olaei oct 2013
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Library Advocacy: The Lion’s Story
Friday Oct. 11, 2013OLA and the Education InstituteStephen Abram, MLS
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Until lions learn to write their own story, the story will always be from the perspective
of the hunter not the hunted.
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• Library Advocacy: The Lion's Story
• Are you framing your library's story well? • Are you sharing measurements about your impact, or still beating the
drum of raw statistics that show funders where to cut? • Are you using great gift of social media to engage and get your
message out. • Has your library's marketing and communication plan stepped up to
the 21st Century? • Are we ready for advanced data mining of our websites, circulation
and membership records? • Are you ready for the reach beyond outreach? • What are the skills and competencies that library teams need?
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First . . .Let’s stop using the word advocacy
Let’s discuss influence and being influential . . .
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Second . . . Let’s start using verbs to describe ourselves in the context(s) of our members, audiences and communities.
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Third . . . Let’s build on our legacy of trust and respect and our foundation of collections and places to shine
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Foundations
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Fourth . . .Let’s emphasize the humans that make the magic happen . . . Library staff
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Grocery Stores
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Grocery Stores
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Grocery Stores
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Cookbooks, Chefs . . .
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Cookbooks, Chefs . . .
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Meals
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Fifth . . . Let’s focus on VALUE, IMPACT, and POSITIONING (VIP)
What’s the music and magic you hear? Play? Do?
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Are you locked into library financial mindsets?
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What about value and impact?
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Or shall we stick with this?
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It’s the stories that happen inside your library that matter . . . Not just the ones you have on the shelves.Tell those storiesEncourage the heart . . .Better yet . . . Collect the stories in your users’ voices
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The signs . . . There’s always another view…
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What Does Boundarylessness
mean?
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AudiencesPoliticians and CandidatesScholars and scholarshipCommunitiesOurselves: academic, public, school, special and all the friendsMembers and cardholders
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Sustaining RelevanceBeing RelevantCommunicating VIPReal relationshipsBeing a ‘real’ professional
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Personal and Institutional Impact: Strategies and Tactics
Let’s talk . . .
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Are we a culture of poverty?
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Do You Feel Poor?
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SmellyYellowLiquid
OrSex
Appeal?
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Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Consulting
Cel: [email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook, Pinterest, Tumblr: Stephen Abram
LinkedIn: Stephen AbramTwitter: @sabram
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