ollie is a mobile application that lets skateboarders sharesemipark.co/ollie_casestudy.pdf · the...
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Ollie is a mobile application that lets skateboarders share videos and photos, find other skateboarders, and search for good skating spots. The name Ollie comes from a skateboarding trick where skateboarders jump along with their skateboard into the air.
“The Best Trick To Meet Skaters”
Who we are
6.35 $52Number of participants in skateboarding in the U.S
billionin domestic sales
million skateboarderswithin 5-hour driving radius
3,467,470
Market Research
(Research: http://www.tcad.org, http://www.statista.com)
The San Francisco Friday Night Skate (Midnight Rollers) is a regular skating event that takes place every Friday. At any given time there are 300 – 500 participants at this event.
The ultimate skating scene in San Francisco happens every Sunday in Golden Gate park. 2 miles of JFK Drive are closed from the East side of the park to 19th Avenue where thousands of people participate on skates, bikes, skateboards, and on foot.
San Francisco Area Activity
Market Research
Skateboarders
Skateboarding companies
All ages & genders
Someone who is interested in skateboarding
Someone who wants to find other skateboarders
Target Market
Complicated UX
Complicated UX
Small database
Small database
Covers limited geographics
Social network application
Easy UX
Focuses on all riders
Searches & shares skating spots
Shares riding and tricks
Competitors
- Google Skatespots
- RIDERS
- WERIDE
Pros
Pros
Cons
Cons
Cons
Age 32
Photographer
Skateboard riding
- 7 years
Peter1
Persona
“ Dedicated skateboarder with over 7 years of experience. Peter usually rides his skateboard on weekends. He wants to know of new places to skateboard. ”
User flow
Age 26
Student
Skateboard riding
- 5 years
Matthew1
“ Matthew moved to San Francisco last month. He needs to find new friends who ride skateboards, so they can do it together. Also, he wants to know where skate parks are in San Francisco. ”
User flow
Persona
Logo
X
Y
X/4
Y/3
Iconography
Application Plan
Device User Function
iOS, Android Skateboarders Share & FindInformation
Wireframe
UI design
UI design
UI design
Campaign website
