ON TARGETA guide for advertisers

at ExpatFocus.com

ON TARGET

HIGHLY TARGETED AUDIENCE

Serving the needs of the

global expat market for over

a decade, Expat Focus

allows advertisers to target

their intended audience with

precision.

Our traffic is a mix of

regular visitors and new

visitors from quality search

engines – we never buy

traffic from low quality

sources and never will.

COMPLETE CONTROL

Advertisers at Expat Focus

are always in complete

control - there is no

minimum spending

requirement and you can set

a daily budget and maximum

cost per click (CPC) to suit

your own requirements.

There are no contracts to

sign and no intermediaries

to deal with.

Expat Focus advertisers use

the Google AdWords

program (or DoubleClick for

large agencies) to decide

how, when and to whom

their ads are displayed. No

other system offers such

control or transparency.

MAXIMUM RETURN ON INVESTMENT

Keyword traffic and cost

estimates are available so

you can make highly

informed decisions and

maximize your return on

investment (ROI).

The positioning of our

available advertising

placements has been

extensively tested to

achieve the best results for

advertisers and detailed

reports on ad performance

can be created at any time.

Advertising at Expat Focus

offers companies and

agencies the best way to

maximize their ROI while

remaining in complete

control of their budget.

Why advertise at Expat Focus?

ON TARGET

How many people visit Expat Focus?

We serve between 700,000 and

1,000,000 pages to around 200,000

unique visitors each month.

Some websites (erroneously) report

“hits” as their visitor statistics. For

the sake of comparison, Expat

Focus registers around 10 million

hits per month.

Visitor Statistics (2004 - 2010)

0

200000

400000

600000

800000

1000000

1200000

Jan-

04Apr

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Jul-0

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ct-0

4Ja

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Apr-0

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l-05

Oct

-05

Jan-

06Apr

-06

Jul-0

6O

ct-0

6Ja

n-07

Apr-0

7Ju

l-07

Oct

-07

Jan-

08Apr

-08

Jul-0

8O

ct-0

8Ja

n-09

Apr-0

9Ju

l-09

Oct

-09

Jan-

10Apr

-10

Jul-1

0

Date

Unique visitors Number of visits Pages

Orig in o f Tra f f ic P e rc e nt

Direct add ress / Bookmarks 35.30%

Links from an Internet Search Eng ine 46 .10%

Links from an external page (o ther websites excep t search eng ines ) 18 .40%

Unknown Orig in 0 .20%

ON TARGET

Where are our visitors located?

Visitors to the Expat Focus website

are located in over 200 countries

across the globe.

For clarity, the chart opposite

shows only the top 20 locations but

further details are available on

request.

Advertisers using Google AdWords

or DoubleClick Ad Planner to

advertise at Expat Focus are able

to geotarget their adverts to

precise locations.

ON TARGET

More information about our visitors

British and American citizens make

up the majority of the Expat Focus

audience, although other

nationalities are also represented.

Around 60% of our visitors are

engaged in some form of

employment, either running their

own business or working for an

employer.

About a third of our visitors are

retired.

Visitor Nationalities(Source: Expat Focus Survey 2010)

British 46%

American 27%

Other nationalities

27%

ON TARGET

SMALL COMPANIES AND INDIVIDUALS

Targeting, transparency and

detailed reporting are key

components of the

advertising experience at

Expat Focus, all of which

allow smaller advertisers to

make the most of their

budgets.

Entrepreneurs, authors and

other small businesses all

advertise successfully at

Expat Focus.

MEDIUM SIZED COMPANIES

Because we use an open

bidding system for

advertisers at Expat Focus

(in conjunction with Google

AdWords and DoubleClick Ad

Planner) medium sized

businesses can often

compete for advertising

space which might otherwise

be booked by larger

advertisers or agencies.

Highly focused targeting and

complete control over

budget spend enable the

medium sized advertiser to

reach their target audience

more effectively than ever.

LARGE COMPANIES AND AGENCIES

Expat Focus attracts some of

the largest advertisers and

agencies in the expatriate

market.

Onshore and offshore

financial service providers in

particular benefit from

advertising to our loyal

expat audience but other

global companies are also

well represented.

In terms of both quantity

and quality of traffic, Expat

Focus can provide large

companies and agencies with

a highly effective solution to

their advertising needs.

Who can advertise at Expat Focus?

ON TARGET

How much does advertising cost?

Google AdWords (or DoubleClick for larger advertisers) puts you in complete

control:

* No minimum spending requirement.

* You set the limit on how much you're willing to spend each day.

* Choose to pay only for clicks on your ads (with cost-per-click bidding) or only

for impressions your ads receive (with cost-per-thousand-impressions bidding).

* Use the Keyword Tool to explore keyword traffic and cost estimates and make

informed decisions about choosing keywords and maximising your budget.

After you set the framework for costs and get your campaign

started, you know you'll stick within your budget. From there,

you can access your account at any time to adjust ad text,

keywords, placements, campaign settings, cost-per-

click (CPC) bids, and daily budget to make sure you

get the most bang for your buck.

ON TARGET

Forum advertising (300x250 and 728x90) – Ads can be located within the first post of each forum topic and/or at

the bottom of each forum page.

What ad positions are available?

Top banner (468x60) – Visible throughout the entire site except on forum pages.

Mid page rectangle (300x250) – Available in our country guides, city guides, articles and other content pages.

Newsletter advertising (text ads only) – The Expat Focus email newsletter is delivered to over 26,000 subscribers every

month.

Property advertising – Real estate agents and private

individuals are welcome to advertise their properties for free

by posting in our country-specific property forums.

{Using GoogleAdWords orDoubleClick

ON TARGET

USING GOOGLE ADWORDS

Advertising at Expat Focus

ON TARGET

Why Google AdWords?

Google AdWords allows advertisers at Expat

Focus to:

-Place their ads in any of our available

positions

-Target their audience by location, language

and other demographic factors.

-Remain in complete control of their

advertising budget

Top banner (468x80)Mid page rectangle (300x250)

Forum advertising (300x250 & 728x90)

ON TARGET

Step 1 – Creating your ad

a) If you do not already have a

Google AdWords account, go to

http://adwords.google.com/ and

follow the instructions (at the time

of writing, new users can click the

“Try AdWords now” or “Start now”

button to create an account).

b) Once logged in to your AdWords

account, follow the instructions to

create a campaign.

c) Next, create an ad group and

the ad you want to display at Expat

Focus.

1 a) Create or log in to your AdWords account

1 b) Create a new campaign

1 c) Create a new ad group and ad

ON TARGET

Step 2 – Open Managed Placements screen

a) With the Campaigns tab selected

from the top row, select the

Networks tab from the row below

and then click on the ‘show details’

link next to Managed Placements in

the Display Network section (see

image on right for further details).

b) In the ‘Display Network:

managed placements’ section

which should now be visible, click

the ‘Add placements’ button (step

4 in the lower image on the right).

2 a) Show managed placement details

2 b) Click “Add Placements” button

ON TARGET

Step 3 – Adding a managed placement

a) Next to the image of a

magnifying glass (which should be

visible after clicking ‘Add

placement’) click the ‘Try the

placement tool’ link.

b) In the box marked Website enter

the Expat Focus website address as

follows: www.expatfocus.com

Select the locations and languages

you want to advertise to and click

the Search button.

Finally, choose the expatfocus.com

placements you want to target and

click the ‘Add placements’ button.

3 a) Click the “Try the placement tool” link

3 b) Find and add placements at Expat Focus

ON TARGET

USING DOUBLECLICK AD PLANNER

Advertising at Expat Focus

For advertising agencies and other large media buyers

ON TARGET

Advertising at Expat Focus in 3 easy steps with DoubleClick Ad Planner

1. Log in to your DoubleClick Ad

Planner account and search for

expatfocus.com in the “Search by site”

tab of the Research screen (if not

logged in, you can go to

https://www.google.com/adplanner/

and search there instead)

2. Review our stats and demographics.

3. Click the “Add to media plan”

button to start advertising at Expat

Focus.

2. Review stats and demographics

1. Search for expatfocus.com

3. Click the “Add to media plan” button

ON TARGET

THE EXPAT FOCUS NEWSLETTER

Advertising at Expat Focus

ON TARGET

Advertising in our newsletter

The Expat Focus email newsletter is delivered to

over 26,000 subscribers each month (in plain

text).

Ads included in the newsletter may consist of a

maximum of 7 lines of 60 characters each. Prices

for newsletter ads can be viewed at:

http://www.expatfocus.com/newsletter-advertising

If you are interested in running an ad in our

newsletter please contact

admin@expatfocus.com