 22% 56% 22% 23% 18% 43%d

Weather 77 34 42 5 12 20 19 15 6 22 40 15 14 14 398% 7% 9% 4% 5% 9% 10% 11% 9% 10% 7% 7% 6% 5% 11%

45% 55% 6% 15% 26% 24% 20% 8% 29% 52% 19% 18% 18% 51%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Social Networking 82 31 51 25 20 19 14 3 1 14 41 27 19 26 288% 6% 11% 19% 8% 9% 7% 2% 1% 6% 7% 13% 8% 10% 8%

38% 62% 30% 25% 23% 17% 3% 1% 17% 50% 33% 23% 32% 35%gh

Local Businesses 14 9 5 2 2 2 1 7 - * 7 7 4 4 41% 2% 1% 1% 1% 1% * 5% - * 1% 3% 2% 2% 1%

65% 35% 13% 14% 16% 5% 51% - 3% 48% 49% 26% 29% 32%

Shopping 44 22 22 4 6 9 8 13 4 9 26 9 12 7 184% 4% 5% 3% 2% 4% 4% 10% 5% 4% 5% 4% 5% 3% 5%

50% 50% 9% 14% 21% 18% 29% 9% 21% 59% 20% 27% 16% 41%d

Booking holidays 3 * 3 - 2 1 - * - * 3 - 2 - 1* * 1% - 1% 1% - * - * 1% - 1% - *

14% 86% - 49% 38% - 14% - 14% 86% - 49% - 38%

Job seeking 7 3 4 - 3 * * 3 - * 4 3 2 2 21% 1% 1% - 1% * * 2% - * 1% 1% 1% 1% *

41% 59% - 50% 5% 6% 38% - 7% 55% 38% 28% 31% 23%

Financial/banking/personal 13 5 8 2 4 4 3 * - 3 3 7 3 4 4banking 1% 1% 2% 1% 2% 2% 2% * - 1% 1% 3% 2% 1% 1%

41% 59% 15% 29% 29% 24% 3% - 22% 23% 55% 27% 29% 32%

Research 7 5 2 - - 5 2 - - 5 2 - 1 1 41% 1% * - - 2% 1% - - 2% * - * 1% 1%

73% 27% - - 72% 28% - - 73% 27% - 15% 19% 58%

Emails 3 2 1 - - 1 - 1 2 1 1 2 2 - 1* * * - - * - * 3% * * 1% 1% - *

73% 27% - - 23% - 16% 61% 23% 16% 61% 50% - 23%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Booking shows/concert/cinema - - - - - - - - - - - - - - -tickets - - - - - - - - - - - - - - -

- - - - - - - - - - - - - -

Educational/academic sites/ 8 5 2 - 1 4 2 1 - 3 4 1 2 3 2schools 1% 1% 1% - * 2% 1% 1% - 1% 1% * 1% 1% 1%

69% 31% - 14% 46% 23% 17% - 44% 46% 10% 19% 43% 27%

Games/gambling 5 5 * 2 * 1 2 - - 2 1 2 - 4 11% 1% * 2% * * 1% - - 1% * 1% - 1% *

93% 7% 43% 7% 20% 29% - - 29% 28% 43% - 72% 20%

Maps 4 2 2 - * - - 2 2 - * 4 2 2 -* * 1% - * - - 2% 2% - * 2% 1% 1% -

41% 59% - 7% - - 51% 41% - 7% 93% 41% 51% -

Work/for my work 2 2 - - - - 1 * * 1 - * - - 1* * - - - - 1% * 1% 1% - * - - *

100% - - - - 54% 24% 21% 79% - 21% - - 54%

Wikipedia 5 3 3 - - 4 - 1 - 4 1 - 2 3 -1% 1% 1% - - 2% - 1% - 2% * - 1% 1% -

50% 50% - - 74% - 26% - 75% 25% - 45% 52% -

Information on schools/ 4 4 - - * 1 2 1 - 2 - 2 - 1 3education * 1% - - * * 1% 1% - 1% - 1% - 1% 1%

100% - - 7% 23% 37% 32% - 56% - 44% - 32% 61%

Newspaper/magazine sites/ 4 3 1 - 2 - 1 - 1 1 3 - - 1 3news sites/blogs * 1% * - 1% - 1% - 2% 1% 1% - - 1% 1%

69% 31% - 39% - 31% - 30% 31% 69% - - 31% 69%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Other 29 10 18 * 5 2 9 7 5 11 10 7 7 10 93% 2% 4% * 2% 1% 5% 5% 7% 5% 2% 4% 3% 4% 3%

36% 64% 1% 16% 9% 32% 25% 17% 40% 35% 26% 25% 33% 32%

Don’t know 31 11 20 3 16 4 3 4 - 8 19 4 9 7 123% 2% 4% 2% 6% 2% 2% 3% - 3% 3% 2% 4% 3% 3%

36% 64% 10% 53% 13% 11% 12% - 25% 61% 15% 30% 24% 38%

No answer 631 341 290 95 173 128 117 68 50 146 364 121 145 161 21363% 65% 61% 72% 68% 60% 62% 50% 66% 63% 65% 59% 63% 62% 60%

54% 46% 15% 27% 20% 19% 11% 8% 23% 58% 19% 23% 26% 34%g g









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Finding information about 60 4 2 1 53 58 1 1 59 59 33 26 30health, illnesses health 6% 5% 5% 3% 6% 6% 2% 1% 6% 6% 6% 8% 9%services 7% 3% 1% 89% 98% 2% 2% 98% 98% 55% 44% 50%

Government/Local councils/ 91 7 3 2 80 85 6 2 87 89 58 31 32local authorities 9% 7% 7% 7% 9% 9% 7% 4% 9% 10% 10% 10% 10%

7% 3% 2% 88% 94% 6% 3% 95% 97% 64% 34% 35%

Look up programme 24 2 - 1 21 22 1 5 17 17 7 10 10information or schedules for 2% 2% - 2% 3% 2% 2% 8% 2% 2% 1% 3% 3%TV/ radio listings 8% - 2% 90% 94% 6% 22% 72% 72% 29% 43% 43%

vwx

Finding general information 12 1 1 1 9 12 - 3 9 9 3 6 7about broadcasters 1% 1% 2% 2% 1% 1% - 5% 1% 1% * 2% 2%

11% 6% 6% 78% 100% - 26% 74% 74% 21% 52% 55%x

Travel and transport 81 9 2 2 68 72 9 6 72 75 42 32 338% 10% 5% 8% 8% 8% 11% 10% 8% 8% 7% 10% 10%

11% 2% 3% 84% 89% 11% 8% 89% 92% 52% 40% 41%

Weather 77 6 3 1 66 71 5 5 72 72 44 28 298% 7% 8% 5% 8% 8% 7% 7% 8% 8% 8% 9% 9%

8% 4% 2% 86% 93% 7% 6% 93% 93% 57% 36% 38%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Social Networking 82 4 2 2 74 72 10 5 75 75 49 25 258% 5% 6% 8% 9% 8% 13% 8% 8% 8% 8% 8% 8%

5% 3% 3% 90% 87% 13% 6% 91% 91% 60% 31% 31%

Local Businesses 14 1 * * 12 12 2 1 10 12 5 8 81% 1% 1% 1% 1% 1% 2% 2% 1% 1% 1% 2% 2%

9% 2% 3% 87% 86% 14% 10% 76% 90% 35% 55% 55%

Shopping 44 4 2 1 37 43 1 6 38 38 24 13 154% 4% 6% 4% 4% 5% 2% 9% 4% 4% 4% 4% 4%

9% 5% 2% 84% 97% 3% 14% 86% 86% 54% 29% 34%

Booking holidays 3 * - - 3 3 - - 3 3 1 2 3* 1% - - * * - - * * * 1% 1%

14% - - 86% 100% - - 100% 100% 38% 62% 100%

Job seeking 7 * 1 - 5 7 - - 7 7 4 3 31% 1% 2% - 1% 1% - - 1% 1% 1% 1% 1%

7% 11% - 82% 100% - - 100% 100% 55% 45% 45%

Financial/banking/personal 13 1 - * 12 13 - 2 11 11 7 4 5banking 1% 2% - 1% 1% 1% - 3% 1% 1% 1% 1% 2%

11% - 1% 88% 100% - 18% 82% 82% 51% 31% 41%

Research 7 1 - - 7 7 1 1 6 6 5 1 21% 1% - - 1% 1% 1% 2% 1% 1% 1% * *

8% - - 92% 89% 11% 14% 86% 86% 63% 8% 22%

Emails 3 1 * - 2 3 1 - 3 3 3 1 1* 1% 1% - * * 1% - * * * * *

16% 11% - 73% 77% 23% - 100% 100% 84% 16% 16%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Booking shows/concert/cinema - - - - - - - - - - - - -tickets - - - - - - - - - - - - -

- - - - - - - - - - - -

Educational/academic sites/ 8 1 - - 7 8 - - 7 8 3 5 6schools 1% 1% - - 1% 1% - - 1% 1% 1% 1% 2%

10% - - 90% 100% - - 90% 100% 40% 60% 73%

Games/gambling 5 * * - 5 2 3 - 5 5 1 4 41% * 1% - 1% * 4% - 1% 1% * 1% 1%

* 7% - 93% 37% 63% - 100% 100% 28% 72% 72%s

Maps 4 - * - 4 4 * - 4 4 * 4 4* - 1% - * * * - * * * 1% 1%

- 7% - 93% 93% 7% - 100% 100% 7% 93% 93%

Work/for my work 2 * * - 1 2 - - 2 2 1 * 1* 1% 1% - * * - - * * * * *

24% 21% - 54% 100% - - 100% 100% 76% 24% 79%

Wikipedia 5 - - * 5 5 - * 5 5 3 1 11% - - 1% 1% 1% - * 1% 1% * * *

- - 3% 97% 100% - 3% 97% 97% 50% 26% 26%

Information on schools/ 4 - - * 4 4 - * 4 4 4 - 1education * - - 1% * * - * * * 1% - *

- - 7% 93% 100% - 7% 93% 93% 93% - 23%

Newspaper/magazine sites/ 4 - - - 4 4 - 1 3 3 1 2 2news sites/blogs * - - - 1% * - 2% * * * 1% 1%

- - - 100% 100% - 31% 69% 69% 30% 39% 39%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Other 29 2 1 * 26 27 2 2 26 26 16 10 103% 2% 2% 1% 3% 3% 2% 3% 3% 3% 3% 3% 3%

6% 2% 1% 91% 94% 6% 7% 88% 88% 55% 33% 34%

Don’t know 31 2 - * 28 29 2 1 30 30 21 8 83% 2% - 1% 3% 3% 2% 2% 3% 3% 4% 2% 2%

7% - 1% 92% 93% 7% 4% 96% 96% 67% 24% 24%

No answer 631 65 27 20 519 577 54 42 576 580 361 206 21263% 74% 72% 72% 61% 63% 67% 63% 63% 63% 62% 64% 64%

10% 4% 3% 82% 91% 9% 7% 91% 92% 57% 33% 34%r





3 Jun 2010Qi9 How new, interesting or high quality public service content is found on the web

Base : All who use the internet to access public service content


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Search engines, like Google, 953 497 457 127 243 212 177 126 68 217 535 202 223 241 344Ask Jeeves, MSN 95% 94% 96% 96% 96% 99% 93% 94% 90% 94% 95% 98% 97% 92% 96%

52% 48% 13% 26% 22% 19% 13% 7% 23% 56% 21% 23% 25% 36%h

Recommendations from friends 632 342 290 92 176 136 109 81 38 148 372 112 152 148 228/ other people 63% 65% 61% 70% 69% 63% 57% 61% 51% 64% 66% 54% 66% 57% 64%

54% 46% 15% 28% 22% 17% 13% 6% 23% 59% 18% 24% 23% 36%

Tend to use the same 767 408 359 110 210 146 142 98 62 160 451 155 181 193 278websites that I already know 77% 77% 76% 83% 82% 68% 75% 73% 82% 69% 80% 75% 78% 74% 78%

53% 47% 14% 27% 19% 19% 13% 8% 21% 59% 20% 24% 25% 36%e i

Links or click through from 604 304 300 81 158 133 116 76 41 141 346 118 147 146 215other websites 60% 58% 63% 61% 62% 62% 61% 57% 54% 61% 61% 57% 64% 56% 60%

50% 50% 13% 26% 22% 19% 13% 7% 23% 57% 20% 24% 24% 36%

TV and radio broadcaster 477 255 222 78 129 114 85 45 24 107 291 79 120 110 184information 48% 48% 47% 59% 51% 53% 45% 34% 32% 46% 52% 38% 52% 42% 51%

54% 46% 16% 27% 24% 18% 9% 5% 22% 61% 17% 25% 23% 39%gh g gh

Advertising 303 166 137 50 85 80 39 28 21 60 193 49 72 81 10630% 31% 29% 38% 33% 37% 21% 21% 28% 26% 34% 24% 31% 31% 30%

55% 45% 16% 28% 26% 13% 9% 7% 20% 64% 16% 24% 27% 35%f fg








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Published information in 390 217 173 56 108 80 71 48 27 97 231 62 88 107 137magazines, books, 39% 41% 37% 43% 42% 37% 37% 36% 36% 42% 41% 30% 38% 41% 38%newspapers, leaflets etc 56% 44% 14% 28% 20% 18% 12% 7% 25% 59% 16% 23% 27% 35%

Other 15 9 6 3 2 3 4 1 1 5 9 1 1 5 72% 2% 1% 2% 1% 1% 2% 1% 2% 2% 2% * * 2% 2%

60% 40% 21% 13% 19% 29% 10% 8% 34% 61% 5% 7% 36% 44%

Don’t know 6 3 3 * * - 2 3 1 3 2 * - 3 21% 1% 1% * * - 1% 3% 1% 1% * * - 1% *

48% 52% * * - 27% 59% 14% 59% 36% 4% - 58% 28%

No answer 1 1 * - * - 1 - - 1 * - - - 1* * * - * - 1% - - * * - - - *

81% 19% - 19% - 81% - - 81% 19% - - - 81%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Search engines, like Google, 953 84 35 26 808 873 80 64 869 876 556 302 316Ask Jeeves, MSN 95% 95% 94% 96% 95% 95% 99% 97% 95% 95% 95% 94% 94%

9% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

Recommendations from friends 632 58 27 19 527 577 55 41 577 582 375 198 207/ other people 63% 66% 74% 70% 62% 63% 68% 62% 63% 63% 64% 62% 62%

9% 4% 3% 83% 91% 9% 7% 91% 92% 59% 31% 33%

Tend to use the same 767 65 30 21 652 702 65 50 698 705 447 244 256websites that I already know 77% 73% 80% 77% 77% 76% 81% 75% 76% 76% 77% 76% 77%

8% 4% 3% 85% 91% 9% 6% 91% 92% 58% 32% 33%

Links or click through from 604 57 24 16 508 559 45 38 555 558 373 175 185other websites 60% 64% 63% 58% 60% 61% 56% 58% 61% 61% 64% 54% 55%

9% 4% 3% 84% 93% 7% 6% 92% 92% 62% 29% 31%

TV and radio broadcaster 477 34 17 12 414 434 42 29 443 445 281 153 159information 48% 38% 47% 42% 49% 47% 53% 43% 48% 48% 48% 48% 48%

7% 4% 2% 87% 91% 9% 6% 93% 93% 59% 32% 33%

Advertising 303 22 13 8 259 271 32 23 276 278 183 90 9030% 25% 35% 30% 31% 29% 40% 35% 30% 30% 31% 28% 27%

7% 4% 3% 86% 89% 11% 8% 91% 92% 60% 30% 30%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Published information in 390 35 12 12 332 353 37 26 357 359 226 126 132magazines, books, 39% 39% 33% 42% 39% 38% 46% 40% 39% 39% 39% 39% 39%newspapers, leaflets etc 9% 3% 3% 85% 91% 9% 7% 92% 92% 58% 32% 34%

Other 15 2 * - 13 15 - 2 13 13 10 4 42% 2% 1% - 2% 2% - 3% 1% 1% 2% 1% 1%

10% 3% - 86% 100% - 12% 88% 88% 64% 24% 24%

Don’t know 6 - 1 * 5 5 1 * 5 5 4 2 21% - 1% 1% 1% 1% 1% * 1% 1% 1% 1% *

- 10% 4% 86% 87% 13% 5% 95% 95% 67% 28% 28%

No answer 1 - - * 1 1 - - 1 1 * 1 1* - - 1% * * - - * * * * *

- - 19% 81% 100% - - 100% 100% 19% 81% 81%





3 Jun 2010Qi10 Method used most often to find Public service content



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Search engines, like Google, 790 400 389 110 200 170 148 104 57 185 441 164 182 206 284Ask Jeeves, MSN 79% 76% 82% 84% 79% 79% 78% 78% 75% 80% 78% 79% 79% 79% 80%

51% 49% 14% 25% 22% 19% 13% 7% 23% 56% 21% 23% 26% 36%

Recommendations from friends 41 24 17 5 12 9 6 4 4 10 20 11 14 3 16/ other people 4% 5% 4% 4% 5% 4% 3% 3% 6% 5% 4% 5% 6% 1% 5%

59% 41% 13% 30% 22% 15% 9% 11% 26% 49% 26% 35% 8% 40%

Tend to use the same 93 61 31 8 26 19 19 14 7 24 57 11 19 23 32websites that I already know 9% 12% 7% 6% 10% 9% 10% 10% 9% 11% 10% 6% 8% 9% 9%

66% 34% 9% 28% 21% 20% 15% 7% 26% 61% 12% 20% 25% 35%

Links or click through from 28 16 11 1 10 5 7 4 2 5 15 8 4 13 7other websites 3% 3% 2% 1% 4% 2% 4% 3% 2% 2% 3% 4% 2% 5% 2%

59% 41% 3% 34% 18% 26% 13% 6% 17% 56% 27% 15% 47% 25%

TV and radio broadcaster 9 5 4 - 4 2 3 1 - * 9 - 3 - 4information 1% 1% 1% - 1% 1% 2% 1% - * 2% - 1% - 1%

53% 47% - 41% 18% 34% 8% - 2% 98% - 36% - 47%

Advertising 5 5 * 2 - - - - 3 * - 5 - 2 21% 1% * 2% - - - - 3% * - 2% - 1% 1%

91% 9% 49% - - - - 51% 8% - 92% - 46% 40%j

Published information in 24 11 13 2 3 8 6 5 * 4 15 4 9 7 5magazines, books, 2% 2% 3% 2% 1% 4% 3% 4% * 2% 3% 2% 4% 3% 2%newspapers, leaflets etc 47% 53% 8% 11% 34% 24% 23% 1% 18% 65% 17% 36% 31% 23%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Don’t know 12 4 8 3 - 2 1 2 3 2 6 4 - 5 61% 1% 2% 2% - 1% 1% 2% 4% 1% 1% 2% - 2% 2%

36% 64% 26% - 17% 12% 20% 26% 15% 48% 37% - 38% 49%d









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Search engines, like Google, 790 68 28 21 672 720 70 50 725 729 472 246 256Ask Jeeves, MSN 79% 77% 76% 79% 79% 78% 87% 76% 79% 79% 81% 77% 76%

9% 4% 3% 85% 91% 9% 6% 92% 92% 60% 31% 32%

Recommendations from friends 41 5 1 1 34 39 2 2 38 38 21 16 16/ other people 4% 6% 2% 3% 4% 4% 2% 3% 4% 4% 4% 5% 5%

13% 1% 2% 83% 96% 4% 4% 93% 93% 51% 38% 38%

Tend to use the same 93 11 6 2 74 84 9 8 80 83 51 28 33websites that I already know 9% 12% 15% 8% 9% 9% 11% 12% 9% 9% 9% 9% 10%

12% 6% 2% 80% 90% 10% 9% 87% 90% 55% 31% 35%

Links or click through from 28 3 * 1 24 28 - 1 27 27 18 9 9other websites 3% 3% 1% 3% 3% 3% - 2% 3% 3% 3% 3% 3%

9% 1% 3% 87% 100% - 4% 96% 96% 65% 31% 31%

TV and radio broadcaster 9 - 1 * 7 9 - 2 7 7 5 2 2information 1% - 3% 2% 1% 1% - 2% 1% 1% 1% 1% 1%

- 12% 5% 83% 100% - 18% 82% 82% 58% 25% 25%

Advertising 5 - * * 4 5 - - 5 5 3 2 21% - 1% 2% 1% 1% - - 1% 1% * 1% 1%

- 5% 9% 86% 100% - - 100% 100% 57% 43% 43%

Published information in 24 1 - 1 21 24 * * 24 24 9 12 12magazines, books, 2% 2% - 4% 3% 3% * * 3% 3% 2% 4% 3%newspapers, leaflets etc 6% - 4% 90% 99% 1% * 100% 100% 39% 48% 48%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Don’t know 12 1 1 * 11 12 - 4 8 8 3 6 61% 1% 2% 1% 1% 1% - 6% 1% 1% 1% 2% 2%

5% 7% 2% 87% 100% - 30% 70% 70% 25% 45% 45%vwx





3 Jun 2010Qi11 Level of difficulty when finding public service content



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Very easy (5) 368 206 162 51 118 69 71 41 18 91 221 57 88 98 12637% 39% 34% 38% 46% 32% 38% 30% 24% 39% 39% 28% 38% 37% 35%

56% 44% 14% 32% 19% 19% 11% 5% 25% 60% 15% 24% 26% 34%gh

Quite easy (4) 464 227 236 64 98 114 85 64 37 99 258 107 108 125 15946% 43% 50% 49% 39% 53% 45% 48% 50% 43% 46% 52% 47% 48% 45%

49% 51% 14% 21% 25% 18% 14% 8% 21% 56% 23% 23% 27% 34%

Neither easy nor difficult 112 65 47 15 24 28 21 19 6 24 60 28 25 29 42(3) 11% 12% 10% 11% 9% 13% 11% 14% 8% 10% 11% 14% 11% 11% 12%

58% 42% 13% 21% 25% 18% 17% 6% 21% 53% 25% 22% 26% 37%

Quite difficult (2) 45 22 23 2 13 3 12 6 10 16 19 10 8 6 225% 4% 5% 1% 5% 1% 6% 5% 13% 7% 3% 5% 4% 2% 6%

49% 51% 4% 28% 6% 26% 13% 23% 35% 43% 22% 19% 14% 49%ce

Very difficult (1) 3 2 2 - 2 - 1 * - * 3 - 1 - 2* * * - 1% - 1% * - * 1% - 1% - *

53% 47% - 53% - 43% 4% - 4% 96% - 43% - 53%

Don’t know 8 5 4 - - 1 - 4 3 2 3 4 - 2 61% 1% 1% - - 1% - 3% 4% 1% * 2% - 1% 2%

55% 45% - - 15% - 50% 35% 22% 31% 47% - 28% 70%d








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Net: Easy 832 434 398 115 216 183 156 105 56 189 479 164 196 222 28583% 82% 84% 87% 85% 85% 82% 78% 74% 82% 85% 79% 85% 85% 80%

52% 48% 14% 26% 22% 19% 13% 7% 23% 58% 20% 24% 27% 34%

Net: Difficult 48 24 25 2 14 3 13 6 10 16 22 10 10 6 245% 4% 5% 1% 6% 1% 7% 5% 13% 7% 4% 5% 4% 2% 7%

49% 51% 4% 30% 6% 27% 13% 21% 33% 46% 21% 20% 13% 49%ce

Mean 4.16 4.18 4.14 4.24 4.25 4.17 4.12 4.07 3.89 4.15 4.20 4.04 4.18 4.22 4.10

Standard Deviation 0.82 0.83 0.81 0.71 0.87 0.69 0.88 0.81 0.95 0.87 0.80 0.79 0.81 0.74 0.88









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Very easy (5) 368 31 16 10 312 328 40 19 345 346 225 114 11537% 35% 43% 36% 37% 36% 50% 28% 38% 38% 39% 35% 34%

8% 4% 3% 85% 89% 11% 5% 94% 94% 61% 31% 31%

Quite easy (4) 464 44 15 13 392 434 29 32 420 423 271 147 15446% 50% 40% 48% 46% 47% 36% 49% 46% 46% 47% 46% 46%

9% 3% 3% 85% 94% 6% 7% 91% 91% 58% 32% 33%

Neither easy nor difficult 112 9 4 2 97 101 12 8 102 104 57 41 42(3) 11% 10% 12% 8% 11% 11% 14% 12% 11% 11% 10% 13% 12%

8% 4% 2% 86% 90% 10% 7% 91% 93% 50% 37% 37%

Quite difficult (2) 45 5 2 2 37 45 - 5 38 39 26 13 145% 5% 5% 6% 4% 5% - 7% 4% 4% 4% 4% 4%

10% 4% 4% 82% 100% - 11% 84% 87% 57% 30% 32%

Very difficult (1) 3 - - * 3 3 - - 3 3 * 3 3* - - * * * - - * * * 1% 1%

- - 4% 96% 100% - - 100% 100% 4% 96% 96%

Don’t know 8 - - * 8 8 - 2 6 6 4 2 61% - - 1% 1% 1% - 4% 1% 1% 1% 1% 2%

- - 3% 97% 100% - 28% 72% 72% 46% 26% 69%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Net: Easy 832 75 31 23 704 763 69 51 765 769 497 261 26983% 85% 83% 85% 83% 83% 86% 77% 84% 83% 85% 81% 81%

9% 4% 3% 85% 92% 8% 6% 92% 92% 60% 31% 32%

Net: Difficult 48 5 2 2 40 48 - 5 41 42 26 16 175% 5% 5% 7% 5% 5% - 7% 5% 5% 4% 5% 5%

10% 4% 4% 82% 100% - 10% 85% 88% 54% 34% 36%

Mean 4.16 4.14 4.20 4.15 4.16 4.14 4.35 4.02 4.17 4.17 4.20 4.11 4.11

Standard Deviation 0.82 0.80 0.86 0.87 0.82 0.83 0.72 0.86 0.81 0.82 0.79 0.85 0.85





3 Jun 2010Qi12 The internet is a good source of new Public Service Content



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Agree strongly (5) 632 325 307 72 174 136 131 75 44 141 365 126 147 161 22863% 62% 65% 55% 68% 63% 69% 56% 59% 61% 65% 61% 64% 62% 64%

51% 49% 11% 28% 21% 21% 12% 7% 22% 58% 20% 23% 25% 36%

Agree slightly (4) 283 157 126 49 57 66 46 43 22 72 151 60 63 77 10228% 30% 27% 37% 23% 31% 24% 32% 29% 31% 27% 29% 27% 29% 29%

55% 45% 17% 20% 23% 16% 15% 8% 26% 53% 21% 22% 27% 36%

Neither agree nor disagree 55 30 25 6 13 12 8 12 4 14 29 11 12 16 18(3) 5% 6% 5% 4% 5% 6% 4% 9% 5% 6% 5% 5% 5% 6% 5%

54% 46% 10% 25% 22% 15% 21% 7% 26% 54% 20% 21% 29% 32%

Disagree slightly (2) 19 9 10 4 7 * 4 2 2 2 12 5 8 5 42% 2% 2% 3% 3% * 2% 1% 3% 1% 2% 3% 3% 2% 1%

47% 53% 21% 36% 1% 22% 10% 11% 8% 64% 28% 42% 24% 23%

Disagree strongly (1) 5 4 1 1 3 1 * - - 1 4 * 1 3 11% 1% * 1% 1% 1% * - - * 1% * * 1% *

74% 26% 22% 53% 21% 4% - - 21% 75% 4% 21% 48% 22%

Don’t know 7 3 4 - - - 1 3 3 1 2 4 - - 41% 1% 1% - - - * 2% 4% * * 2% - - 1%

44% 56% - - - 12% 40% 48% 13% 28% 59% - - 55%d








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Net: Agree 915 482 434 121 231 202 177 118 67 213 516 186 210 237 33091% 91% 91% 92% 91% 94% 93% 88% 88% 92% 92% 90% 91% 91% 93%

53% 47% 13% 25% 22% 19% 13% 7% 23% 56% 20% 23% 26% 36%

Net: Disagree 24 13 12 5 10 1 4 2 2 3 16 6 9 7 62% 2% 2% 4% 4% 1% 2% 1% 3% 1% 3% 3% 4% 3% 2%

53% 47% 21% 39% 5% 18% 8% 8% 11% 66% 23% 37% 29% 23%

Mean 4.53 4.51 4.55 4.42 4.54 4.56 4.60 4.45 4.51 4.52 4.53 4.51 4.50 4.49 4.56










(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Agree strongly (5) 632 57 24 15 536 581 51 35 583 588 404 173 18063% 64% 65% 55% 63% 63% 63% 52% 64% 64% 69% 54% 54%

9% 4% 2% 85% 92% 8% 5% 92% 93% 64% 27% 28%z yz yz

Agree slightly (4) 283 21 10 10 242 257 26 22 257 258 138 115 12128% 24% 28% 36% 29% 28% 32% 33% 28% 28% 24% 36% 36%

7% 4% 4% 85% 91% 9% 8% 91% 91% 49% 40% 43%x x

Neither agree nor disagree 55 7 1 1 45 54 1 5 49 49 30 19 19(3) 5% 8% 4% 4% 5% 6% 1% 7% 5% 5% 5% 6% 6%

13% 3% 2% 82% 99% 1% 9% 89% 89% 54% 35% 35%

Disagree slightly (2) 19 1 1 * 17 18 2 1 19 19 9 9 92% 1% 2% 1% 2% 2% 2% 1% 2% 2% 2% 3% 3%

6% 4% 1% 88% 91% 9% 3% 97% 97% 49% 48% 48%

Disagree strongly (1) 5 - - * 5 4 1 4 2 2 * 1 11% - - 2% 1% * 1% 6% * * * * *

- - 9% 91% 78% 22% 69% 31% 31% 9% 22% 22%vwxy

z

Don’t know 7 2 * * 4 7 - 1 6 6 2 4 41% 2% 1% 1% * 1% - 1% 1% 1% * 1% 1%

34% 5% 6% 55% 100% - 13% 87% 87% 30% 56% 56%r









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Net: Agree 915 78 35 25 778 838 77 56 840 847 542 287 30191% 88% 93% 92% 92% 91% 96% 85% 92% 92% 93% 90% 90%

8% 4% 3% 85% 92% 8% 6% 92% 93% 59% 31% 33%

Net: Disagree 24 1 1 1 22 22 3 4 20 20 10 10 102% 1% 2% 3% 3% 2% 3% 6% 2% 2% 2% 3% 3%

5% 4% 3% 89% 88% 12% 17% 83% 83% 40% 43% 43%

Mean 4.53 4.55 4.57 4.45 4.52 4.52 4.54 4.27 4.54 4.54 4.61 4.42 4.42uyz






3 Jun 2010Qi12 The internet is a good source of high quality Public Service Content



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Agree strongly (5) 570 300 270 56 151 128 108 77 51 128 333 108 131 143 20257% 57% 57% 42% 59% 59% 57% 57% 68% 56% 59% 52% 56% 55% 56%

53% 47% 10% 26% 22% 19% 13% 9% 23% 58% 19% 23% 25% 35%c

Agree slightly (4) 316 162 154 62 76 67 56 42 12 74 174 69 81 80 11332% 31% 32% 47% 30% 31% 30% 31% 17% 32% 31% 33% 35% 31% 32%

51% 49% 20% 24% 21% 18% 13% 4% 23% 55% 22% 25% 25% 36%h


59% 41% 9% 28% 22% 24% 11% 6% 32% 54% 14% 14% 27% 43%

Disagree slightly (2) 29 15 14 8 5 3 6 3 3 3 12 14 6 14 83% 3% 3% 6% 2% 1% 3% 3% 4% 1% 2% 7% 3% 5% 2%

52% 48% 28% 18% 11% 22% 12% 10% 9% 43% 48% 21% 47% 26%

Disagree strongly (1) 7 5 3 - 3 1 1 1 2 2 4 2 4 3 11% 1% 1% - 1% 1% 1% 1% 2% 1% 1% 1% 2% 1% *

64% 36% - 34% 15% 15% 16% 20% 30% 50% 20% 50% 34% 16%

Don’t know 7 3 4 - - - 1 3 3 2 2 4 - 2 31% 1% 1% - - - * 2% 5% 1% * 2% - 1% 1%

41% 59% - - - 11% 40% 49% 25% 23% 52% - 30% 44%de








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Net: Agree 886 462 424 118 227 195 164 119 64 202 507 178 211 223 31589% 88% 90% 89% 89% 91% 87% 89% 84% 87% 90% 86% 91% 86% 88%

52% 48% 13% 26% 22% 19% 13% 7% 23% 57% 20% 24% 25% 35%

Net: Disagree 36 20 17 8 8 4 8 5 4 5 16 15 10 16 94% 4% 4% 6% 3% 2% 4% 3% 6% 2% 3% 7% 4% 6% 2%

54% 46% 22% 21% 12% 21% 13% 12% 13% 45% 42% 27% 44% 24%

Mean 4.42 4.41 4.44 4.25 4.44 4.47 4.40 4.45 4.51 4.41 4.46 4.33 4.42 4.34 4.43










(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Agree strongly (5) 570 55 24 16 475 526 44 30 526 533 368 157 16457% 62% 64% 60% 56% 57% 54% 45% 58% 58% 63% 49% 49%

10% 4% 3% 83% 92% 8% 5% 92% 93% 65% 28% 29%yz

Agree slightly (4) 316 25 9 9 273 287 29 17 295 295 159 127 13332% 28% 25% 33% 32% 31% 36% 25% 32% 32% 27% 40% 40%

8% 3% 3% 86% 91% 9% 5% 93% 93% 50% 40% 42%x x


9% 5% 2% 84% 95% 5% 22% 78% 78% 51% 27% 27%vwxy

z

Disagree slightly (2) 29 1 * 1 27 24 5 - 27 27 15 12 123% 1% 1% 2% 3% 3% 6% - 3% 3% 3% 4% 4%

2% 1% 2% 95% 84% 16% - 95% 95% 52% 43% 43%

Disagree strongly (1) 7 - - - 7 7 - 1 6 6 4 2 21% - - - 1% 1% - 2% 1% 1% 1% 1% 1%

- - - 100% 100% - 15% 85% 85% 54% 31% 31%

Don’t know 7 2 * - 5 7 - 3 4 4 1 3 31% 2% 1% - 1% 1% - 4% * * * 1% 1%

22% 4% - 74% 100% - 42% 58% 58% 16% 42% 42%vwx









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Net: Agree 886 79 33 26 748 813 73 47 821 828 527 284 29789% 90% 89% 94% 88% 88% 90% 70% 90% 90% 90% 89% 89%

9% 4% 3% 84% 92% 8% 5% 93% 93% 59% 32% 34%u u u u u

Net: Disagree 36 1 * 1 35 32 5 1 34 34 19 15 154% 1% 1% 2% 4% 3% 6% 2% 4% 4% 3% 5% 4%

2% 1% 1% 96% 87% 13% 3% 93% 93% 53% 40% 40%

Mean 4.42 4.54 4.53 4.52 4.40 4.42 4.38 4.18 4.44 4.44 4.50 4.33 4.34






3 Jun 2010Qi12 There is enough Public Service Content available on the internet



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Total (Wtd) 1001 527 474 132* 255 215 190 134 75* 231 563 207 231 260 35753% 47% 13% 25% 21% 19% 13% 8% 23% 56% 21% 23% 26% 36%

* *

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Agree strongly (5) 559 291 268 52 149 126 113 77 42 125 322 111 125 150 19856% 55% 56% 39% 59% 59% 59% 57% 56% 54% 57% 54% 54% 58% 55%

52% 48% 9% 27% 23% 20% 14% 8% 22% 58% 20% 22% 27% 35%c c c

Agree slightly (4) 285 154 131 69 66 54 46 28 22 64 163 59 69 68 10328% 29% 28% 52% 26% 25% 24% 21% 30% 28% 29% 28% 30% 26% 29%

54% 46% 24% 23% 19% 16% 10% 8% 22% 57% 21% 24% 24% 36%defg


49% 51% 3% 20% 24% 15% 29% 8% 26% 48% 26% 25% 30% 29%cdf

Disagree slightly (2) 49 26 24 7 14 11 14 3 * 14 26 9 10 13 205% 5% 5% 5% 6% 5% 7% 2% 1% 6% 5% 4% 4% 5% 6%

52% 48% 14% 29% 22% 28% 6% 1% 29% 54% 18% 20% 26% 41%

Disagree strongly (1) 18 14 4 2 8 2 5 - 2 3 10 5 5 3 82% 3% 1% 2% 3% 1% 3% - 2% 1% 2% 2% 2% 1% 2%

76% 24% 11% 45% 9% 27% - 8% 18% 57% 25% 29% 14% 47%

Don’t know 15 6 9 - 2 4 2 5 3 5 6 4 2 5 62% 1% 2% - 1% 2% 1% 4% 4% 2% 1% 2% 1% 2% 2%

40% 60% - 13% 25% 12% 33% 18% 31% 40% 29% 16% 32% 40%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 969 487 482 111 225 215 190 146 80 279 508 168 162 134 28850% 50% 11% 23% 22% 20% 15% 8% 29% 52% 17% 17% 14% 30%

Effective Total 698 350 350 79 164 158 142 109 53 216 379 121 155 127 267

Net: Agree 844 445 399 121 215 181 158 104 65 189 485 170 195 218 30184% 84% 84% 91% 85% 84% 83% 78% 86% 82% 86% 82% 84% 84% 84%

53% 47% 14% 26% 21% 19% 12% 8% 22% 57% 20% 23% 26% 36%

Net: Disagree 67 39 28 9 22 13 18 3 2 17 37 13 15 15 297% 7% 6% 7% 9% 6% 10% 2% 3% 8% 6% 6% 6% 6% 8%

58% 42% 13% 33% 19% 28% 4% 3% 26% 54% 20% 22% 23% 43%

Mean 4.34 4.31 4.36 4.22 4.32 4.39 4.31 4.38 4.43 4.30 4.36 4.30 4.31 4.37 4.31










(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Total (Wtd) 1001 88 37 27 848 920 81* 66* 914 921 583 320 3349% 4% 3% 85% 92% 8% 7% 91% 92% 58% 32% 33%

* *

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Agree strongly (5) 559 49 22 15 473 517 42 33 519 523 353 163 17156% 55% 60% 53% 56% 56% 52% 50% 57% 57% 61% 51% 51%

9% 4% 3% 85% 93% 7% 6% 93% 94% 63% 29% 31%

Agree slightly (4) 285 26 11 8 240 259 26 21 259 261 159 93 9528% 30% 30% 29% 28% 28% 32% 31% 28% 28% 27% 29% 28%

9% 4% 3% 84% 91% 9% 7% 91% 91% 56% 33% 33%


10% 3% 3% 84% 96% 4% 9% 89% 89% 36% 51% 51%x x

Disagree slightly (2) 49 4 1 1 42 44 5 3 42 42 26 15 175% 5% 2% 5% 5% 5% 6% 5% 5% 5% 4% 5% 5%

9% 1% 3% 87% 90% 10% 6% 85% 85% 52% 32% 34%

Disagree strongly (1) 18 1 * 1 16 15 4 3 12 14 10 4 42% 1% 1% 3% 2% 2% 4% 4% 1% 2% 2% 1% 1%

4% 2% 4% 90% 80% 20% 14% 68% 79% 57% 22% 22%

Don’t know 15 1 * 1 13 13 2 - 15 15 8 7 102% 1% 1% 2% 2% 1% 2% - 2% 2% 1% 2% 3%

5% 2% 4% 89% 88% 12% - 100% 100% 52% 48% 63%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 969 142 111 132 584 883 78 65 886 893 589 288 30215% 11% 14% 60% 91% 8% 7% 91% 92% 61% 30% 31%

Effective Total 698 132 106 124 530 636 62 47 638 642 412 218 228

Net: Agree 844 75 33 22 713 776 68 54 778 783 513 256 26684% 85% 89% 82% 84% 84% 84% 81% 85% 85% 88% 80% 80%

9% 4% 3% 85% 92% 8% 6% 92% 93% 61% 30% 32%yz

Net: Disagree 67 5 1 2 59 59 9 6 54 56 36 19 207% 6% 3% 8% 7% 6% 11% 9% 6% 6% 6% 6% 6%

8% 2% 3% 87% 87% 13% 8% 80% 83% 54% 29% 30%

Mean 4.34 4.34 4.47 4.28 4.33 4.35 4.23 4.19 4.37 4.36 4.42 4.26 4.27






3 Jun 2010Qi13(a) Helps me understand what is going on in the world today: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

10 - Extremely important 462 206 256 68 130 80 81 62 41 83 256 122 132 95 15827% 25% 29% 39% 37% 25% 29% 23% 13% 27% 30% 22% 32% 22% 27%

45% 55% 15% 28% 17% 18% 13% 9% 18% 56% 26% 29% 20% 34%gh eg h h

h

9 306 136 170 23 72 68 54 50 38 73 158 75 52 90 11518% 17% 19% 13% 21% 22% 19% 18% 13% 24% 19% 14% 13% 21% 20%

44% 56% 8% 24% 22% 18% 16% 12% 24% 52% 24% 17% 29% 38%k

8 379 202 177 32 90 72 68 59 58 80 197 102 91 97 12922% 25% 20% 19% 26% 23% 24% 21% 19% 26% 23% 19% 22% 23% 22%

53% 47% 9% 24% 19% 18% 16% 15% 21% 52% 27% 24% 25% 34%

7 187 113 74 30 22 47 31 30 27 27 99 61 45 47 6011% 14% 8% 17% 6% 15% 11% 11% 9% 9% 12% 11% 11% 11% 10%

61% 39% 16% 12% 25% 17% 16% 14% 14% 53% 33% 24% 25% 32%b d d

6 73 34 39 6 10 11 18 13 15 9 30 35 14 29 184% 4% 4% 3% 3% 4% 6% 5% 5% 3% 3% 6% 3% 7% 3%

47% 53% 8% 14% 15% 24% 17% 21% 12% 41% 47% 19% 40% 25%

5 96 43 53 6 16 20 9 21 23 12 49 35 17 28 386% 5% 6% 4% 4% 6% 3% 8% 8% 4% 6% 6% 4% 7% 6%

45% 55% 7% 16% 21% 10% 22% 24% 12% 51% 37% 18% 30% 39%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 17 8 9 2 2 4 1 2 5 2 9 6 6 2 61% 1% 1% 1% 1% 1% * 1% 2% 1% 1% 1% 1% 1% 1%

47% 53% 13% 13% 26% 7% 15% 27% 14% 50% 35% 33% 13% 37%

3 18 11 6 - 3 2 3 7 3 4 6 8 5 5 51% 1% 1% - 1% 1% 1% 2% 1% 1% 1% 1% 1% 1% 1%

65% 35% - 15% 12% 15% 38% 20% 23% 34% 43% 27% 30% 27%

2 14 7 7 3 - 2 * 2 7 1 7 6 5 - 71% 1% 1% 2% - * * 1% 2% * 1% 1% 1% - 1%

49% 51% 23% - 11% 2% 15% 50% 10% 48% 42% 33% - 48%

1 - Not at all important 31 12 19 2 2 * 5 7 14 5 7 18 9 4 122% 1% 2% 1% * * 2% 3% 5% 2% 1% 3% 2% 1% 2%

38% 62% 6% 5% 1% 17% 24% 47% 18% 24% 58% 31% 14% 38%de j

Don’t know 119 44 75 1 6 8 10 22 71 9 32 78 33 28 317% 5% 8% * 2% 3% 4% 8% 24% 3% 4% 14% 8% 7% 5%

37% 63% 1% 5% 7% 8% 19% 60% 8% 27% 65% 28% 24% 26%cd cdefg ij

Net: 10/9/8/7 1334 658 676 154 314 266 235 201 163 263 711 359 320 328 46278% 81% 76% 88% 89% 85% 84% 73% 54% 86% 84% 66% 78% 77% 80%

49% 51% 12% 24% 20% 18% 15% 12% 20% 53% 27% 24% 25% 35%gh gh gh gh h k k

Net: 10/9 768 342 426 91 202 147 136 112 79 156 415 197 184 184 27345% 42% 48% 52% 57% 47% 48% 41% 26% 51% 49% 36% 45% 43% 47%

45% 55% 12% 26% 19% 18% 15% 10% 20% 54% 26% 24% 24% 36%h gh h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 186 85 101 15 28 35 28 37 43 23 87 76 37 60 6211% 10% 11% 8% 8% 11% 10% 13% 14% 8% 10% 14% 9% 14% 11%

46% 54% 8% 15% 19% 15% 20% 23% 12% 47% 41% 20% 32% 33%

Net: 3/2/1 62 30 32 5 4 4 8 16 25 11 20 31 19 10 234% 4% 4% 3% 1% 1% 3% 6% 8% 4% 2% 6% 5% 2% 4%

48% 52% 8% 7% 6% 13% 25% 40% 17% 32% 50% 30% 15% 37%de de j

Mean 8.10 8.03 8.16 8.32 8.60 8.19 8.25 7.80 7.20 8.28 8.26 7.70 8.14 8.06 8.09h e h h k k

gh







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

10 - Extremely important 462 36 25 17 384 420 42 30 422 428 282 144 15527% 24% 29% 33% 27% 27% 36% 19% 28% 28% 29% 26% 27%

8% 5% 4% 83% 91% 9% 6% 91% 93% 61% 31% 34%

9 306 30 12 7 257 286 20 24 278 281 190 85 8518% 19% 14% 14% 18% 18% 17% 15% 18% 18% 20% 15% 15%

10% 4% 2% 84% 94% 6% 8% 91% 92% 62% 28% 28%

8 379 30 21 11 317 356 23 31 341 343 190 145 15222% 20% 24% 22% 22% 23% 20% 20% 22% 22% 20% 26% 26%

8% 5% 3% 84% 94% 6% 8% 90% 90% 50% 38% 40%

7 187 21 9 6 151 174 13 11 175 175 128 44 4711% 14% 11% 11% 11% 11% 11% 7% 12% 11% 13% 8% 8%

11% 5% 3% 81% 93% 7% 6% 93% 94% 68% 24% 25%yz

6 73 7 3 2 62 71 2 7 64 64 37 28 304% 4% 4% 4% 4% 4% 2% 5% 4% 4% 4% 5% 5%

9% 4% 3% 84% 97% 3% 10% 88% 88% 50% 38% 40%

5 96 7 3 2 83 90 6 15 79 79 51 27 306% 5% 4% 4% 6% 6% 5% 10% 5% 5% 5% 5% 5%

8% 3% 2% 87% 94% 6% 16% 82% 82% 54% 29% 31%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 17 3 * * 14 14 3 1 16 16 9 7 71% 2% * * 1% 1% 2% * 1% 1% 1% 1% 1%

15% 1% 1% 83% 84% 16% 4% 96% 96% 55% 41% 41%

3 18 2 1 * 15 16 2 3 14 14 8 6 61% 1% 1% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1%

9% 4% 2% 85% 91% 9% 18% 82% 82% 48% 34% 34%

2 14 2 1 * 12 14 - * 14 14 4 10 101% 1% 1% * 1% 1% - * 1% 1% * 2% 2%

12% 5% 2% 81% 100% - * 100% 100% 30% 67% 67%

1 - Not at all important 31 3 2 * 25 28 2 9 21 21 11 10 102% 2% 3% 1% 2% 2% 2% 6% 1% 1% 1% 2% 2%

9% 8% 1% 82% 92% 8% 30% 70% 70% 37% 33% 33%vwx

Don’t know 119 13 8 5 92 114 5 26 92 93 46 47 517% 9% 10% 10% 6% 7% 4% 16% 6% 6% 5% 9% 9%

11% 7% 4% 77% 96% 4% 22% 77% 78% 39% 40% 43%vwx x

Net: 10/9/8/7 1334 117 66 41 1110 1237 97 95 1216 1227 790 418 43878% 76% 78% 80% 79% 78% 83% 61% 80% 80% 83% 76% 75%

9% 5% 3% 83% 93% 7% 7% 91% 92% 59% 31% 33%u u uyz u u

Net: 10/9 768 66 37 24 641 706 61 54 700 709 472 228 24045% 43% 43% 47% 45% 45% 52% 34% 46% 46% 49% 41% 41%

9% 5% 3% 84% 92% 8% 7% 91% 92% 61% 30% 31%u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 186 17 7 4 159 175 11 23 159 159 97 62 6711% 11% 8% 8% 11% 11% 9% 15% 11% 10% 10% 11% 11%

9% 4% 2% 85% 94% 6% 12% 86% 86% 52% 34% 36%

Net: 3/2/1 62 6 4 1 52 58 4 12 50 50 24 25 254% 4% 4% 2% 4% 4% 4% 8% 3% 3% 3% 5% 4%

10% 6% 2% 83% 93% 7% 20% 80% 80% 39% 41% 41%x

Mean 8.10 7.99 8.15 8.40 8.09 8.08 8.28 7.47 8.15 8.16 8.24 8.01 8.03u u u






3 Jun 2010Qi13(b) Provides trustworthy news: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


46% 54% 13% 28% 18% 15% 15% 12% 21% 54% 25% 27% 23% 35%h fg k k

h

9 276 116 160 31 53 63 46 45 36 67 130 79 48 76 10116% 14% 18% 18% 15% 20% 16% 16% 12% 22% 15% 14% 12% 18% 17%

42% 58% 11% 19% 23% 17% 16% 13% 24% 47% 29% 17% 28% 37%

8 306 160 146 19 68 48 68 49 54 56 167 82 78 66 11118% 20% 17% 11% 19% 15% 24% 18% 18% 18% 20% 15% 19% 16% 19%

52% 48% 6% 22% 16% 22% 16% 18% 18% 55% 27% 26% 22% 36%c

7 195 120 75 19 31 60 33 34 18 30 102 62 43 62 5511% 15% 8% 11% 9% 19% 12% 12% 6% 10% 12% 11% 11% 15% 10%

62% 38% 10% 16% 31% 17% 17% 9% 16% 52% 32% 22% 32% 28%b dh

6 91 49 42 23 11 16 10 13 19 8 51 33 22 29 255% 6% 5% 13% 3% 5% 3% 5% 6% 3% 6% 6% 5% 7% 4%

53% 47% 25% 12% 18% 11% 14% 21% 9% 56% 36% 24% 32% 27%dfg

5 90 39 51 7 27 11 13 12 20 14 47 30 21 17 365% 5% 6% 4% 8% 4% 5% 4% 7% 4% 6% 5% 5% 4% 6%

43% 57% 7% 30% 13% 14% 14% 22% 15% 52% 33% 23% 19% 40%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 26 13 13 - 4 6 7 3 7 3 11 13 9 6 92% 2% 1% - 1% 2% 2% 1% 2% 1% 1% 2% 2% 1% 2%

51% 49% - 15% 21% 25% 12% 27% 12% 40% 48% 34% 21% 34%

3 13 11 3 - 3 2 4 3 2 3 8 2 - 7 41% 1% * - 1% 1% 1% 1% 1% 1% 1% * - 2% 1%

79% 21% - 23% 13% 27% 22% 15% 22% 63% 15% - 52% 32%

2 13 8 5 4 - 2 2 4 2 3 5 6 4 1 51% 1% 1% 2% - 1% 1% 1% 1% 1% 1% 1% 1% * 1%

62% 38% 27% - 15% 13% 29% 17% 19% 37% 44% 33% 11% 35%

1 - Not at all important 36 17 19 4 5 4 2 6 15 5 12 20 9 6 162% 2% 2% 2% 1% 1% 1% 2% 5% 2% 1% 4% 2% 1% 3%

47% 53% 12% 14% 11% 5% 18% 41% 14% 32% 54% 24% 16% 45%f

Don’t know 130 46 84 1 6 10 18 30 67 8 34 87 34 36 338% 6% 10% * 2% 3% 6% 11% 22% 3% 4% 16% 8% 8% 6%

35% 65% 1% 4% 7% 14% 23% 51% 6% 27% 67% 26% 28% 25%cd cdefg ij

e

Net: 10/9/8/7 1300 634 666 137 296 264 227 204 171 262 682 355 309 323 45176% 78% 75% 78% 84% 84% 81% 74% 56% 86% 80% 65% 76% 76% 78%

49% 51% 11% 23% 20% 17% 16% 13% 20% 53% 27% 24% 25% 35%h gh h h h k k

Net: 10/9 799 354 445 99 198 156 126 122 98 176 413 210 187 194 28447% 43% 50% 57% 56% 50% 45% 44% 33% 57% 49% 39% 46% 46% 49%

44% 56% 12% 25% 19% 16% 15% 12% 22% 52% 26% 23% 24% 36%h h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 208 101 107 30 42 33 29 28 46 25 108 75 52 52 6912% 12% 12% 17% 12% 11% 10% 10% 15% 8% 13% 14% 13% 12% 12%

49% 51% 14% 20% 16% 14% 13% 22% 12% 52% 36% 25% 25% 33%

Net: 3/2/1 63 36 27 8 8 7 7 13 19 10 25 28 13 14 254% 4% 3% 4% 2% 2% 3% 5% 6% 3% 3% 5% 3% 3% 4%

57% 43% 12% 13% 12% 11% 21% 30% 17% 40% 44% 21% 23% 40%

Mean 8.11 7.98 8.23 8.18 8.41 8.17 8.19 8.03 7.52 8.40 8.19 7.76 8.14 8.08 8.10h h h k k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 5% 3% 84% 92% 8% 5% 93% 95% 59% 33% 36%u u u u u

9 276 33 12 7 225 253 23 27 242 245 162 78 8116% 21% 14% 13% 16% 16% 19% 17% 16% 16% 17% 14% 14%

12% 4% 2% 82% 92% 8% 10% 88% 89% 59% 28% 29%

8 306 22 17 10 256 291 15 26 276 277 175 97 9918% 15% 20% 20% 18% 18% 13% 17% 18% 18% 18% 18% 17%

7% 6% 3% 84% 95% 5% 9% 90% 90% 57% 32% 32%

7 195 19 8 6 161 181 13 24 167 167 99 67 7011% 13% 10% 11% 11% 11% 11% 15% 11% 11% 10% 12% 12%

10% 4% 3% 83% 93% 7% 12% 86% 86% 51% 34% 36%

6 91 9 5 1 76 85 6 7 85 85 61 24 265% 6% 6% 3% 5% 5% 5% 4% 6% 6% 6% 4% 4%

10% 6% 2% 83% 93% 7% 7% 93% 93% 66% 26% 28%

5 90 9 5 3 74 84 6 12 77 77 49 27 295% 6% 5% 6% 5% 5% 5% 7% 5% 5% 5% 5% 5%

10% 5% 3% 82% 93% 7% 13% 85% 85% 54% 30% 32%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 26 2 * * 23 25 1 1 26 26 15 10 102% 1% 1% 1% 2% 2% 1% 1% 2% 2% 2% 2% 2%

8% 2% 2% 88% 96% 4% 3% 97% 97% 57% 39% 39%

3 13 2 * - 11 13 - 2 11 11 8 4 41% 1% 1% - 1% 1% - 1% 1% 1% 1% 1% 1%

12% 3% - 85% 100% - 15% 85% 85% 57% 28% 28%

2 13 1 1 * 11 13 * 3 10 10 5 5 51% 1% 1% 1% 1% 1% * 2% 1% 1% 1% 1% 1%

10% 8% 3% 79% 99% 1% 22% 78% 78% 38% 40% 40%

1 - Not at all important 36 1 3 1 31 31 5 8 28 28 14 14 142% 1% 4% 2% 2% 2% 4% 5% 2% 2% 1% 3% 2%

3% 9% 2% 85% 86% 14% 23% 77% 77% 39% 38% 38%x

Don’t know 130 15 7 5 104 126 4 21 108 109 59 50 578% 10% 9% 9% 7% 8% 3% 13% 7% 7% 6% 9% 10%

11% 6% 4% 80% 97% 3% 16% 83% 84% 45% 39% 44%x

Net: 10/9/8/7 1300 114 63 40 1082 1204 95 103 1172 1183 747 417 43776% 75% 74% 79% 77% 76% 81% 66% 77% 77% 78% 76% 75%

9% 5% 3% 83% 93% 7% 8% 90% 91% 57% 32% 34%u u u

Net: 10/9 799 72 37 24 665 732 67 53 729 740 473 253 26847% 47% 44% 47% 47% 46% 57% 34% 48% 48% 49% 46% 46%

9% 5% 3% 83% 92% 8% 7% 91% 93% 59% 32% 33%u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 208 20 10 5 173 195 13 19 187 187 124 62 6512% 13% 12% 9% 12% 12% 11% 12% 12% 12% 13% 11% 11%

10% 5% 2% 83% 94% 6% 9% 90% 90% 60% 30% 31%

Net: 3/2/1 63 4 5 1 53 58 5 13 50 50 27 23 234% 3% 6% 2% 4% 4% 5% 9% 3% 3% 3% 4% 4%

7% 8% 2% 84% 92% 8% 21% 79% 79% 43% 36% 36%vwx

Mean 8.11 8.11 7.96 8.31 8.11 8.10 8.23 7.39 8.16 8.17 8.21 8.08 8.11u u u u u






3 Jun 2010Qi13(c) Provides good-quality news about my area: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


47% 53% 15% 30% 17% 12% 14% 12% 19% 54% 26% 29% 22% 33%fg efh gh

9 225 91 135 19 45 47 44 44 26 41 113 70 52 56 7513% 11% 15% 11% 13% 15% 16% 16% 9% 13% 13% 13% 13% 13% 13%

40% 60% 8% 20% 21% 19% 20% 12% 18% 50% 31% 23% 25% 33%

8 343 164 179 32 65 77 63 57 49 73 173 96 70 98 12320% 20% 20% 18% 18% 25% 22% 21% 16% 24% 20% 18% 17% 23% 21%

48% 52% 9% 19% 22% 18% 17% 14% 21% 51% 28% 20% 29% 36%

7 212 108 104 20 47 46 37 36 24 47 107 57 44 63 6712% 13% 12% 12% 13% 15% 13% 13% 8% 15% 13% 11% 11% 15% 12%

51% 49% 10% 22% 22% 18% 17% 11% 22% 50% 27% 21% 30% 32%

6 135 81 54 20 39 20 24 16 17 27 86 22 30 37 508% 10% 6% 11% 11% 6% 8% 6% 5% 9% 10% 4% 7% 9% 9%

60% 40% 15% 29% 15% 18% 12% 12% 20% 64% 16% 22% 27% 37%k

5 136 73 63 15 27 28 22 20 24 22 66 48 40 26 488% 9% 7% 8% 8% 9% 8% 7% 8% 7% 8% 9% 10% 6% 8%

53% 47% 11% 20% 21% 16% 15% 18% 16% 49% 35% 29% 19% 35%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 38 20 18 6 6 9 3 6 9 7 21 10 8 6 172% 2% 2% 3% 2% 3% 1% 2% 3% 2% 2% 2% 2% 1% 3%

53% 47% 15% 14% 23% 9% 15% 24% 19% 54% 27% 20% 15% 46%

3 29 17 12 2 2 6 3 5 11 3 13 13 5 11 82% 2% 1% 1% 1% 2% 1% 2% 4% 1% 2% 2% 1% 2% 1%

58% 42% 5% 7% 22% 10% 18% 37% 10% 46% 44% 18% 36% 28%

2 18 8 10 2 - 4 3 1 8 2 6 9 2 6 71% 1% 1% 1% - 1% 1% * 3% 1% 1% 2% * 1% 1%

44% 56% 10% - 21% 18% 8% 43% 12% 35% 53% 9% 33% 41%

1 - Not at all important 39 22 17 4 4 * 9 6 15 5 10 23 11 6 162% 3% 2% 2% 1% * 3% 2% 5% 2% 1% 4% 3% 2% 3%

57% 43% 11% 10% 1% 25% 15% 39% 13% 27% 60% 27% 17% 41%e e j

Don’t know 167 64 102 2 10 15 28 35 77 9 58 99 43 37 5010% 8% 12% 1% 3% 5% 10% 13% 26% 3% 7% 18% 11% 9% 9%

39% 61% 1% 6% 9% 17% 21% 46% 6% 35% 60% 26% 22% 30%cd cd cdefg ij

e

Net: 10/9/8/7 1139 531 608 126 265 232 188 187 142 231 589 319 270 297 38267% 65% 69% 72% 75% 74% 67% 68% 47% 75% 69% 59% 66% 70% 66%

47% 53% 11% 23% 20% 17% 16% 12% 20% 52% 28% 24% 26% 33%h h h h h k k

Net: 10/9 585 260 325 74 153 109 88 93 69 110 309 166 157 136 19234% 32% 37% 42% 43% 35% 31% 34% 23% 36% 36% 30% 38% 32% 33%

44% 56% 13% 26% 19% 15% 16% 12% 19% 53% 28% 27% 23% 33%h fh h






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 310 174 135 40 71 57 50 42 50 56 173 80 77 68 11518% 21% 15% 23% 20% 18% 18% 15% 17% 18% 20% 15% 19% 16% 20%

56% 44% 13% 23% 18% 16% 13% 16% 18% 56% 26% 25% 22% 37%b

Net: 3/2/1 85 47 39 8 6 11 16 12 34 10 30 45 17 23 315% 6% 4% 4% 2% 3% 6% 4% 11% 3% 4% 8% 4% 5% 5%

55% 45% 9% 7% 12% 18% 14% 39% 12% 35% 53% 20% 27% 37%de j

Mean 7.59 7.43 7.75 7.73 7.99 7.69 7.47 7.65 6.84 7.73 7.71 7.31 7.72 7.60 7.50h f h h

h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


7% 6% 4% 84% 91% 9% 5% 92% 94% 57% 35% 38%o u u u u

9 225 22 12 7 184 204 21 16 205 209 139 68 7013% 15% 14% 13% 13% 13% 18% 10% 14% 14% 14% 12% 12%

10% 5% 3% 82% 91% 9% 7% 91% 93% 62% 30% 31%

8 343 29 15 8 291 331 12 28 313 313 198 109 11220% 19% 18% 16% 21% 21% 10% 18% 21% 20% 21% 20% 19%

9% 4% 2% 85% 97% 3% 8% 91% 91% 58% 32% 33%

7 212 22 9 6 174 200 12 15 193 193 141 51 5312% 15% 11% 12% 12% 13% 10% 10% 13% 13% 15% 9% 9%

10% 4% 3% 82% 94% 6% 7% 91% 91% 67% 24% 25%yz

6 135 10 5 4 116 122 14 16 117 117 70 46 478% 7% 6% 7% 8% 8% 12% 10% 8% 8% 7% 8% 8%

7% 4% 3% 86% 90% 10% 12% 86% 87% 52% 34% 35%

5 136 12 7 3 114 129 7 18 116 116 71 45 488% 8% 8% 7% 8% 8% 6% 11% 8% 8% 7% 8% 8%

9% 5% 2% 84% 95% 5% 13% 85% 85% 52% 33% 36%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 38 3 3 2 31 33 5 3 36 36 20 13 142% 2% 3% 3% 2% 2% 4% 2% 2% 2% 2% 2% 2%

8% 7% 5% 80% 87% 13% 7% 93% 93% 53% 33% 37%

3 29 3 2 1 24 29 1 7 22 22 16 6 92% 2% 2% 1% 2% 2% * 5% 1% 1% 2% 1% 2%

9% 6% 2% 82% 98% 2% 25% 75% 75% 56% 19% 30%y

2 18 2 * * 15 17 * - 18 18 10 8 81% 2% * * 1% 1% * - 1% 1% 1% 1% 1%

14% 2% 1% 83% 99% 1% - 100% 100% 55% 45% 45%


7% 6% 3% 85% 83% 17% 27% 73% 73% 50% 23% 23%vwxy

z

Don’t know 167 20 10 6 131 159 7 25 139 140 69 72 7610% 13% 11% 11% 9% 10% 6% 16% 9% 9% 7% 13% 13%

12% 6% 4% 78% 95% 4% 15% 83% 84% 41% 43% 46%x x x

Net: 10/9/8/7 1139 99 57 35 949 1062 77 77 1041 1053 682 355 37067% 65% 67% 68% 67% 67% 66% 50% 69% 69% 71% 64% 64%

9% 5% 3% 83% 93% 7% 7% 91% 92% 60% 31% 33%u u uz u u

Net: 10/9 585 47 32 20 485 531 54 34 535 546 343 195 20534% 31% 38% 40% 34% 34% 46% 22% 35% 36% 36% 35% 35%

8% 6% 3% 83% 91% 9% 6% 92% 93% 59% 33% 35%u u u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 310 26 14 9 261 284 25 36 269 269 161 103 10918% 17% 17% 17% 18% 18% 22% 23% 18% 18% 17% 19% 19%

8% 5% 3% 84% 92% 8% 12% 87% 87% 52% 33% 35%

Net: 3/2/1 85 8 4 2 71 78 7 18 67 67 45 22 265% 5% 5% 4% 5% 5% 6% 12% 4% 4% 5% 4% 4%

9% 5% 2% 84% 92% 8% 21% 79% 79% 53% 26% 30%vwxy

z

Mean 7.59 7.49 7.69 7.82 7.59 7.59 7.63 6.70 7.66 7.68 7.66 7.70 7.68u u u u u






3 Jun 2010Qi13(d) Provides interesting content about history, science, the arts and other topics: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


51% 49% 14% 27% 17% 18% 11% 14% 19% 52% 29% 26% 24% 34%gh gh

9 258 109 149 18 49 50 58 52 30 59 134 66 56 73 9015% 13% 17% 10% 14% 16% 21% 19% 10% 19% 16% 12% 14% 17% 16%

42% 58% 7% 19% 20% 23% 20% 12% 23% 52% 25% 22% 28% 35%h h

8 356 158 198 29 66 81 53 67 60 69 186 101 90 72 12921% 19% 22% 16% 19% 26% 19% 24% 20% 23% 22% 19% 22% 17% 22%

44% 56% 8% 19% 23% 15% 19% 17% 19% 52% 28% 25% 20% 36%

7 211 108 103 23 52 54 27 33 22 43 114 54 43 63 7212% 13% 12% 13% 15% 17% 10% 12% 7% 14% 13% 10% 11% 15% 12%

51% 49% 11% 25% 26% 13% 16% 10% 20% 54% 26% 20% 30% 34%h

6 116 68 47 25 23 13 17 22 15 22 58 36 31 30 397% 8% 5% 14% 7% 4% 6% 8% 5% 7% 7% 7% 8% 7% 7%

59% 41% 22% 20% 12% 15% 19% 13% 19% 50% 31% 27% 26% 34%eh

5 99 54 45 11 23 19 12 14 20 17 49 33 21 25 376% 7% 5% 6% 6% 6% 4% 5% 7% 6% 6% 6% 5% 6% 6%

55% 45% 11% 23% 19% 12% 14% 20% 17% 49% 33% 21% 25% 38%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 30 21 9 6 6 8 4 2 4 5 13 12 6 13 42% 3% 1% 4% 2% 3% 1% 1% 1% 2% 2% 2% 2% 3% 1%

70% 30% 21% 19% 27% 12% 8% 14% 16% 44% 40% 21% 43% 14%

3 18 12 6 - 3 2 2 2 9 3 13 3 3 8 51% 1% 1% - 1% 1% 1% 1% 3% 1% 1% 1% 1% 2% 1%

64% 36% - 17% 12% 12% 10% 49% 14% 70% 16% 14% 47% 28%

2 14 5 9 4 - * 3 3 3 2 3 8 5 - 61% 1% 1% 2% - * 1% 1% 1% 1% * 2% 1% - 1%

35% 65% 31% - 1% 22% 20% 25% 14% 25% 61% 35% - 47%


49% 51% 8% 13% 7% 24% 11% 38% 9% 34% 58% 30% 14% 40%

Don’t know 157 57 100 1 16 15 24 31 71 9 55 93 39 37 429% 7% 11% * 4% 5% 9% 11% 23% 3% 6% 17% 10% 9% 7%

36% 64% * 10% 9% 15% 20% 45% 5% 35% 59% 25% 24% 27%a c cd cdefg ij

e

Net: 10/9/8/7 1236 584 652 125 278 255 211 198 169 247 648 341 294 307 43273% 72% 74% 72% 79% 81% 75% 72% 56% 81% 76% 63% 72% 72% 75%

47% 53% 10% 22% 21% 17% 16% 14% 20% 52% 28% 24% 25% 35%h h h h h k k

Net: 10/9 669 317 351 74 160 120 131 98 87 135 348 186 161 171 23139% 39% 40% 42% 45% 38% 47% 36% 29% 44% 41% 34% 39% 40% 40%

47% 53% 11% 24% 18% 20% 15% 13% 20% 52% 28% 24% 26% 35%h h






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 245 144 101 42 52 41 33 39 39 44 121 81 58 68 8114% 18% 11% 24% 15% 13% 12% 14% 13% 14% 14% 15% 14% 16% 14%

59% 41% 17% 21% 17% 13% 16% 16% 18% 49% 33% 24% 28% 33%b f

Net: 3/2/1 63 32 31 7 7 5 13 8 24 7 27 29 17 13 244% 4% 4% 4% 2% 1% 4% 3% 8% 2% 3% 5% 4% 3% 4%

50% 50% 11% 11% 7% 20% 13% 38% 11% 42% 46% 27% 20% 38%de

Mean 7.89 7.79 7.99 7.74 8.11 7.97 8.04 7.86 7.43 8.04 7.97 7.65 7.90 7.86 7.89h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 5% 3% 84% 92% 8% 6% 91% 93% 57% 35% 38%

9 258 20 13 6 219 244 14 22 233 236 164 67 6915% 13% 16% 12% 16% 15% 12% 14% 15% 15% 17% 12% 12%

8% 5% 2% 85% 95% 5% 8% 90% 91% 63% 26% 27%

8 356 33 19 13 291 339 17 31 323 325 189 128 12821% 22% 22% 26% 21% 21% 14% 20% 21% 21% 20% 23% 22%

9% 5% 4% 82% 95% 5% 9% 91% 91% 53% 36% 36%

7 211 20 8 5 178 194 17 18 190 190 120 68 7412% 13% 9% 11% 13% 12% 14% 12% 13% 12% 13% 12% 13%

9% 4% 3% 84% 92% 8% 9% 90% 90% 57% 32% 35%

6 116 8 4 2 101 106 10 8 104 104 67 37 407% 5% 5% 5% 7% 7% 9% 5% 7% 7% 7% 7% 7%

7% 3% 2% 87% 91% 9% 7% 90% 90% 58% 32% 34%

5 99 7 5 4 83 90 9 11 88 88 57 30 316% 5% 6% 7% 6% 6% 7% 7% 6% 6% 6% 5% 5%

8% 5% 4% 84% 91% 9% 11% 89% 89% 57% 30% 31%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 30 5 2 * 24 24 6 4 26 26 26 1 12% 3% 2% 1% 2% 2% 5% 3% 2% 2% 3% * *

15% 5% 2% 78% 80% 20% 14% 86% 86% 84% 2% 2%yz yz

3 18 1 1 * 16 17 1 5 13 13 9 4 51% 1% 1% 1% 1% 1% 1% 3% 1% 1% 1% 1% 1%

5% 4% 2% 88% 96% 4% 27% 73% 73% 48% 22% 30%

2 14 2 * * 11 14 - 2 12 12 5 6 61% 1% * 1% 1% 1% - 1% 1% 1% 1% 1% 1%

12% 2% 3% 82% 100% - 15% 85% 85% 39% 47% 47%


6% 8% 2% 84% 92% 8% 20% 80% 80% 54% 25% 25%

Don’t know 157 23 10 6 118 149 8 25 129 130 72 58 649% 15% 11% 11% 8% 9% 7% 16% 8% 9% 8% 11% 11%

15% 6% 4% 76% 95% 5% 16% 82% 83% 46% 37% 41%r x

Net: 10/9/8/7 1236 106 61 37 1032 1154 82 95 1120 1131 705 408 42773% 69% 72% 73% 73% 73% 70% 61% 74% 74% 74% 74% 73%

9% 5% 3% 84% 93% 7% 8% 91% 92% 57% 33% 35%u u u u u

Net: 10/9 669 53 35 18 563 620 48 45 607 617 396 212 22439% 34% 41% 36% 40% 39% 41% 29% 40% 40% 41% 38% 39%

8% 5% 3% 84% 93% 7% 7% 91% 92% 59% 32% 34%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 245 20 11 7 208 220 25 23 219 219 149 68 7114% 13% 13% 13% 15% 14% 21% 15% 14% 14% 16% 12% 12%

8% 4% 3% 85% 90% 10% 9% 89% 89% 61% 28% 29%

Net: 3/2/1 63 5 4 1 53 60 3 13 50 50 31 18 204% 3% 4% 3% 4% 4% 3% 8% 3% 3% 3% 3% 3%

7% 6% 2% 85% 95% 5% 21% 79% 79% 49% 29% 31%vwx

Mean 7.89 7.86 7.92 7.98 7.89 7.90 7.77 7.27 7.93 7.94 7.90 8.02 8.02u u u u u






3 Jun 2010Qi13(e) Makes me more interested in particular subjects: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


52% 48% 12% 31% 18% 17% 10% 11% 18% 53% 29% 27% 24% 32%gh

9 236 106 130 21 51 57 36 44 26 48 127 62 47 65 8914% 13% 15% 12% 15% 18% 13% 16% 9% 16% 15% 11% 12% 15% 15%

45% 55% 9% 22% 24% 15% 19% 11% 20% 54% 26% 20% 28% 38%h

8 379 173 205 44 83 66 65 64 56 73 227 78 93 84 13422% 21% 23% 25% 24% 21% 23% 23% 19% 24% 27% 14% 23% 20% 23%

46% 54% 12% 22% 17% 17% 17% 15% 19% 60% 21% 25% 22% 35%k k

7 222 107 115 25 47 50 42 30 28 56 104 62 47 67 7113% 13% 13% 14% 13% 16% 15% 11% 9% 18% 12% 11% 11% 16% 12%

48% 52% 11% 21% 23% 19% 14% 13% 25% 47% 28% 21% 30% 32%

6 143 88 55 17 33 32 21 25 15 30 77 35 32 35 558% 11% 6% 10% 9% 10% 7% 9% 5% 10% 9% 7% 8% 8% 9%

62% 38% 12% 23% 22% 14% 17% 11% 21% 54% 25% 22% 24% 38%b

5 166 86 80 19 25 28 31 31 33 24 75 67 43 40 5610% 11% 9% 11% 7% 9% 11% 11% 11% 8% 9% 12% 11% 9% 10%

52% 48% 11% 15% 17% 19% 19% 20% 15% 45% 40% 26% 24% 34%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 37 16 20 7 8 9 3 5 6 1 20 16 15 7 92% 2% 2% 4% 2% 3% 1% 2% 2% * 2% 3% 4% 2% 2%

45% 55% 19% 21% 23% 8% 14% 15% 4% 53% 43% 40% 18% 26%

3 12 5 7 * 1 3 3 4 1 1 7 4 2 - 71% 1% 1% * * 1% 1% 1% * * 1% 1% * - 1%

43% 57% 4% 11% 25% 24% 31% 5% 9% 59% 32% 13% - 54%

2 27 11 16 2 2 6 1 8 8 4 9 14 3 12 92% 1% 2% 1% * 2% * 3% 3% 1% 1% 3% 1% 3% 2%

40% 60% 8% 6% 21% 4% 30% 31% 14% 33% 53% 12% 44% 33%


44% 56% 9% 6% 13% 24% 9% 40% 16% 31% 53% 25% 21% 39%d

Don’t know 145 53 92 * 8 6 21 32 78 9 39 97 35 36 399% 6% 10% * 2% 2% 7% 12% 26% 3% 5% 18% 9% 8% 7%

37% 63% * 6% 4% 14% 22% 54% 6% 27% 67% 25% 25% 27%ce cd cdefg ij

e

Net: 10/9/8/7 1127 538 589 126 272 226 192 168 144 229 610 287 267 286 38666% 66% 67% 72% 77% 72% 68% 61% 47% 75% 72% 53% 65% 67% 67%

48% 52% 11% 24% 20% 17% 15% 13% 20% 54% 25% 24% 25% 34%h gh h h h k k

Net: 10/9 526 257 269 56 142 110 85 74 59 100 279 147 127 136 18231% 32% 30% 32% 40% 35% 30% 27% 20% 33% 33% 27% 31% 32% 31%

49% 51% 11% 27% 21% 16% 14% 11% 19% 53% 28% 24% 26% 34%gh h






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 346 190 155 43 66 68 54 61 54 56 172 118 90 82 12020% 23% 18% 24% 19% 22% 19% 22% 18% 18% 20% 22% 22% 19% 21%

55% 45% 12% 19% 20% 16% 18% 16% 16% 50% 34% 26% 24% 35%

Net: 3/2/1 83 35 48 7 6 14 14 16 27 12 30 42 16 21 335% 4% 5% 4% 2% 5% 5% 6% 9% 4% 3% 8% 4% 5% 6%

43% 57% 8% 7% 17% 17% 19% 32% 14% 36% 50% 19% 25% 39%d j

Mean 7.44 7.44 7.44 7.45 7.94 7.49 7.43 7.25 6.82 7.59 7.61 7.03 7.47 7.45 7.41g h k kh







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


7% 6% 4% 84% 89% 11% 7% 91% 92% 60% 31% 33%o s

9 236 16 13 6 202 224 12 22 212 213 131 82 8514% 10% 15% 11% 14% 14% 10% 14% 14% 14% 14% 15% 15%

7% 5% 2% 85% 95% 5% 9% 90% 90% 55% 35% 36%

8 379 39 17 12 311 359 20 26 348 351 222 121 12822% 26% 20% 23% 22% 23% 17% 16% 23% 23% 23% 22% 22%

10% 4% 3% 82% 95% 5% 7% 92% 93% 59% 32% 34%

7 222 21 10 7 185 208 13 19 199 201 117 79 8113% 14% 12% 13% 13% 13% 11% 12% 13% 13% 12% 14% 14%

9% 4% 3% 83% 94% 6% 9% 90% 91% 53% 36% 36%

6 143 13 4 4 122 130 13 11 130 130 82 47 518% 9% 5% 7% 9% 8% 11% 7% 9% 9% 9% 8% 9%

9% 3% 3% 85% 91% 9% 7% 91% 91% 57% 33% 36%

5 166 17 5 5 139 155 11 19 144 145 99 45 4510% 11% 6% 9% 10% 10% 10% 12% 10% 10% 10% 8% 8%

10% 3% 3% 84% 93% 7% 11% 87% 88% 59% 27% 27%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 37 3 2 1 31 33 4 1 34 34 26 8 102% 2% 2% 2% 2% 2% 3% 1% 2% 2% 3% 1% 2%

9% 5% 2% 84% 90% 10% 2% 93% 93% 71% 22% 28%

3 12 1 2 * 8 12 - - 12 12 8 3 41% 1% 3% 1% 1% 1% - - 1% 1% 1% * 1%

11% 19% 3% 67% 100% - - 100% 100% 68% 21% 32%r

2 27 1 1 * 24 25 2 4 23 23 14 8 82% 1% 2% 1% 2% 2% 2% 3% 2% 1% 1% 1% 1%

4% 5% 1% 89% 93% 7% 15% 85% 85% 53% 30% 30%


7% 7% 1% 85% 94% 6% 22% 73% 73% 43% 30% 30%vwx

Don’t know 145 19 10 5 110 137 8 23 119 120 64 56 609% 12% 12% 11% 8% 9% 7% 15% 8% 8% 7% 10% 10%

13% 7% 4% 76% 95% 5% 16% 82% 83% 44% 39% 41%x

Net: 10/9/8/7 1127 95 57 35 940 1050 77 88 1022 1033 645 372 38966% 62% 67% 69% 67% 66% 66% 57% 67% 67% 67% 67% 67%

8% 5% 3% 83% 93% 7% 8% 91% 92% 57% 33% 35%

Net: 10/9 526 35 30 17 444 483 44 43 475 480 306 173 18131% 23% 36% 33% 31% 30% 37% 28% 31% 31% 32% 31% 31%

7% 6% 3% 84% 92% 8% 8% 90% 91% 58% 33% 34%o






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 346 34 11 9 292 318 28 31 309 310 206 100 10720% 22% 13% 18% 21% 20% 24% 20% 20% 20% 22% 18% 18%

10% 3% 3% 84% 92% 8% 9% 89% 90% 60% 29% 31%

Net: 3/2/1 83 5 7 1 70 79 4 14 67 67 41 24 255% 4% 8% 3% 5% 5% 4% 9% 4% 4% 4% 4% 4%

6% 8% 2% 84% 95% 5% 17% 81% 81% 50% 29% 30%

Mean 7.44 7.32 7.54 7.74 7.44 7.43 7.62 7.01 7.49 7.50 7.49 7.53 7.53






3 Jun 2010Qi13(f) Helps me to learn and find out about subjects: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


50% 50% 14% 28% 17% 18% 12% 10% 18% 55% 27% 26% 26% 34%gh eg h

h

9 323 134 189 28 66 77 52 61 38 70 171 82 79 85 10619% 16% 21% 16% 19% 25% 18% 22% 13% 23% 20% 15% 19% 20% 18%

41% 59% 9% 20% 24% 16% 19% 12% 22% 53% 25% 24% 26% 33%h h

8 376 180 196 32 77 74 72 67 55 74 199 104 82 98 12722% 22% 22% 18% 22% 24% 25% 24% 18% 24% 23% 19% 20% 23% 22%

48% 52% 8% 20% 20% 19% 18% 15% 20% 53% 28% 22% 26% 34%

7 162 89 73 16 35 35 24 26 26 32 87 43 43 37 5310% 11% 8% 9% 10% 11% 9% 9% 9% 10% 10% 8% 11% 9% 9%

55% 45% 10% 22% 22% 15% 16% 16% 20% 54% 27% 26% 23% 33%

6 70 44 27 11 17 12 12 11 9 9 37 24 14 13 294% 5% 3% 6% 5% 4% 4% 4% 3% 3% 4% 4% 3% 3% 5%

62% 38% 15% 23% 17% 16% 15% 13% 13% 52% 35% 19% 18% 41%

5 88 43 45 11 10 13 13 16 24 14 35 39 17 22 365% 5% 5% 6% 3% 4% 5% 6% 8% 5% 4% 7% 4% 5% 6%

49% 51% 12% 12% 15% 15% 18% 28% 16% 40% 44% 19% 25% 41%

4 24 12 12 2 6 6 * 6 4 3 14 7 6 9 51% 1% 1% 1% 2% 2% * 2% 1% 1% 2% 1% 1% 2% 1%

49% 51% 10% 23% 24% 2% 25% 15% 13% 59% 28% 24% 38% 19%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

3 15 8 7 3 1 3 1 5 2 3 6 7 1 4 71% 1% 1% 2% * 1% * 2% 1% 1% 1% 1% * 1% 1%

56% 44% 23% 4% 19% 8% 31% 15% 19% 37% 44% 7% 27% 46%

2 13 7 6 2 - * 1 1 9 2 4 7 4 4 41% 1% 1% 1% - * * * 3% 1% * 1% 1% 1% 1%

53% 47% 14% - 1% 8% 9% 68% 16% 28% 56% 32% 33% 31%d

1 - Not at all important 36 16 20 2 2 5 7 3 17 3 10 23 9 2 202% 2% 2% 1% 1% 2% 2% 1% 6% 1% 1% 4% 2% * 3%

45% 55% 5% 5% 14% 18% 9% 48% 8% 28% 64% 24% 6% 55%d j

Don’t know 117 48 69 * 5 6 14 23 69 8 28 81 32 28 327% 6% 8% * 1% 2% 5% 8% 23% 3% 3% 15% 8% 6% 5%

41% 59% * 4% 5% 12% 20% 59% 7% 24% 69% 27% 24% 27%cd cdefg ij

e

Net: 10/9/8/7 1337 639 698 144 312 268 234 210 169 264 717 356 326 343 44679% 78% 79% 82% 89% 85% 83% 76% 56% 86% 84% 65% 80% 81% 77%

48% 52% 11% 23% 20% 17% 16% 13% 20% 54% 27% 24% 26% 33%h gh h h h k k

Net: 10/9 798 369 429 96 200 159 138 118 88 158 432 209 202 208 26647% 45% 48% 55% 57% 51% 49% 43% 29% 52% 51% 38% 49% 49% 46%

46% 54% 12% 25% 20% 17% 15% 11% 20% 54% 26% 25% 26% 33%h gh h h h k k

Net: 6/5/4 183 99 84 24 33 31 25 33 37 27 86 70 36 44 7011% 12% 10% 14% 9% 10% 9% 12% 12% 9% 10% 13% 9% 10% 12%

54% 46% 13% 18% 17% 14% 18% 20% 15% 47% 38% 20% 24% 38%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 3/2/1 64 32 32 7 2 8 9 9 28 8 19 37 14 10 314% 4% 4% 4% 1% 3% 3% 3% 9% 2% 2% 7% 3% 2% 5%

49% 51% 11% 4% 12% 14% 14% 44% 12% 30% 58% 22% 16% 48%def j

Mean 8.13 8.07 8.18 8.24 8.57 8.22 8.29 8.00 7.23 8.32 8.30 7.70 8.24 8.26 7.98h g h h h k k

h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


6% 5% 3% 85% 92% 8% 6% 91% 93% 59% 33% 34%o o

9 323 31 14 7 270 302 21 24 297 299 179 116 12119% 20% 17% 15% 19% 19% 18% 15% 20% 20% 19% 21% 21%

10% 4% 2% 84% 94% 6% 7% 92% 93% 56% 36% 38%

8 376 40 19 10 307 353 23 30 340 342 220 114 11822% 26% 23% 20% 22% 22% 20% 20% 22% 22% 23% 21% 20%

11% 5% 3% 81% 94% 6% 8% 90% 91% 59% 30% 31%

7 162 18 5 7 133 150 12 10 150 150 105 42 4510% 12% 6% 13% 9% 9% 10% 7% 10% 10% 11% 8% 8%

11% 3% 4% 82% 93% 7% 6% 92% 92% 65% 26% 27%

6 70 9 4 2 55 65 6 8 60 60 33 28 314% 6% 5% 4% 4% 4% 5% 5% 4% 4% 3% 5% 5%

13% 6% 3% 78% 92% 8% 12% 85% 85% 46% 39% 45%

5 88 6 4 2 75 82 6 15 72 72 44 28 295% 4% 5% 5% 5% 5% 5% 10% 5% 5% 5% 5% 5%

7% 5% 3% 85% 93% 7% 17% 82% 82% 50% 32% 33%

4 24 3 1 1 20 23 2 1 24 24 17 7 71% 2% 1% 2% 1% 1% 1% * 2% 2% 2% 1% 1%

11% 4% 4% 81% 93% 7% 2% 98% 98% 69% 29% 29%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

3 15 2 1 * 12 13 2 4 11 11 7 4 41% 1% 1% * 1% 1% 2% 2% 1% 1% 1% 1% 1%

11% 7% 1% 81% 84% 16% 25% 75% 75% 48% 24% 24%

2 13 - * * 12 13 * 3 10 10 7 3 31% - * * 1% 1% * 2% 1% 1% 1% 1% 1%

- 3% 1% 96% 99% 1% 23% 77% 77% 53% 24% 24%


5% 7% 2% 85% 93% 7% 29% 71% 71% 42% 28% 28%vwxy

z

Don’t know 117 13 9 5 91 112 5 20 94 96 51 45 507% 8% 11% 9% 6% 7% 5% 13% 6% 6% 5% 8% 9%

11% 8% 4% 78% 95% 5% 17% 80% 82% 43% 38% 43%vwx

Net: 10/9/8/7 1337 119 63 40 1116 1244 93 94 1220 1231 784 428 44779% 78% 74% 78% 79% 79% 79% 61% 80% 80% 82% 77% 77%

9% 5% 3% 83% 93% 7% 7% 91% 92% 59% 32% 33%u u u u u

Net: 10/9 798 61 38 23 676 740 58 54 730 740 459 272 28447% 40% 45% 45% 48% 47% 50% 34% 48% 48% 48% 49% 49%

8% 5% 3% 85% 93% 7% 7% 91% 93% 58% 34% 36%u u u u u

Net: 6/5/4 183 18 9 5 150 169 14 24 156 156 93 63 6711% 12% 11% 11% 11% 11% 12% 16% 10% 10% 10% 11% 12%

10% 5% 3% 82% 93% 7% 13% 85% 85% 51% 34% 37%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 3/2/1 64 4 4 1 55 59 5 17 47 47 29 17 174% 2% 5% 2% 4% 4% 4% 11% 3% 3% 3% 3% 3%

6% 6% 2% 86% 92% 8% 27% 73% 73% 45% 26% 26%vwxy

z

Mean 8.13 8.03 8.08 8.21 8.14 8.13 8.14 7.25 8.20 8.21 8.21 8.22 8.22u u u u u






3 Jun 2010Qi13(g) Reflects different opinions and perspectives on issues: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


51% 49% 16% 29% 18% 18% 12% 8% 20% 55% 25% 23% 28% 33%gh gh h h

9 244 104 139 26 63 47 52 35 20 49 137 58 64 59 9114% 13% 16% 15% 18% 15% 19% 13% 6% 16% 16% 11% 16% 14% 16%

43% 57% 11% 26% 19% 21% 15% 8% 20% 56% 24% 26% 24% 37%h h h

8 392 179 213 32 82 75 60 74 69 81 207 103 95 104 12823% 22% 24% 18% 23% 24% 21% 27% 23% 26% 24% 19% 23% 24% 22%

46% 54% 8% 21% 19% 15% 19% 17% 21% 53% 26% 24% 27% 33%

7 238 127 111 27 52 58 37 32 31 43 125 70 58 53 7914% 15% 13% 16% 15% 19% 13% 12% 10% 14% 15% 13% 14% 13% 14%

53% 47% 11% 22% 25% 16% 14% 13% 18% 53% 29% 24% 22% 33%

6 88 50 37 10 19 22 16 7 13 17 44 27 18 10 425% 6% 4% 6% 5% 7% 6% 3% 4% 5% 5% 5% 4% 2% 7%

57% 43% 12% 22% 25% 19% 8% 15% 19% 51% 30% 21% 12% 47%

5 116 61 55 11 11 19 15 30 29 15 47 54 21 40 347% 7% 6% 6% 3% 6% 5% 11% 10% 5% 6% 10% 5% 9% 6%

53% 47% 10% 9% 16% 13% 26% 25% 13% 41% 47% 18% 34% 29%d d






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 35 19 16 - 8 14 6 4 3 9 15 12 7 8 142% 2% 2% - 2% 4% 2% 2% 1% 3% 2% 2% 2% 2% 2%

55% 45% - 22% 39% 16% 13% 9% 25% 41% 33% 21% 22% 40%

3 18 14 5 6 2 2 3 4 2 1 12 5 6 4 71% 2% 1% 3% * 1% 1% 2% 1% * 1% 1% 2% 1% 1%

74% 26% 30% 9% 10% 15% 24% 11% 6% 65% 29% 34% 23% 39%

2 23 13 10 4 - * * 8 9 4 6 13 10 5 51% 2% 1% 3% - * * 3% 3% 1% 1% 2% 2% 1% 1%

55% 45% 19% - 1% 2% 37% 41% 17% 26% 57% 44% 21% 22%d d

1 - Not at all important 34 17 17 2 1 2 9 8 13 6 12 16 8 6 142% 2% 2% 1% * 1% 3% 3% 4% 2% 1% 3% 2% 1% 2%

51% 49% 6% 3% 5% 26% 23% 37% 17% 35% 47% 24% 19% 42%d

Don’t know 158 51 107 * 12 12 16 30 88 10 51 97 40 35 489% 6% 12% * 3% 4% 6% 11% 29% 3% 6% 18% 10% 8% 8%

32% 68% * 8% 8% 10% 19% 55% 7% 32% 61% 25% 22% 30%a c cd cdefg ij

e

Net: 10/9/8/7 1230 591 638 142 300 244 215 183 146 245 664 321 298 317 41472% 72% 72% 81% 85% 78% 77% 66% 48% 80% 78% 59% 73% 75% 72%

48% 52% 12% 24% 20% 18% 15% 12% 20% 54% 26% 24% 26% 34%gh gh gh h h k k

Net: 10/9 600 286 314 83 165 111 118 77 47 121 332 147 145 160 20835% 35% 36% 47% 47% 35% 42% 28% 15% 39% 39% 27% 35% 38% 36%

48% 52% 14% 28% 18% 20% 13% 8% 20% 55% 25% 24% 27% 35%gh gh h gh h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 238 131 108 21 38 54 37 42 45 40 106 92 46 58 8914% 16% 12% 12% 11% 17% 13% 15% 15% 13% 12% 17% 11% 14% 15%

55% 45% 9% 16% 23% 16% 18% 19% 17% 44% 39% 19% 24% 38%

Net: 3/2/1 75 43 32 12 3 4 12 21 24 11 30 35 25 15 264% 5% 4% 7% 1% 1% 4% 8% 8% 4% 4% 6% 6% 4% 5%

58% 42% 16% 4% 5% 16% 28% 32% 14% 40% 46% 33% 21% 35%de de de

Mean 7.73 7.63 7.84 7.94 8.29 7.79 7.87 7.32 6.89 7.89 7.92 7.30 7.70 7.85 7.70h e h h k k

gh







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 5% 3% 84% 91% 9% 4% 93% 94% 61% 32% 34%u u u

9 244 14 9 7 213 226 18 22 219 221 142 75 7714% 9% 11% 13% 15% 14% 15% 14% 14% 14% 15% 14% 13%

6% 4% 3% 87% 93% 7% 9% 90% 91% 58% 31% 31%

8 392 38 17 9 327 368 23 34 354 356 223 127 13623% 25% 20% 18% 23% 23% 20% 22% 23% 23% 23% 23% 23%

10% 4% 2% 83% 94% 6% 9% 90% 91% 57% 32% 35%

7 238 28 12 7 191 223 15 23 210 212 129 78 7914% 18% 14% 13% 14% 14% 13% 15% 14% 14% 13% 14% 14%

12% 5% 3% 80% 94% 6% 10% 88% 89% 54% 33% 33%

6 88 7 6 5 70 80 8 7 81 81 52 29 305% 5% 7% 9% 5% 5% 7% 4% 5% 5% 5% 5% 5%

8% 7% 5% 80% 91% 9% 8% 92% 92% 59% 33% 34%

5 116 11 7 3 94 106 9 16 98 99 69 28 327% 7% 8% 7% 7% 7% 8% 10% 6% 6% 7% 5% 5%

9% 6% 3% 82% 92% 8% 14% 85% 86% 60% 24% 28%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 35 3 1 1 29 35 1 1 34 34 26 8 82% 2% 1% 3% 2% 2% * 1% 2% 2% 3% 1% 1%

10% 3% 4% 84% 98% 2% 4% 96% 96% 74% 22% 22%

3 18 - * * 18 17 2 2 15 15 7 8 81% - * * 1% 1% 1% 1% 1% 1% 1% 1% 1%

- 2% 1% 97% 91% 9% 11% 81% 81% 40% 41% 41%

2 23 1 2 * 20 23 * 2 19 19 7 11 111% * 2% 1% 1% 1% * 1% 1% 1% 1% 2% 2%

3% 8% 1% 88% 99% 1% 9% 81% 81% 32% 49% 49%


7% 7% 2% 84% 93% 7% 36% 64% 64% 40% 24% 24%vwxy

z

Don’t know 158 19 10 6 123 151 7 21 134 136 70 66 719% 12% 12% 12% 9% 10% 6% 13% 9% 9% 7% 12% 12%

12% 6% 4% 78% 96% 4% 13% 85% 86% 44% 42% 45%x

Net: 10/9/8/7 1230 110 56 34 1029 1140 89 95 1114 1125 712 395 41472% 72% 66% 67% 73% 72% 76% 61% 73% 74% 74% 72% 71%

9% 5% 3% 84% 93% 7% 8% 91% 91% 58% 32% 34%u u u

Net: 10/9 600 43 27 18 512 550 51 38 550 556 361 190 19835% 28% 32% 35% 36% 35% 43% 24% 36% 36% 38% 34% 34%

7% 4% 3% 85% 92% 8% 6% 92% 93% 60% 32% 33%u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 238 21 14 9 193 221 17 24 213 214 147 64 7014% 14% 17% 18% 14% 14% 15% 15% 14% 14% 15% 12% 12%

9% 6% 4% 81% 93% 7% 10% 89% 90% 62% 27% 29%

Net: 3/2/1 75 3 5 1 66 71 4 16 55 55 28 27 274% 2% 5% 2% 5% 4% 4% 10% 4% 4% 3% 5% 5%

4% 6% 1% 88% 94% 6% 22% 74% 74% 37% 36% 36%vwx

Mean 7.73 7.72 7.54 7.79 7.74 7.72 7.97 6.94 7.81 7.82 7.84 7.77 7.78u u u u u






3 Jun 2010Qi13(h) Reflects different kinds of cultures: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


52% 48% 16% 29% 17% 18% 13% 8% 21% 56% 23% 25% 21% 35%eg gh h h k k

h

9 231 93 138 25 55 47 41 42 20 51 118 62 56 59 8414% 11% 16% 14% 16% 15% 15% 15% 7% 17% 14% 11% 14% 14% 14%

40% 60% 11% 24% 21% 18% 18% 9% 22% 51% 27% 24% 26% 36%h h h h

8 349 164 184 26 73 84 57 50 58 65 188 96 89 93 11420% 20% 21% 15% 21% 27% 20% 18% 19% 21% 22% 18% 22% 22% 20%

47% 53% 7% 21% 24% 16% 14% 17% 19% 54% 27% 26% 27% 33%

7 208 102 107 23 43 39 40 30 33 37 110 62 37 62 7212% 12% 12% 13% 12% 13% 14% 11% 11% 12% 13% 11% 9% 14% 12%

49% 51% 11% 21% 19% 19% 14% 16% 18% 53% 30% 18% 30% 34%

6 118 71 47 11 31 23 21 15 17 20 58 40 28 32 347% 9% 5% 6% 9% 7% 7% 5% 6% 7% 7% 7% 7% 7% 6%

60% 40% 9% 26% 20% 18% 12% 15% 17% 49% 34% 24% 27% 29%

5 127 68 59 13 21 26 16 29 23 21 62 44 31 31 447% 8% 7% 7% 6% 8% 6% 11% 8% 7% 7% 8% 8% 7% 8%

53% 47% 10% 16% 20% 12% 23% 18% 17% 49% 35% 24% 24% 35%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 36 22 14 6 1 6 10 3 10 6 16 14 11 9 112% 3% 2% 3% * 2% 4% 1% 3% 2% 2% 3% 3% 2% 2%

61% 39% 15% 3% 17% 28% 9% 28% 16% 46% 38% 29% 26% 31%d

3 22 10 12 4 4 2 1 11 - 6 12 5 4 8 101% 1% 1% 3% 1% 1% * 4% - 2% 1% 1% 1% 2% 2%

45% 55% 20% 17% 11% 5% 48% - 25% 52% 23% 19% 36% 43%h

2 20 7 13 - 3 2 2 6 8 4 7 9 3 7 61% 1% 1% - 1% 1% 1% 2% 2% 1% 1% 2% 1% 2% 1%

34% 66% - 13% 8% 9% 32% 38% 18% 37% 44% 15% 37% 31%

1 - Not at all important 47 25 22 8 * 4 7 6 21 7 17 23 13 8 203% 3% 2% 5% * 1% 3% 2% 7% 2% 2% 4% 3% 2% 3%

54% 46% 17% 1% 8% 15% 13% 45% 14% 36% 50% 28% 16% 42%d de

Don’t know 159 56 103 * 9 14 18 35 83 11 47 101 39 34 499% 7% 12% * 3% 4% 6% 13% 27% 4% 6% 19% 10% 8% 9%

35% 65% * 6% 9% 11% 22% 52% 7% 30% 63% 25% 21% 31%a c cd cdefg ij

e

Net: 10/9/8/7 1172 558 614 134 284 237 206 170 141 232 631 308 278 297 40469% 68% 69% 76% 81% 76% 73% 62% 47% 76% 74% 57% 68% 70% 70%

48% 52% 11% 24% 20% 18% 15% 12% 20% 54% 26% 24% 25% 35%gh gh gh gh h k k

Net: 10/9 615 292 323 85 167 114 109 90 49 130 334 151 152 142 21936% 36% 37% 49% 48% 36% 39% 33% 16% 42% 39% 28% 37% 33% 38%

47% 53% 14% 27% 18% 18% 15% 8% 21% 54% 25% 25% 23% 36%gh gh h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 281 161 120 29 53 55 47 47 51 47 136 98 70 71 8917% 20% 14% 17% 15% 18% 17% 17% 17% 15% 16% 18% 17% 17% 15%

57% 43% 10% 19% 20% 17% 17% 18% 17% 48% 35% 25% 25% 32%b

Net: 3/2/1 89 42 47 12 7 8 10 23 29 16 36 37 21 23 365% 5% 5% 7% 2% 3% 4% 8% 9% 5% 4% 7% 5% 5% 6%

47% 53% 14% 8% 9% 11% 26% 32% 18% 40% 42% 23% 26% 40%de de

Mean 7.66 7.59 7.72 7.79 8.21 7.81 7.78 7.35 6.67 7.82 7.82 7.25 7.69 7.58 7.65h g h h k k

h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


10% 5% 4% 82% 92% 8% 3% 93% 95% 63% 32% 34%u u u u u

9 231 18 9 5 199 216 15 18 211 212 140 68 6914% 12% 10% 10% 14% 14% 13% 12% 14% 14% 15% 12% 12%

8% 4% 2% 86% 94% 6% 8% 92% 92% 61% 30% 30%

8 349 26 15 11 297 327 22 33 314 315 194 113 11920% 17% 18% 21% 21% 21% 18% 21% 21% 21% 20% 20% 21%

7% 4% 3% 85% 94% 6% 9% 90% 90% 56% 32% 34%

7 208 22 10 6 170 190 18 25 179 180 110 68 6812% 14% 12% 11% 12% 12% 16% 16% 12% 12% 12% 12% 12%

11% 5% 3% 82% 91% 9% 12% 86% 86% 53% 33% 33%

6 118 12 9 3 94 109 9 9 106 108 75 31 337% 8% 11% 6% 7% 7% 7% 6% 7% 7% 8% 6% 6%

10% 8% 3% 79% 93% 7% 8% 89% 91% 64% 26% 28%

5 127 13 5 4 106 118 9 12 114 114 64 48 547% 8% 6% 7% 7% 7% 8% 7% 8% 7% 7% 9% 9%

10% 4% 3% 83% 93% 7% 9% 90% 90% 51% 38% 42%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 36 2 2 1 31 33 3 4 32 32 23 8 82% 2% 2% 1% 2% 2% 2% 3% 2% 2% 2% 1% 1%

7% 5% 2% 86% 92% 8% 12% 88% 88% 64% 23% 23%

3 22 - * - 22 20 2 - 21 21 13 9 91% - * - 2% 1% 2% - 1% 1% 1% 2% 2%

- 2% - 98% 91% 9% - 96% 96% 56% 39% 39%

2 20 2 1 * 17 19 1 5 15 15 9 6 61% 1% 1% 1% 1% 1% 1% 3% 1% 1% 1% 1% 1%

10% 5% 2% 83% 96% 4% 23% 77% 77% 45% 32% 32%


4% 7% 2% 87% 90% 10% 21% 74% 74% 37% 37% 37%vwx

Don’t know 159 20 10 6 123 155 4 26 131 133 71 61 679% 13% 12% 12% 9% 10% 3% 17% 9% 9% 7% 11% 12%

12% 6% 4% 77% 98% 2% 17% 83% 83% 45% 39% 42%vwx

Net: 10/9/8/7 1172 102 54 36 980 1086 86 90 1063 1073 684 371 38769% 67% 63% 71% 69% 69% 73% 58% 70% 70% 72% 67% 67%

9% 5% 3% 84% 93% 7% 8% 91% 92% 58% 32% 33%u u u

Net: 10/9 615 55 28 19 513 569 46 32 570 578 381 190 20036% 36% 33% 38% 36% 36% 39% 20% 38% 38% 40% 34% 34%

9% 5% 3% 83% 93% 7% 5% 93% 94% 62% 31% 32%u u u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 281 27 16 8 230 260 21 25 251 253 162 88 9517% 18% 19% 15% 16% 16% 18% 16% 17% 17% 17% 16% 16%

10% 6% 3% 82% 93% 7% 9% 89% 90% 58% 31% 34%

Net: 3/2/1 89 4 5 1 79 82 7 15 71 71 39 32 325% 3% 6% 2% 6% 5% 6% 9% 5% 5% 4% 6% 6%

4% 5% 1% 89% 92% 8% 16% 80% 80% 44% 36% 36%

Mean 7.66 7.80 7.51 7.97 7.64 7.66 7.62 6.85 7.73 7.74 7.81 7.60 7.61u u u u u






3 Jun 2010Qi13(i) Provides a wide range of good quality information about my area for people in my area, other than news: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


46% 54% 15% 29% 19% 16% 13% 8% 20% 58% 22% 27% 23% 32%gh gh h h k k

9 203 88 115 10 41 40 46 43 21 41 100 62 56 47 6712% 11% 13% 6% 12% 13% 16% 16% 7% 13% 12% 11% 14% 11% 12%

43% 57% 5% 20% 20% 23% 21% 10% 20% 49% 30% 28% 23% 33%ch h

8 383 178 205 40 79 70 61 65 68 66 193 124 72 113 13223% 22% 23% 23% 22% 22% 22% 24% 22% 22% 23% 23% 18% 26% 23%

46% 54% 10% 21% 18% 16% 17% 18% 17% 50% 32% 19% 29% 35%

7 218 114 103 29 36 55 39 31 28 43 118 57 51 48 8213% 14% 12% 16% 10% 17% 14% 11% 9% 14% 14% 10% 13% 11% 14%

53% 47% 13% 17% 25% 18% 14% 13% 20% 54% 26% 24% 22% 38%

6 153 92 61 19 48 28 20 25 13 37 88 29 46 37 499% 11% 7% 11% 14% 9% 7% 9% 4% 12% 10% 5% 11% 9% 8%

60% 40% 12% 31% 18% 13% 17% 8% 24% 57% 19% 30% 25% 32%b h k k

5 131 62 69 7 16 31 23 24 29 20 62 49 24 27 568% 8% 8% 4% 4% 10% 8% 9% 10% 7% 7% 9% 6% 6% 10%

47% 53% 6% 12% 24% 17% 19% 22% 16% 47% 37% 19% 20% 43%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 44 21 23 6 12 7 7 4 9 8 26 10 13 10 143% 3% 3% 3% 3% 2% 3% 2% 3% 3% 3% 2% 3% 2% 2%

48% 52% 12% 27% 15% 16% 10% 19% 19% 58% 23% 29% 23% 31%

3 25 20 5 3 7 3 - 6 6 3 13 10 3 11 91% 2% 1% 1% 2% 1% - 2% 2% 1% 2% 2% 1% 3% 2%

78% 22% 10% 27% 13% - 25% 25% 10% 52% 38% 12% 43% 35%

2 14 10 4 2 * 3 3 1 5 5 5 4 6 3 41% 1% * 1% * 1% 1% 1% 1% 2% 1% 1% 1% 1% 1%

70% 30% 13% 2% 23% 21% 10% 32% 36% 37% 27% 41% 23% 27%


53% 47% 15% 6% 5% 19% 17% 39% 11% 26% 63% 22% 28% 34%de j

Don’t know 157 56 100 5 15 12 20 24 81 11 43 102 37 42 469% 7% 11% 3% 4% 4% 7% 9% 27% 4% 5% 19% 9% 10% 8%

36% 64% 3% 10% 8% 13% 16% 51% 7% 28% 65% 24% 27% 29%a cdefg ij

Net: 10/9/8/7 1133 531 602 128 252 228 200 182 144 217 602 314 270 282 38767% 65% 68% 73% 71% 72% 71% 66% 47% 71% 71% 58% 66% 66% 67%

47% 53% 11% 22% 20% 18% 16% 13% 19% 53% 28% 24% 25% 34%h h h h h k k

Net: 10/9 532 239 293 59 137 102 99 86 48 108 291 133 146 122 17231% 29% 33% 34% 39% 33% 35% 31% 16% 35% 34% 25% 36% 29% 30%

45% 55% 11% 26% 19% 19% 16% 9% 20% 55% 25% 27% 23% 32%h h h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 328 176 152 31 76 66 50 54 51 65 175 88 83 74 11919% 22% 17% 18% 22% 21% 18% 20% 17% 21% 21% 16% 20% 17% 21%

54% 46% 10% 23% 20% 15% 16% 15% 20% 53% 27% 25% 23% 36%

Net: 3/2/1 83 53 30 11 10 9 11 15 28 12 30 41 18 27 275% 6% 3% 6% 3% 3% 4% 5% 9% 4% 4% 7% 4% 6% 5%

64% 36% 13% 12% 11% 13% 18% 34% 15% 36% 49% 22% 32% 33%de j

Mean 7.52 7.34 7.69 7.60 7.86 7.60 7.62 7.47 6.75 7.62 7.66 7.19 7.60 7.46 7.45a h h h h h k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 6% 3% 82% 92% 8% 4% 92% 94% 63% 29% 32%u u u

9 203 18 9 6 170 188 15 15 185 187 117 66 7012% 12% 10% 12% 12% 12% 12% 9% 12% 12% 12% 12% 12%

9% 4% 3% 84% 93% 7% 7% 91% 92% 58% 32% 35%

8 383 38 18 10 317 361 23 29 350 354 225 122 12523% 25% 21% 20% 22% 23% 19% 19% 23% 23% 23% 22% 22%

10% 5% 3% 83% 94% 6% 8% 91% 92% 59% 32% 33%

7 218 22 8 7 181 206 11 21 196 196 120 73 7413% 14% 10% 14% 13% 13% 10% 13% 13% 13% 13% 13% 13%

10% 4% 3% 83% 95% 5% 10% 90% 90% 55% 33% 34%

6 153 11 5 5 132 138 15 19 132 132 87 44 449% 7% 6% 10% 9% 9% 12% 12% 9% 9% 9% 8% 8%

7% 3% 3% 86% 90% 10% 12% 86% 86% 57% 29% 29%

5 131 13 8 2 107 124 7 11 119 119 72 47 518% 9% 9% 5% 8% 8% 6% 7% 8% 8% 8% 8% 9%

10% 6% 2% 82% 94% 6% 9% 91% 91% 55% 36% 39%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 44 4 1 2 37 39 6 5 39 39 25 14 153% 2% 2% 5% 3% 2% 5% 3% 3% 3% 3% 2% 3%

8% 3% 5% 84% 87% 13% 11% 89% 89% 57% 31% 33%

3 25 1 1 * 23 25 - 5 19 19 14 5 71% 1% 1% * 2% 2% - 3% 1% 1% 1% 1% 1%

5% 3% 1% 91% 100% - 19% 75% 75% 55% 20% 30%

2 14 - 1 * 13 14 * 1 13 13 4 9 91% - 1% 1% 1% 1% * 1% 1% 1% * 2% 2%

- 7% 2% 91% 99% 1% 7% 93% 93% 29% 64% 64%


6% 8% 1% 84% 84% 16% 26% 70% 74% 51% 23% 25%vwxy

z

Don’t know 157 16 10 6 125 148 9 26 128 129 62 67 719% 11% 11% 11% 9% 9% 7% 17% 8% 8% 7% 12% 12%

10% 6% 4% 80% 94% 6% 16% 82% 83% 40% 43% 45%vwx x x

Net: 10/9/8/7 1133 105 56 34 938 1059 74 78 1035 1046 671 357 37367% 69% 66% 67% 66% 67% 63% 50% 68% 68% 70% 65% 64%

9% 5% 3% 83% 93% 7% 7% 91% 92% 59% 32% 33%u u u u u

Net: 10/9 532 46 30 17 440 492 40 28 489 496 326 162 17431% 30% 35% 33% 31% 31% 34% 18% 32% 32% 34% 29% 30%

9% 6% 3% 83% 92% 8% 5% 92% 93% 61% 30% 33%u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 328 28 14 10 277 301 28 35 291 291 184 104 11019% 18% 17% 20% 20% 19% 24% 23% 19% 19% 19% 19% 19%

8% 4% 3% 84% 92% 8% 11% 89% 89% 56% 32% 33%

Net: 3/2/1 83 4 5 1 72 76 7 17 63 64 40 24 275% 3% 6% 2% 5% 5% 6% 11% 4% 4% 4% 4% 5%

5% 7% 1% 87% 92% 8% 21% 76% 78% 48% 29% 33%vwxy

Mean 7.52 7.64 7.58 7.69 7.49 7.53 7.37 6.61 7.59 7.59 7.64 7.49 7.49u u u u u






3 Jun 2010Qi13(j) Has enough UK-generated content and sites, targeted at a UK audience: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


42% 58% 14% 27% 20% 19% 12% 8% 19% 55% 26% 24% 23% 35%h gh h h

9 234 117 116 22 56 47 45 47 17 53 124 57 52 69 7814% 14% 13% 13% 16% 15% 16% 17% 6% 17% 15% 10% 13% 16% 14%

50% 50% 10% 24% 20% 19% 20% 7% 23% 53% 24% 22% 29% 33%h h h h k

8 376 183 193 41 78 73 69 63 52 66 212 98 98 93 12522% 22% 22% 23% 22% 23% 25% 23% 17% 22% 25% 18% 24% 22% 22%

49% 51% 11% 21% 19% 18% 17% 14% 18% 56% 26% 26% 25% 33%

7 238 108 131 25 56 52 40 39 27 50 125 64 48 60 8114% 13% 15% 14% 16% 16% 14% 14% 9% 16% 15% 12% 12% 14% 14%

45% 55% 10% 24% 22% 17% 16% 11% 21% 52% 27% 20% 25% 34%

6 145 87 58 20 30 34 22 18 21 27 62 55 27 44 458% 11% 7% 11% 9% 11% 8% 7% 7% 9% 7% 10% 7% 10% 8%

60% 40% 14% 21% 23% 15% 13% 14% 19% 43% 38% 19% 31% 31%

5 131 76 54 16 21 23 17 26 27 20 69 42 32 32 518% 9% 6% 9% 6% 7% 6% 10% 9% 7% 8% 8% 8% 8% 9%

59% 41% 12% 16% 18% 13% 20% 21% 16% 53% 32% 25% 25% 39%

4 33 21 12 1 7 7 3 6 9 8 15 10 15 1 122% 3% 1% * 2% 2% 1% 2% 3% 3% 2% 2% 4% * 2%

65% 35% 2% 21% 21% 11% 18% 28% 23% 46% 30% 45% 4% 37%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

3 17 12 5 2 - 3 2 2 8 4 7 6 5 5 51% 1% 1% 1% - 1% 1% 1% 3% 1% 1% 1% 1% 1% 1%

70% 30% 9% - 16% 11% 14% 50% 22% 43% 35% 28% 32% 31%d

2 7 * 7 2 3 2 - - - - 3 4 3 - 4* * 1% 1% 1% * - - - - * 1% 1% - 1%

2% 98% 27% 51% 23% - - - - 47% 53% 44% - 53%


58% 42% 13% 13% 11% 15% 6% 42% 16% 33% 51% 29% 21% 40%

Don’t know 189 68 121 * 14 11 21 37 106 17 56 116 46 43 6011% 8% 14% * 4% 4% 8% 13% 35% 5% 7% 21% 11% 10% 10%

36% 64% * 7% 6% 11% 19% 56% 9% 30% 61% 24% 23% 32%a c cd cdefg ij

e

Net: 10/9/8/7 1147 533 615 131 272 231 211 184 118 225 627 295 271 292 38867% 65% 69% 75% 77% 74% 75% 67% 39% 74% 74% 54% 66% 69% 67%

46% 54% 11% 24% 20% 18% 16% 10% 20% 55% 26% 24% 25% 34%h h h h h k k

Net: 10/9 533 243 290 66 138 106 101 83 39 110 290 133 125 139 18231% 30% 33% 37% 39% 34% 36% 30% 13% 36% 34% 25% 31% 33% 31%

46% 54% 12% 26% 20% 19% 16% 7% 21% 54% 25% 23% 26% 34%h h h h h k k

Net: 6/5/4 308 185 123 36 58 64 42 50 57 55 146 107 74 78 10818% 23% 14% 21% 17% 20% 15% 18% 19% 18% 17% 20% 18% 18% 19%

60% 40% 12% 19% 21% 14% 16% 18% 18% 47% 35% 24% 25% 35%b






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 3/2/1 57 31 26 8 8 8 7 4 22 9 21 26 17 12 223% 4% 3% 4% 2% 2% 2% 2% 7% 3% 2% 5% 4% 3% 4%

55% 45% 13% 14% 14% 12% 8% 39% 16% 37% 47% 30% 22% 39%g

Mean 7.62 7.44 7.80 7.70 7.88 7.68 7.86 7.64 6.66 7.70 7.76 7.30 7.54 7.69 7.56a h h h h h k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


9% 5% 3% 83% 94% 6% 3% 95% 96% 67% 29% 31%u u u

9 234 17 11 7 199 215 19 18 209 213 139 68 7114% 11% 12% 14% 14% 14% 16% 12% 14% 14% 15% 12% 12%

7% 5% 3% 85% 92% 8% 8% 89% 91% 59% 29% 30%

8 376 34 17 9 316 357 19 31 337 339 197 136 14022% 22% 20% 18% 22% 23% 16% 20% 22% 22% 21% 25% 24%

9% 4% 2% 84% 95% 5% 8% 90% 90% 52% 36% 37%

7 238 26 14 8 190 221 17 20 214 216 133 79 8314% 17% 17% 16% 13% 14% 15% 13% 14% 14% 14% 14% 14%

11% 6% 3% 79% 93% 7% 9% 90% 91% 56% 33% 35%

6 145 16 7 6 116 133 11 8 136 136 79 55 568% 10% 8% 11% 8% 8% 10% 5% 9% 9% 8% 10% 10%

11% 5% 4% 81% 92% 8% 5% 94% 94% 55% 38% 39%

5 131 8 5 3 115 115 16 19 111 111 75 36 408% 5% 6% 5% 8% 7% 14% 12% 7% 7% 8% 6% 7%

6% 4% 2% 88% 88% 12% 15% 85% 85% 57% 27% 30%

4 33 3 1 1 28 30 3 2 29 29 18 11 122% 2% 1% 2% 2% 2% 3% 1% 2% 2% 2% 2% 2%

8% 4% 3% 86% 90% 10% 7% 89% 89% 56% 33% 36%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

3 17 1 1 * 15 17 - 5 11 11 7 4 41% * 1% * 1% 1% - 4% 1% 1% 1% 1% 1%

3% 5% 1% 91% 100% - 33% 67% 67% 41% 26% 26%vwx

2 7 - - * 7 7 * - 7 7 7 - -* - - * * * * - * * 1% - -

- - 2% 98% 98% 2% - 100% 100% 100% - -

1 - Not at all important 33 - 3 * 30 27 6 11 22 22 14 8 82% - 4% 1% 2% 2% 5% 7% 1% 1% 1% 2% 1%

- 9% 1% 90% 83% 17% 33% 67% 67% 42% 25% 25%o vwxy

z

Don’t know 189 22 11 7 149 182 7 31 155 156 88 69 7411% 15% 13% 13% 11% 11% 6% 20% 10% 10% 9% 12% 13%

12% 6% 4% 79% 96% 4% 16% 82% 83% 46% 36% 39%vwx

Net: 10/9/8/7 1147 104 57 34 951 1074 74 79 1045 1057 670 369 38767% 68% 67% 67% 67% 68% 63% 51% 69% 69% 70% 67% 67%

9% 5% 3% 83% 94% 6% 7% 91% 92% 58% 32% 34%u u u u u

Net: 10/9 533 44 26 17 446 495 38 28 494 501 340 154 16431% 29% 31% 33% 32% 31% 32% 18% 33% 33% 36% 28% 28%

8% 5% 3% 84% 93% 7% 5% 93% 94% 64% 29% 31%u u u

Net: 6/5/4 308 26 13 9 260 278 31 29 277 277 172 102 10818% 17% 15% 18% 18% 18% 26% 19% 18% 18% 18% 18% 19%

8% 4% 3% 84% 90% 10% 9% 90% 90% 56% 33% 35%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 3/2/1 57 1 4 1 51 51 6 16 40 40 27 13 133% * 4% 2% 4% 3% 5% 10% 3% 3% 3% 2% 2%

1% 7% 1% 91% 90% 10% 29% 71% 71% 49% 23% 23%o vwxy

z

Mean 7.62 7.82 7.59 7.78 7.59 7.65 7.23 6.66 7.70 7.71 7.75 7.63 7.64u u u u u






3 Jun 2010Qi13(k) Provides a wide range of high-quality and UK made content for children that helps them develop and learn: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


43% 57% 12% 27% 19% 17% 15% 10% 18% 55% 28% 28% 21% 33%h h h h

9 227 100 127 16 40 60 46 38 27 32 121 74 47 64 7813% 12% 14% 9% 11% 19% 16% 14% 9% 10% 14% 14% 11% 15% 13%

44% 56% 7% 18% 26% 20% 17% 12% 14% 53% 33% 21% 28% 34%h

8 310 142 169 37 72 52 39 52 58 65 154 92 59 91 10918% 17% 19% 21% 20% 16% 14% 19% 19% 21% 18% 17% 14% 21% 19%

46% 54% 12% 23% 17% 13% 17% 19% 21% 50% 29% 19% 29% 35%

7 165 88 77 24 30 44 25 22 21 33 75 57 38 42 5910% 11% 9% 13% 8% 14% 9% 8% 7% 11% 9% 11% 9% 10% 10%

53% 47% 14% 18% 26% 15% 13% 13% 20% 45% 35% 23% 25% 36%

6 97 52 45 14 27 21 17 11 8 18 59 19 28 29 296% 6% 5% 8% 8% 7% 6% 4% 3% 6% 7% 4% 7% 7% 5%

53% 47% 14% 27% 21% 17% 12% 8% 19% 61% 20% 29% 30% 30%

5 112 56 56 11 22 20 13 21 25 22 47 42 33 8 517% 7% 6% 6% 6% 6% 5% 8% 8% 7% 6% 8% 8% 2% 9%

50% 50% 10% 20% 18% 12% 19% 22% 20% 42% 38% 29% 7% 46%m m






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 26 15 12 6 6 8 3 2 2 5 18 3 10 3 72% 2% 1% 3% 2% 2% 1% 1% 1% 2% 2% 1% 2% 1% 1%

56% 44% 23% 22% 30% 10% 7% 8% 19% 69% 13% 36% 12% 27%

3 29 17 11 4 7 4 2 8 4 7 14 8 4 13 82% 2% 1% 2% 2% 1% 1% 3% 1% 2% 2% 1% 1% 3% 1%

61% 39% 13% 24% 13% 8% 27% 14% 25% 47% 27% 15% 47% 26%

2 9 8 1 3 * 1 * 2 3 3 3 4 1 3 31% 1% * 2% * * * 1% 1% 1% * 1% * 1% *

85% 15% 32% 4% 12% 2% 17% 33% 30% 30% 40% 15% 32% 28%


64% 36% 14% 15% 8% 8% 17% 37% 13% 31% 55% 17% 26% 47%

Don’t know 319 154 164 10 44 33 71 57 104 51 147 121 81 83 9519% 19% 19% 6% 13% 11% 25% 21% 34% 17% 17% 22% 20% 20% 16%

48% 52% 3% 14% 10% 22% 18% 32% 16% 46% 38% 25% 26% 30%cd ce cdeg

e

Net: 10/9/8/7 1067 487 580 122 240 224 172 168 142 194 549 324 244 274 36663% 60% 66% 69% 68% 71% 61% 61% 47% 63% 65% 59% 60% 65% 63%

46% 54% 11% 22% 21% 16% 16% 13% 18% 51% 30% 23% 26% 34%h h h h h

Net: 10/9 591 257 334 61 138 129 108 93 62 96 320 175 147 141 19835% 32% 38% 35% 39% 41% 38% 34% 21% 31% 38% 32% 36% 33% 34%

44% 56% 10% 23% 22% 18% 16% 11% 16% 54% 30% 25% 24% 33%h h h h h






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 235 123 113 31 55 48 32 34 35 45 125 65 70 40 8714% 15% 13% 18% 16% 15% 12% 12% 11% 15% 15% 12% 17% 9% 15%

52% 48% 13% 23% 21% 14% 15% 15% 19% 53% 28% 30% 17% 37%

Net: 3/2/1 80 52 28 13 13 8 6 17 23 16 30 35 13 27 305% 6% 3% 7% 4% 3% 2% 6% 8% 5% 3% 6% 3% 6% 5%

65% 35% 16% 17% 10% 8% 21% 28% 20% 37% 44% 16% 34% 38%b f

Mean 7.75 7.51 7.98 7.50 7.95 7.91 8.12 7.70 7.14 7.66 7.91 7.56 7.81 7.77 7.64a h h h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


9% 6% 3% 82% 93% 7% 6% 92% 94% 59% 34% 36%

9 227 23 9 6 188 208 19 20 204 205 149 50 5213% 15% 11% 11% 13% 13% 16% 13% 13% 13% 16% 9% 9%

10% 4% 3% 83% 92% 8% 9% 90% 90% 66% 22% 23%yz

8 310 25 17 9 259 297 13 21 288 289 173 113 11718% 17% 20% 17% 18% 19% 11% 14% 19% 19% 18% 21% 20%

8% 6% 3% 83% 96% 4% 7% 93% 93% 56% 36% 38%

7 165 13 8 4 139 154 11 14 151 151 95 54 5910% 9% 10% 8% 10% 10% 9% 9% 10% 10% 10% 10% 10%

8% 5% 3% 84% 93% 7% 8% 91% 92% 58% 33% 36%

6 97 7 2 2 86 89 8 9 86 86 58 26 286% 5% 2% 3% 6% 6% 7% 5% 6% 6% 6% 5% 5%

8% 2% 2% 89% 91% 9% 9% 88% 88% 60% 27% 29%

5 112 10 6 4 92 101 11 15 95 95 64 31 317% 7% 7% 7% 6% 6% 9% 10% 6% 6% 7% 6% 5%

9% 6% 3% 82% 90% 10% 13% 85% 85% 57% 28% 28%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 26 4 2 1 20 26 1 2 20 20 15 5 52% 2% 2% 2% 1% 2% 1% 1% 1% 1% 2% 1% 1%

14% 6% 4% 75% 97% 3% 9% 75% 75% 57% 19% 19%

3 29 1 1 1 25 24 5 4 24 24 17 8 82% 1% 2% 2% 2% 2% 4% 3% 2% 2% 2% 1% 1%

3% 5% 4% 89% 84% 16% 15% 85% 85% 59% 27% 27%

2 9 1 1 1 7 8 1 * 9 9 7 2 21% * 1% 1% 1% 1% 1% * 1% 1% 1% * *

8% 10% 6% 76% 88% 12% 2% 98% 98% 76% 22% 22%

1 - Not at all important 42 * 3 1 38 37 5 11 31 31 21 10 132% * 3% 2% 3% 2% 4% 7% 2% 2% 2% 2% 2%

1% 7% 2% 90% 89% 11% 26% 74% 74% 50% 24% 30%o vwxy

Don’t know 319 35 13 11 259 301 17 37 275 278 144 131 13519% 23% 16% 21% 18% 19% 15% 24% 18% 18% 15% 24% 23%

11% 4% 3% 81% 95% 5% 12% 86% 87% 45% 41% 42%x x

Net: 10/9/8/7 1067 94 57 31 885 997 69 77 977 986 631 340 35963% 62% 67% 61% 63% 63% 59% 50% 64% 64% 66% 62% 62%

9% 5% 3% 83% 94% 6% 7% 92% 92% 59% 32% 34%u u u

Net: 10/9 591 55 31 18 486 546 45 42 538 546 363 173 18335% 36% 37% 35% 34% 34% 38% 27% 35% 36% 38% 31% 32%

9% 5% 3% 82% 92% 8% 7% 91% 92% 61% 29% 31%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 235 22 10 7 197 215 20 26 200 200 137 62 6414% 14% 11% 13% 14% 14% 17% 17% 13% 13% 14% 11% 11%

9% 4% 3% 84% 91% 9% 11% 85% 85% 58% 26% 27%

Net: 3/2/1 80 2 5 3 70 70 10 15 65 65 45 20 225% 1% 6% 5% 5% 4% 9% 10% 4% 4% 5% 4% 4%

3% 6% 3% 88% 87% 13% 19% 81% 81% 56% 25% 28%o o y

Mean 7.75 8.01 7.77 7.78 7.73 7.78 7.44 7.00 7.83 7.84 7.80 7.89 7.88u u u u u






3 Jun 2010Qi13(l) Provides a wide range of high-quality and UK made content for teenagers that helps them develop and learn: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


45% 55% 15% 25% 19% 17% 14% 11% 19% 50% 31% 26% 23% 33%h h

9 229 102 128 20 35 56 49 37 32 36 119 74 50 52 8213% 12% 14% 12% 10% 18% 18% 13% 10% 12% 14% 14% 12% 12% 14%

44% 56% 9% 15% 24% 22% 16% 14% 16% 52% 32% 22% 23% 36%

8 302 127 175 32 67 52 44 56 52 65 143 94 60 82 11218% 16% 20% 18% 19% 16% 16% 20% 17% 21% 17% 17% 15% 19% 19%

42% 58% 10% 22% 17% 15% 18% 17% 22% 47% 31% 20% 27% 37%

7 172 99 73 30 34 49 24 16 19 28 98 46 41 41 6110% 12% 8% 17% 10% 16% 9% 6% 6% 9% 12% 8% 10% 10% 11%

58% 42% 18% 20% 29% 14% 9% 11% 16% 57% 27% 24% 24% 36%gh gh

6 96 53 42 17 28 16 14 13 7 18 54 24 23 29 326% 7% 5% 9% 8% 5% 5% 5% 2% 6% 6% 4% 6% 7% 6%

56% 44% 17% 29% 17% 15% 14% 7% 19% 56% 25% 24% 31% 34%h h

5 101 54 46 6 26 10 13 21 25 18 41 41 31 11 366% 7% 5% 3% 7% 3% 5% 8% 8% 6% 5% 8% 8% 3% 6%

54% 46% 6% 26% 10% 13% 21% 25% 18% 41% 41% 31% 11% 36%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 29 20 9 7 4 5 4 4 5 4 19 6 8 11 72% 2% 1% 4% 1% 2% 1% 1% 2% 1% 2% 1% 2% 3% 1%

68% 32% 25% 15% 17% 13% 14% 16% 14% 64% 22% 27% 38% 23%

3 15 12 3 2 * 1 4 2 7 1 10 4 3 4 71% 1% * 1% * * 1% 1% 2% * 1% 1% 1% 1% 1%

78% 22% 12% 1% 8% 23% 10% 45% 8% 68% 24% 21% 27% 45%

2 9 3 6 - 1 * 1 5 3 2 1 7 4 2 21% * 1% - * * * 2% 1% 1% * 1% 1% * *

36% 64% - 9% 2% 9% 48% 33% 20% 9% 72% 41% 22% 26%


54% 46% 9% 11% 12% 11% 19% 38% 16% 32% 52% 24% 24% 40%

Don’t know 328 152 176 3 60 47 60 62 97 55 162 112 79 94 9619% 19% 20% 2% 17% 15% 21% 23% 32% 18% 19% 21% 19% 22% 17%

46% 54% 1% 18% 14% 18% 19% 29% 17% 49% 34% 24% 28% 29%c c c c cde

Net: 10/9/8/7 1081 499 582 137 229 229 181 161 144 201 551 329 250 264 38164% 61% 66% 78% 65% 73% 64% 58% 48% 66% 65% 60% 61% 62% 66%

46% 54% 13% 21% 21% 17% 15% 13% 19% 51% 30% 23% 24% 35%gh h gh h

Net: 10/9 607 273 334 75 128 128 113 89 73 108 310 189 149 141 20836% 33% 38% 43% 36% 41% 40% 32% 24% 35% 36% 35% 37% 33% 36%

45% 55% 12% 21% 21% 19% 15% 12% 18% 51% 31% 25% 23% 34%h h h h






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 225 127 98 30 58 31 31 38 36 41 113 71 62 52 7513% 16% 11% 17% 17% 10% 11% 14% 12% 13% 13% 13% 15% 12% 13%

57% 43% 13% 26% 14% 14% 17% 16% 18% 50% 32% 27% 23% 33%

Net: 3/2/1 66 38 29 6 6 7 9 14 26 10 24 32 17 16 264% 5% 3% 3% 2% 2% 3% 5% 8% 3% 3% 6% 4% 4% 4%

57% 43% 8% 8% 10% 14% 21% 39% 15% 37% 48% 25% 25% 39%de

Mean 7.84 7.64 8.03 7.91 8.00 8.09 8.06 7.67 7.16 7.92 7.92 7.66 7.79 7.84 7.81a h h h







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 5% 4% 83% 93% 7% 6% 93% 94% 60% 33% 35%

9 229 26 10 8 184 210 19 22 205 207 133 68 6913% 17% 12% 15% 13% 13% 16% 14% 14% 14% 14% 12% 12%

12% 5% 3% 81% 92% 8% 10% 89% 90% 58% 30% 30%

8 302 23 17 8 254 289 14 24 275 277 177 96 10318% 15% 20% 16% 18% 18% 12% 15% 18% 18% 18% 17% 18%

8% 6% 3% 84% 95% 5% 8% 91% 92% 58% 32% 34%

7 172 16 7 5 143 159 13 14 156 156 97 55 5510% 11% 8% 10% 10% 10% 11% 9% 10% 10% 10% 10% 9%

9% 4% 3% 83% 93% 7% 8% 91% 91% 56% 32% 32%

6 96 3 5 3 85 83 13 6 86 88 62 27 296% 2% 6% 6% 6% 5% 11% 4% 6% 6% 6% 5% 5%

3% 5% 3% 89% 87% 13% 6% 91% 93% 65% 28% 30%

5 101 15 6 2 79 93 8 13 81 81 54 28 286% 10% 7% 3% 6% 6% 6% 9% 5% 5% 6% 5% 5%

15% 6% 2% 78% 92% 8% 13% 80% 81% 53% 27% 28%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 29 1 2 1 25 23 6 2 27 27 20 7 82% 1% 2% 1% 2% 1% 6% 2% 2% 2% 2% 1% 1%

4% 6% 2% 88% 78% 22% 8% 92% 92% 69% 23% 28%s

3 15 - 1 * 14 15 - 4 11 11 6 5 51% - 1% 1% 1% 1% - 3% 1% 1% 1% 1% 1%

- 5% 3% 93% 100% - 27% 73% 73% 37% 36% 36%

2 9 1 - * 8 9 1 2 7 7 2 5 51% 1% - * 1% 1% 1% 1% * * * 1% 1%

9% - 2% 90% 91% 9% 24% 76% 76% 18% 58% 58%


3% 7% 2% 88% 94% 6% 26% 72% 74% 53% 21% 26%vwxy

z

Don’t know 328 36 15 10 268 312 16 35 289 290 159 129 13419% 23% 17% 19% 19% 20% 14% 22% 19% 19% 17% 23% 23%

11% 4% 3% 82% 95% 5% 11% 88% 88% 48% 39% 41%x x

Net: 10/9/8/7 1081 96 55 34 895 1010 71 82 986 994 633 343 36064% 63% 65% 67% 63% 64% 61% 53% 65% 65% 66% 62% 62%

9% 5% 3% 83% 93% 7% 8% 91% 92% 59% 32% 33%u

Net: 10/9 607 57 31 21 498 562 45 44 555 561 360 192 20236% 37% 36% 41% 35% 35% 38% 29% 37% 37% 38% 35% 35%

9% 5% 3% 82% 93% 7% 7% 91% 92% 59% 32% 33%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 225 19 12 5 189 198 27 22 194 196 136 61 6513% 12% 14% 11% 13% 13% 23% 14% 13% 13% 14% 11% 11%

8% 5% 2% 84% 88% 12% 10% 86% 87% 60% 27% 29%s

Net: 3/2/1 66 2 4 2 59 63 3 17 48 49 30 20 224% 1% 4% 3% 4% 4% 3% 11% 3% 3% 3% 4% 4%

3% 6% 2% 89% 95% 5% 26% 72% 74% 45% 29% 33%vwxy

z

Mean 7.84 8.02 7.82 8.12 7.81 7.86 7.63 7.02 7.93 7.93 7.91 7.95 7.93u u u u u






3 Jun 2010Qi13(m) Has public service content that is easy to find: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


46% 54% 11% 29% 18% 18% 13% 9% 19% 55% 25% 26% 22% 35%h gh h h k

9 279 113 166 34 64 55 63 38 26 54 162 63 61 77 10316% 14% 19% 19% 18% 17% 22% 14% 9% 18% 19% 12% 15% 18% 18%

41% 59% 12% 23% 20% 22% 14% 9% 19% 58% 23% 22% 28% 37%h h h h k

8 404 201 203 30 72 84 64 83 71 89 210 105 84 120 13424% 25% 23% 17% 21% 27% 23% 30% 23% 29% 25% 19% 21% 28% 23%

50% 50% 7% 18% 21% 16% 21% 18% 22% 52% 26% 21% 30% 33%k

7 207 120 87 34 48 38 23 36 29 26 114 68 56 46 6712% 15% 10% 19% 14% 12% 8% 13% 10% 8% 13% 12% 14% 11% 12%

58% 42% 16% 23% 18% 11% 17% 14% 12% 55% 33% 27% 22% 32%f

6 96 54 42 10 12 24 28 10 13 20 32 43 23 28 296% 7% 5% 5% 3% 8% 10% 4% 4% 7% 4% 8% 6% 7% 5%

56% 44% 10% 13% 25% 29% 10% 13% 21% 34% 45% 24% 29% 31%dg j

5 82 43 39 5 16 18 5 15 23 11 32 39 20 12 335% 5% 4% 3% 4% 6% 2% 5% 8% 4% 4% 7% 5% 3% 6%

53% 47% 6% 19% 21% 6% 18% 29% 13% 39% 48% 24% 15% 40%f






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 20 9 10 3 5 1 2 5 4 2 11 7 6 6 41% 1% 1% 2% 1% * 1% 2% 1% 1% 1% 1% 1% 1% 1%

47% 53% 14% 26% 7% 8% 25% 20% 12% 54% 34% 28% 32% 22%

3 14 11 3 4 - 1 1 5 3 3 7 4 2 4 51% 1% * 2% - * * 2% 1% 1% 1% 1% 1% 1% 1%

82% 18% 31% - 6% 4% 36% 22% 23% 49% 28% 15% 31% 40%

2 7 5 2 2 - 3 * - 2 2 - 5 2 2 3* 1% * 1% - 1% * - 1% 1% - 1% * * 1%

71% 29% 26% - 46% 3% - 25% 22% - 78% 25% 22% 50%

1 - Not at all important 24 9 15 2 * 2 3 4 13 3 5 16 6 2 131% 1% 2% 1% * 1% 1% 1% 4% 1% 1% 3% 1% * 2%

39% 61% 9% 1% 7% 12% 17% 54% 13% 21% 66% 25% 9% 55%de j

Don’t know 128 47 80 2 5 8 16 21 77 10 33 84 35 29 328% 6% 9% 1% 1% 2% 6% 8% 26% 3% 4% 15% 9% 7% 6%

37% 63% 1% 4% 6% 12% 16% 60% 8% 26% 66% 27% 23% 25%d cdefg ij

Net: 10/9/8/7 1331 638 693 148 315 258 227 216 168 254 730 346 315 342 45778% 78% 78% 84% 89% 82% 81% 78% 55% 83% 86% 64% 77% 80% 79%

48% 52% 11% 24% 19% 17% 16% 13% 19% 55% 26% 24% 26% 34%h gh h h h k k

Net: 10/9 720 317 403 84 194 136 141 97 68 140 406 174 175 176 25742% 39% 46% 48% 55% 43% 50% 35% 22% 46% 48% 32% 43% 41% 44%

44% 56% 12% 27% 19% 20% 14% 9% 19% 56% 24% 24% 24% 36%h gh h gh h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 198 106 92 18 33 43 34 30 40 34 75 89 48 47 6612% 13% 10% 10% 9% 14% 12% 11% 13% 11% 9% 16% 12% 11% 11%

54% 46% 9% 17% 22% 17% 15% 20% 17% 38% 45% 24% 24% 34%j

Net: 3/2/1 45 25 19 8 * 6 4 9 18 8 12 25 10 8 223% 3% 2% 5% * 2% 1% 3% 6% 2% 1% 5% 2% 2% 4%

57% 43% 18% * 13% 8% 20% 40% 17% 27% 56% 22% 18% 50%d d d j

Mean 8.10 7.97 8.23 8.04 8.53 8.12 8.36 7.94 7.34 8.24 8.32 7.62 8.12 8.16 8.05e h h h k k

gh







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


9% 5% 3% 83% 93% 7% 4% 93% 94% 62% 31% 34%u u u u u

9 279 21 11 6 241 256 23 20 255 258 167 82 8816% 14% 13% 12% 17% 16% 20% 13% 17% 17% 17% 15% 15%

7% 4% 2% 86% 92% 8% 7% 91% 92% 60% 30% 31%

8 404 35 20 10 338 389 15 38 361 362 223 134 14024% 23% 24% 20% 24% 25% 13% 24% 24% 24% 23% 24% 24%

9% 5% 2% 84% 96% 4% 9% 89% 90% 55% 33% 35%t

7 207 20 11 7 169 192 15 20 184 184 113 71 7112% 13% 13% 13% 12% 12% 13% 13% 12% 12% 12% 13% 12%

10% 5% 3% 82% 93% 7% 10% 89% 89% 55% 34% 34%

6 96 9 3 3 81 80 16 10 83 85 59 26 266% 6% 4% 6% 6% 5% 13% 6% 5% 6% 6% 5% 5%

9% 4% 3% 84% 84% 16% 10% 86% 88% 61% 27% 27%s

5 82 9 5 3 64 75 7 16 66 66 37 29 295% 6% 6% 6% 5% 5% 6% 10% 4% 4% 4% 5% 5%

11% 6% 4% 79% 91% 9% 19% 81% 81% 45% 35% 36%vwx






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 20 3 * * 16 20 * 1 19 19 9 10 111% 2% * 1% 1% 1% * * 1% 1% 1% 2% 2%

14% 2% 2% 82% 99% 1% 3% 97% 97% 46% 50% 58%

3 14 1 * * 12 11 2 4 9 9 3 6 61% 1% * * 1% 1% 2% 3% 1% 1% * 1% 1%

9% 3% 2% 86% 83% 17% 31% 69% 69% 24% 45% 45%x

2 7 - - * 7 7 - - 7 7 5 2 2* - - * * * - - * * 1% * *

- - 3% 97% 100% - - 100% 100% 75% 25% 25%

1 - Not at all important 24 - 2 1 21 22 2 9 15 15 8 7 71% - 2% 1% 2% 1% 2% 6% 1% 1% 1% 1% 1%

- 9% 2% 89% 90% 10% 36% 64% 64% 33% 31% 31%o vwxy

z

Don’t know 128 17 8 7 96 123 5 19 107 108 62 47 518% 11% 9% 13% 7% 8% 4% 12% 7% 7% 6% 8% 9%

13% 6% 5% 75% 96% 4% 15% 84% 85% 48% 36% 40%r

Net: 10/9/8/7 1331 114 66 37 1114 1246 85 98 1210 1220 774 426 44878% 75% 77% 72% 79% 79% 72% 63% 80% 80% 81% 77% 77%

9% 5% 3% 84% 94% 6% 7% 91% 92% 58% 32% 34%u u u u u

Net: 10/9 720 58 35 20 607 666 55 40 665 674 438 221 23742% 38% 41% 39% 43% 42% 47% 26% 44% 44% 46% 40% 41%

8% 5% 3% 84% 92% 8% 6% 92% 93% 61% 31% 33%u u u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 198 21 9 7 161 175 23 26 168 170 105 65 6712% 14% 10% 13% 11% 11% 20% 17% 11% 11% 11% 12% 11%

10% 4% 3% 82% 88% 12% 13% 85% 86% 53% 33% 34%

Net: 3/2/1 45 1 2 1 40 40 5 13 32 32 16 15 153% 1% 3% 2% 3% 3% 4% 8% 2% 2% 2% 3% 3%

3% 6% 2% 89% 89% 11% 29% 71% 71% 37% 35% 35%vwxz

Mean 8.10 8.10 8.10 8.07 8.10 8.12 7.90 7.19 8.18 8.19 8.26 8.03 8.07u u u u u






3 Jun 2010Qi13(n) Has Public Service Content that is reliable and that you can trust: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


44% 56% 13% 27% 19% 16% 14% 11% 21% 56% 24% 25% 24% 35%h gh h h k k

9 257 108 150 17 65 51 52 40 33 60 130 67 55 75 8615% 13% 17% 10% 18% 16% 19% 15% 11% 20% 15% 12% 13% 18% 15%

42% 58% 7% 25% 20% 20% 16% 13% 23% 50% 26% 21% 29% 33%

8 334 188 146 28 70 60 63 57 56 64 168 103 72 76 12420% 23% 17% 16% 20% 19% 22% 21% 19% 21% 20% 19% 18% 18% 21%

56% 44% 8% 21% 18% 19% 17% 17% 19% 50% 31% 22% 23% 37%b

7 192 96 96 20 23 50 34 38 27 26 107 58 45 48 6511% 12% 11% 11% 7% 16% 12% 14% 9% 9% 13% 11% 11% 11% 11%

50% 50% 10% 12% 26% 18% 20% 14% 14% 56% 30% 24% 25% 34%d

6 111 62 49 23 22 18 17 17 14 19 56 37 34 37 287% 8% 6% 13% 6% 6% 6% 6% 5% 6% 7% 7% 8% 9% 5%

56% 44% 21% 20% 16% 15% 16% 13% 17% 50% 33% 31% 33% 25%h

5 95 52 43 10 16 19 9 17 24 13 37 45 23 22 336% 6% 5% 6% 5% 6% 3% 6% 8% 4% 4% 8% 6% 5% 6%

55% 45% 11% 17% 20% 10% 18% 25% 14% 39% 47% 24% 23% 35%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 24 14 10 4 8 3 2 3 4 3 16 5 6 6 81% 2% 1% 2% 2% 1% 1% 1% 1% 1% 2% 1% 2% 1% 1%

57% 43% 17% 32% 15% 9% 11% 17% 11% 67% 23% 26% 26% 35%

3 6 4 2 * - 3 - 2 * 2 2 2 - 2 3* * * * - 1% - 1% * 1% * * - * *

68% 32% 4% - 62% - 28% 5% 28% 44% 28% - 28% 51%

2 12 8 4 3 1 - - 1 6 1 5 6 4 2 31% 1% * 2% * - - * 2% * 1% 1% 1% * 1%

69% 31% 29% 7% - - 9% 55% 9% 40% 51% 38% 17% 29%


42% 58% 14% 10% 6% 13% 10% 47% 12% 19% 69% 27% 15% 46%e j

Don’t know 131 50 81 2 7 10 17 25 70 9 41 81 32 30 378% 6% 9% 1% 2% 3% 6% 9% 23% 3% 5% 15% 8% 7% 6%

38% 62% 1% 6% 8% 13% 19% 53% 7% 31% 62% 24% 23% 29%cd cdefg ij

Net: 10/9/8/7 1294 616 678 128 296 259 232 209 171 257 688 349 301 323 45376% 75% 77% 73% 84% 82% 83% 76% 56% 84% 81% 64% 74% 76% 78%

48% 52% 10% 23% 20% 18% 16% 13% 20% 53% 27% 23% 25% 35%h h h h h k k

Net: 10/9 768 332 437 81 202 148 135 113 88 167 413 188 184 199 26445% 41% 49% 46% 57% 47% 48% 41% 29% 55% 49% 35% 45% 47% 46%

43% 57% 11% 26% 19% 18% 15% 11% 22% 54% 24% 24% 26% 34%a h gh h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 230 128 103 37 46 40 28 37 42 34 109 87 64 65 6914% 16% 12% 21% 13% 13% 10% 13% 14% 11% 13% 16% 16% 15% 12%

55% 45% 16% 20% 18% 12% 16% 18% 15% 47% 38% 28% 28% 30%f

Net: 3/2/1 45 23 22 8 3 5 4 5 20 6 12 27 12 8 193% 3% 2% 4% 1% 2% 1% 2% 7% 2% 1% 5% 3% 2% 3%

52% 48% 17% 8% 11% 8% 12% 44% 13% 27% 60% 27% 17% 42%def j

Mean 8.12 7.97 8.27 7.90 8.49 8.20 8.34 8.07 7.43 8.41 8.28 7.66 8.06 8.16 8.12h h h h k k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


8% 5% 3% 84% 94% 6% 6% 92% 94% 59% 33% 35%u u u

9 257 25 13 4 215 237 21 23 233 234 154 76 7715% 17% 15% 8% 15% 15% 18% 15% 15% 15% 16% 14% 13%

10% 5% 2% 84% 92% 8% 9% 91% 91% 60% 29% 30%

8 334 35 16 11 272 316 18 38 290 291 179 109 11220% 23% 19% 21% 19% 20% 16% 24% 19% 19% 19% 20% 19%

11% 5% 3% 81% 94% 5% 11% 87% 87% 53% 32% 34%

7 192 17 11 6 158 177 15 16 172 172 111 61 6511% 11% 12% 12% 11% 11% 13% 10% 11% 11% 12% 11% 11%

9% 6% 3% 82% 92% 8% 9% 90% 90% 58% 32% 34%

6 111 6 4 3 99 98 14 12 94 96 59 36 387% 4% 4% 6% 7% 6% 12% 7% 6% 6% 6% 7% 6%

5% 3% 3% 89% 88% 12% 10% 85% 86% 53% 32% 34%

5 95 8 6 3 78 90 5 6 89 89 51 38 396% 5% 7% 6% 6% 6% 4% 4% 6% 6% 5% 7% 7%

8% 6% 3% 82% 95% 5% 6% 93% 93% 53% 40% 41%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 24 2 1 1 21 22 2 2 22 22 16 6 61% 1% 1% 1% 1% 1% 2% 1% 1% 1% 2% 1% 1%

7% 3% 3% 87% 90% 10% 7% 93% 93% 68% 23% 23%

3 6 1 * * 4 6 - * 5 5 5 - -* * * * * * - * * * 1% - -

12% 5% 4% 78% 100% - 5% 95% 95% 95% - -

2 12 2 * - 10 12 - 3 9 9 5 4 41% 1% * - 1% 1% - 2% 1% 1% * 1% 1%

13% 3% - 84% 100% - 26% 74% 74% 39% 35% 35%


4% 7% 1% 88% 75% 25% 29% 71% 71% 46% 25% 25%s vwx

Don’t know 131 17 9 6 99 125 6 19 110 112 62 49 548% 11% 10% 12% 7% 8% 5% 12% 7% 7% 7% 9% 9%

13% 7% 5% 76% 95% 5% 15% 84% 85% 48% 38% 41%r

Net: 10/9/8/7 1294 117 64 37 1076 1211 83 106 1167 1177 746 413 43476% 76% 75% 73% 76% 76% 71% 68% 77% 77% 78% 75% 75%

9% 5% 3% 83% 94% 6% 8% 90% 91% 58% 32% 33%

Net: 10/9 768 64 37 21 646 718 50 52 705 714 456 243 25745% 42% 44% 40% 46% 45% 43% 33% 46% 47% 48% 44% 44%

8% 5% 3% 84% 93% 7% 7% 92% 93% 59% 32% 33%u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 230 16 10 7 198 209 21 19 205 207 126 79 8314% 10% 12% 13% 14% 13% 18% 12% 14% 14% 13% 14% 14%

7% 4% 3% 86% 91% 9% 8% 89% 90% 55% 34% 36%

Net: 3/2/1 45 3 3 1 39 38 7 11 34 34 23 11 113% 2% 3% 1% 3% 2% 6% 7% 2% 2% 2% 2% 2%

8% 6% 1% 86% 85% 15% 25% 75% 75% 50% 25% 25%vwxy

z

Mean 8.12 8.16 8.09 8.20 8.12 8.15 7.68 7.57 8.17 8.18 8.19 8.13 8.16u u u






3 Jun 2010Qi13(o) Has content that is clearly identifiable as Public Service Content: Internet importance rating

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


43% 57% 10% 25% 20% 17% 16% 12% 21% 53% 25% 27% 21% 37%h h k

9 239 100 139 20 48 47 44 35 45 59 119 61 51 69 7914% 12% 16% 11% 14% 15% 16% 13% 15% 19% 14% 11% 12% 16% 14%

42% 58% 8% 20% 20% 18% 15% 19% 25% 50% 26% 21% 29% 33%k

8 334 165 170 36 69 58 72 56 43 60 186 89 71 87 11620% 20% 19% 21% 20% 18% 26% 20% 14% 20% 22% 16% 18% 20% 20%

49% 51% 11% 21% 17% 21% 17% 13% 18% 56% 27% 21% 26% 35%h

7 250 142 108 28 58 56 35 45 29 35 143 72 73 58 7615% 17% 12% 16% 17% 18% 12% 16% 10% 12% 17% 13% 18% 14% 13%

57% 43% 11% 23% 22% 14% 18% 12% 14% 57% 29% 29% 23% 30%

6 121 70 52 19 28 21 19 22 13 25 58 38 23 44 367% 9% 6% 11% 8% 7% 7% 8% 4% 8% 7% 7% 6% 10% 6%

57% 43% 16% 23% 17% 15% 18% 11% 21% 48% 31% 19% 36% 30%

5 104 58 46 11 22 19 16 15 21 18 39 47 24 28 356% 7% 5% 6% 6% 6% 6% 5% 7% 6% 5% 9% 6% 7% 6%

56% 44% 10% 21% 19% 15% 14% 20% 17% 37% 45% 23% 27% 34%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 33 20 13 2 9 7 2 6 8 6 20 7 8 5 152% 2% 1% 1% 2% 2% 1% 2% 3% 2% 2% 1% 2% 1% 3%

60% 40% 7% 26% 21% 6% 17% 23% 19% 59% 22% 23% 16% 45%

3 12 8 4 - 4 6 * 3 - 2 6 5 2 3 71% 1% * - 1% 2% * 1% - 1% 1% 1% * 1% 1%

65% 35% - 30% 45% 2% 24% - 16% 45% 40% 13% 21% 60%

2 13 7 6 4 - 1 * 2 6 1 8 4 6 2 51% 1% 1% 2% - * * 1% 2% * 1% 1% 1% * 1%

51% 49% 28% - 11% 2% 14% 46% 8% 60% 32% 43% 15% 35%


42% 58% 22% 15% 6% 9% 9% 40% 8% 36% 56% 25% 22% 39%

Don’t know 155 57 97 6 8 15 23 25 77 10 44 101 34 38 489% 7% 11% 3% 2% 5% 8% 9% 26% 3% 5% 19% 8% 9% 8%

37% 63% 4% 5% 10% 15% 16% 50% 6% 28% 65% 22% 24% 31%d d cdefg ij

Net: 10/9/8/7 1231 583 647 126 277 244 218 201 165 241 665 324 305 299 42072% 71% 73% 72% 79% 78% 78% 73% 55% 79% 78% 60% 75% 70% 73%

47% 53% 10% 22% 20% 18% 16% 13% 20% 54% 26% 25% 24% 34%h h h h h k k

Net: 10/9 646 277 370 62 149 130 111 100 93 146 337 163 161 154 22738% 34% 42% 36% 42% 41% 40% 36% 31% 48% 40% 30% 39% 36% 39%

43% 57% 10% 23% 20% 17% 15% 14% 23% 52% 25% 25% 24% 35%a k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 259 148 111 33 59 47 37 42 42 50 117 92 54 77 8715% 18% 13% 19% 17% 15% 13% 15% 14% 16% 14% 17% 13% 18% 15%

57% 43% 13% 23% 18% 14% 16% 16% 19% 45% 36% 21% 30% 33%b

Net: 3/2/1 57 28 29 10 8 9 3 8 18 6 25 27 15 11 243% 3% 3% 6% 2% 3% 1% 3% 6% 2% 3% 5% 4% 3% 4%

49% 51% 18% 15% 15% 6% 13% 33% 10% 43% 47% 26% 20% 43%f

Mean 7.84 7.66 8.01 7.57 7.95 7.94 8.11 7.86 7.42 8.12 7.93 7.49 7.88 7.78 7.83a h k k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


7% 5% 4% 84% 92% 8% 6% 93% 94% 62% 30% 33%u

9 239 26 10 4 199 228 12 20 216 219 143 69 7214% 17% 12% 8% 14% 14% 10% 13% 14% 14% 15% 13% 12%

11% 4% 2% 83% 95% 5% 8% 90% 92% 60% 29% 30%

8 334 31 18 10 275 316 18 24 305 305 174 126 12820% 20% 21% 20% 19% 20% 16% 16% 20% 20% 18% 23% 22%

9% 5% 3% 82% 94% 6% 7% 91% 91% 52% 38% 38%

7 250 25 12 6 207 236 14 26 220 220 141 79 8215% 16% 15% 13% 15% 15% 12% 17% 14% 14% 15% 14% 14%

10% 5% 3% 83% 94% 6% 10% 88% 88% 56% 31% 33%

6 121 8 6 4 103 106 15 9 111 111 71 38 407% 5% 7% 8% 7% 7% 13% 6% 7% 7% 7% 7% 7%

7% 5% 4% 85% 87% 13% 8% 91% 91% 58% 31% 33%

5 104 9 6 2 87 92 12 15 87 88 55 34 346% 6% 7% 5% 6% 6% 10% 10% 6% 6% 6% 6% 6%

9% 6% 2% 83% 88% 12% 15% 83% 85% 52% 33% 33%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 33 4 1 1 28 32 1 1 31 31 19 11 112% 2% 1% 1% 2% 2% 1% 1% 2% 2% 2% 2% 2%

11% 3% 2% 84% 97% 3% 3% 92% 92% 56% 34% 34%

3 12 - * * 12 10 2 1 11 11 8 3 31% - * 1% 1% 1% 2% 1% 1% 1% 1% 1% *

- 3% 3% 94% 84% 16% 9% 91% 91% 67% 23% 23%

2 13 - * * 12 13 - 3 10 10 5 5 51% - * 1% 1% 1% - 2% 1% 1% 1% 1% 1%

- 3% 4% 93% 100% - 23% 77% 77% 39% 37% 37%


7% 5% 2% 86% 92% 8% 25% 75% 75% 53% 22% 22%

Don’t know 155 18 10 7 120 146 9 25 127 129 71 58 639% 12% 12% 13% 8% 9% 7% 16% 8% 8% 7% 10% 11%

11% 7% 4% 77% 94% 6% 16% 82% 83% 46% 37% 41%x

Net: 10/9/8/7 1231 112 60 35 1024 1155 76 93 1117 1127 712 396 41872% 73% 70% 69% 73% 73% 65% 60% 74% 74% 74% 72% 72%

9% 5% 3% 83% 94% 6% 8% 91% 92% 58% 32% 34%u u u

Net: 10/9 646 56 29 19 542 603 43 43 592 602 397 192 20738% 37% 34% 37% 38% 38% 37% 27% 39% 39% 42% 35% 36%

9% 4% 3% 84% 93% 7% 7% 92% 93% 61% 30% 32%u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 259 21 13 7 218 230 29 26 228 230 144 83 8515% 14% 15% 14% 15% 15% 24% 17% 15% 15% 15% 15% 15%

8% 5% 3% 84% 89% 11% 10% 88% 89% 56% 32% 33%

Net: 3/2/1 57 2 2 1 51 52 4 12 45 45 30 15 153% 1% 3% 3% 4% 3% 4% 8% 3% 3% 3% 3% 3%

4% 4% 2% 89% 92% 8% 21% 79% 79% 53% 26% 26%vw

Mean 7.84 7.91 7.81 7.99 7.83 7.86 7.64 7.17 7.90 7.91 7.93 7.84 7.88u u u u u






3 Jun 2010Qi14 Importance that BBC and Channel 4 provide high quality, trustworthy website content

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


50% 50% 11% 26% 18% 16% 15% 14% 21% 55% 24% 25% 23% 35%h k k

9 297 112 185 35 60 56 57 57 31 64 141 91 57 94 10017% 14% 21% 20% 17% 18% 20% 21% 10% 21% 17% 17% 14% 22% 17%

38% 62% 12% 20% 19% 19% 19% 11% 22% 48% 31% 19% 32% 34%a h h

8 285 133 152 26 50 64 59 45 41 55 144 85 60 68 9417% 16% 17% 15% 14% 20% 21% 16% 13% 18% 17% 16% 15% 16% 16%

47% 53% 9% 18% 22% 21% 16% 14% 19% 51% 30% 21% 24% 33%

7 114 69 45 14 23 32 13 16 17 13 71 30 29 37 377% 8% 5% 8% 6% 10% 5% 6% 6% 4% 8% 5% 7% 9% 6%

61% 39% 12% 20% 28% 11% 14% 15% 12% 62% 26% 26% 32% 32%

6 60 31 30 5 11 14 7 12 11 8 33 19 18 12 224% 4% 3% 3% 3% 4% 3% 4% 4% 3% 4% 3% 4% 3% 4%

51% 49% 8% 18% 22% 12% 20% 18% 14% 55% 31% 29% 19% 36%

5 70 38 32 14 16 10 8 5 16 6 28 37 23 23 164% 5% 4% 8% 5% 3% 3% 2% 5% 2% 3% 7% 6% 5% 3%

54% 46% 20% 23% 15% 12% 8% 23% 8% 39% 53% 33% 32% 23%i






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 16 13 2 - 8 1 1 * 5 1 10 4 7 5 11% 2% * - 2% * * * 2% * 1% 1% 2% 1% *

85% 15% - 49% 6% 9% 2% 34% 6% 66% 28% 43% 31% 6%

3 11 7 5 - * - 3 5 3 1 6 5 - - 91% 1% 1% - * - 1% 2% 1% * 1% 1% - - 2%

59% 41% - 2% - 30% 43% 24% 8% 50% 43% - - 78%

2 16 14 2 - 3 3 3 1 7 2 9 5 4 7 51% 2% * - 1% 1% 1% 1% 2% 1% 1% 1% 1% 2% 1%

87% 13% - 16% 17% 17% 9% 42% 14% 53% 33% 22% 40% 30%b


59% 41% 10% 5% 15% 16% 21% 33% 21% 41% 38% 32% 11% 43%d

Don’t know 138 50 88 3 14 11 16 27 68 10 32 95 35 29 468% 6% 10% 2% 4% 3% 6% 10% 22% 3% 4% 17% 8% 7% 8%

36% 64% 2% 10% 8% 12% 20% 49% 7% 23% 69% 25% 21% 34%ce cdefg ij

Net: 10/9/8/7 1343 636 707 148 299 270 234 214 178 268 714 361 308 345 45979% 78% 80% 85% 85% 86% 83% 78% 59% 88% 84% 66% 75% 81% 79%

47% 53% 11% 22% 20% 17% 16% 13% 20% 53% 27% 23% 26% 34%h h h h h k k

Net: 10/9 944 434 510 109 226 174 162 153 120 200 498 246 218 240 32955% 53% 58% 62% 64% 55% 58% 56% 40% 65% 59% 45% 53% 56% 57%

46% 54% 12% 24% 18% 17% 16% 13% 21% 53% 26% 23% 25% 35%h h h h h k k






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 6/5/4 146 82 64 19 35 25 17 18 33 15 71 60 48 39 399% 10% 7% 11% 10% 8% 6% 7% 11% 5% 8% 11% 12% 9% 7%

56% 44% 13% 24% 17% 12% 12% 22% 10% 49% 41% 33% 27% 27%i

Net: 3/2/1 74 48 25 4 5 9 14 16 25 13 33 28 18 11 344% 6% 3% 3% 1% 3% 5% 6% 8% 4% 4% 5% 5% 3% 6%

65% 35% 6% 7% 13% 18% 22% 34% 17% 45% 37% 25% 15% 45%d

Mean 8.39 8.19 8.57 8.50 8.70 8.44 8.46 8.36 7.73 8.67 8.46 8.06 8.25 8.41 8.40a h h h k k







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


9% 5% 3% 83% 94% 6% 7% 91% 92% 58% 33% 35%

9 297 27 12 7 251 277 19 24 269 272 170 91 9317% 17% 14% 14% 18% 18% 16% 16% 18% 18% 18% 16% 16%

9% 4% 2% 85% 93% 7% 8% 91% 92% 57% 31% 31%

8 285 37 17 9 222 265 20 37 246 246 141 104 10717% 24% 20% 18% 16% 17% 17% 24% 16% 16% 15% 19% 18%

13% 6% 3% 78% 93% 7% 13% 86% 86% 49% 36% 38%r

7 114 4 4 3 103 105 10 6 107 107 74 33 337% 3% 5% 6% 7% 7% 8% 4% 7% 7% 8% 6% 6%

3% 4% 3% 90% 92% 8% 5% 93% 93% 64% 29% 29%

6 60 4 3 3 51 53 8 6 54 54 40 14 174% 3% 3% 6% 4% 3% 6% 4% 4% 4% 4% 3% 3%

6% 5% 5% 84% 88% 12% 10% 89% 90% 67% 23% 28%

5 70 2 4 2 62 60 10 1 69 69 49 20 204% 2% 4% 3% 4% 4% 9% 1% 5% 5% 5% 4% 3%

3% 5% 2% 89% 86% 14% 2% 98% 98% 70% 28% 28%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 16 1 1 * 13 16 - * 15 15 11 5 51% 1% 1% 1% 1% 1% - * 1% 1% 1% 1% 1%

9% 7% 3% 81% 100% - 1% 99% 99% 69% 29% 29%

3 11 1 1 * 9 10 1 2 9 9 6 4 41% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

13% 7% 2% 78% 91% 9% 17% 83% 83% 50% 33% 33%

2 16 1 1 * 15 16 - 4 13 13 9 4 41% * 1% * 1% 1% - 2% 1% 1% 1% 1% 1%

4% 4% 1% 91% 100% - 23% 77% 77% 54% 23% 23%


9% 4% 1% 86% 95% 5% 17% 83% 83% 44% 36% 41%

Don’t know 138 14 9 4 110 127 10 25 110 111 61 51 548% 9% 11% 8% 8% 8% 9% 16% 7% 7% 6% 9% 9%

10% 7% 3% 80% 92% 8% 18% 80% 81% 44% 37% 39%vwx

Net: 10/9/8/7 1343 125 65 41 1112 1257 86 110 1208 1220 762 439 45979% 82% 76% 81% 79% 79% 73% 70% 80% 80% 80% 80% 79%

9% 5% 3% 83% 94% 6% 8% 90% 91% 57% 33% 34%

Net: 10/9 944 84 44 29 787 887 57 66 856 868 547 303 31955% 55% 52% 56% 56% 56% 48% 43% 56% 57% 57% 55% 55%

9% 5% 3% 83% 94% 6% 7% 91% 92% 58% 32% 34%u u u






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 6/5/4 146 8 8 5 126 129 18 8 138 139 100 38 429% 5% 9% 10% 9% 8% 15% 5% 9% 9% 10% 7% 7%

5% 5% 3% 86% 88% 12% 5% 94% 95% 68% 26% 28%

Net: 3/2/1 74 6 3 1 63 70 3 14 60 60 35 24 264% 4% 4% 2% 4% 4% 3% 9% 4% 4% 4% 4% 5%

8% 5% 1% 86% 95% 5% 19% 81% 81% 47% 32% 35%

Mean 8.39 8.56 8.38 8.61 8.36 8.40 8.16 7.97 8.41 8.42 8.40 8.44 8.43






3 Jun 2010Qi15 Importance that BBC and Channel 4 allow you to view programmes online through their websites

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426


51% 49% 14% 29% 20% 14% 12% 11% 17% 58% 26% 25% 20% 37%h fg k

h

9 220 102 118 38 34 48 38 38 25 51 106 63 44 71 6713% 13% 13% 22% 10% 15% 14% 14% 8% 17% 12% 12% 11% 17% 12%

46% 54% 17% 15% 22% 17% 17% 11% 23% 48% 29% 20% 32% 30%dh

8 312 136 176 27 67 64 55 52 47 59 153 101 83 87 9418% 17% 20% 16% 19% 20% 20% 19% 15% 19% 18% 19% 20% 20% 16%

44% 56% 9% 21% 20% 18% 17% 15% 19% 49% 32% 27% 28% 30%

7 207 99 108 17 48 37 40 21 42 36 109 62 47 61 6312% 12% 12% 10% 14% 12% 14% 8% 14% 12% 13% 11% 12% 14% 11%

48% 52% 8% 23% 18% 20% 10% 20% 18% 53% 30% 23% 29% 30%

6 108 53 55 21 23 18 25 9 12 30 55 23 20 22 486% 6% 6% 12% 7% 6% 9% 3% 4% 10% 6% 4% 5% 5% 8%

49% 51% 20% 22% 17% 23% 8% 11% 28% 50% 22% 18% 20% 44%gh k

5 134 61 73 10 26 28 22 24 25 23 67 43 32 44 388% 7% 8% 5% 7% 9% 8% 9% 8% 8% 8% 8% 8% 10% 7%

46% 54% 7% 19% 21% 16% 18% 19% 17% 50% 32% 24% 33% 29%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

4 41 27 14 3 11 6 5 13 3 8 22 11 12 8 122% 3% 2% 2% 3% 2% 2% 5% 1% 3% 3% 2% 3% 2% 2%

66% 34% 8% 26% 15% 12% 33% 6% 20% 53% 26% 30% 21% 31%

3 30 21 9 - 4 9 4 8 6 8 11 11 9 5 132% 3% 1% - 1% 3% 1% 3% 2% 2% 1% 2% 2% 1% 2%

69% 31% - 14% 29% 12% 26% 19% 25% 37% 37% 31% 16% 44%

2 34 17 17 3 9 6 4 7 6 4 24 6 11 8 102% 2% 2% 2% 2% 2% 1% 2% 2% 1% 3% 1% 3% 2% 2%

50% 50% 9% 26% 17% 11% 20% 17% 11% 73% 17% 34% 24% 29%


60% 40% 6% 15% 16% 23% 20% 19% 14% 48% 38% 30% 16% 36%

Don’t know 155 57 98 * 11 12 12 41 79 14 47 94 27 33 659% 7% 11% * 3% 4% 4% 15% 26% 4% 6% 17% 7% 8% 11%

37% 63% * 7% 8% 8% 26% 51% 9% 31% 61% 17% 21% 42%cd cdefg ijef

Net: 10/9/8/7 1102 524 579 132 253 221 187 155 154 206 577 319 267 290 35765% 64% 65% 75% 72% 70% 66% 56% 51% 67% 68% 59% 66% 68% 62%

48% 52% 12% 23% 20% 17% 14% 14% 19% 52% 29% 24% 26% 32%gh gh gh h k

Net: 10/9 584 289 295 88 138 119 91 82 65 111 315 157 137 143 20034% 35% 33% 50% 39% 38% 32% 30% 22% 36% 37% 29% 34% 34% 35%

50% 50% 15% 24% 20% 16% 14% 11% 19% 54% 27% 23% 24% 34%fg h hh

Net: 6/5/4 282 141 142 34 60 52 52 46 40 62 143 77 64 74 9917% 17% 16% 19% 17% 17% 18% 17% 13% 20% 17% 14% 16% 17% 17%

50% 50% 12% 21% 18% 18% 16% 14% 22% 51% 27% 23% 26% 35%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Net: 3/2/1 161 95 66 9 28 30 30 34 30 25 83 54 50 28 589% 12% 7% 5% 8% 9% 11% 12% 10% 8% 10% 10% 12% 7% 10%

59% 41% 6% 17% 18% 19% 21% 19% 15% 51% 33% 31% 18% 36%

Mean 7.31 7.17 7.43 7.86 7.56 7.42 7.14 6.92 6.93 7.38 7.36 7.16 7.16 7.39 7.30gh







Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405


10% 5% 3% 82% 93% 7% 5% 93% 94% 56% 37% 39%u u u

9 220 22 8 7 183 203 17 23 194 197 119 75 7913% 14% 10% 14% 13% 13% 14% 15% 13% 13% 12% 14% 14%

10% 4% 3% 83% 92% 8% 10% 88% 90% 54% 34% 36%

8 312 21 17 11 264 291 21 25 284 284 193 85 9218% 14% 19% 21% 19% 18% 18% 16% 19% 19% 20% 15% 16%

7% 5% 3% 85% 93% 7% 8% 91% 91% 62% 27% 29%

7 207 21 9 6 171 194 12 16 190 191 119 68 7012% 14% 11% 11% 12% 12% 10% 10% 13% 12% 12% 12% 12%

10% 5% 3% 83% 94% 6% 8% 92% 92% 58% 33% 34%

6 108 9 7 3 90 99 9 10 96 98 67 30 336% 6% 8% 5% 6% 6% 8% 7% 6% 6% 7% 5% 6%

8% 6% 2% 83% 91% 9% 10% 89% 90% 62% 28% 30%

5 134 9 6 4 114 124 10 9 123 124 73 50 508% 6% 7% 8% 8% 8% 8% 6% 8% 8% 8% 9% 9%

7% 5% 3% 85% 93% 7% 7% 92% 93% 54% 38% 38%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

4 41 4 2 2 33 37 4 3 35 36 27 9 122% 2% 3% 3% 2% 2% 3% 2% 2% 2% 3% 2% 2%

9% 5% 4% 82% 90% 10% 8% 87% 89% 66% 23% 29%

3 30 1 1 * 27 30 - 4 25 25 18 7 72% 1% 2% * 2% 2% - 3% 2% 2% 2% 1% 1%

5% 4% 1% 90% 100% - 15% 84% 84% 60% 24% 24%

2 34 2 2 1 29 32 1 4 26 26 17 9 92% 1% 2% 1% 2% 2% 1% 3% 2% 2% 2% 2% 1%

6% 6% 2% 86% 96% 4% 12% 77% 77% 51% 25% 25%


11% 5% 1% 82% 96% 4% 9% 89% 91% 51% 37% 37%

Don’t know 155 17 9 5 124 142 13 34 120 120 72 47 519% 11% 10% 10% 9% 9% 11% 22% 8% 8% 8% 9% 9%

11% 6% 3% 80% 92% 8% 22% 77% 77% 47% 30% 33%vwxy

z

Net: 10/9/8/7 1102 99 53 35 914 1026 76 82 1005 1013 633 363 38465% 65% 63% 69% 65% 65% 65% 52% 66% 66% 66% 66% 66%

9% 5% 3% 83% 93% 7% 7% 91% 92% 57% 33% 35%u u u u

Net: 10/9 584 58 27 19 480 540 44 41 530 538 321 210 22234% 38% 32% 38% 34% 34% 37% 26% 35% 35% 34% 38% 38%

10% 5% 3% 82% 93% 7% 7% 91% 92% 55% 36% 38%

Net: 6/5/4 282 22 15 9 237 259 23 23 255 258 167 90 9517% 14% 17% 17% 17% 16% 20% 15% 17% 17% 17% 16% 16%

8% 5% 3% 84% 92% 8% 8% 90% 91% 59% 32% 33%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Net: 3/2/1 161 14 8 2 136 156 5 17 137 140 85 52 529% 9% 10% 4% 10% 10% 5% 11% 9% 9% 9% 9% 9%

9% 5% 1% 85% 97% 3% 11% 85% 87% 53% 32% 32%

Mean 7.31 7.38 7.27 7.70 7.29 7.28 7.61 6.98 7.35 7.34 7.33 7.38 7.42






3 Jun 2010QEx3 Use of internet to watch or download programmes or films

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Yes 548 292 256 100 180 119 80 53 16 132 314 102 114 148 20832% 36% 29% 57% 51% 38% 29% 19% 5% 43% 37% 19% 28% 35% 36%

53% 47% 18% 33% 22% 15% 10% 3% 24% 57% 19% 21% 27% 38%ef ef gh h h k k

gh gh

No 1150 523 627 75 173 195 200 222 285 173 535 442 293 278 37068% 64% 71% 43% 49% 62% 71% 81% 94% 57% 63% 81% 72% 65% 64%

45% 55% 7% 15% 17% 17% 19% 25% 15% 47% 38% 25% 24% 32%cd cd cd cdef ij

e g

Don’t know 3 2 1 - - - 1 1 1 1 1 * 1 - 1* * * - - - * * * * * * * - *

56% 44% - - - 19% 31% 50% 36% 50% 13% 50% - 31%





3 Jun 2010QEx3 Use of internet to watch or download programmes or films

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Yes 548 46 20 12 469 493 55 39 497 499 312 181 19032% 30% 24% 24% 33% 31% 47% 25% 33% 33% 33% 33% 33%

8% 4% 2% 86% 90% 10% 7% 91% 91% 57% 33% 35%p s

No 1150 107 65 38 940 1088 62 117 1017 1027 645 369 38868% 70% 76% 75% 67% 69% 53% 75% 67% 67% 67% 67% 67%

9% 6% 3% 82% 95% 5% 10% 88% 89% 56% 32% 34%r t

Don’t know 3 - * * 2 3 - - 3 3 * 3 3* - * * * * - - * * * * *

- 13% 6% 81% 100% - - 100% 100% 6% 94% 94%





3 Jun 2010QEx4 Websites used in the last month

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

www.BBC.co.uk 953 500 453 122 250 224 156 129 73 235 533 185 215 236 36456% 61% 51% 69% 71% 71% 55% 47% 24% 77% 63% 34% 53% 56% 63%

52% 48% 13% 26% 24% 16% 14% 8% 25% 56% 19% 23% 25% 38%b gh fg fg h h jk k l

h h

www.ITV.com 293 113 180 40 73 60 49 45 26 51 173 69 73 85 9117% 14% 20% 23% 21% 19% 18% 16% 9% 17% 20% 13% 18% 20% 16%

39% 61% 14% 25% 20% 17% 15% 9% 17% 59% 24% 25% 29% 31%a h h h h k

www.channel4.com 303 152 151 72 97 54 38 28 14 70 174 58 77 80 10318% 19% 17% 41% 28% 17% 13% 10% 4% 23% 20% 11% 19% 19% 18%

50% 50% 24% 32% 18% 12% 9% 4% 23% 58% 19% 25% 26% 34%ef ef h h k k

gh gh

www.five.tv 76 44 32 10 14 29 9 10 4 15 39 22 24 16 184% 5% 4% 6% 4% 9% 3% 4% 1% 5% 5% 4% 6% 4% 3%

58% 42% 13% 18% 38% 12% 13% 6% 20% 52% 28% 32% 22% 24%h

www.s4c.co.uk 24 12 12 2 9 5 1 6 2 2 14 8 6 5 71% 1% 1% 1% 2% 2% * 2% 1% 1% 2% 2% 1% 1% 1%

49% 51% 8% 35% 20% 4% 23% 10% 9% 57% 34% 24% 20% 29%

www.teletext.co.uk 102 50 52 5 19 24 15 24 15 21 56 26 23 27 336% 6% 6% 3% 5% 8% 5% 9% 5% 7% 7% 5% 6% 6% 6%

49% 51% 5% 18% 24% 15% 24% 14% 20% 55% 25% 23% 26% 32%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

None of these 632 272 360 35 78 71 118 126 203 60 257 315 162 157 18137% 33% 41% 20% 22% 23% 42% 46% 67% 20% 30% 58% 40% 37% 31%

43% 57% 6% 12% 11% 19% 20% 32% 10% 41% 50% 26% 25% 29%a cd cd cdef i ij

e e g

Don’t know 29 12 17 2 2 3 1 4 17 4 6 19 9 6 112% 1% 2% 1% 1% 1% * 1% 6% 1% 1% 4% 2% 1% 2%

41% 59% 9% 7% 10% 2% 13% 60% 13% 20% 67% 31% 20% 37%def j






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

www.BBC.co.uk 953 75 38 24 816 883 70 75 862 869 546 306 31956% 49% 45% 47% 58% 56% 59% 48% 57% 57% 57% 55% 55%

8% 4% 3% 86% 93% 7% 8% 90% 91% 57% 32% 33%pq

www.ITV.com 293 23 13 8 249 267 26 18 266 271 174 93 9717% 15% 15% 16% 18% 17% 22% 11% 18% 18% 18% 17% 17%

8% 4% 3% 85% 91% 9% 6% 91% 92% 59% 32% 33%

www.channel4.com 303 22 11 10 259 271 32 18 278 280 182 96 9918% 14% 13% 20% 18% 17% 27% 11% 18% 18% 19% 17% 17%

7% 4% 3% 86% 90% 10% 6% 92% 93% 60% 32% 33%

www.five.tv 76 8 6 4 59 69 7 3 70 71 49 21 234% 5% 7% 7% 4% 4% 6% 2% 5% 5% 5% 4% 4%

10% 8% 5% 77% 91% 9% 3% 92% 93% 65% 27% 30%

www.s4c.co.uk 24 2 4 1 18 23 1 3 20 20 13 7 81% 1% 5% 1% 1% 1% 1% 2% 1% 1% 1% 1% 1%

7% 18% 3% 72% 95% 5% 11% 82% 82% 52% 30% 31%or

www.teletext.co.uk 102 8 7 4 83 97 5 4 97 97 66 31 336% 5% 8% 9% 6% 6% 4% 2% 6% 6% 7% 6% 6%

8% 7% 4% 81% 95% 5% 4% 95% 95% 65% 30% 32%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

None of these 632 68 41 22 500 595 37 74 546 552 343 206 21737% 44% 49% 44% 35% 38% 32% 48% 36% 36% 36% 37% 37%

11% 7% 4% 79% 94% 6% 12% 86% 87% 54% 33% 34%r

Don’t know 29 1 * 1 25 26 2 5 23 23 10 13 132% 1% * 3% 2% 2% 2% 3% 2% 2% 1% 2% 2%

5% 1% 5% 89% 92% 8% 19% 81% 81% 36% 45% 45%





3 Jun 2010QEx5 Websites used to view programmes online in the last month

Base : All who ever use the internet to watch or download programmes or films


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 509 265 244 87 153 118 80 53 17 160 270 73 76 75 16552% 48% 17% 30% 23% 16% 10% 3% 31% 53% 14% 15% 15% 32%

Total (Wtd) 548 292 256 100* 180 119* 80* 53* 16** 132 314 102* 114* 148* 20853% 47% 18% 33% 22% 15% 10% 3% 24% 57% 19% 21% 27% 38%

* * * * ** * * *

Effective Total 372 189 184 61 114 86 61 41 11 123 205 56 73 71 154

www.bbc.co.uk/iplayer 447 237 210 80 144 104 67 42 9 113 263 71 98 111 17382% 81% 82% 80% 80% 87% 84% 80% 58% 86% 84% 69% 86% 75% 83%

53% 47% 18% 32% 23% 15% 9% 2% 25% 59% 16% 22% 25% 39%

www.itv.com/itvplayer 178 78 100 32 56 47 22 18 3 36 104 38 39 46 6833% 27% 39% 32% 31% 40% 27% 34% 21% 27% 33% 37% 35% 32% 33%

44% 56% 18% 31% 27% 12% 10% 2% 20% 58% 21% 22% 26% 38%

www.channel4.com/programmes/ 193 103 90 58 60 36 27 9 3 44 109 40 53 41 70catch-up 35% 35% 35% 58% 33% 30% 33% 17% 18% 33% 35% 39% 47% 28% 34%

53% 47% 30% 31% 19% 14% 5% 2% 23% 56% 21% 28% 21% 36%defg

www.demand.five.tv 49 30 19 8 11 16 8 5 2 11 27 11 18 8 139% 10% 7% 8% 6% 13% 10% 9% 11% 8% 9% 11% 16% 6% 6%

61% 39% 17% 22% 32% 16% 9% 4% 22% 54% 23% 37% 17% 26%

www.s4c.co.uk/clic 12 7 5 * 5 3 1 3 1 4 6 3 - 5 52% 3% 2% * 3% 2% 1% 6% 6% 3% 2% 3% - 3% 3%

59% 41% 3% 37% 21% 5% 27% 8% 30% 45% 24% - 37% 43%

None of these 76 47 30 12 28 11 12 7 6 14 42 21 12 30 2214% 16% 12% 12% 16% 9% 15% 14% 36% 11% 13% 20% 10% 20% 11%

61% 39% 16% 37% 14% 16% 10% 8% 18% 55% 27% 16% 39% 29%

Don’t know 5 2 3 * 1 3 - 1 - 1 3 1 1 - 41% 1% 1% * 1% 2% - 2% - 1% 1% 1% 1% - 2%

48% 52% * 23% 57% - 21% - 21% 50% 29% 21% - 79%

Prepared by GfK NOP Media (JN 400954)� Proportions/Means: Columns Tested (1% risk level) - a/b - c/d/e/f/g/h - i/j/k - l/m/n - o/p/q/r - s/t - u/v/w/x/y/z �� * small base; ** very small base (under 30) ineligible for sig testing �




3 Jun 2010QEx5 Websites used to view programmes online in the last month

Base : All who ever use the internet to watch or download programmes or films



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 509 74 58 61 316 452 55 37 461 464 302 155 16315% 11% 12% 62% 89% 11% 7% 91% 91% 59% 30% 32%

Total (Wtd) 548 46* 20* 12* 469 493 55* 39** 497 499 312 181 1908% 4% 2% 86% 90% 10% 7% 91% 91% 57% 33% 35%* * * * **

Effective Total 372 68 56 57 287 330 42 27 337 338 215 119 125

www.bbc.co.uk/iplayer 447 38 17 10 382 409 38 35 408 409 254 148 15782% 82% 84% 82% 81% 83% 68% 90% 82% 82% 81% 82% 83%

8% 4% 2% 86% 92% 8% 8% 91% 91% 57% 33% 35%

www.itv.com/itvplayer 178 14 6 4 154 166 12 11 164 164 107 56 5933% 31% 29% 35% 33% 34% 22% 30% 33% 33% 34% 31% 31%

8% 3% 2% 86% 93% 7% 6% 92% 92% 60% 32% 33%

www.channel4.com/programmes/ 193 18 4 6 165 176 17 17 173 174 104 70 72catch-up 35% 39% 22% 47% 35% 36% 31% 43% 35% 35% 33% 39% 38%

9% 2% 3% 85% 91% 9% 9% 90% 90% 54% 36% 37%p

www.demand.five.tv 49 6 4 1 39 45 4 2 46 47 35 12 159% 12% 18% 8% 8% 9% 8% 4% 9% 9% 11% 7% 8%

11% 7% 2% 79% 91% 9% 3% 93% 95% 70% 25% 31%

www.s4c.co.uk/clic 12 1 1 - 10 11 1 1 10 10 5 5 52% 2% 7% - 2% 2% 2% 3% 2% 2% 2% 3% 3%

8% 12% - 80% 91% 9% 10% 80% 80% 40% 40% 43%

None of these 76 8 3 2 64 62 14 2 66 68 48 20 2014% 18% 15% 13% 14% 13% 26% 5% 13% 14% 15% 11% 11%

11% 4% 2% 83% 81% 19% 2% 87% 89% 63% 26% 26%

Don’t know 5 - - - 5 4 1 1 4 4 - 4 41% - - - 1% 1% 2% 3% 1% 1% - 2% 2%

- - - 100% 77% 23% 23% 77% 77% - 77% 77%





3 Jun 2010Age

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

16-24 (20) 175 83 92 175 - - - - - 23 91 61 35 49 6710% 10% 10% 100% - - - - - 7% 11% 11% 9% 11% 12%

48% 52% 100% - - - - - 13% 52% 35% 20% 28% 38%defgh

25-34 (29.5) 352 184 169 - 352 - - - - 69 216 67 79 78 13821% 22% 19% - 100% - - - - 23% 25% 12% 19% 18% 24%

52% 48% - 100% - - - - 20% 61% 19% 22% 22% 39%cef k kgh

35-44 (39.5) 314 167 147 - - 314 - - - 52 194 68 81 84 10018% 20% 17% - - 100% - - - 17% 23% 13% 20% 20% 17%

53% 47% - - 100% - - - 16% 62% 22% 26% 27% 32%cdf kgh

45-54 (49.5) 281 141 140 - - - 281 - - 74 136 71 68 72 8817% 17% 16% - - - 100% - - 24% 16% 13% 17% 17% 15%

50% 50% - - - 100% - - 26% 48% 25% 24% 26% 31%cde jk

gh

55-64 (59.5) 276 120 156 - - - - 276 - 53 121 101 68 69 8816% 15% 18% - - - - 100% - 17% 14% 19% 17% 16% 15%

44% 56% - - - - 100% - 19% 44% 37% 25% 25% 32%cde

fh

65+ (69.5) 303 121 181 - - - - - 303 35 92 175 77 73 9718% 15% 21% - - - - - 100% 12% 11% 32% 19% 17% 17%

40% 60% - - - - - 100% 12% 30% 58% 25% 24% 32%cdef ij

g





3 Jun 2010Age

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Refused * * - - - - - - - * - * - * ** * - - - - - - - * - * - * *

100% - - - - - - - 47% - 53% - 47% 52%

Mean 45.65 44.39 46.82 20.00 29.50 39.50 49.50 59.50 69.50 45.16 42.56 50.77 46.58 45.53 44.46ij

a






3 Jun 2010Age

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

16-24 (20) 175 12 6 7 151 146 29 12 158 161 95 67 6710% 8% 7% 13% 11% 9% 24% 8% 10% 11% 10% 12% 12%

7% 3% 4% 86% 84% 16% 7% 90% 92% 54% 38% 38%s

25-34 (29.5) 352 30 13 15 295 308 44 23 314 319 219 94 9421% 20% 15% 29% 21% 19% 37% 15% 21% 21% 23% 17% 16%

9% 4% 4% 84% 88% 12% 7% 89% 91% 62% 27% 27%p s z

35-44 (39.5) 314 26 13 9 266 297 17 24 289 289 207 78 8518% 17% 16% 17% 19% 19% 14% 16% 19% 19% 22% 14% 15%

8% 4% 3% 85% 95% 5% 8% 92% 92% 66% 25% 27%yz

45-54 (49.5) 281 32 13 8 228 263 18 20 259 261 181 76 8017% 21% 15% 16% 16% 17% 16% 13% 17% 17% 19% 14% 14%

11% 5% 3% 81% 93% 7% 7% 92% 93% 64% 27% 28%

55-64 (59.5) 276 26 18 6 225 271 5 19 252 255 150 103 11216% 17% 21% 12% 16% 17% 4% 12% 17% 17% 16% 19% 19%

10% 6% 2% 82% 98% 2% 7% 91% 92% 54% 37% 41%t

65+ (69.5) 303 27 22 7 247 298 4 58 244 244 106 135 14418% 18% 26% 13% 18% 19% 4% 37% 16% 16% 11% 24% 25%

9% 7% 2% 82% 99% 1% 19% 81% 81% 35% 45% 47%qr t vwxy x x vwx vwx

z





3 Jun 2010Age

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Refused * - - * * * - * * * * * ** - - * * * - * * * * * *

- - * 100% 99% - 52% 48% 48% 48% * *

Mean 45.65 46.84 50.07 42.00 45.39 46.48 34.56 51.38 45.26 45.18 43.64 47.88 48.30q qr q t vw vwx vwx

x






3 Jun 2010Marital status

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Married/Living with partner 998 498 500 32 238 229 180 175 143 194 541 263 239 284 31059% 61% 57% 18% 68% 73% 64% 64% 47% 63% 64% 48% 58% 67% 54%

50% 50% 3% 24% 23% 18% 18% 14% 19% 54% 26% 24% 28% 31%ch ch ch ch c k k n

Have partner, but not living 41 14 27 19 9 7 4 3 * 11 16 14 7 12 18together 2% 2% 3% 11% 2% 2% 1% 1% * 4% 2% 3% 2% 3% 3%

34% 66% 45% 21% 16% 10% 7% 1% 27% 40% 33% 16% 29% 44%defgh

Single 391 216 176 119 98 60 54 30 29 72 187 131 99 70 15123% 26% 20% 68% 28% 19% 19% 11% 10% 24% 22% 24% 24% 16% 26%

55% 45% 31% 25% 15% 14% 8% 7% 18% 48% 34% 25% 18% 39%b de gh h h m

fgh

Separated/Divorced 137 52 85 * 7 19 40 39 31 19 63 54 39 31 468% 6% 10% * 2% 6% 14% 14% 10% 6% 7% 10% 10% 7% 8%

38% 62% * 5% 14% 29% 29% 23% 14% 46% 40% 28% 23% 34%cd cd cd

e e

Widowed 129 36 93 4 - - 3 28 95 8 42 79 25 28 498% 4% 10% 2% - - 1% 10% 31% 3% 5% 14% 6% 7% 8%

28% 72% 3% - - 2% 21% 73% 7% 33% 61% 20% 22% 38%a de cdefg ij

f

Refused 5 1 4 * - * * 1 4 1 * 4 - - 4* * * * - * * * 1% * * 1% - - 1%

20% 80% 5% - * 5% 15% 74% 23% 5% 72% - - 75%





3 Jun 2010Marital status

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Married/Living with partner 998 87 51 28 832 942 56 73 912 917 612 293 31159% 57% 60% 55% 59% 59% 48% 47% 60% 60% 64% 53% 54%

9% 5% 3% 83% 94% 6% 7% 91% 92% 61% 29% 31%u u uyz

Have partner, but not living 41 1 1 2 37 40 1 2 39 39 25 14 14together 2% 1% 2% 4% 3% 3% 1% 1% 3% 3% 3% 2% 2%

3% 3% 5% 89% 98% 2% 5% 94% 94% 61% 34% 34%o

Single 391 40 16 15 320 338 53 40 341 345 200 141 14523% 26% 19% 29% 23% 21% 45% 26% 22% 23% 21% 26% 25%

10% 4% 4% 82% 86% 14% 10% 87% 88% 51% 36% 37%s

Separated/Divorced 137 11 6 3 116 131 5 15 118 122 76 40 438% 7% 8% 5% 8% 8% 4% 10% 8% 8% 8% 7% 7%

8% 5% 2% 85% 96% 4% 11% 86% 89% 56% 30% 31%

Widowed 129 13 9 3 103 128 1 23 106 106 42 63 668% 9% 11% 7% 7% 8% 1% 15% 7% 7% 4% 11% 11%

10% 7% 3% 80% 99% 1% 18% 82% 82% 33% 49% 51%vwx vwx vwx

Refused 5 1 * * 4 5 - 3 2 2 1 1 2* * * * * * - 2% * * * * *

15% 5% 5% 75% 99% - 57% 43% 43% 16% 28% 42%vwx





3 Jun 2010Number of adults (16+) in household

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

One 444 195 250 21 61 60 71 86 146 63 180 201 111 96 15426% 24% 28% 12% 17% 19% 25% 31% 48% 21% 21% 37% 27% 23% 27%

44% 56% 5% 14% 13% 16% 19% 33% 14% 41% 45% 25% 22% 35%c cd cdef ij

e g

Two 947 463 484 58 247 207 127 167 140 186 507 253 229 268 29956% 57% 55% 33% 70% 66% 45% 61% 46% 61% 60% 47% 56% 63% 52%

49% 51% 6% 26% 22% 13% 18% 15% 20% 54% 27% 24% 28% 32%cf cf cf k k nh h h

Three 207 110 97 57 35 26 54 20 16 40 109 58 46 35 8412% 14% 11% 32% 10% 8% 19% 7% 5% 13% 13% 11% 11% 8% 15%

53% 47% 27% 17% 13% 26% 9% 8% 20% 53% 28% 22% 17% 41%de deggh h

Four 82 41 42 31 7 16 26 3 * 15 42 25 21 19 335% 5% 5% 17% 2% 5% 9% 1% * 5% 5% 5% 5% 4% 6%

49% 51% 37% 8% 19% 31% 3% * 18% 51% 30% 25% 23% 40%deg h dgh

h

Five 18 6 12 8 2 5 3 * - 1 11 6 2 7 61% 1% 1% 4% 1% 2% 1% * - * 1% 1% * 2% 1%

33% 67% 41% 12% 29% 15% 3% - 6% 58% 35% 9% 38% 35%gh

Six or more 2 2 * 1 - - 1 - - - 2 1 - - 1* * * 1% - - * - - - * * - - *

86% 14% 48% - - 52% - - - 71% 29% - - 52%





3 Jun 2010Number of adults (16+) in household

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

One 444 46 25 12 361 421 23 63 371 375 199 170 17826% 30% 30% 23% 26% 27% 20% 40% 24% 25% 21% 31% 31%

10% 6% 3% 81% 95% 5% 14% 83% 84% 45% 38% 40%vwx x x

Two 947 78 47 25 796 897 50 74 862 867 556 300 31556% 51% 55% 49% 56% 57% 42% 47% 57% 57% 58% 54% 54%

8% 5% 3% 84% 95% 5% 8% 91% 92% 59% 32% 33%t

Three 207 23 9 9 165 185 22 15 186 189 137 49 5312% 15% 11% 18% 12% 12% 19% 10% 12% 12% 14% 9% 9%

11% 4% 5% 80% 89% 11% 7% 90% 91% 66% 24% 25%r

Four 82 5 2 2 72 65 17 2 80 80 55 25 275% 4% 3% 4% 5% 4% 15% 1% 5% 5% 6% 5% 5%

7% 3% 3% 88% 79% 21% 3% 97% 97% 67% 31% 32%s

Five 18 1 1 2 15 14 4 2 16 17 8 9 91% * 1% 3% 1% 1% 4% 1% 1% 1% 1% 2% 1%

3% 5% 10% 82% 77% 23% 9% 87% 91% 44% 47% 47%or

Six or more 2 - * 1 1 1 1 - 2 2 2 - -* - 1% 1% * * 1% - * * * - -

- 21% 28% 52% 48% 51% - 78% 100% 100% - -r





3 Jun 2010Q10a Presence of children (under 16) in household

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Yes 490 224 266 66 157 175 82 10 1 88 269 132 111 123 18029% 27% 30% 38% 45% 56% 29% 3% * 29% 32% 24% 27% 29% 31%

46% 54% 13% 32% 36% 17% 2% * 18% 55% 27% 23% 25% 37%gh fg cf gh

h gh

No 1211 592 619 109 195 140 199 266 301 218 581 412 297 302 39871% 73% 70% 62% 55% 44% 71% 97% 100% 71% 68% 76% 73% 71% 69%

49% 51% 9% 16% 12% 16% 22% 25% 18% 48% 34% 25% 25% 33%e de cd cdef

ef

Refused - - - - - - - - - - - - - - -- - - - - - - - - - - - - - -

- - - - - - - - - - - - - -





3 Jun 2010Q10a Presence of children (under 16) in household

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Yes 490 39 20 16 414 432 58 21 462 466 356 108 11129% 26% 24% 32% 29% 27% 49% 13% 30% 30% 37% 19% 19%

8% 4% 3% 85% 88% 12% 4% 94% 95% 73% 22% 23%s uyz uyz uvwyz

No 1211 114 65 35 998 1151 60 135 1054 1064 601 445 47071% 74% 76% 68% 71% 73% 51% 87% 70% 70% 63% 81% 81%

9% 5% 3% 82% 95% 5% 11% 87% 88% 50% 37% 39%t vwx x x vwx vwx

Refused - - - - - - - - - - - - -- - - - - - - - - - - - -

- - - - - - - - - - - -





3 Jun 2010Q10c Age of children under 16 in household

Base : All with children under 16 in household


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 469 207 262 53 137 183 84 11 1 105 254 105 76 61 13844% 56% 11% 29% 39% 18% 2% * 22% 54% 22% 16% 13% 29%

Total (Wtd) 490 224 266 66* 157* 175 82* 10** 1** 88* 269 132* 111* 123* 18046% 54% 13% 32% 36% 17% 2% 18% 55% 27% 23% 25% 37%

* * * ** * ** * * * *

Effective Total 334 145 190 37 98 132 62 8 1 80 182 79 73 59 128

0-4 232 114 117 31 113 72 13 2 - 34 138 60 48 63 8947% 51% 44% 47% 72% 41% 16% 24% - 39% 51% 45% 43% 51% 50%

49% 51% 13% 49% 31% 6% 1% - 15% 59% 26% 21% 27% 39%f ce f

f

5-11 256 103 152 24 79 104 43 3 1 48 144 65 67 63 8752% 46% 57% 37% 51% 60% 53% 28% 100% 54% 53% 49% 60% 51% 48%

40% 60% 10% 31% 41% 17% 1% 1% 19% 56% 25% 26% 25% 34%

12-15 179 83 96 26 26 70 50 6 - 35 93 52 31 42 7437% 37% 36% 40% 16% 40% 62% 68% - 39% 34% 39% 28% 34% 41%

46% 54% 15% 14% 39% 28% 4% - 19% 52% 29% 17% 23% 41%d d de

Refused 6 3 3 2 - 2 3 - - 2 3 2 3 2 11% 1% 1% 3% - 1% 3% - - 2% 1% 1% 3% 1% 1%

50% 50% 32% - 25% 44% - - 25% 43% 32% 56% 25% 16%





3 Jun 2010Q10c Age of children under 16 in household




(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 469 61 58 75 275 412 53 23 440 443 334 106 10913% 12% 16% 59% 88% 11% 5% 94% 94% 71% 23% 23%

Total (Wtd) 490 39* 20* 16* 414 432 58* 21** 462 466 356 108* 111*8% 4% 3% 85% 88% 12% 4% 94% 95% 73% 22% 23%* * * * ** * *

Effective Total 334 57 54 72 252 290 44 15 314 316 239 75 78

0-4 232 15 9 7 200 199 32 11 217 219 162 56 5647% 37% 46% 45% 48% 46% 56% 52% 47% 47% 45% 52% 50%

6% 4% 3% 87% 86% 14% 5% 94% 95% 70% 24% 24%

5-11 256 18 13 8 217 224 32 9 244 245 188 56 5652% 46% 66% 47% 52% 52% 55% 44% 53% 53% 53% 52% 51%

7% 5% 3% 85% 88% 12% 4% 95% 96% 73% 22% 22%

12-15 179 19 6 7 147 159 20 8 171 171 137 32 3637% 49% 29% 43% 35% 37% 35% 40% 37% 37% 38% 30% 32%

11% 3% 4% 82% 89% 11% 5% 95% 95% 76% 18% 20%

Refused 6 * - * 6 5 1 - 6 6 6 * *1% * - 1% 1% 1% 2% - 1% 1% 2% * *

* - 3% 97% 84% 16% - 100% 100% 97% 3% 3%





3 Jun 2010Q10d Whether respondent parent/carer of children (under 16) in household



(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 469 207 262 53 137 183 84 11 1 105 254 105 76 61 13844% 56% 11% 29% 39% 18% 2% * 22% 54% 22% 16% 13% 29%

Total (Wtd) 490 224 266 66* 157* 175 82* 10** 1** 88* 269 132* 111* 123* 18046% 54% 13% 32% 36% 17% 2% 18% 55% 27% 23% 25% 37%

* * * ** * ** * * * *

Effective Total 334 145 190 37 98 132 62 8 1 80 182 79 73 59 128

Yes 439 199 240 24 155 173 78 10 - 83 240 116 99 110 16190% 89% 90% 37% 99% 99% 96% 100% - 94% 89% 88% 89% 89% 90%

45% 55% 6% 35% 39% 18% 2% - 19% 55% 26% 23% 25% 37%c c c

No 51 25 25 41 2 2 4 - 1 5 30 16 12 13 1910% 11% 10% 63% 1% 1% 4% - 100% 6% 11% 12% 11% 11% 10%

50% 50% 82% 4% 4% 7% - 3% 10% 59% 32% 24% 26% 37%def





3 Jun 2010Q10d Whether respondent parent/carer of children (under 16) in household




(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 469 61 58 75 275 412 53 23 440 443 334 106 10913% 12% 16% 59% 88% 11% 5% 94% 94% 71% 23% 23%

Total (Wtd) 490 39* 20* 16* 414 432 58* 21** 462 466 356 108* 111*8% 4% 3% 85% 88% 12% 4% 94% 95% 73% 22% 23%* * * * ** * *

Effective Total 334 57 54 72 252 290 44 15 314 316 239 75 78

Yes 439 35 20 14 370 393 47 19 414 417 320 96 9990% 90% 98% 86% 89% 91% 81% 91% 89% 90% 90% 89% 89%

8% 4% 3% 84% 89% 11% 4% 94% 95% 73% 22% 22%q

No 51 4 * 2 44 40 11 2 49 49 36 12 1210% 10% 2% 14% 11% 9% 19% 9% 11% 10% 10% 11% 11%

8% 1% 5% 87% 78% 22% 4% 96% 96% 72% 24% 24%p





3 Jun 2010Q10e Channels respondents’ children watch regularly

Base : All responsible for children under 16 in household


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 424 187 237 17 133 182 81 11 - 100 226 95 69 55 12444% 56% 4% 31% 43% 19% 3% - 24% 53% 22% 16% 13% 29%

Total (Wtd) 439 199 240 24** 155* 173 78* 10** -** 83* 240 116* 99* 110* 16145% 55% 6% 35% 39% 18% 2% - 19% 55% 26% 23% 25% 37%

** * * ** ** * * * *

Effective Total 303 131 173 12 97 131 59 8 - 76 161 72 66 53 116

CBBC 217 98 119 16 77 83 37 4 - 31 122 65 47 48 8649% 49% 49% 64% 49% 48% 48% 44% - 37% 51% 55% 48% 43% 53%

45% 55% 7% 35% 38% 17% 2% - 14% 56% 30% 22% 22% 40%

CBeebies 223 107 116 19 98 79 25 2 - 37 124 61 43 62 8351% 54% 48% 76% 63% 46% 32% 24% - 45% 52% 52% 43% 56% 51%

48% 52% 8% 44% 36% 11% 1% - 17% 56% 27% 19% 28% 37%f

CITV 153 67 86 7 41 63 39 3 - 23 82 48 33 41 5635% 34% 36% 30% 27% 36% 50% 29% - 27% 34% 41% 34% 37% 35%

44% 56% 5% 27% 41% 25% 2% - 15% 54% 31% 22% 26% 37%d

Nickelodeon channels 165 79 86 6 67 67 25 - - 28 91 46 46 32 6037% 40% 36% 23% 43% 39% 32% - - 34% 38% 39% 46% 29% 37%

48% 52% 3% 41% 41% 15% - - 17% 55% 28% 28% 20% 36%

Disney channels 170 72 98 7 67 64 31 1 - 32 99 40 51 43 4739% 36% 41% 30% 43% 37% 40% 14% - 39% 41% 34% 52% 39% 29%

42% 58% 4% 39% 38% 18% 1% - 19% 58% 23% 30% 25% 28%n

BBC1 243 104 139 10 69 99 58 7 - 55 133 55 55 69 8755% 52% 58% 40% 45% 57% 74% 73% - 66% 55% 48% 55% 63% 54%

43% 57% 4% 29% 41% 24% 3% - 23% 55% 23% 22% 29% 36%d








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 424 187 237 17 133 182 81 11 - 100 226 95 69 55 12444% 56% 4% 31% 43% 19% 3% - 24% 53% 22% 16% 13% 29%

Effective Total 303 131 173 12 97 131 59 8 - 76 161 72 66 53 116

BBC2 138 64 74 9 30 60 35 3 - 38 69 31 31 39 4931% 32% 31% 36% 20% 35% 45% 29% - 45% 29% 27% 31% 36% 30%

46% 54% 6% 22% 44% 26% 2% - 27% 50% 23% 23% 29% 36%d

ITV1 195 81 115 6 48 88 52 2 - 35 108 52 45 48 7444% 40% 48% 24% 31% 51% 67% 21% - 42% 45% 45% 45% 44% 46%

41% 59% 3% 25% 45% 27% 1% - 18% 55% 27% 23% 25% 38%d d

Channel 4 150 61 89 9 36 62 42 2 - 33 80 37 32 42 5334% 31% 37% 36% 23% 36% 55% 17% - 40% 33% 32% 33% 38% 33%

41% 59% 6% 24% 41% 28% 1% - 22% 53% 25% 22% 28% 35%d

S4C 3 2 1 - * 2 1 * - 1 2 1 - - -1% 1% * - * 1% 1% 4% - 1% 1% 1% - - -

70% 30% - 12% 55% 20% 13% - 17% 59% 25% - - -

Five 165 70 96 9 62 55 37 2 - 30 94 42 37 45 6138% 35% 40% 38% 40% 32% 48% 21% - 36% 39% 36% 38% 41% 38%

42% 58% 6% 37% 33% 23% 1% - 18% 57% 25% 23% 27% 37%

My children do not watch TV 17 11 5 - 9 6 - 1 - 5 9 3 4 5 54% 6% 2% - 6% 4% - 14% - 6% 4% 2% 4% 4% 3%

68% 32% - 55% 37% - 8% - 28% 56% 15% 25% 28% 30%

I am not sure what channels 7 1 6 - - 3 3 1 - 1 5 1 - - 5my children watch 2% * 2% - - 2% 4% 13% - 1% 2% 1% - - 3%

13% 87% - - 40% 42% 17% - 14% 76% 10% - - 68%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 424 53 57 66 248 377 44 20 398 401 305 93 9613% 13% 16% 58% 89% 10% 5% 94% 95% 72% 22% 23%

Total (Wtd) 439 35* 20* 14* 370 393 47* 19** 414 417 320 96* 99*8% 4% 3% 84% 89% 11% 4% 94% 95% 73% 22% 22%* * * * ** * *

Effective Total 303 51 53 64 228 267 37 14 285 287 219 67 69

CBBC 217 19 10 7 181 192 25 11 205 206 144 60 6049% 53% 51% 52% 49% 49% 53% 60% 49% 49% 45% 63% 61%

9% 5% 3% 83% 89% 11% 5% 94% 95% 66% 28% 28%x

CBeebies 223 18 10 7 188 200 22 8 211 214 153 60 6051% 51% 52% 47% 51% 51% 47% 45% 51% 51% 48% 63% 61%

8% 5% 3% 84% 90% 10% 4% 95% 96% 69% 27% 27%

CITV 153 13 7 4 130 132 22 7 145 146 106 40 4235% 35% 34% 30% 35% 34% 46% 37% 35% 35% 33% 42% 42%

8% 4% 3% 85% 86% 14% 5% 95% 95% 69% 26% 27%

Nickelodeon channels 165 13 9 5 137 151 14 2 162 162 153 9 937% 37% 47% 33% 37% 38% 30% 12% 39% 39% 48% 9% 9%

8% 6% 3% 84% 92% 8% 1% 99% 99% 93% 5% 5%yz yz yz

Disney channels 170 13 9 7 141 161 10 * 170 170 157 12 1239% 37% 47% 50% 38% 41% 21% 1% 41% 41% 49% 12% 12%

8% 5% 4% 83% 94% 6% * 100% 100% 92% 7% 7%yz yz yz

BBC1 243 15 10 7 212 219 25 16 227 228 165 61 6355% 43% 49% 48% 57% 56% 52% 83% 55% 55% 51% 64% 63%

6% 4% 3% 87% 90% 10% 6% 93% 94% 68% 25% 26%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 424 53 57 66 248 377 44 20 398 401 305 93 9613% 13% 16% 58% 89% 10% 5% 94% 95% 72% 22% 23%

Effective Total 303 51 53 64 228 267 37 14 285 287 219 67 69

BBC2 138 9 5 3 119 124 13 10 128 128 91 36 3731% 26% 28% 25% 32% 32% 28% 52% 31% 31% 29% 37% 37%

7% 4% 2% 87% 90% 10% 7% 93% 93% 66% 26% 27%

ITV1 195 13 10 5 167 181 15 11 183 184 142 41 4244% 36% 50% 37% 45% 46% 32% 60% 44% 44% 44% 43% 43%

7% 5% 3% 86% 92% 8% 6% 94% 94% 73% 21% 22%

Channel 4 150 12 7 4 128 133 17 10 140 140 105 33 3534% 33% 33% 30% 34% 34% 37% 54% 34% 34% 33% 35% 35%

8% 4% 3% 85% 89% 11% 7% 93% 93% 70% 22% 23%

S4C 3 - 3 - - 3 * * 3 3 1 1 11% - 15% - - 1% 1% 2% 1% 1% * 1% 1%

- 100% - - 88% 12% 12% 88% 88% 45% 43% 43%oqr

Five 165 9 8 5 144 144 21 8 157 157 117 40 4138% 25% 40% 36% 39% 37% 45% 45% 38% 38% 37% 42% 42%

5% 5% 3% 87% 87% 13% 5% 95% 95% 71% 24% 25%

My children do not watch TV 17 1 1 * 14 15 2 2 12 12 6 5 54% 4% 6% 2% 4% 4% 3% 8% 3% 3% 2% 6% 6%

8% 7% 2% 82% 91% 9% 9% 70% 70% 37% 33% 33%

I am not sure what channels 7 2 - * 5 7 - - 7 7 6 1 3my children watch 2% 6% - 2% 1% 2% - - 2% 2% 2% 1% 3%

29% - 3% 68% 100% - - 100% 100% 90% 10% 37%





3 Jun 2010Q11 Ethnic origin

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

White British 1471 695 776 139 270 276 246 256 284 272 722 477 382 381 46186% 85% 88% 80% 77% 88% 88% 93% 94% 89% 85% 88% 94% 90% 80%

47% 53% 9% 18% 19% 17% 17% 19% 19% 49% 32% 26% 26% 31%d d cd cd n n

White Irish 23 12 11 2 3 7 7 2 2 5 12 7 - 1 51% 2% 1% 1% 1% 2% 3% 1% 1% 2% 1% 1% - * 1%

53% 47% 8% 15% 28% 31% 10% 8% 22% 50% 29% - 6% 22%

Other White background 89 52 37 5 35 15 9 13 12 14 55 20 9 18 445% 6% 4% 3% 10% 5% 3% 5% 4% 5% 6% 4% 2% 4% 8%

58% 42% 6% 39% 17% 11% 14% 14% 16% 61% 23% 10% 20% 50%f l

Black Caribbean 8 3 5 1 - 1 4 1 1 3 2 2 1 - 7* * 1% 1% - * 1% * * 1% * * * - 1%

38% 62% 17% - 9% 47% 16% 10% 41% 30% 29% 10% - 87%

Black African 17 5 12 7 8 1 * - - * 12 5 - 2 151% 1% 1% 4% 2% * * - - * 1% 1% - * 3%

32% 68% 44% 48% 7% 1% - - 1% 72% 27% - 12% 87%fg lh

Other Black background 7 3 4 3 1 - 2 - - - 4 3 - 2 5* * * 2% * - 1% - - - * 1% - * 1%

40% 60% 46% 22% - 32% - - - 52% 48% - 30% 68%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Indian 27 12 15 9 11 4 3 - - 5 12 11 6 11 102% 1% 2% 5% 3% 1% 1% - - 2% 1% 2% 1% 3% 2%

45% 55% 31% 40% 16% 12% - - 17% 42% 40% 21% 40% 37%gh

Pakistani 14 8 6 2 12 * - - - 1 8 5 5 5 41% 1% 1% 1% 3% * - - - * 1% 1% 1% 1% 1%

56% 44% 14% 83% 3% - - - 9% 56% 34% 34% 35% 27%h

Bangladeshi 4 3 2 - 3 - 1 - - - 2 2 1 - 3* * * - 1% - * - - - * * * - *

62% 38% - 75% - 25% - - - 55% 45% 30% - 62%

Other Asian background 14 5 9 3 4 5 2 - - 2 10 3 - - 131% 1% 1% 2% 1% 2% 1% - - 1% 1% * - - 2%

39% 61% 21% 28% 36% 15% - - 12% 70% 19% - - 92%

Mixed Race 7 3 4 3 1 - 1 2 - 1 2 5 - 4 2* * * 2% * - * 1% - * * 1% - 1% *

43% 57% 46% 21% - 10% 23% - 10% 24% 66% - 56% 27%

Chinese 4 2 2 - 1 1 1 - 1 1 3 - - - 4* * * - * * * - * * * - - - 1%

50% 50% - 35% 18% 23% - 24% 18% 82% - - - 92%

Other ethnic group 15 13 3 * 2 4 4 2 3 2 8 5 5 2 71% 2% * * 1% 1% 2% 1% 1% 1% 1% 1% 1% * 1%

81% 19% * 13% 28% 28% 14% 17% 15% 51% 34% 30% 10% 44%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Refused * * * * - * * * * * * * * - ** * * * - * * * * * * * * - *

57% 43% 7% - 25% 20% 31% 16% 11% 39% 50% 14% - 61%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

White British 1471 138 74 35 1224 1471 - 124 1331 1339 825 494 52186% 90% 87% 69% 87% 93% - 80% 88% 88% 86% 89% 90%

9% 5% 2% 83% 100% - 8% 90% 91% 56% 34% 35%q q q t u u

White Irish 23 2 1 14 7 23 - 3 19 20 16 4 41% 1% 1% 27% * 1% - 2% 1% 1% 2% 1% 1%

9% 3% 59% 28% 100% - 15% 80% 85% 69% 15% 15%opr

Other White background 89 8 8 1 71 89 - 13 70 72 44 28 285% 6% 10% 3% 5% 6% - 8% 5% 5% 5% 5% 5%

9% 9% 2% 80% 100% - 15% 78% 80% 49% 31% 32%qr

Black Caribbean 8 - * - 7 - 8 1 6 6 6 1 1* - * - 1% - 6% 1% * * 1% * *

- 2% - 98% - 100% 15% 85% 85% 76% 9% 11%s

Black African 17 - - * 17 - 17 - 16 16 10 6 61% - - * 1% - 14% - 1% 1% 1% 1% 1%

- - 1% 99% - 100% - 92% 92% 58% 34% 34%s

Other Black background 7 - - * 7 - 7 1 6 6 4 2 2* - - * * - 6% 1% * * * * *

- - 3% 97% - 100% 14% 86% 86% 57% 30% 30%s






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Indian 27 - 1 - 27 - 27 2 23 25 22 4 42% - 1% - 2% - 23% 1% 2% 2% 2% 1% 1%

- 2% - 98% - 100% 8% 85% 92% 79% 13% 13%s

Pakistani 14 * - - 13 - 14 2 11 11 10 1 11% * - - 1% - 12% 2% 1% 1% 1% * *

3% - - 97% - 100% 18% 82% 82% 73% 9% 9%s

Bangladeshi 4 - * - 4 - 4 - 2 3 3 - -* - * - * - 4% - * * * - -

- 8% - 92% - 100% - 55% 64% 64% - -s

Other Asian background 14 1 - - 13 - 14 3 11 11 6 5 51% 1% - - 1% - 12% 2% 1% 1% 1% 1% 1%

8% - - 92% - 100% 24% 76% 76% 44% 32% 32%s

Mixed Race 7 1 * * 6 - 7 2 5 5 2 3 3* * * * * - 6% 1% * * * 1% 1%

10% 4% 3% 83% - 100% 23% 77% 77% 34% 43% 43%s

Chinese 4 - * - 4 - 4 - 4 4 3 1 1* - * - * - 4% - * * * * *

- 8% - 92% - 100% - 100% 100% 76% 24% 24%s

Other ethnic group 15 2 * * 13 - 15 3 12 12 7 5 61% 1% * 1% 1% - 13% 2% 1% 1% 1% 1% 1%

11% 2% 2% 85% - 100% 22% 78% 78% 44% 34% 41%s






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Refused * * * * * - - * * * * * ** * * * * - - * * * * * *

14% 9% 2% 75% - - 16% 58% 84% 57% 27% 27%





3 Jun 2010Q11a Whether can speak/understand Welsh

Base : All in Welsh sample


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 250 118 132 15 33 40 41 56 65 50 122 78 - - -47% 53% 6% 13% 16% 16% 22% 26% 20% 49% 31% - - -

Total (Wtd) 85 41 44 6** 13* 13* 13* 18* 22* 12* 42 30* -** -** -**48% 52% 7% 15% 16% 15% 21% 26% 15% 50% 36% - - -

** * * * * * * * ** ** **

Effective Total 240 112 127 15 32 39 38 54 63 48 119 77 - - -

Yes 32 15 16 4 4 5 5 7 7 5 18 9 - - -37% 38% 37% 67% 30% 38% 42% 38% 30% 40% 43% 29% - - -

48% 52% 13% 12% 16% 17% 21% 21% 16% 57% 28% - - -

No 53 25 28 2 9 8 8 11 15 7 24 22 - - -62% 61% 63% 33% 70% 62% 58% 62% 68% 60% 56% 71% - - -

47% 53% 4% 17% 16% 14% 21% 28% 14% 45% 41% - - -

Don’t know * * - - - - - - * - * - - - -* 1% - - - - - - 2% - 1% - - - -

100% - - - - - - 100% - 100% - - - -





3 Jun 2010Q11a Whether can speak/understand Welsh

Base : All in Welsh sample



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 250 - 250 - - 240 7 12 235 237 177 59 66- 100% - - 96% 3% 5% 94% 95% 71% 24% 26%

Total (Wtd) 85 -** 85 -** -** 83 2** 4** 80 81 61 20* 22*- 100% - - 98% 2% 4% 94% 95% 71% 23% 26%

** ** ** ** ** * *

Effective Total 240 - 240 - - 233 7 12 225 227 170 57 63

Yes 32 - 32 - - 30 1 1 30 30 21 10 1137% - 37% - - 37% 71% 33% 37% 37% 34% 49% 49%

- 100% - - 95% 5% 4% 94% 95% 65% 31% 34%

No 53 - 53 - - 52 1 3 50 50 40 10 1162% - 62% - - 63% 29% 67% 62% 62% 66% 49% 49%

- 100% - - 99% 1% 5% 95% 95% 76% 19% 21%

Don’t know * - * - - * - - * * - * ** - * - - * - - * * - 2% 2%

- 100% - - 100% - - 100% 100% - 100% 100%





3 Jun 2010QZ3 Illnesses and health problems which limit daily activities or work respondent can do

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Breathlessness or chest 93 40 53 2 5 9 19 19 38 8 31 54 34 11 26pains 5% 5% 6% 1% 1% 3% 7% 7% 13% 3% 4% 10% 8% 3% 5%

43% 57% 2% 6% 10% 20% 21% 41% 8% 34% 58% 37% 12% 28%d d cde ij m

Poor vision, partial sight 81 38 43 7 6 13 14 14 27 10 32 38 22 13 27or blindness 5% 5% 5% 4% 2% 4% 5% 5% 9% 3% 4% 7% 5% 3% 5%

47% 53% 9% 7% 16% 17% 18% 34% 12% 40% 48% 27% 17% 33%d

Difficulty in speaking or in 13 9 4 * 1 4 2 3 3 * 4 9 3 2 4communicating 1% 1% * * * 1% 1% 1% 1% * * 2% 1% * 1%

69% 31% * 6% 29% 19% 25% 21% 1% 30% 69% 26% 16% 34%

Poor hearing, partial 78 39 39 3 7 8 13 9 39 5 32 42 20 19 25hearing or deafness 5% 5% 4% 1% 2% 2% 5% 3% 13% 2% 4% 8% 5% 5% 4%

50% 50% 3% 9% 10% 16% 12% 50% 6% 41% 53% 25% 25% 32%cdefg i

Cannot walk at all / use a 25 12 13 - - 6 1 6 13 1 4 20 8 4 9wheelchair 1% 1% 2% - - 2% * 2% 4% * 1% 4% 2% 1% 2%

47% 53% - - 23% 3% 24% 51% 3% 17% 81% 32% 16% 36%df ij

Cannot walk far or manage 108 52 56 3 3 10 23 20 50 8 26 75 30 22 36stairs or can only do so 6% 6% 6% 2% 1% 3% 8% 7% 16% 3% 3% 14% 7% 5% 6%with difficulty 48% 52% 2% 3% 9% 21% 19% 46% 7% 24% 69% 28% 20% 33%

d d cdefg ij






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Limited ability to reach 53 20 34 - - 5 13 13 22 2 7 44 22 4 173% 2% 4% - - 1% 5% 5% 7% 1% 1% 8% 5% 1% 3%

37% 63% - - 9% 24% 25% 42% 5% 13% 82% 42% 7% 32%d d cde ij m

Mental health problems or 41 21 21 3 4 5 13 10 6 1 11 29 14 10 9difficulties 2% 3% 2% 2% 1% 2% 5% 3% 2% * 1% 5% 3% 2% 2%

50% 50% 6% 9% 13% 32% 23% 16% 2% 27% 71% 33% 25% 22%ij

Dyslexia 50 29 21 3 17 8 13 4 6 5 24 20 15 11 163% 4% 2% 2% 5% 2% 4% 2% 2% 2% 3% 4% 4% 3% 3%

58% 42% 7% 33% 15% 25% 9% 11% 11% 49% 41% 30% 23% 32%

Diabetes 13 6 7 1 - 4 * 5 3 * 7 6 2 4 31% 1% 1% * - 1% * 2% 1% * 1% 1% * 1% 1%

43% 57% 4% - 30% 2% 38% 27% 1% 55% 44% 12% 33% 27%

Arthritis 19 6 13 - - * 3 8 7 1 5 13 3 4 81% 1% 1% - - * 1% 3% 2% * 1% 2% 1% 1% 1%

31% 69% - - 1% 17% 42% 40% 7% 24% 69% 17% 22% 43%d

Heart problems 10 5 5 - - - 2 1 7 2 * 7 3 1 41% 1% 1% - - - 1% * 2% 1% * 1% 1% * 1%

47% 53% - - - 16% 13% 71% 24% 3% 73% 33% 13% 39%j

Asthma 5 - 5 - - 1 2 * 2 - * 5 2 - 3* - 1% - - * 1% * 1% - * 1% * - 1%

- 100% - - 29% 32% 7% 31% - 4% 96% 32% - 57%






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

High blood pressure 5 2 3 - 2 - 1 2 1 1 2 2 - 1 2* * * - * - * 1% * * * * - * *

41% 59% - 28% - 11% 39% 21% 27% 34% 39% - 27% 28%

Back/spinal problems 11 7 4 - 2 3 3 - 3 - 7 4 3 - 71% 1% * - * 1% 1% - 1% - 1% 1% 1% - 1%

61% 39% - 14% 31% 30% - 25% - 67% 33% 31% - 64%

Cancer (unspecified) - - - - - - - - - - - - - - -- - - - - - - - - - - - - - -

- - - - - - - - - - - - - -

Multiple sclerosis (ms) - - - - - - - - - - - - - - -- - - - - - - - - - - - - - -

- - - - - - - - - - - - - -

Myalgic encephalomyelitis - - - - - - - - - - - - - - -(me) - - - - - - - - - - - - - - -

- - - - - - - - - - - - - -

Other 41 17 24 * 4 3 11 10 12 9 14 18 8 8 182% 2% 3% * 1% 1% 4% 4% 4% 3% 2% 3% 2% 2% 3%

42% 58% 1% 11% 7% 26% 25% 29% 21% 34% 45% 20% 19% 44%

Don’t know 13 7 6 - 2 - 2 4 5 2 6 5 - 5 61% 1% 1% - 1% - 1% 1% 2% 1% 1% 1% - 1% 1%

54% 46% - 17% - 18% 28% 37% 15% 44% 40% - 41% 43%

No answer 1 - 1 * - - - 1 - - 1 * - - -* - * * - - - * - - * * - - -

- 100% 33% - - - 67% - - 67% 33% - - -






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

None/Nothing 1340 649 691 157 308 273 222 196 184 264 715 361 308 353 46479% 79% 78% 89% 87% 87% 79% 71% 61% 86% 84% 66% 76% 83% 80%

48% 52% 12% 23% 20% 17% 15% 14% 20% 53% 27% 23% 26% 35%gh gh gh h k k

Refused 10 3 7 2 2 * 1 4 2 1 4 5 3 - 41% * 1% 1% * * * 1% 1% * * 1% 1% - 1%

28% 72% 21% 17% * 8% 38% 16% 11% 35% 54% 30% - 40%

Net: Any disability 337 158 179 16 40 41 56 71 112 39 126 173 97 67 10520% 19% 20% 9% 11% 13% 20% 26% 37% 13% 15% 32% 24% 16% 18%

47% 53% 5% 12% 12% 17% 21% 33% 12% 37% 51% 29% 20% 31%cd cdef ij

e

Net: Vision 81 38 43 7 6 13 14 14 27 10 32 38 22 13 275% 5% 5% 4% 2% 4% 5% 5% 9% 3% 4% 7% 5% 3% 5%

47% 53% 9% 7% 16% 17% 18% 34% 12% 40% 48% 27% 17% 33%d

Net: Hearing 78 39 39 3 7 8 13 9 39 5 32 42 20 19 255% 5% 4% 1% 2% 2% 5% 3% 13% 2% 4% 8% 5% 5% 4%

50% 50% 3% 9% 10% 16% 12% 50% 6% 41% 53% 25% 25% 32%cdefg i

Net: Mobility 124 54 70 3 3 13 25 24 55 8 27 88 35 26 407% 7% 8% 2% 1% 4% 9% 9% 18% 3% 3% 16% 9% 6% 7%

44% 56% 2% 2% 11% 21% 20% 44% 7% 22% 71% 28% 21% 32%cd d cdefg ij






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Breathlessness or chest 93 11 8 3 71 86 7 10 82 82 54 27 28pains 5% 7% 9% 5% 5% 5% 6% 7% 5% 5% 6% 5% 5%

12% 9% 3% 76% 92% 8% 11% 89% 89% 58% 29% 30%r

Poor vision, partial sight 81 8 7 3 62 75 5 9 70 72 44 26 27or blindness 5% 5% 8% 7% 4% 5% 5% 6% 5% 5% 5% 5% 5%

10% 9% 4% 77% 93% 7% 11% 87% 89% 55% 32% 34%

Difficulty in speaking or in 13 2 * 1 10 12 1 1 12 12 11 * *communicating 1% 1% * 1% 1% 1% * 1% 1% 1% 1% * *

16% 3% 5% 76% 96% 4% 10% 90% 90% 88% 2% 2%

Poor hearing, partial 78 9 4 1 64 76 2 18 61 61 39 21 23hearing or deafness 5% 6% 5% 2% 5% 5% 1% 11% 4% 4% 4% 4% 4%

11% 5% 1% 82% 98% 2% 22% 78% 78% 50% 27% 30%vwxy

z

Cannot walk at all / use a 25 3 1 1 21 25 - 4 21 21 14 7 7wheelchair 1% 2% 1% 1% 1% 2% - 3% 1% 1% 1% 1% 1%

10% 3% 3% 84% 100% - 17% 83% 83% 55% 28% 28%

Cannot walk far or manage 108 9 10 2 88 103 5 12 96 96 66 29 31stairs or can only do so 6% 6% 12% 4% 6% 7% 4% 8% 6% 6% 7% 5% 5%with difficulty 8% 9% 2% 81% 95% 5% 11% 89% 89% 61% 26% 28%

qr






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Limited ability to reach 53 4 4 1 44 51 3 9 45 45 28 15 173% 3% 5% 3% 3% 3% 2% 6% 3% 3% 3% 3% 3%

7% 8% 2% 82% 95% 5% 16% 84% 84% 52% 28% 31%

Mental health problems or 41 5 3 1 33 39 2 8 31 31 24 8 8difficulties 2% 3% 3% 2% 2% 2% 2% 5% 2% 2% 2% 1% 1%

11% 6% 3% 80% 95% 5% 19% 76% 76% 57% 19% 19%

Dyslexia 50 5 3 * 43 45 5 6 41 42 22 15 153% 3% 3% 1% 3% 3% 4% 4% 3% 3% 2% 3% 3%

9% 5% 1% 85% 90% 10% 12% 82% 83% 44% 29% 29%

Diabetes 13 1 2 1 9 11 2 3 9 9 2 7 71% 1% 2% 2% 1% 1% 1% 2% 1% 1% * 1% 1%

9% 12% 6% 72% 88% 12% 26% 74% 74% 16% 58% 58%x

Arthritis 19 1 2 1 15 19 - 2 17 17 10 5 61% * 2% 2% 1% 1% - 1% 1% 1% 1% 1% 1%

3% 11% 4% 81% 100% - 11% 89% 89% 56% 25% 30%

Heart problems 10 1 1 * 9 10 - 1 9 9 2 5 51% * 1% * 1% 1% - 1% 1% 1% * 1% 1%

7% 7% 1% 85% 100% - 14% 86% 86% 24% 46% 46%

Asthma 5 - * * 5 5 - 2 3 3 * 1 1* - * * * * - 1% * * * * *

- 7% 4% 89% 100% - 33% 67% 67% 7% 28% 28%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

High blood pressure 5 1 1 * 3 5 - * 5 5 3 2 2* * 2% * * * - * * * * * *

14% 26% 4% 56% 100% - 4% 96% 96% 49% 47% 47%r

Back/spinal problems 11 - * * 10 11 - - 11 11 8 3 31% - * * 1% 1% - - 1% 1% 1% 1% *

- 3% 2% 94% 100% - - 100% 100% 75% 25% 25%

Cancer (unspecified) - - - - - - - - - - - - -- - - - - - - - - - - - -

- - - - - - - - - - - -

Multiple sclerosis (ms) - - - - - - - - - - - - -- - - - - - - - - - - - -

- - - - - - - - - - - -

Myalgic encephalomyelitis - - - - - - - - - - - - -(me) - - - - - - - - - - - - -

- - - - - - - - - - - -

Other 41 4 2 * 34 39 2 3 38 38 25 11 112% 3% 3% 1% 2% 2% 1% 2% 2% 2% 3% 2% 2%

10% 6% 1% 84% 96% 4% 7% 93% 93% 61% 27% 27%

Don’t know 13 2 - * 11 12 1 2 11 11 7 2 21% 1% - * 1% 1% 1% 1% 1% 1% 1% * *

15% - 2% 83% 92% 8% 16% 84% 84% 56% 18% 18%

No answer 1 1 - * - 1 - - 1 1 1 * ** * - 1% - * - - * * * * *

67% - 33% - 100% - - 100% 100% 67% 33% 33%r r






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

None/Nothing 1340 114 60 41 1125 1242 98 116 1201 1211 762 435 45879% 75% 70% 81% 80% 78% 84% 74% 79% 79% 80% 79% 79%

9% 4% 3% 84% 93% 7% 9% 90% 90% 57% 32% 34%p

Refused 10 2 * * 7 10 - * 9 10 4 6 61% 2% * * * 1% - * 1% 1% * 1% 1%

25% 3% 2% 70% 99% - * 92% 100% 44% 56% 64%

Net: Any disability 337 34 25 9 269 319 18 38 295 297 183 109 11420% 22% 29% 18% 19% 20% 15% 24% 19% 19% 19% 20% 20%

10% 7% 3% 80% 95% 5% 11% 87% 88% 54% 32% 34%qr

Net: Vision 81 8 7 3 62 75 5 9 70 72 44 26 275% 5% 8% 7% 4% 5% 5% 6% 5% 5% 5% 5% 5%

10% 9% 4% 77% 93% 7% 11% 87% 89% 55% 32% 34%

Net: Hearing 78 9 4 1 64 76 2 18 61 61 39 21 235% 6% 5% 2% 5% 5% 1% 11% 4% 4% 4% 4% 4%

11% 5% 1% 82% 98% 2% 22% 78% 78% 50% 27% 30%vwxy

z

Net: Mobility 124 10 10 2 101 117 6 15 108 108 73 34 367% 7% 12% 5% 7% 7% 5% 10% 7% 7% 8% 6% 6%

8% 8% 2% 82% 95% 5% 12% 88% 88% 59% 27% 29%qr





3 Jun 2010QZ4 Which of these best describes your sight?

Base : All with poor vision, partial sight or blindless


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 90 39 51 9 6 10 18 14 33 13 34 42 15 7 2143% 57% 10% 7% 11% 20% 16% 37% 14% 38% 47% 17% 8% 23%

Total (Wtd) 81 38** 43* 7** 6** 13** 14** 14** 27** 10** 32** 38** 22** 13** 27**47% 53% 9% 7% 16% 17% 18% 34% 12% 40% 48% 27% 17% 33%** * ** ** ** ** ** ** ** ** ** ** ** **

Effective Total 62 27 35 5 4 8 12 11 23 9 25 28 15 7 19

Cannot see anything at all/ 1 1 - - - - * - 1 - - 1 - - -blind 1% 3% - - - - 2% - 3% - - 3% - - -

100% - - - - 26% - 74% - - 100% - - -

Cannot tell by the light 4 4 - - - 2 - - 1 1 - 2 - 4 -where the windows are 5% 10% - - - 20% - - 5% 15% - 6% - 29% -

100% - - - 63% - - 37% 37% - 63% - 100% -

Cannot see the shapes of 1 - 1 - - - - - 1 - 1 - - - 1furniture in the room 1% - 3% - - - - - 4% - 4% - - - 4%

- 100% - - - - - 100% - 100% - - - 100%

Cannot see well enough to 2 - 2 - 2 - - - - - 2 - - - 2recognise a friend if close 2% - 4% - 26% - - - - - 5% - - - 6%to his or her face - 100% - 100% - - - - - 100% - - - 100%

Cannot see well enough to 2 2 - - 2 - - - - - - 2 2 - -recognise a friend if he or 2% 4% - - 28% - - - - - - 4% 8% - -she is at arms length 100% - - 100% - - - - - - 100% 100% - -

Cannot see well enough to 1 * 1 - - - * - 1 * - 1 - - -read a newspaper headline 1% 1% 2% - - - 2% - 3% 2% - 2% - - -

21% 79% - - - 21% - 79% 21% - 79% - - -

Cannot see well enough to 2 2 1 - - - - 2 * - - 2 2 - -read a large print book 3% 5% 1% - - - - 13% 1% - - 6% 8% - -

75% 25% - - - - 84% 16% - - 100% 75% - -








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 90 39 51 9 6 10 18 14 33 13 34 42 15 7 2143% 57% 10% 7% 11% 20% 16% 37% 14% 38% 47% 17% 8% 23%

Effective Total 62 27 35 5 4 8 12 11 23 9 25 28 15 7 19

Cannot see well enough to 2 - 2 2 - - - - - - 2 - 2 - -recognise a friend across a 2% - 4% 24% - - - - - - 5% - 8% - -room - 100% 100% - - - - - - 100% - 100% - -

Cannot see well enough to 7 5 2 - * 1 2 3 1 * 3 3 2 - 3recognise a friend across a 8% 14% 4% - 8% 6% 15% 19% 3% 5% 9% 8% 7% - 10%road 76% 24% - 7% 12% 30% 41% 11% 7% 45% 48% 23% - 41%

Have difficulty seeing 12 6 6 * - 1 4 1 5 1 3 7 2 - 6ordinary newspaper print 14% 16% 13% 6% - 8% 28% 6% 20% 11% 10% 19% 8% - 23%

52% 48% 3% - 8% 33% 8% 47% 9% 29% 63% 16% - 54%

Have no problems as long as 34 10 25 3 2 6 6 6 11 3 16 15 10 6 11I am wearing glasses/ 43% 25% 58% 40% 38% 51% 45% 42% 40% 32% 49% 40% 44% 45% 41%contact lenses 28% 72% 8% 6% 19% 18% 17% 32% 9% 46% 45% 28% 17% 32%

Don’t know 13 9 5 2 - 2 1 3 6 3 6 4 4 3 417% 23% 11% 30% - 15% 8% 19% 20% 35% 18% 11% 18% 26% 16%

64% 36% 16% - 14% 8% 21% 41% 26% 44% 31% 29% 26% 31%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 90 13 19 15 43 85 5 12 77 78 45 32 3414% 21% 17% 48% 94% 6% 13% 86% 87% 50% 36% 38%

Total (Wtd) 81 8** 7** 3** 62* 75* 5** 9** 70* 72* 44* 26** 27**10% 9% 4% 77% 93% 7% 11% 87% 89% 55% 32% 34%** ** ** * * ** ** * * * ** **

Effective Total 62 13 19 14 40 58 4 7 54 55 31 24 25

Cannot see anything at all/ 1 1 - * - 1 - - 1 1 - 1 1blind 1% 9% - 8% - 1% - - 1% 1% - 4% 4%

74% - 26% - 100% - - 100% 100% - 100% 100%

Cannot tell by the light 4 - - - 4 4 - - 4 4 2 1 1where the windows are 5% - - - 6% 5% - - 6% 5% 6% 6% 5%

- - - 100% 100% - - 100% 100% 63% 37% 37%

Cannot see the shapes of 1 - - - 1 1 - - 1 1 - 1 1furniture in the room 1% - - - 2% 2% - - 2% 2% - 5% 4%

- - - 100% 100% - - 100% 100% - 100% 100%

Cannot see well enough to 2 - - - 2 2 - - 2 2 2 - -recognise a friend if close 2% - - - 2% 2% - - 2% 2% 3% - -to his or her face - - - 100% 100% - - 100% 100% 100% - -

Cannot see well enough to 2 - - - 2 - 2 - 2 2 2 - -recognise a friend if he or 2% - - - 3% - 30% - 2% 2% 4% - -she is at arms length - - - 100% - 100% - 100% 100% 100% - -

Cannot see well enough to 1 1 * * - 1 - * 1 1 - 1 1read a newspaper headline 1% 8% 3% 7% - 2% - 3% 1% 1% - 3% 3%

58% 21% 21% - 100% - 21% 79% 79% - 79% 79%

Cannot see well enough to 2 - * * 2 2 - - 2 2 2 * *read a large print book 3% - 5% 7% 3% 3% - - 3% 3% 5% 1% 1%

- 16% 10% 75% 100% - - 100% 100% 90% 10% 10%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 90 13 19 15 43 85 5 12 77 78 45 32 3414% 21% 17% 48% 94% 6% 13% 86% 87% 50% 36% 38%

Effective Total 62 13 19 14 40 58 4 7 54 55 31 24 25

Cannot see well enough to 2 - - - 2 2 - - 2 2 2 - -recognise a friend across a 2% - - - 3% 2% - - 2% 2% 4% - -room - - - 100% 100% - - 100% 100% 100% - -

Cannot see well enough to 7 1 1 - 4 7 - - 7 7 5 2 2recognise a friend across a 8% 15% 17% - 7% 9% - - 10% 9% 12% 6% 6%road 19% 18% - 63% 100% - - 100% 100% 77% 23% 23%

Have difficulty seeing 12 1 2 1 8 11 1 6 6 6 3 3 5ordinary newspaper print 14% 17% 22% 18% 13% 14% 18% 64% 9% 8% 6% 12% 17%

12% 13% 5% 69% 92% 8% 48% 52% 52% 24% 28% 40%

Have no problems as long as 34 3 3 2 27 33 1 1 33 33 21 11 11I am wearing glasses/ 43% 36% 48% 47% 43% 44% 23% 12% 48% 47% 47% 43% 41%contact lenses 9% 10% 4% 77% 96% 4% 3% 97% 97% 60% 33% 33%

Don’t know 13 1 * * 11 12 2 2 10 12 6 5 517% 15% 4% 14% 19% 16% 29% 22% 14% 16% 14% 20% 19%

9% 2% 3% 85% 88% 12% 14% 72% 86% 47% 39% 39%





3 Jun 2010QZ5 Which of these best describes your hearing?

Base : All with poor hearing, partial hearing or deafness


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 74 37 37 1 4 6 11 10 42 10 27 36 14 9 1950% 50% 1% 5% 8% 15% 14% 57% 14% 36% 49% 19% 12% 26%

Total (Wtd) 78 39** 39** 3** 7** 8** 13** 9** 39* 5** 32** 42** 20** 19** 25**50% 50% 3% 9% 10% 16% 12% 50% 6% 41% 53% 25% 25% 32%** ** ** ** ** ** ** * ** ** ** ** ** **

Effective Total 53 24 29 1 4 5 8 6 31 6 19 29 13 9 18

Cannot follow a TV programme 7 3 4 - 2 - - - 6 - 3 4 2 - 6with the volume turned up 10% 9% 10% - 25% - - - 14% - 10% 11% 9% - 23%

46% 54% - 25% - - - 75% - 41% 59% 25% - 75%

Have difficulty hearing 3 1 2 - - - - 3 * 1 - 2 3 - *someone talking in a loud 4% 3% 4% - - - - 29% 1% 23% - 4% 13% - *voice in a quiet room 38% 62% - - - - 92% 8% 38% - 62% 92% - 1%

Cannot hear a doorbell, 2 - 2 - - 1 - - 1 - - 2 - - 1alarm clock or telephone 3% - 5% - - 9% - - 4% - - 5% - - 6%bell - 100% - - 33% - - 67% - - 100% - - 67%

Cannot follow a TV programme 8 6 2 3 - - 3 1 2 1 3 4 2 3 3at a volume others find 11% 16% 6% 100% - - 23% 10% 6% 26% 10% 10% 8% 13% 11%acceptable 74% 26% 30% - - 34% 11% 25% 14% 37% 49% 19% 30% 31%

Difficulty hearing someone 6 3 4 - 2 - 4 - * - 4 2 2 4 -talking in a normal voice in 8% 6% 10% - 31% - 29% - 1% - 14% 5% 8% 23% -a quiet room 39% 61% - 36% - 58% - 6% - 68% 32% 25% 68% -

Difficulty following a 28 13 14 - 3 7 3 2 13 1 14 12 6 9 7conversation against 35% 35% 36% - 34% 91% 22% 21% 34% 32% 43% 30% 31% 45% 27%background noise 49% 51% - 9% 26% 10% 7% 48% 5% 50% 45% 22% 32% 24%

Have no problems as long as 16 11 6 - 1 - 3 - 12 1 7 8 6 - 6I am wearing my hearing aid 21% 27% 14% - 10% - 25% - 32% 19% 23% 19% 30% - 22%

66% 34% - 4% - 20% - 76% 5% 45% 49% 37% - 34%








(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 74 37 37 1 4 6 11 10 42 10 27 36 14 9 1950% 50% 1% 5% 8% 15% 14% 57% 14% 36% 49% 19% 12% 26%

Effective Total 53 24 29 1 4 5 8 6 31 6 19 29 13 9 18

Other 4 2 2 - - - - 2 2 - - 4 - 2 25% 4% 5% - - - - 23% 4% - - 9% - 11% 6%

43% 57% - - - - 57% 43% - - 100% - 57% 43%

Don’t know 3 - 3 - - - - 2 2 - * 3 - 2 14% - 8% - - - - 18% 4% - 1% 7% - 8% 6%

- 100% - - - - 48% 52% - 9% 91% - 48% 43%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 74 14 13 5 42 71 1 14 60 60 35 25 2719% 18% 7% 57% 96% 1% 19% 81% 81% 47% 34% 36%

Total (Wtd) 78 9** 4** 1** 64* 76* 2** 18** 61* 61* 39** 21** 23**11% 5% 1% 82% 98% 2% 22% 78% 78% 50% 27% 30%** ** ** * * ** ** * * ** ** **

Effective Total 53 14 12 5 38 52 1 11 42 42 25 18 20

Cannot follow a TV programme 7 - - - 7 7 - 2 6 6 3 3 3with the volume turned up 10% - - - 12% 10% - 9% 10% 10% 8% 12% 11%

- - - 100% 100% - 21% 79% 79% 44% 35% 35%

Have difficulty hearing 3 - - * 3 3 - * 3 3 2 1 1someone talking in a loud 4% - - 22% 4% 4% - * 5% 5% 4% 6% 5%voice in a quiet room - - 8% 92% 99% - 1% 99% 99% 54% 45% 45%

Cannot hear a doorbell, 2 1 - - 1 2 - 1 1 1 1 - -alarm clock or telephone 3% 8% - - 2% 3% - 8% 1% 1% 2% - -bell 33% - - 67% 100% - 67% 33% 33% 33% - -

Cannot follow a TV programme 8 1 - * 7 8 - - 8 8 5 4 4at a volume others find 11% 15% - 41% 11% 11% - - 14% 14% 12% 17% 15%acceptable 15% - 5% 80% 100% - - 100% 100% 57% 43% 43%

Difficulty hearing someone 6 - * - 6 6 - - 6 6 6 - -talking in a normal voice in 8% - 9% - 9% 8% - - 11% 11% 16% - -a quiet room - 6% - 94% 100% - - 100% 100% 100% - -

Difficulty following a 28 4 2 * 22 28 - 9 19 19 14 5 6conversation against 35% 46% 43% 16% 34% 36% - 51% 31% 31% 35% 23% 26%background noise 15% 7% 1% 78% 100% - 32% 68% 68% 50% 18% 22%

Have no problems as long as 16 3 2 * 11 16 - * 16 16 7 9 10I am wearing my hearing aid 21% 31% 40% 21% 18% 21% - 1% 26% 26% 18% 42% 42%

17% 11% 1% 71% 100% - 1% 99% 99% 43% 56% 61%









(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 74 14 13 5 42 71 1 14 60 60 35 25 2719% 18% 7% 57% 96% 1% 19% 81% 81% 47% 34% 36%

Effective Total 53 14 12 5 38 52 1 11 42 42 25 18 20

Other 4 - - - 4 4 - 2 2 2 2 - -5% - - - 6% 5% - 12% 3% 3% 4% - -

- - - 100% 100% - 57% 43% 43% 43% - -

Don’t know 3 - * - 3 2 2 3 - - - - -4% - 7% - 5% 2% 100% 19% - - - - -

- 9% - 91% 52% 48% 100% - - - - -





3 Jun 2010Q12 Chief income earner (CIE)

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Self 1119 658 461 57 205 219 203 183 251 208 528 383 278 266 37266% 81% 52% 33% 58% 70% 72% 66% 83% 68% 62% 70% 68% 62% 64%

59% 41% 5% 18% 20% 18% 16% 22% 19% 47% 34% 25% 24% 33%b c c cd c cdef

g

Spouse/partner 447 93 354 22 124 93 73 87 48 76 255 116 99 129 15626% 11% 40% 13% 35% 30% 26% 31% 16% 25% 30% 21% 24% 30% 27%

21% 79% 5% 28% 21% 16% 19% 11% 17% 57% 26% 22% 29% 35%a ch ch c ch k

Other adult 135 65 69 96 23 2 5 6 3 22 67 46 31 30 508% 8% 8% 55% 7% 1% 2% 2% 1% 7% 8% 8% 8% 7% 9%

49% 51% 71% 17% 1% 4% 4% 3% 16% 49% 34% 23% 23% 37%de ehfgh





3 Jun 2010Q12 Chief income earner (CIE)

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Self 1119 113 57 34 916 1054 65 125 971 979 602 369 39466% 74% 67% 66% 65% 67% 55% 80% 64% 64% 63% 67% 68%

10% 5% 3% 82% 94% 6% 11% 87% 87% 54% 33% 35%vwxy

Spouse/partner 447 30 23 10 384 423 24 25 422 422 275 138 14226% 19% 27% 20% 27% 27% 20% 16% 28% 28% 29% 25% 24%

7% 5% 2% 86% 95% 5% 6% 94% 94% 62% 31% 32%u u u

Other adult 135 11 5 7 112 106 29 6 124 129 80 45 458% 7% 5% 14% 8% 7% 24% 4% 8% 8% 8% 8% 8%

8% 3% 5% 83% 79% 21% 4% 92% 96% 60% 34% 34%opr s





3 Jun 2010Q13 Respondent’s working status

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Working full time (30+ hrs) 1046 561 486 107 291 279 217 137 16 238 655 153 236 270 36362% 69% 55% 61% 83% 89% 77% 50% 5% 78% 77% 28% 58% 64% 63%

54% 46% 10% 28% 27% 21% 13% 2% 23% 63% 15% 23% 26% 35%b h cg cf cg h k k

h gh h

Working part time (8-29 hrs) 144 51 93 24 29 15 23 32 20 18 75 51 40 39 458% 6% 10% 14% 8% 5% 8% 12% 7% 6% 9% 9% 10% 9% 8%

36% 64% 17% 20% 10% 16% 22% 14% 13% 52% 35% 28% 27% 32%a e e

Working part time (under 8 18 4 14 5 3 - 7 * 2 - 7 11 5 4 7hrs) 1% 1% 2% 3% 1% - 2% * 1% - 1% 2% 1% 1% 1%

24% 76% 29% 17% - 38% 1% 14% - 40% 60% 26% 24% 39%

Unemployed 102 45 58 22 17 17 22 20 4 1 2 99 29 17 406% 5% 7% 13% 5% 5% 8% 7% 1% * * 18% 7% 4% 7%

44% 56% 22% 17% 16% 22% 19% 4% 1% 2% 97% 28% 17% 39%h h h ij

Student 24 15 9 14 8 1 1 - - - 17 7 5 3 131% 2% 1% 8% 2% * * - - - 2% 1% 1% 1% 2%

62% 38% 59% 32% 4% 5% - - - 70% 30% 21% 12% 53%ef

gh

Retired 367 141 226 3 4 3 11 87 260 49 94 224 94 92 11022% 17% 26% 2% 1% 1% 4% 32% 86% 16% 11% 41% 23% 22% 19%

38% 62% 1% 1% 1% 3% 24% 71% 13% 26% 61% 26% 25% 30%a cd cdef ij

ef g





3 Jun 2010Q13 Respondent’s working status

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Working full time (30+ hrs) 1046 98 46 33 869 969 78 70 956 967 651 298 30762% 64% 54% 65% 62% 61% 66% 45% 63% 63% 68% 54% 53%

9% 4% 3% 83% 93% 7% 7% 91% 92% 62% 29% 29%uyz uyz uyz

Working part time (8-29 hrs) 144 10 6 4 124 131 13 10 132 132 88 42 498% 7% 7% 7% 9% 8% 11% 7% 9% 9% 9% 8% 8%

7% 4% 3% 86% 91% 9% 7% 92% 92% 61% 30% 34%

Working part time (under 8 18 1 * 1 16 16 1 2 15 15 9 6 6hrs) 1% * * 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%

4% 2% 6% 88% 92% 8% 13% 87% 87% 53% 34% 34%

Unemployed 102 7 6 3 86 89 13 8 92 94 59 35 376% 4% 7% 6% 6% 6% 11% 5% 6% 6% 6% 6% 6%

7% 6% 3% 85% 87% 13% 8% 90% 92% 58% 34% 36%

Student 24 2 * * 21 18 7 2 19 19 9 10 101% 2% 1% 1% 1% 1% 6% 1% 1% 1% 1% 2% 2%

10% 2% 2% 87% 73% 27% 9% 77% 78% 35% 43% 43%s

Retired 367 35 27 9 296 361 6 63 303 303 142 160 17222% 23% 31% 18% 21% 23% 5% 41% 20% 20% 15% 29% 30%

10% 7% 3% 81% 98% 2% 17% 83% 83% 39% 44% 47%qr t vwx x x vwx vwx





3 Jun 2010Social grade

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

A 63 34 28 8 11 6 19 8 10 63 - - 6 19 294% 4% 3% 5% 3% 2% 7% 3% 3% 20% - - 1% 5% 5%

55% 45% 13% 17% 10% 30% 13% 17% 100% - - 10% 31% 46%jk

B 244 144 99 14 59 45 55 45 25 244 - - 61 56 9314% 18% 11% 8% 17% 14% 20% 16% 8% 80% - - 15% 13% 16%

59% 41% 6% 24% 19% 23% 19% 10% 100% - - 25% 23% 38%b h ch h jk

C1 554 272 282 58 151 131 89 72 52 - 554 - 122 139 20433% 33% 32% 33% 43% 42% 32% 26% 17% - 65% - 30% 33% 35%

49% 51% 11% 27% 24% 16% 13% 9% - 100% - 22% 25% 37%h gh gh h ik

C2 297 142 155 33 65 63 47 49 40 - 297 - 80 79 7817% 17% 18% 19% 18% 20% 17% 18% 13% - 35% - 20% 18% 13%

48% 52% 11% 22% 21% 16% 17% 13% - 100% - 27% 27% 26%ik

D 233 102 131 28 42 47 45 39 32 - - 233 63 60 6814% 12% 15% 16% 12% 15% 16% 14% 10% - - 43% 15% 14% 12%

44% 56% 12% 18% 20% 19% 17% 14% - - 100% 27% 26% 29%ij

E 311 122 189 33 25 21 26 62 144 - - 311 76 73 10618% 15% 21% 19% 7% 7% 9% 23% 47% - - 57% 19% 17% 18%

39% 61% 11% 8% 7% 8% 20% 46% - - 100% 24% 23% 34%a de de cdefg ij

f






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Refused/Not classified * * * * * * * * * - - - * * ** * * * * * * * * - - - * * *

45% 55% 38% 23% 13% 15% 5% 6% - - - 11% 8% 70%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

A 63 4 3 1 54 57 6 6 54 57 47 9 114% 2% 4% 3% 4% 4% 5% 4% 4% 4% 5% 2% 2%

6% 5% 2% 87% 91% 9% 9% 87% 91% 76% 14% 17%y

B 244 18 9 7 210 234 9 23 215 218 122 91 9514% 12% 11% 13% 15% 15% 8% 15% 14% 14% 13% 17% 16%

7% 4% 3% 86% 96% 4% 9% 88% 89% 50% 38% 39%

C1 554 50 24 15 465 503 51 49 496 499 316 172 18233% 32% 28% 30% 33% 32% 44% 32% 33% 33% 33% 31% 31%

9% 4% 3% 84% 91% 9% 9% 89% 90% 57% 31% 33%

C2 297 29 18 12 237 285 11 18 274 275 182 92 9517% 19% 21% 24% 17% 18% 10% 12% 18% 18% 19% 17% 16%

10% 6% 4% 80% 96% 4% 6% 92% 93% 61% 31% 32%r

D 233 26 8 8 191 212 21 12 217 218 143 73 7414% 17% 10% 15% 14% 13% 18% 7% 14% 14% 15% 13% 13%

11% 4% 3% 82% 91% 9% 5% 93% 93% 61% 31% 32%

E 311 26 22 8 255 292 19 48 261 263 147 115 12518% 17% 26% 15% 18% 18% 16% 31% 17% 17% 15% 21% 22%

8% 7% 2% 82% 94% 6% 16% 84% 84% 47% 37% 40%qr vwx x






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Refused/Not classified * * - * * * * * * * * * ** * - * * * * * * * * * *

9% - 3% 88% 75% 25% 26% 62% 69% 52% 17% 17%





3 Jun 2010Region/Nation

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

North East 89 47 43 9 15 17 23 11 15 15 40 35 89 - -5% 6% 5% 5% 4% 5% 8% 4% 5% 5% 5% 6% 22% - -

52% 48% 10% 17% 19% 26% 12% 17% 17% 44% 39% 100% - -mn

North West 176 81 96 12 31 35 25 38 36 31 82 63 176 - -10% 10% 11% 7% 9% 11% 9% 14% 12% 10% 10% 12% 43% - -

46% 54% 7% 17% 20% 14% 21% 20% 17% 47% 36% 100% - -mn

Yorkshire and Humberside 143 73 69 14 33 29 20 20 26 22 80 41 143 - -8% 9% 8% 8% 9% 9% 7% 7% 8% 7% 9% 8% 35% - -

51% 49% 10% 23% 21% 14% 14% 18% 15% 56% 29% 100% - -mn

Northern Ireland 51 24 27 7 15 9 8 6 7 8 28 15 - - -3% 3% 3% 4% 4% 3% 3% 2% 2% 3% 3% 3% - - -

47% 53% 13% 29% 17% 16% 12% 13% 16% 54% 30% - - -

Scotland 153 78 75 12 30 26 32 26 27 21 79 53 - - -9% 10% 9% 7% 9% 8% 11% 10% 9% 7% 9% 10% - - -

51% 49% 8% 20% 17% 21% 17% 18% 14% 52% 34% - - -

East Anglia 96 49 48 7 15 24 17 18 14 22 52 23 - 96 -6% 6% 5% 4% 4% 8% 6% 6% 5% 7% 6% 4% - 23% -

50% 50% 7% 16% 25% 18% 18% 15% 23% 54% 24% - 100% -ln






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

East Midlands 149 64 85 20 25 24 27 32 20 24 66 59 - 149 -9% 8% 10% 12% 7% 8% 10% 12% 6% 8% 8% 11% - 35% -

43% 57% 14% 17% 16% 18% 22% 13% 16% 44% 40% - 100% -ln

West Midlands 181 96 84 21 38 36 27 19 39 30 100 50 - 181 -11% 12% 10% 12% 11% 11% 10% 7% 13% 10% 12% 9% - 42% -

53% 47% 12% 21% 20% 15% 11% 22% 17% 55% 28% - 100% -ln

Wales 85 41 44 6 13 13 13 18 22 12 42 30 - - -5% 5% 5% 3% 4% 4% 5% 6% 7% 4% 5% 6% - - -

48% 52% 7% 15% 16% 15% 21% 26% 15% 50% 36% - - -

Greater London 175 82 93 25 55 35 25 18 17 37 97 41 - - 17510% 10% 11% 14% 16% 11% 9% 7% 6% 12% 11% 8% - - 30%

47% 53% 14% 31% 20% 14% 10% 10% 21% 55% 24% - - 100%gh lm

South East 274 128 146 34 56 43 42 46 53 65 121 88 - - 27416% 16% 17% 19% 16% 14% 15% 17% 18% 21% 14% 16% - - 47%

47% 53% 12% 20% 16% 15% 17% 19% 24% 44% 32% - - 100%j lm

South West 129 55 74 8 27 22 21 24 27 19 64 45 - - 1298% 7% 8% 5% 8% 7% 7% 9% 9% 6% 8% 8% - - 22%

42% 58% 6% 21% 17% 16% 18% 21% 15% 50% 35% - - 100%lm






Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

England 1412 674 738 151 295 266 228 225 247 264 701 446 408 425 57883% 83% 83% 86% 84% 85% 81% 82% 82% 86% 82% 82% 100% 100% 100%

48% 52% 11% 21% 19% 16% 16% 18% 19% 50% 32% 29% 30% 41%






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

North East 89 - - - 89 89 - 7 80 81 46 31 345% - - - 6% 6% - 4% 5% 5% 5% 6% 6%

- - - 100% 100% - 7% 90% 91% 52% 34% 38%opq

North West 176 - - - 176 166 10 8 163 164 90 74 7610% - - - 12% 10% 9% 5% 11% 11% 9% 13% 13%

- - - 100% 94% 6% 5% 93% 93% 51% 42% 43%opq

Yorkshire and Humberside 143 - - - 143 136 7 5 134 135 94 41 458% - - - 10% 9% 6% 3% 9% 9% 10% 7% 8%

- - - 100% 95% 5% 4% 94% 95% 66% 29% 31%opq

Northern Ireland 51 - - 51 - 50 1 5 45 46 32 14 143% - - 100% - 3% 1% 3% 3% 3% 3% 2% 2%

- - 100% - 98% 2% 10% 89% 89% 63% 26% 26%opr

Scotland 153 153 - - - 149 4 13 138 139 94 43 469% 100% - - - 9% 3% 8% 9% 9% 10% 8% 8%

100% - - - 97% 3% 8% 90% 91% 62% 28% 30%pqr

East Anglia 96 - - - 96 93 3 6 89 91 66 23 236% - - - 7% 6% 3% 4% 6% 6% 7% 4% 4%

- - - 100% 97% 3% 6% 92% 94% 69% 24% 24%opq






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

East Midlands 149 - - - 149 137 11 19 130 130 86 44 469% - - - 11% 9% 9% 12% 9% 8% 9% 8% 8%

- - - 100% 93% 7% 13% 87% 87% 58% 30% 31%opq

West Midlands 181 - - - 181 169 11 17 161 163 94 67 6911% - - - 13% 11% 10% 11% 11% 11% 10% 12% 12%

- - - 100% 94% 6% 10% 89% 90% 52% 37% 38%opq

Wales 85 - 85 - - 83 2 4 80 81 61 20 225% - 100% - - 5% 2% 2% 5% 5% 6% 4% 4%

- 100% - - 98% 2% 4% 94% 95% 71% 23% 26%oqr

Greater London 175 - - - 175 132 43 26 140 142 86 55 5710% - - - 12% 8% 36% 17% 9% 9% 9% 10% 10%

- - - 100% 76% 24% 15% 80% 81% 49% 31% 32%opq s

South East 274 - - - 274 254 21 34 240 240 134 101 10616% - - - 19% 16% 18% 22% 16% 16% 14% 18% 18%

- - - 100% 92% 8% 12% 88% 88% 49% 37% 39%opq

South West 129 - - - 129 125 4 12 116 117 74 41 458% - - - 9% 8% 4% 8% 8% 8% 8% 7% 8%

- - - 100% 97% 3% 9% 90% 91% 57% 32% 35%opq






Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

England 1412 - - - 1412 1301 111 134 1253 1264 770 476 49983% - - - 100% 82% 94% 86% 83% 83% 80% 86% 86%

- - - 100% 92% 8% 10% 89% 90% 55% 34% 35%opq s





3 Jun 2010QB Gender

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Male 816 816 - 83 184 167 141 120 121 179 414 224 201 209 26548% 100% - 48% 52% 53% 50% 44% 40% 58% 49% 41% 49% 49% 46%

100% - 10% 22% 20% 17% 15% 15% 22% 51% 27% 25% 26% 32%b h jk

Female 885 - 885 92 169 147 140 156 181 128 436 321 208 217 31452% - 100% 52% 48% 47% 50% 56% 60% 42% 51% 59% 51% 51% 54%

- 100% 10% 19% 17% 16% 18% 21% 14% 49% 36% 23% 24% 35%a e i i





3 Jun 2010QB Gender

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Male 816 78 41 24 674 760 57 71 722 732 477 246 26148% 51% 48% 47% 48% 48% 48% 46% 48% 48% 50% 45% 45%

10% 5% 3% 83% 93% 7% 9% 88% 90% 58% 30% 32%

Female 885 75 44 27 738 824 61 84 795 798 480 306 32052% 49% 52% 53% 52% 52% 52% 54% 52% 52% 50% 55% 55%

9% 5% 3% 83% 93% 7% 10% 90% 90% 54% 35% 36%





3 Jun 2010Q14 Whether happy to be re-contacted regarding this research

Base : All


(a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) (m) (n)

Total (Unwtd) 1701 787 914 153 318 313 303 296 314 380 825 472 283 216 46446% 54% 9% 19% 18% 18% 17% 18% 22% 49% 28% 17% 13% 27%

Total (Wtd) 1701 816 885 175 352 314 281 276 303 306 850 544 408 425 57848% 52% 10% 21% 18% 17% 16% 18% 18% 50% 32% 24% 25% 34%

Effective Total 1195 548 649 104 225 225 214 214 223 287 592 340 271 206 426

Yes 1429 705 724 144 295 279 232 238 241 266 722 440 356 363 47284% 86% 82% 82% 84% 89% 83% 86% 80% 87% 85% 81% 87% 85% 82%

49% 51% 10% 21% 20% 16% 17% 17% 19% 51% 31% 25% 25% 33%h

No 272 111 161 31 57 35 49 38 62 40 128 104 52 62 10616% 14% 18% 18% 16% 11% 17% 14% 20% 13% 15% 19% 13% 15% 18%

41% 59% 11% 21% 13% 18% 14% 23% 15% 47% 38% 19% 23% 39%e





3 Jun 2010Q14 Whether happy to be re-contacted regarding this research

Base : All



(o) (p) (q) (r) (s) (t) (u) (v) (w) (x) (y) (z)

Total (Unwtd) 1701 244 250 244 963 1570 114 156 1516 1531 995 517 54614% 15% 14% 57% 92% 7% 9% 89% 90% 58% 30% 32%

Total (Wtd) 1701 153 85 51 1412 1583 117* 156 1517 1530 957 553 5819% 5% 3% 83% 93% 7% 9% 89% 90% 56% 32% 34%

*

Effective Total 1195 231 240 230 875 1104 92 110 1066 1075 677 383 405

Yes 1429 125 72 40 1192 1338 91 128 1276 1289 847 427 45284% 82% 85% 79% 84% 84% 78% 82% 84% 84% 89% 77% 78%

9% 5% 3% 83% 94% 6% 9% 89% 90% 59% 30% 32%yz yz yz

No 272 28 13 11 220 246 26 27 240 241 110 125 12916% 18% 15% 21% 16% 16% 22% 18% 16% 16% 11% 23% 22%

10% 5% 4% 81% 90% 10% 10% 88% 88% 40% 46% 47%vwx vwx


ofcom psb tracker : q1-10€¦ · ofcom psb tracker : q1-10 fieldwork dates: 4th january - 31st...

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