old product marketed in a new way
DESCRIPTION
An age-old brand when launched during those days becomes a roaring success. Then competition hits it.....no problem with product....only that mindset of consumers changed...How is it trying now to get back ? This presentation tells it..TRANSCRIPT
Old Product
Marketed
In A New Way
Idea Generation
• 20 years ago BoroPlus
• “Lightness” was its USP
Idea Screening
Concept Development & Testing
PCDL Model• Positioning the Brand• Communicating the Brand Message• Delivering the Brand Performance• Leveraging the Brand Equity
Marketing Strategy & Development
• Nostalgia
• Superbrands
Business Analysis
• High business possibilities for an age-old and trusted brand to add up to its product portfolio.
• G.D. Pharmaceuticals is basically a Pharmaceutical Company.
Test Marketing
• Boroline Herbal Garden, Kolkata, West Bengal.
• East India.
Commercialization
Across the country and exported to other countries too.
Thanks You !
Jayul Preity
BhavyaArka
Shirsha
Under the guidance of Prof. Pooja Vishnoi