off-page marketing secrets ~ emails, voice messages...

Copyright 2016. Heritage House International, Inc. All Right Reserved. 1

WHAT WHY HOW

1) Email Messages Low cost PROSPECTING and Email Marketing Tactics: CUSTOMER acquisition (a) Broadcasts, (b) P.S. Promotions, (c) Subject Lines, (d) From Lines, (e) Double Opt-Ins, (f) Signature Files

2) Voice Messages Low cost and high impact Voice Marketing Tactics:

CUSTOMER pre-qualification (a) FAQ 24-Hr Hotlines, (b) Stick Strategies, (c) Online Sales Letters, (d) Broadcasts, (e) Upsell Recordings, (f) Prospecting Hours, (g) Teleseminar Replays/Pre-Recordings

3) Postcard Messages Lowest cost “snail-mail” Postcard Marketing Tactics: marketing option available

(a) Prospecting, (b) Stick Strategies, (c) Newsletters, (d) Lift Communications

4) Fax Messages Enhance “marketing touches” Fax Marketing Tactics:

with PROSECTS/CUSTOMERS (a) Newsletters, (b) Space Ad Reprints, (c) Testimonials, (d) Event Marketing

5) Follow-Up Messages Convert your PROSPECTS into Follow-Up Marketing Tactics:

CUSTOMERS and EVANGELISTS (a) Prospect Auto-responders, (b) Double Opt-Ins, (c) Reminders, (d) Customer Auto-responders

Off-Page Marketing Secrets ~ Emails, Voice Messages, Postcards, Fax Messages, Follow-Ups


Case Study #1: Teleseminar Secrets Prospecting Emails Call-To-Action: www.TeleseminarSecrets.com

~Date.Current~ FR: Alex Mandossian RE: Teleseminar Secrets Tip Hey ~Contact.FirstName~, Today's TSS Tip answers this question: "How do I get rid of my fear of conducting public teleseminars?" This is an important question from over 4,000 I've received from my Teleseminar Secrets students during the past 3 years. To find the answer, take 5 min 55 secs and watch this TSS YouTube video right now: http://www.youtube.com/watch?v=iqCX8Y0hH5E <-‐-‐ TSS YouTube Video Watch it all the way to the end because I give you a surprise gift at the end ;-‐) To Your Success, Alex Mandossian Chief Instructor http://www.TeleseminarSecrets.com PS. Get your fr^ee custom Electronic Marketing Analysis with time-‐tested strategies for getting more traffic and customers. Take the EM Quiz: http://www.TeleseminarSecretsProfile.com

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Current date field

Personalization

Builds curiosity

Establishes expectations

YouTube video allows viewing on “smart phones”

“Ethical bribe” to stay on until end

Call-To-Action is “seeded” early on

Additional incentive to take action now

Placeholders to minimize opt-outs


Case Study #2: Monster Follow-Up JV Promotion

FR: Alex Mandossian RE: 101 Beta-‐Testers Have you noticed my emails during the past 2 weeks? Let me explain... On Nov. 4th, I invited you to an exclusive Tele-‐Webcast. My buddy, Mike Koenigs made an irresistible offer to test his new, "game-‐changing" software tool he's launching this Dec. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ ** Why I'm So Disappointed ** -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ 43 of the 500+ listeners said "YES" to our special offer on the Nov. 4th Tele-‐Webcast. Frankly, I was disappointed and even stunned when I learned that we didn't come close to hitting our goal 101 beta-‐testers. So on Saturday, Nov. 6th, I decided to send out a second invitation. That email gave instructions on how to get access to the replay. 38 additional listeners said "YES" from the replay page, but we still didn’t hit our 101 beta-‐test target, which is what I agreed with Mike to make it worth his time.

So here’s my “unreasonable request”: (1) If you already said "YES" to become a beta-‐tester, then I need your help to influence your colleagues to join us. Just send them this replay link: http://www.productivitythursday.com/replay If your colleagues are impatient and make quick decisions, just send them to this sign up page: http://www.getmonsterfollowup.com (2) If you have no idea what I'm talking about and haven't heard of "Monster Follow-‐Up” then click one of the two links above J -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ ** Offer Expires: Nov. 19th ** -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ If we don't meet our target by Friday, Nov. 19th, I'll be forced to refund all “early adopters” L We just need 19 more people, so are you willing to help? All applicants beyond the 101 beta-‐ test target will be place on our “stand-‐by” list” Thanks for reading, Alex Mandossian Supporting Sponsor http://www.getmonsterfollowup.com

-- Continued -- Memo style

format (FR/RE)

Establishes context

Unarguable truth

Eye-catching sub-headline

Admission of the truth

2nd admission of the truth

Referral request

Call-To-Action

Direct request

Limiter

Consequence

Review

CTA always put under signature


Case Study #3: Email “P.S.” JV Promotions JV Campaign: Teleseminar Secrets (2010)

P.S. Do you want to discover how to make a six-figure income selling info products via teleseminars? Please visit <TSS Affiliate Link Goes Here>

P.S. Do you want private access to the world's top business leaders such as Stephen Covey, Brian Tracy, Harvey Mackay, Jack Canfield, Donald Trump and others without leaving your home? Visit <TSS Affiliate Link Goes Here>

P.S. Here’s how get to the heart of over $250K worth of marketing education in less than 5 minutes a week at $20/month: <TSS Affiliate Link Goes Here>

P.S. Want to learn the world’s highest paid skill? Get free instant access to a 4-hour Teleseminar jam-packed with time-tested secrets on how to boost your professional speaking income: <TSS Affiliate Link Goes Here>

P.S. If you’re curious how my friend turned his annual income into a monthly income in 23 months, please click this link: <TSS Affiliate Link Goes Here>

P.S. Click this link if you want to double your income and triple your time off utilizing the power of Teleseminar marketing: <TSS Affiliate Link Goes Here>


Case Study #4: Harv Eker Teleseminar Email Teaser JV Campaign: Secrets of the Millionaire Mind (VBT)

Thursday, February 10th

FR: Alex Mandossian (WHO) RE: Live Teleseminar with T. Harv Eker (WHAT) Please join T. Harv Eker and me on Wednesday, February 16th at 6:30 Pacific/9:30pm Eastern. (WHEN) That evening, Harv will show you how to get instant access to your “millionaire mind” so you too can win the “inner game” of wealth. (WHY) All you need is your Internet connection and a telephone for this live, private Teleseminar! (HOW) Click the link below to get registered now: www.AskHarvEker.com/teleseminar (WHERE) Do it now while it’s still fresh on your mind and I hope our paths cross again on the evening of February 16th at 6:30 Pacific/9:30pm Eastern. (WHEN ~again) For Your Freedom, Alex Mandossian, CEO/Founder Heritage House Publishing, Inc. www.AskHarvEker.com/teleseminar (WHERE ~again)

P.S. If you or a friend would like to ask Harv another question before this Teleseminar begins, please be sure you visit: www.AskHarvEker.com


The Secret to Eliminate “Writer’s Block” Forever

Utilize ___________ famous “6 servants” which are:

1) _________ 2) _________ 3) _________

4) _________ 5) _________ 6) _________

24 Time-Tested Solo Email “Subject Lines”

“Can you make this?” “You’ve got to listen to this …”

“Here’s your Passcode …” “Did you receive this yesterday?”

“Will you join us on <Day>?” “Where are you next <Day> night?”

“It’s me, please open up…” “Your presence is requested …”

“Hurry, just <XX> tele-slots left” “Got <XX> seconds to spare now?”

“I just reserved your tele-slot …” “Look who else is invited to this …”

“Who’s to blame for this?” “This is not your fault …”

“Frankly, I’m puzzled …” “Congrats, you’re now confirmed”

“This is my latest tip” “I miss you”

“Are you making this mistake?” “I wish you were here”

“This is my confession about …” “Will you help me with this?”

“Re: Just one more thing …” “This was forbidden until now …”


12 Time-Proven Solo Email “Opening Sentences”

“I’m glad you’re reading this because…” “This is your courtesy reminder…”

“Will you meet me by phone next <Day>?” “Clear your calendar on <Day>”

“I’m so excited my hands are shaking…” “It’s decision making time…”

“Read every word of this email, OK?” “Can you spare <XX> seconds?”

“It’s <Day>, so I’ll make this quick…” “They said I couldn’t pull this off”

“This may be the story of your life…” “I hope you get this in time…”

Case Study #5: Audio script for “ASK” squeeze page Call-To-Action: Monthly www.AskJackCanfield.com calls

"Hi, this is <Your Name> and I'm so glad you decided to visit this Web page because if you had one chance to ask me any question about <Core Appeal>, what would your specific question be? Take a moment to think about it, and then type-in your question in the space provided below because I hope it's one of the questions I’ll answer during our LIVE Teleseminar on <MONTH/DATE> at <TIME>. Go ahead … type-in your question, your first name and your primary email address in the spaces proved below … then click the "Here's My Question, <Your Name>” button you see at the bottom of this web page. You see it there? Please complete this 1-question survey now while it's still fresh on your mind and I’ll see you on the next web page … maybe yours will be one of the questions I choose to answer during our live Teleseminar.”


Case Study #6: Voice Broadcast Script for Day #1 of MMI Call-To-Action: To sit in seats in the seminar room by 9am

Hi, Harv here and this is your courtesy voice broadcast reminder that today is DAY 1 of the Millionaire Mind Intensive and I want you to play at 100%. If you’re in building, then you already know that the MMI Event check in is well under way. If you’re not in the building, the get a move on! We will start promptly at 9:00am, and it’s critical that you get seated early. Above all I want you to know from the bottom of my heart that the 3-day journey you are experience may become one of the five most memorable experiences of your life because YOU WILL NOT BE THE SAME PERSON WHEN YOU LEAVE THE TRAINING ROOM 3 DAYS FROM NOW! Make every minute count because at this moment you’re about to take the plunge toward acquiring the financial freedom you know you’ve deserved. Have an amazing experience and I want you to know that I’m secretly rooting for your personal breakthroughs on each of the next 3 days! Bye for now.

Case Study #7: Voice message for Supersmile inbound calls Call-To-Action: Buy 2 tubes for $5 discount and we pay S/H Thank you for calling the Supersmile, the world first and still only whitening toothpaste that’s non-abrasive and removes stains after the first brushing … If you take advantage of today’s offer you can get a second tube for only $10 and we’ll pay for your shipping and handling fees. You save $20! Please stay on the line because your call will be served on a first-come, first-served basis. And remember to ask the your phone representative about how much money you’ll SAVE with our Club Supersmile program!


Case Study #8: Postcard campaigns for Teleseminar Secrets Call-To-Action: Visit www.TeleseminarSecrets.com online

Headline “A” for Public Speakers

Call-To-Action via web or phone

Benefit bullets why to attend

Headline “A” for Authors & Writers

Specific date/time to attend call


Case Study #9: Day Spa Association fax survey request Call-To-Action: Complete survey and fax answers back <Name> Phone: __________________________

<Address>

<City>, <State>, <Zip> E-mail: __________________________

PLEASE COMPLETE THIS SURVEY AND PROMPTLY FAX TO: 1-212-755-3263 1) What types of skin care products do you offer your day spa clients?

a) Name brands only b) Private label brands only c) Mixture of both d) We don’t sell skin care products 2) How important is it for your products to be only available in spas and salons (and not mass merchants)?

a) Absolutely mandatory b) Very Important c) Somewhat Important d) Not Important 3) How important is the aesthetic appeal of product packaging when you decide to offer a new product line?

a) Most important factor b) Very Important c) Somewhat Important d) Not Important


4) What is the average total product purchase your clients make during each spa visit? a) $15 - $30 b) $30 - $65 c) $65 - $100 d) Over $100 5) Which one of these factors is most important to you before deciding to offer a new product line?

a) Guaranteed sale b) Product sampling (staff and clients) c) Manufacturer customer support d) Educational/sales aids e) Other: ________________________________________________________ 6) At approximately what time do you typically read your hand-delivered mail (not e-mail)?

a) 7am – 10am b) 10am – 1pm c) 1pm – 5pm d) 5pm – 8pm e) 8pm – 11pm

7) How important is a Day Spa Association product introduction whenever you decide to carry a new line?

a) Absolutely mandatory b) Very Important c) Somewhat Important d) Not Important


8) Which statement best describes how you’d respond to new high-end whitening toothpaste products sold in spas?

a) “I don’t sell this product category, but I AM willing to offer it to my clientele.”

b) “I do sell a product of this kind and I AM willing to offer it to my clientele.”

c) “I don’t’ think this category is appropriate for my clientele, but I AM willing to test it.”

d) “I don’t think this category is appropriate for my clientele so I’m NOT willing to try it.”

Case Study #10: Day Spa Association faxed survey results Call-To-Action: Call toll-free number for a free $18 tube

November 19, 2000 1:27PM (Eastern)

Dear Day Spa Owner, These numbers don’t lie. Last month, we sent out a survey to day spas. What we discovered … and … what you are about to discover… could add another $12,000 or more to your annual sales. How? Look at the survey figures below. Then, if you agree with our conclusions, read the enclosed letter from Alex Mandossian about Supersmile®. Here’s what the Spa Survey Results revealed:

As promised … here are the survey results you have been waiting for … it is from our recent nationwide survey of 2,500+ day spa owners and managers about an amazing, new profit maker in select day spas in the U.S. and Europe!


! 91% offer skin care products to their clientele ! 53% offer name brands exclusively ! 94% feel it’s important to offer products NOT available at mass merchants ! 82% feel that the aesthetic appeal of the packaging is very important

And get this… ! 49% claim that their average ticket for skin care products ranges

from $30 to $65 for each client visit But then there’s this fact …

! 31% claim that their average product ticket for skin care products were from $66 to $100

That means almost 70% can do better. And here’s the best part…

! 73% admitted they do NOT offer any type of "oral care" products, but are willing to test the category

So … if you’re one of the 1,847 day spa owners who do not offer any oral care products to their clientele, I have a proven opportunity guaranteed to boost your profits almost overnight. By special arrangement with Robell Research, Supersmile Whitening Toothpaste® is now available to you, your staff, and your best clients … without risk!

I trust recommending this remarkable tooth whitener because I use it, and my family uses it daily. I began testing its claims about a month ago (before the survey was mailed out), and I am pleased to announce that this product is everything they say it is … and more! Frankly, it’s the ONLY toothpaste that whitens without bleaches or abrasives.

To get more information about this incredible new breakthrough, read Alex Mandossian’s accompanying letter and choose one of the two options he was nice enough to offer our members.

It doesn’t make sense to procrastinate.


Take advantage of this amazing opportunity right now. Mr. Mandossian also alerted me that he has an extra surprise gift for the first 70 day spa owners who call … so read his letter and call him at: 1-800-784-7645

He has arranged for you to get a "free" tube of the most astounding, scientifically advanced, whitening toothpaste on the market today. This FREE tube should be enough to convince you of its natural whitening power. Once you are convinced about its effectiveness, you’ll want to put this product on your shelf. That number again: 1-800-784-7645 Spafully yours,

Hannelore R. Leavy President, Day Spa Association

P.S. Enclosed are the actual survey results and the letter from Alex

Mandossian. This is the pre-publication release we promised you. Mr. Mandossian’s letter uncovers how you can put this survey to good use. Your courtesy will be most appreciated.

Case Study #11: Day #1 of MWP autoresponder message Call-To-Action: Click the link to order the MWP course ~Date.Current~ FR: Alex Mandossian RE: Market With Postcards ~ Case Study #1 Hi ~Contact.FirstName~, Yesterday, you indicated that you're interested in utilizing postcard marketing for ~Contact._MWPReasons~ ... Remember?


* * * * Today's Market with Postcards Case Study * * * Want to discover how a business tripled its "click-thru" rates online utilizing my postcard marketing techniques? If your answer is YES, please go directly to Page 11 of the free chapters I gave you access to yesterday and read all about it now. Just in case you haven't pulled down your free chapters at http://www.MarketingOnline.com/mwp ... do this now:

* * * * How to Get Your Free Chapter Download * * * * If you have a HIGH SPEED connection to the Internet, go to this URL save the PDF document on your desktop: http://www.MarketingOnline.com/mwp <-- Go there now

If you have a LOW SPEED connection to the Internet, go to this URL save the PDF document on your desktop: http://www.MarketingOnline.com/mwp <-- Use your mouse

Look for another Case Study tomorrow. Remember, my emails always have "- Alex Mandossian -" in the FROM line of the messages I send you. If you have a question about how to purchase the course, send a brief email message to one of my Interns at: [email protected] <------------------- Email your questions

That's it for now, so I’ll speak to you tomorrow... Good Sales,

Alex Mandossian Chief Instructor Marketing With Postards™


Case Study #12: How to handle “refund requests” by phone Call-To-Action: The “how can we make it right?” question 1) What happened?

2) What should have happened?

3) How can we make it right?

Case Study #13: How to influence prospects to “off-the-fence” Call-To-Action: The “Cartesian” question for a brighter future 1) “What would happen if you didn’t commit?”

2) “What could happen if you did commit?”

Case Study #14: How to get world-class testimonials Call-To-Action: The “BEFORE-AFTER-AFTER” template

off-page marketing secrets ~ emails, voice messages...

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