ohio academics
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Keynote for Academic Library Association of Ohio on Oct. 29, 2010TRANSCRIPT
Building the New Academic
Library Experience
Stephen Abram, MLSAcademic Library Assn. of Ohio
Columbus, OH Oct. 29, 2010
Welcome
Questions for Today:
1. Is this the end of publishing as we know it?2. Is this the end of libraries as we know them?3. Where is all this change taking us?4. Do people still value the book? 5. What’s next?6. What is the role for librarians in our info-
future?
So, what exactly is changing?
BooksMediaMobilityCollectionsLibraries
In a word:Everything connected to your world!
News Flash #1
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
The Elephant in the Room
Very Big Secret
Change can happen very fast
6 Things have Changed . . A LOT!
1. Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
2. Books3. Media4. Mobility5. Collections6. Libraries
The History of Unintended
Consequences & Unpredictability
“Choose . . .
To be a victim and feel these changes are fated and blame storm ORCreate the future we need and take collective responsibility for the conversation and
development.”
Find Reasons not Excuses.
As technology advances
Emboldened Librarians hold the key
GOOG
News Flash “The Internet and technology have now
progressed to their infancy”
My son: Zachary
News Flash
News Flash
Tech Shift Happens
People
What We Never Really Knew Before (US/Canada)
27% of our users are under 18. 59% are female.
29% are college students. 5% are professors and 6% are teachers.
On any given day, 35% of our users are there for the very first time!
Only 29% found the databases via the library website. 59% found what they were looking for on their first
search. 72% trusted our content more than what they found
on Google. But, 81% still use Google.
We often believe a lot
that isn’t true.
People are Changing
Demographic– Millennial, Boomer, SeniorsIQ IncreasesIncreased educational attainment & engagementeBooks outsell hard cover books, and will outsell
paperbacks soon (2011)Some libraries are crediting most cardholder
growth to e-book accessibilityPersonal device proliferationSome sectors are very tech-dominated (farming,
cattle, trucking, natural resources…)
People Have Changed
Twitter & Facebook are dominated by the middle aged
Gaming too. . . Mothers in their 30’sSocial networks fastest growing populations
are seniors and will be more international and less urban and English.
eBooks usage is largely middle-aged.Mobile data usage is growing beyond youth
very quickly, workplace use is huge
Have Students Changed
?
NextGen Differences
Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates –
65%+ But still a 70% behavior overlap
with Boomers (see my book chapter)
Discovery & Ideas
Has the future changed?Has our future changed?
COWS, etc.
The Future Discovered
• Stem Cells• fMRI and The Brain• Cloning• Trucking and GPS• Wind and other energy• Nanotechnology• Robotics• Massive Book Digitization• Music• Translation• Streaming Media• Seed Bank
A 1965 iPhone
Can libraries keep up with change?
Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?
Books
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Mobility
Broadband
You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
Local wired, mobile access ‘everywhere’ to the home and workplace
Geo-awareness: GIS, GPS, GEO-IP, etc. Wireless as a business strategy (Starbucks) Mobile dominates Largest generation
Emerging Tech that Drives Users to the Library
Encyclopedia.comHighBeam & QuestiaWorldCatAccessMyLibrary iPhone App for
public, school and higher ed – iPhone, iPad, iTouch and Droid!
Geo-IP features and measuresWatch for more . . .
Trans-Literacy: Move beyond reading & PC skills
Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.
Can we frame the e-book issue so that it can be addressed rationally?
MindMap: What is a book?
1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation
Reading
MindMap: What is a book?
1. Reading2. Learning3. Pedagogy4. Research5. Exploration6. Reference7. Engagement8. Enjoyment9. Evaluation
Books
Fiction
Non-Fiction
Encyclopedia
Reference
Directories
Dictionaries
Textbooks
E-Learning
Steal This Idea
What are thegood and badthings about
e-books?
Library Goals
Be the BeeOr be the Hive
Care
Strategic Thinking for Libraries
1. Choosing a Future2. Setting Phased Priorities3. Making Choices4. Taking Action5. Doing the Next Step6. Adjusting Tactics with Experience7. Seeking Feedback and Adjusting8. Measuring Progress
Choosing Top Priorities Suppose that in three years: Majority of library use will be virtual – yes even rural! Majority of Non-fiction Book circulation will be e-
books and Fiction will split 50/50 – digital/print All learning will be blended and continuous DVD is circulation is dead and most other [physical
formats in decline. Majority of questions will be virtual Use will be 20 / 40 / 40 (in house, virtual, mobile) Every user will be socially networked, connected and
engaged
What do we need to know?
What are we going
to do next?
What do we need to know?
How do library databases and virtual services compare with other web experiences?
Who are our core virtual users? Are there gaps? Does learning happen? What are user expectations for true satisfaction? How does library search compare to consumer
search like Google and retail or government? How do people find and connect with library virtual
services? Are end users being successful in their POV? Are they happy? Will they come back? Tell a friend?
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Top-Level BenchmarksGale-Cengage Browse Survey
August 01, 2010 - August 31, 2010
Serve Everyone!
The power of libraries
It Gets Better.
Librarians can help.
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
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