oil sands trade show & conference sponsorship kit

September 10 - 12, 2012

CONTACT: Rebecca Wood +1.403.209.3570 [email protected]

oilsandstradeshow.com

2012 Sponsorship & Value Added Opportunities

Oil Sands Trade Show & Conference

This

roya

lty fr

ee im

age

is p

rovi

ded

by B

ill M

arsh

Roy

alty

Fre

e Ph

otog

raph

y w

ww.

billm

arsh

phot

ogra

phy.c

om.

oilsandstradeshow.com 1

The platinum level opportunity of Major Exhibition Sponsor is limited to three (3) industry brands. This opportunity is one of the most prominent marketing profiles for the show. Each sponsor will receive the benefits of premium branding on all marketing material (subject to marketing timelines) associated with the exhibition. Brand impressions will include: trade advertising, online promotion, official publications and the event website.

Major Exhibition Sponsor (3 available) .................................................................$15,750 Online & Advance Exposure• Brand recognition on the official website as a Platinum Level Sponsor.• Brand recognition on promotional material for the event on trade

advertising and official media.

Market Presence• Premium brand recognition as a Platinum Level Sponsor on all relevant

marketing material for the event.• Brand recognition as a Platinum Level Sponsor on the cover of all official

publications.• One (1) full page of advertising media in the Official Event Guide.• Opportunity to submit a relevant editorial to be printed in the Official

Event Guide (subject to approval and space).

Onsite Presence• Brand recognition as a Platinum Level Sponsor on all relevant signage

for the exhibition including the entranceway(s), event hours and directional signs.

PLATINUM SPONSORSHIP

OIL SANDS TRADE SHOW & CONFERENCE 2012 EXHIBITION SPONSORSHIP OPPORTUNITIES


OIL SANDS TRADE SHOW & CONFERENCE 2012

GOLD SPONSORSHIP

Gold sponsors enjoy high-profile branding opportunities, with a strong focus on influencing show attendees.

Official Registration Area (for visitors, delegates & exhibitors)

(1 available) .................................................................. $13,125 Online & Advance Exposure• Brand recognition on the online registration page.• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Opportunity to distribute one (1) piece of marketing collateral to visitors

and delegates.• Brand recognition as a Gold Level Sponsor in official publications.

Onsite Presence• Exclusive sponsorship of the Registration Area for the exhibition and

conference.• Custom brand graphics prominently displayed on the front of each

registration counter.

Official Visitor Tote Bag (1 available) .................................................................$10,500

Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Brand recognition as a Gold Level Sponsor in official publications.

Onsite Presence• Exclusive opportunity to brand the visitor tote bags available at the

exhibition entrance(s).• Premium brand placement on each of the tote bags distributed at the

event.• Pricing includes the cost of production of 3,000 bags. Bags are produced

with one (1) colour logo imprint on the most prominent location available.

EXHIBITION SPONSORSHIP OPPORTUNITIES

EXCLUSIVE!

EXCLUSIVE!



GOLD SPONSORSHIP(continued)

Official Badge & Lanyard (for visitors and delegates) (1 available) ..................................................................$10,500 Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Brand recognition in official publications as a Gold Level Sponsor.

Onsite Presence• Exclusive sponsorship of the show badge and lanyard for visitors and

conference delegates.• Brand recognition on the show badge for visitors and delegates.• Pricing includes the cost to produce lanyards. Lanyards are produced

with one (1) colour logo imprint in the front side of the material.

BIG Party Presenting Sponsor (1 available) ..................................................................$10,500 Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Brand recognition in official publications as a Gold Level Sponsor.

Onsite Presence• 30 tickets to the BIG Party.• Reserved premium seating for your 30 guests.• Brand recognition on all the BIG Party signage on site as “Presenting

Sponsor of the BIG Party”.• Brand recognition on BIG Party tickets as “Presenting Sponsor”.• Opportunity to display four (4) 6’ wide x 3’ high banners (or pull up

stands) inside the BIG Party venue.• Opportunity for additional customized branding opportunities the night

of the BIG Party.


EXCLUSIVE!

EXCLUSIVE!



Silver sponsorship provides you with some unique branding opportunities that will help you reach the decision makers attending the exhibition.

Official Exhibitor & VIP Networking Lounge (1 available) .................................................................. $5,250 Online & Advance Exposure• Brand recognition on the official website as a Silver Level Sponsor.

Market Presence• Brand recognition in official publications as a Silver Level Sponsor.• Opportunity to distribute one (1) piece of marketing collateral within the

Lounge.

Onsite Presence• Brand recognition on all related Lounge signage.• Brand recognition on entranceway to Lounge.

Official Internet Zone (1 available) .................................................................. $5,250

Online & Advance Exposure• Brand recognition on the official website as a Silver Level Sponsor.

Market Presence:• Brand recognition in official publications as a Silver Level Sponsor.• Opportunity to distribute one (1) piece of marketing collateral at the

internet centre.

Onsite Presence:• Exclusive opportunity to provide internet service to visitors and

delegates.• Custom branded graphics displayed on the front of each of the internet

stations.

SILVER SPONSORSHIP


EXCLUSIVE!

EXCLUSIVE!




Bronze Sponsors are well positioned to obtain quality branding with a reasonable investment.

Sponsor of the BIG Party (3 available) ................................................................. $5,000 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition in official publications as a Bronze Level Sponsor.

Onsite Presence• 10 tickets to the BIG Party.• Reserved seating for your 10 guests.• Brand recognition on all the BIG Party signage onsite as “sponsor of the

BIG Party”.• Opportunity to display one (1) 6’ wide x 3’ high banner (or pull up stand)

inside the BIG Party venue.

Indoor Exhibition Map (1 available) .................................................................. $4,200 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition in official publications as a Bronze Level Sponsor.• Brand and a brief corporate message prominently displayed with the

floor plan for the exhibition.

Onsite Presence• Exclusive opportunity to sponsor the two (2) floor plans to help visitors

navigate the show.• Opportunity to feature a custom branded graphic on the header of the

boards.

BRONZE SPONSORSHIP

EXCLUSIVE!



BRONZE SPONSORSHIP(continued)

Outdoor Exhibition Map (1 available) ...................................................................$2,025 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition in official publications as a Bronze Level Sponsor.• Brand and a brief corporate message prominently displayed with the

floor plan for the exhibition.

Onsite Presence• Exclusive opportunity to sponsor the one (1) floor plan to help visitors

navigate the show.• Opportunity to feature a custom branded graphic on the header of the

board.

Event eNewsletter (July - September)

(per eNewsletter) ..........................................................$1,575

Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.• Exclusive opportunity to sponsor one (1) of six (6) event eNewsletters

relating to the show.• Premium banner placement on the HTML eNewsletter sent to the

attendee database.

Market Presence• Brand recognition in official publications as a Bronze Level Sponsor.


EXCLUSIVE!

Outdoor Super Banner (1 available) .................................................................. $8,500 Onsite Presence• One (1) custom single-sided outdoor super banner (approximate size: 30’

wide x 10’ high) to be hung strategically on the outside of the facility.• Artwork to be provided by the sponsor. Cost of banner production and

hanging included.

Large Indoor Ad Banner .............................................. $3,675 Onsite Presence• One (1) custom single-sided advertising banner (approximate size: 16’

wide x 8’ high) to be hung strategically on the walls of the exhibition• Artwork to be provided by the sponsor. Cost of banner production and

hanging included.

Standard Indoor Ad Banner ..........................................$1,575 Onsite Presence• One (1) custom single-sided advertising banner (approximate size:

10’ wide x 4’ high) to be hung strategically on one of the walls of the exhibition – limited availability.

• Artwork to be provided by the sponsor.• Cost of banner production and hanging included.

Aisle Carpet Decal Package ...........................................$1,100 Onsite Presence• Two (2) branded carpet decals to be placed strategically on the exhibition

floor.• Artwork to be provided by sponsor.• Price includes decal production and placement on the exhibition floor.


VALUE ADDEDOPPORTUNITIES


September 10 - 12, 2012



2012 Conference Sponsorship Opportunities


This

roya

lty fr

ee im

age

is p

rovi

ded

by B

ill M

arsh

Roy

alty

Fre

e Ph

otog

raph

y w

ww.

billm

arsh

phot

ogra

phy.c

om.

v6-11-Jan-12oilsandstradeshow.com 9

CONFERENCE SPONSORSHIP OPPORTUNITIES


The Platinum Level Opportunity of Major Conference Sponsor is limited to two (2) industry brands. This opportunity is one of the most prominent marketing profiles for the event. Each sponsor will receive the benefits of premium branding on all marketing material associated with the conference. Brand impressions will include: trade advertising, online promotion, official publications, and the event website.

Conference Stakeholder (2 available) .................................................................$15,750 Online & Advance Exposure• Opportunity to feature a corporate profile on the Official Event Website.• Brand recognition on the official website as a Platinum Level Sponsor.• Brand recognition on promotional material for the conference including

trade advertising and official media.

Market Presence• Premium brand recognition on all relevant marketing material for the

conference.• One (1) full page of advertising in the Official Event Guide.• Opportunity to submit a relevant editorial to be printed in the Official

Event Guide (subject to approval and space).

Onsite Presence• Ten (10) full conference delegate passes (includes ticket to our signature

networking event; The BIG Party)• Opportunity to submit one Keynote Speaker to the conference program.

(Relevant and high level executive presentation only; subject to approval)• Brand recognition on all relevant signage for the conference including

entranceway, stage backdrop, conference schedule and directional signage.

PLATINUM SPONSORSHIP




Gold sponsors enjoy high-profile branding opportunities, with a strong focus on influencing Senior level delegates.

Official Conference Delegate Tote Bag(1 available) .................................................................. $8,500 Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.Market Presence• Brand recognition as a Gold Level sponsor in official publications.Onsite Presence• Three (3) full conference delegate passes (includes ticket to our

signature networking event; The BIG Party) • Exclusive sponsorship and branding of the conference tote-bags

distributed to each delegate.• Brand recognition at the conference check-in.• Opportunity to distribute on piece of marketing collateral in the delegate

bags.• Pricing includes the cost to produce the bags (one colour logo imprint on

the most prominent location available)

Conference Executive Folder (1 available) .................................................................. $8,000

Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Brand recognition as a Gold Level Sponsor in official publications.

Onsite Presence• Three (3) full conference delegate passes (includes ticket to our

signature networking event; The BIG Party) • Premium brand recognition on each of the Executive Folders that are

distributed to all delegates.• Opportunity to insert once piece of marketing collateral into each

Executive Folder (recommended size: 6” x 8” post card).• Pricing includes the cost to produce the Executive Folders and pen (one

colour logo imprint on the most prominent location available)

GOLD SPONSORSHIP




GOLD SPONSORSHIP(continued)

Delegate Keynote Luncheon (for visitors and delegates) (2 available) ...................................................................$7,500 Online & Advance Exposure• Brand recognition on the official website as a Gold Level Sponsor.

Market Presence• Brand recognition as a Gold Level sponsor in official publications.• Brand included on published keynote information in the Official Event

Guide.

Onsite Presence• Three (3) full conference delegate passes (includes ticket to our

signature networking event; The BIG Party) • Exclusive opportunity to present one (1) of the Keynote Speakers during

the Conference.• Opportunity for corporate executive to introduce the Keynote Speaker.• Brand included on signage and material promoting the presentation.• Brand included on the signs located on each table of the luncheon.




Silver sponsorship provides you with some unique networking opportunities that will help you reach the decision makers attending the conference.

Conference Cocktail Reception (2 available) ................................................................. $5,000 Online & Advance Exposure• Brand recognition on the official website as a Silver Level Sponsor.

Market Presence• Brand recognition as a Silver Level sponsor in official publications.• Opportunity to display company marketing material during the cocktail

reception.

Onsite Presence• Two (2) full conference delegate passes (includes ticket to our signature

networking event; The BIG Party). • Opportunity to be the host sponsor of the conference cocktail reception.• Brand recognition on each of the beverage tickets provided to registered

delegates.

Hospitality• Twenty-five (25) complimentary beverage tickets to be used during the

cocktail reception

Conference Session Sponsor (4 available) ................................................................. $3,500

Online & Advance Exposure• Brand recognition on the official website as a Silver Level Sponsor.

Market Presence• Brand recognition as a Silver Level sponsor in official publications.• Opportunity to distribute one piece of marketing collateral during the

sponsored session.

Onsite Presence• Two (2) full conference delegate passes (includes ticket to our signature

networking event; The BIG Party). • Brand prominently displayed at the beginning of the session on the

conference visuals.• Named recognition by conference moderator before and after the

session.

SILVER SPONSORSHIP




Bronze sponsors are well positioned to obtain quality branding with a reasonable investment.

Conference Session Schedule (1 available) .................................................................. $3,000 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition as a Bronze Level sponsor in official publications.

Onsite Presence• One (1) full conference delegate pass (includes ticket to our signature

networking event; The BIG Party).• Custom brand graphics displayed on two (2) header boards of the

conference session schedule (displayed at the conference entrance in the main concourse).

Conference Breakfast (2 available) ................................................................. $3,000 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition as a Bronze Level sponsor in official publications.


networking event; The BIG Party).• Exclusive opportunity to host one of the two (2) breakfasts during the

conference.• Brand included on breakfast station signs.• Opportunity to display marketing collateral during the breakfast.

BRONZE SPONSORSHIP




BRONZE SPONSORSHIP(continued)

Refreshment Break Sponsor (3 available) ................................................................. $2,500 Online & Advance Exposure• Brand recognition on the official website as a Bronze Level Sponsor.

Market Presence• Brand recognition as a Bronze Level sponsor in official publications.• Opportunity to display marketing collateral during breaks.


networking event; The BIG Party).• Exclusive opportunity to sponsor one of three (3) refreshment breaks

during the conference.• Brand recognition on refreshment tables.• One (1) branded sign placed adjacent to the refreshments.

September 10 - 12, 2012



10th Annual

“Sand-Trapped” Golf TournamentSeptember 10, 2012

Sponsorship Opportunities


This

roya

lty fr

ee im

age

is p

rovi

ded

by B

ill M

arsh

Roy

alty

Fre

e Ph

otog

raph

y w

ww.

billm

arsh

phot

ogra

phy.c

om.


Held on Monday, September 10th, the Annual “Sand Trapped” Golf Tournament has become a much anticipated networking and special event. The tournament attracts registrations from oil sands industry professionals attending the Trade Show & Conference. With 144 participants, this event historically sells out every year.

The presenting sponsor of the tournament will receive the highest brand profile of the golf tournament. Exclusive branding opportunities are provided at the golfer registration, lunch tables, and on the course. Additional exposure at Oil Sands Trade Show & Conference is also offered.

PRESENTING TOURNAMENT SPONSOR Includes two (2) foursome registrations

(1 available) .................................................................... $12,000

Online & Advance Exposure• Brand recognition on the official website as the Presenting Tournament

Sponsor.• Brand recognition on promotional material for the tournament.

Market Presence• Brand recognition in official event publications.

Onsite Presence• Exclusive branding of the Registration Point for all golfers in the

tournament.• Exclusive branding of the golf balls and tees provided to each golfer at

Registration (includes production and distribution cost).• Branded custom decals included on each of the golf carts for the

tournament (approximately 72) (includes production and distribution cost).

• Opportunity for company executive to welcome/thank golfers prior to tee-off.

• Premium branding on each place setting at the lunch buffet.• Exclusive branding on the tent cards placed on each lunch table.• Opportunity to present the prizes to the winning foursome.


Presenting Tournament Sponsor

“Sand Trapped” Golf Tournament Sponsorship Opportunities



TOURNAMENT SUPPORTING SPONSORS

Opportunity 1 - Course Package Sponsor

Includes one (1) foursome registration

(1 available) ......................................................................$5,500

Onsite Presence• Premium branded signs placed at each of the 18 holes at the starting

markers of the Men’s & Women’s Tee Boxes.• Exclusive branding of each of the 18 “Pin Flags” at each hole of the

tournament.

Opportunity 2 – Team Prize Sponsor (2nd - 5th Place)

Includes one (1) foursome registration

(1 available) ......................................................................$5,500

Onsite Presence• Opportunity to sponsor the prizes for each team placing second

through fifth• Brand recognition as a prize sponsor during the tournament lunch.• Verbal recognition from the Master of Ceremonies at the event.

“Sand Trapped” Golf TournamentSponsorship Opportunities



Opportunity 1 - Hole in One Sponsor/Closest to the Pin

Includes one (1) player registration

(1 available) ...................................................................... $2,750 Onsite Presence• Opportunity to host “Hole in One” contest to win $5,000.• Branded recognition on one sign located at the contest hole.• In the event that the Hole in One is not made, a non-cash prize for

Closest to the Pin will be presented.• Verbal recognition from the Master of Ceremonies at the event.

Opportunity 2 – Hospitality Sponsor

Includes one (1) player registration

(1 available) ...................................................................... $2,750 Onsite Presence• Opportunity to host two (2) hospitality or refreshment holes on the

course during the tournament (one in the front nine and one on the back nine).

• Exclusive opportunity to supply and distribute bottled water to the participants of the tournament.

• Branded sign on the sponsored hole and branded recognition as a sponsor of the tournament.

• Does not include food or beverages or equipment setup. All refreshments and set-up to be arranged directly with the course.

• Verbal recognition from the Master of Ceremonies at the event.

PLAYER SPONSORS

“Sand Trapped” Golf TournamentSponsorship Opportunities



Men’s Longest Drive Contest Hole (1 available) ......................................................................$950 Onsite Presence• Exclusive sponsorship of one (1) contest hole of the tournament.• Branded sign located at contest hole.• Contest prize presented to the winner on behalf of the sponsor.• Brand recognition on place settings during the tournament dinner.• Verbal recognition from the Master of Ceremonies at the event.

Women’s Longest Drive Contest Hole (1 available) ......................................................................$950 Onsite Presence• Exclusive sponsorship of one (1) contest hole of the tournament.• Branded sign located at contest hole.• Contest prize presented to the winner on behalf of the sponsor.• Brand recognition on place settings during the tournament dinner.• Verbal recognition from the Master of Ceremonies at the event.

Longest Putt Contest Hole (1 available) ......................................................................$950 Onsite Presence• Exclusive sponsorship of one (1) contest hole of the tournament.• Branded sign located at contest hole.• Contest prize presented to the winner on behalf of the sponsor.• Brand recognition on place settings during the tournament dinner.• Verbal recognition from the Master of Ceremonies at the event.

CONTEST HOLES

“Sand Trapped” Golf Tournament Sponsorship Opportunities

oil sands trade show & conference sponsorship kit

Documents

platinum level sponsor

gold level sponsor

official website

official publications

brand impressions

official media

official registration

premium brand placement