oi | conexões reais
TRANSCRIPT
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CONEXÕES REAIS
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A TECNOLOGIA MUDOU O MUNDO
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MAS PRA ONDE?
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DOS JOVENS BRASILEIROS SE CONSIDERA VICIADO EM TECNOLOGIA
95%
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VIVEMOS A GERAÇÃO
CABEÇA BAIXA
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O ADVENTO DA TECNOLOGIA ASSUMIU DOIS LADOS:
APROXIMA QUEM TÁ LONGE
AFASTA QUEM TÁ PERTO
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COMO MUDAR O LADO RUIM DA TECNOLOGIA?
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DESCOBRINDO O QUE AS PESSOAS ESPERAM DAS MARCAS
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DOS CONSUMIDORES ESPERAM QUE EMPRESAS SE ENVOLVAM NO AVANÇO DO BEM-ESTAR COLETIVO. Fonte: Havas Media, novembro de 2011.85%
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HUMAN BRANDS AS PESSOAS SE IMPORTAM MAIS COM MARCAS QUE SE ENVOLVEM COM CAUSAS REAIS DO SEU DIA A DIA.FONTE: TRENDWATCHING
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QUEBRANDO PARADIGMAS
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VENDE TECNOLOGIA PARA QUE OS JOVENS FIQUEM CADA VEZ
MAIS CONECTADOS VIA APARELHOS, ON-LINE E ETC.
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VENDE TECNOLOGIA PARA QUE OS JOVENS FIQUEM CADA VEZ
MAIS CONECTADOS VIA APARELHOS, ON-LINE E ETC.
CRIA UMA PLATAFORMA PARA QUE OS JOVENS FIQUEM
CONECTADOS DA MELHOR MANEIRA QUE EXISTE: A REAL.
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CONEXÕES REAIS
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CONEXÃO REAL
CONEXÃO VIRTUAL
>
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#PASSO 1 - TRANSFORMAR O VIRTUAL EM REAL
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COMO TRANSFORMAR:
ISSO.
NISSO.
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EM 2013, 7% DOS BRASILEIROS TINHAM O HÁBITO DE TROCAR MENSAGENS PELO APP.
NESTE ANO, O NÚMERO DISPAROU PARA 37%.
É O SEGUNDO APP SOCIAL MAIS USADO NO BRASIL.
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E TODO MUNDO TEM UM GRUPO ESPECIAL…
Conversas
Brothers da Facul
Amigas pelos EXs
A Família Desunida
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…MAS QUE, POR DIVERSAS RAZÕES, NUNCA SE ENCONTRA.
Amigas pelos EXs
LeandraMeninas, vamos nosencontrar sábado?
Tô fora. Vou jantarcom o Fábio.
DanielaNão dá. Tenho umcasamento.
LúciaGente, vou ao shopping.
LeandraMas é meu aniversário. ;/
Já tinha marcado.Desculpa.
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A IDEIA:REALIZAR ENCONTROS
REAIS, TIRAR OS GRUPOS DO WHATSAPP DAS TELAS DOS
CELULARES.
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HOTSITE
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CRIAREMOS UM
HOTSITE COM UM
CONCURSO
CULTURAL ONDE
AS PESSOAS
TERÃO TODAS AS
INFORMAÇÕES
SOBRE O
PROJETO.
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O PARTICIPANTE
DEVE INSCREVER
SEU NÚMERO Oi E
CONTAR PORQUE
SUA GALERA MERECE
UMA FESTA E
DESCREVER COMO
ELA SERIA.
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SELECIONAREMOS A MELHOR HISTÓRIA
DE CADA ESTADO E FAREMOS UM
ENCONTRO DO JEITO QUE ELES SONHAM.
FESTA REGGAE PIQUENIQUE DAS AMIGAS LUAL NA PRAIA
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DURANTE AS FESTAS,
COLOCAREMOS
STANDS DA OI
GALERA, COM
OFERTAS, PRODUTOS E
BRINDES ESPECIAIS.
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#PASSO 2 - COMUNICAR O PROJETO E CONQUISTAR A ADESÃO DO MAIOR NÚMERO DE PESSOAS INSCRITAS.
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ANÚNCIOS IMPRESSOS
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#PASSO 3 - DIVULGAR O PROJETO VIA REDES SOCIAIS/RP E APROXIMAR A MARCA DOS CONSUMIDORES.
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OBJETIVOS DO PROJETO
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# AUMENTAR A INDEPENDÊNCIA DA MARCA Oi GALERA EM RELAÇÃO A Oi
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# CRIAR UM RELACIONAMENTO MAIS PRÓXIMO COM NOSSO PÚBLICO-ALVO
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# CRIAR UM RELACIONAMENTO MAIS PRÓXIMO COM NOSSO PÚBLICO-ALVO