OLPC Micro PaymentsLeveraging the Facebook social graph for greatness

Michael SpragueMay 2009

Objective: To create a socially connected online destination tomobilize online communities for the OLPC cause

Strategy: Facebook Connect Powered Community Platform Micro-Payments Open & Transparent Competitive Environment College Students

Why it works:Quick. Seamless. Viral.

*Facebook virtual gifts generated ~$50-60m in 2008

The Market:Over 18m college students in the US Over 4k college campuses in the US--- If every college student gave $1 we could

distribute 90k laptops If every college student gave $5 we could

distribute 450k laptops

Facebook Connect gives us the tools to create viral distribution channels among college students (within facebook.com walls)

+ =

My entire 252 person network will see this. We can add multi media stories (video!)

Micro-Payments:

Tiny$1

Medium$5

Big$10

@ an avg. contribution of $5 from 18m students: 100% = 450,000 laptops 50% = 225K laptops 10% = 45K laptops

Seamless transition while browsing within Facebook

Scale (phase 1) College Campus Competitions College/Group to raise the most money wins XYZ.. Target rival colleges (e.g USC vs. UCLA) Target intercollegiate participation

MissionTo work with the OLPC web strategy team indeveloping innovative ways to share and connectthis vision with the world.

What’s Next?

Objective: Nationwide micro-payments

Worldwide!

*Facebook has nearly 200m users worldwide

Thank you for your time.

Michael Spraguemichaeltsprague@gmail.comhttp://www.linkedin.com/in/mtsprague

Zachary TaylorTech Lead

http://www.linkedin.com/in/zacharytaylor