offline marketing ideas and strategies
TRANSCRIPT
CITYTIMES
PRESENTATION BY THE CITYTIMES
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OFFLINE MARKETING IDEASMarketing strategies for offline campaigns
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Offline Marketing Ideas
Add offline marketing ideas into your overall marketing strategy makes your marketing plan holistic and robust.
There are offline marketing activities that are very cost effective in promoting your products and services, creating awareness of your brand, which can ultimately leads to more sales.
INTRODUCTION
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Offline Marketing Ideas
For start-ups and small businesses, having an effective offline marketing strategy to implement your offline marketing activities can potentially increase your sales and expand your customer base.
INTRODUCTION
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Offline Marketing Ideas
The average conversion rate is 1-3% so you can’t afford to neglect this strategy. Print flyers (A5 or A6) and distribute them locally (shopping centres, tube stations, high footfall streets etc). You can either distribute them with your team or hire a distribution company or the Post Office to distribute them on your behalf.
DISTRIBUTION OF FLYERS
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Offline Marketing Ideas
Build a mobile marketing list. Small businesses can start with family and friends. Encourage them to share with their network. Alternatively you can buy opt-in mobile numbers for bulk SMS broadcast. Do not send unsolicited SMS messages.
BULK SMS BROADCAST
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Offline Marketing Ideas
This is a straight forward method. There are companies that specialize in this form of marketing. They allow you to select the right template, upload your mailing list and pay for the postage.
POSTCARD MARKETING
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Offline Marketing Ideas
Postcard Marketing
SOCIAL MESSAGING APPLICATIONS
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Offline Marketing Ideas
Marketing on social messaging apps can’t be overemphasized. Imagine the billions of users who use WhatsApp, Instagram, Viber, KingsChat etc. on a daily basis? Post messages everyday and incentivize them to share them. You can have up to 256 users per WhatsApp group.
USE SOCIAL MESSAGING APPLICATIONS
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Offline Marketing Ideas
Same thing as the flyer distribution. Print coupon vouchers and distribute them.
VOUCHER DISTRIBUTION
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Offline Marketing Ideas
Just like flyer distribution you should print business cards to distribute to at events, exhibitions and meetings.
DISTRIBUTE BUSINESS CARDS
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Offline Marketing Ideas
Just like the flyer print business cards to distribute to at events, exhibitions and meetings.
Distribute Business Cards
CHARITY EVENTS
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Offline Marketing Ideas
Consider sponsoring a charity event. You can either sponsor an existing event or organize your own event. It could be running, cycling, reading etc. Require registration via your website. Print and distribute branded t-shirts and caps. Distribute flyers, vouchers and other promotional materials.
SPONSOR LOCAL CHARITY EVENTS
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Offline Marketing Ideas
Make sure you brand and label any product you sell. The label should include your brand name, contact details, website and social networks.
BRANDING
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Offline Marketing Ideas
Attend networking events, both business and social events. Make contact with participants and exchange business cards. Contact the event organizer to see if you could make a speech or presentation.
NETWORKING EVENTS
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Offline Marketing Ideas
Networking Events
EXHIBITIONS
PARTICIPATE IN EXHIBITIONS
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Offline Marketing Ideas
There are always exhibitions and business events taking place within the city. You can either participate as an exhibitor or visitor.
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Offline Marketing Ideas
According to the Local Media Works Database 2016, there are over 1,000 local newspapers in the UK and their websites attract over 97 million unique users each month. Local media is the most trusted source of information and seen as the most effective combination for driving consumer action.Continue from next slide...
LOCAL NEWSPAPERS
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Offline Marketing Ideas
65% of local readers believe adverts help them make decisions. The surveys by Consumer Catalyst asserts that readers are more than twice as likely to act on ads in local media than ads on TV and social media. Finally, local news brands are the first port of call for over 5.4 million people looking for a bargain according to TGI 2015. Continue from next slide...
Local Newspapers
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Offline Marketing Ideas
Facts and figures about local newspaper advertising.Metro London for example covers London, allowing you to reach over 2.5 million Londoners every working day.You should contact your local newspaper for an interview or to place an advert.
Local Newspapers
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Offline Marketing Ideas
These offline marketing ideas, if incorporated as part of your overall marketing strategy, can increase your customer base. In subsequent posts we would talk about each offline marketing idea and how to implement them. Kindly leave a comment below and subscribe to join our daily conversation on marketing.
Conclusion
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Offline Marketing Ideas
Thank you for reading this short but helpful presentation. We hope you implement some of these offline marketing ideas.
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Conclusion