OMCP Social and Mobile Marketing Professional

190 hours/6 months/Instructor-Facilitated/Certificate Program

Course Code: CTP- E2G257

TP#: E2G257 Course Cost: $3,995.00

Texas A&M University~KingsvilleIn partnership with 360training.com

700 University Blvd Kingsville, TX 78363-8202

http://www.tamuk.edu/continuinged/(866)-991-3921 or (361) 593-2861

OVERVIEW

In this program, you’ll learn the scope of digital marketing and learn how to make mobile marketing and social media work in your favor. Consumers don’t wait until they get home to share their experiences, good or bad, on social media. They do it in the moment, on the go, from laptops, tablets, and phones. Learn how to harness that power for good, and you’ll become an asset to any company.

You’ll learn to find, engage, convert, and measure your mobile audience, and become expert in the guidelines, opportunities, and strategies critical to effective campaigns. Master the art of generating content that your audience loves to share, and they’ll help spread your message.

When you engage consumers where they are, speak their language, and create a connection, they’ll love your company, and your company will love you. Possible careers include Social Media Manager, Community Manager, and Digital Marketing Manager.

OBJECTIVES

This program includes a certification exam - voucher to take OMCP exam administered by the Online Marketing Certified Professionals (OMCP®) organization.

You will learn how to do the following tasks as they relate to project management:• Understand the landscape of digital marketing• Leverage the most popular social media channels to further business goals • Establish an effective reputation management program• Build an effective mobile marketing campaign from start to finish• Leverage geo-fencing opportunities for SMS and MMS mobile campaigns • Write content that attracts attention

STUDENT SUPPORT SERVICES INSTRUCTOR SERVICES CAREER SERVICES

Study Groups Answer Questions Time Management Assistance

Student Success Calls Mentoring Labor Market Information

Study Schedules 24-hour Reply Time National Certification Information

Technical Support Industry Information Externships

Extensions Exam Reviews and Feedback Check-in Emails

Leave of Absence Write Recommendations Student Feedback Surveys

Transcript Requests On the Spot Test Results

Completion Certificates Progress Emails/Phone Calls

Student Feedback Surveys Student Feedback Surveys

STUDENT SERVICES

2 OMCP Social and Mobile Marketing Professional

PROGRAM OUTLINE:OMCP Social and Mobile Marketing Professional

Module 1: Introduction to Online Marketing

Module 2: Digital Marketing Foundations• SEO Foundations• Social Media Foundations• Content Marketing Foundations• Conversion Optimization Foundations• Web Analytics Foundations• PPC Foundations• Mobile Marketing Foundations• Email Marketing Foundations

Module 3: OMCP® Content Marketing Practitioner• What is Content Marketing?• Identifying Prospects• Writing Messages and Creating Content• Getting Your Message into the Media• Becoming an Industry Expert• Content Strategy and Challenges• Measuring Results• Blog Marketing• Social Media Marketing Channels• Image Marketing• Video Marketing• Article and Press Release Marketing• Email Marketing• Event Marketing• B2B Marketing

Module 4: OMCP® Mobile Marketing Practitioner• Introduction to Mobile Marketing• Understanding Mobile Devices• Core Mobile Product and Service Offerings• Supplemental Products and Service Offerings

• Mobile Advertising and Search• Incentives and Loyalty Programs• Combining Mobile with Other Channels• Mobile Marketing and Social Media• Location and Mobile• Mobile Rules and Regulations• Mobile Marketing Measurements and Analytics• The Mobile Website

Module 5: OMCP® Social Media Practitioner• Introduction to Social Media• Creating a Social Media Strategy• Understanding Paid, Earned, and Owned Social Media• Social Sharing• Blogging for Business• Finding and Communicating with Influencers• Video and YouTube Marketing• YouTube Advertising• Social Networking and Facebook• Facebook Advertising• Microblogging and Twitter• Twitter Advertising• Online Reputation and Management• Social Media Measurement• Social Media Analytics• Pinterest Marketing• Marketing through LinkedIn• Instagram

Module 6: Paid Social Media Advertising Short Course

Module 7: YouTube Video Marketing and Advertising Short Course

NATIONAL CERTIFICATION DETAILS

This program fully prepares you for the Online Marketing Certified Professional (OMCP®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

3OMCP Social and Mobile Marketing Professional

OMCP Social and Mobile Marketing Professional

Texas A&M University~KingsvilleIn partnership with 360training.com

700 University Blvd Kingsville, TX 78363-8202

http://www.tamuk.edu/continuinged/(866)-991-3921 or (361) 593-2861