CONCEPT CONCEPT

PORTOCERVO

INTRODUCTIONAfter years of experience and accurate researches among the multiple areas of the fashion business, a team of professionals has founded Oliver Juice, a lively and exhilarating project in which children are the main protagonists.

Oliver Juice is a Pop -up Store all to be explored; it is an irreverent, innovative, and cool container, whose goal is to meet the needs of children.

A new experience in which children fi nd their dimension, becoming the super heroes of their looks discovering news from the world of technology and tasting sensational candy that enliven their senses.

Through the sale of specifi c product categories, Oliver Juice attempts to provi small audience with those often intangible benefi ts and emotional values which give personal pleasure,

goods which have that magic or perhaps craze that makes one wish for a better world to live in, or a better way to live.

Despite the drop in consumption in the recent years, the fashion kid fi eld is still achieving better performance than other fashion sectors.

In particular if we take a look at new growing markets we notice the need to evolve towards a more modern, open, and international direction fi nding in it new opportunities and business strategies to address the impasse creatingstores

that are structured as real businesses that cater to an audience made up of attentive and demanding consumers who are capable of recognizing the true content.

Therefore, Oliver Juice concept store is an experimental and educational format that winds between ethics and aesthetics conceiving a terrain where the children may express themselves and have fun.

Oliver Juice wants to be much more than that ... pursuing the idea of becoming a successful brand through the design and direct production of a line of merchandise that fully represents its philosophy.

The story continues…..

FASHION4

KIDS

CANDYMANIA

TECH&

ACCESsORISE

ART&

DESIGN

LOCATION

Oliver Juice is located in the Promenade du Port right in the heart of Porto Cervo between the old harbour and the famous main square. A cultural district of 35 commercial units which houses boutiques, cafes, restaurants, art and design galleries and temporary stores from which a new vision of luxury interpreted in a contemporary, innovative and sought way; a mix of new identities, far from the homologous ostentation and the superfl uous excesses where luxury is the true simplicity.

www.promenadeduport.it

“Aesthetic appreciation and search for beauty are becoming an increasingly essential component of

all things.... After all, who would have thought that beauty

would become a synonymous of good?” Yet it has happened!

PORTOCERVO

presso Promenade du Port via del porto vecchio, 1 - 07021 Porto Cervo - Arzachena (OT)

+ 39 349 36 48 614oliverjuiceportocervo@gmail.com

vat 02332680905

CEO: Angela Deiana - Art Direction: Aldo Fiori - Graphic Design: Marco De Matteo