olpc facebook micro-payment strategy
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OLPC Micro PaymentsLeveraging the Facebook social graph for greatness
Michael SpragueMarch 2009
Objective: Nationwide college campus competition
Strategy:Facebook Connect powered micro payments
Why it works:
Quick. Seamless. Viral.
*Facebook virtual gifts generated ~$50-60m in 2008
Want to hear more?
Over 18m college students in the US
Over 4k college campuses in the US
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If every college student gave $1 we could distribute 90k laptops
If every college student gave $5 we could distribute 450k laptops
Facebook Connect gives us the tools to create viral distribution channels among college students (within facebook.com walls)
+ =
My entire 252 person network will see this.We can add multi media stories (video!)
Micro-Payments:
Tiny
$1
Medium
$5
Big
$10
@ an avg. contribution of $5 from 18m students: 100% = 450,000 laptops 50% = 225K laptops 10% = 45K laptops
Seamless transition while browsing within Facebook
Scale (phase 1)
College Campus Competitions College to raise the most money wins XYZ.. Target rival colleges (e.g USC vs. UCLA)
What’s Next?
Objective: Nationwide micro-payments
*Facebook has nearly 200m users worldwide
Mission
To work with the OLPC web strategy team in
developing innovative ways to share and connect
this vision with the world.
Thank you for your time.
Michael Sprague
http://www.linkedin.com/in/mtsprague
Zachary TaylorTech Lead
http://www.linkedin.com/in/zacharytaylor