on24 virtual sales enablement center white...

ON24 Virtual Sales Enablement Center White Paper

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ON24 Overview

In our increasingly competitive global marketplace, ongoing training is critically important. Companies that succeed will be the ones that make the most effective use of available resources, and the best way to do this is to have well-educated employees, partners, suppliers, and customers. Organizations must train these audiences continually to ensure that they have the most current knowledge, skills, and job aids. Leading companies are looking for new approaches to internal and external training, especially options that provide a global reach, are cost-effective, and that more effectively engage their audience using interactivity, networking, and other collaborative features.

ON24 is leading the transformation of virtual training. Its cloud-based webcasting and virtual environments drive outstanding results for companies of every size and in every category. ON24 offers the most complete virtual training platform, which is being adopted by departments across the enterprise for applications such as onboarding, sales enablement, customer education, channel enablement, and talent development.

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© 2016 ON24, Inc. ON24 White Paper

ON24 Virtual Sales Enablement Center

To improve their sales enablement process, leading companies are turning to the ON24 Virtual Sales Enablement Center. This interactive online environment – which combines virtual locations, live webcasts, self-paced training, social networking, gamification, and collaboration tools – enhances sales training by making it easier-to-access, more engaging, and more efficient. The ON24 platform also allows companies to better understand training behavior, trends, and course completion. These benefits are discussed in more detail in the following sections:

1. Centralized & Intuitive Access

ON24’s platform allows organizations to make their sales training a more accessible, intuitive process. It enables training resources, webcasts, videos, presentations, primers, job aids and course evaluations – everything related to training, including the LMS courses – to be accessed from one place.

2. Comprehensive Training Analytics

ON24’s Virtual Sales Enablement Center also includes reporting and analytics designed to identify user behaviors and training patterns that can be correlated with increased business performance. This greater understanding enables the creation of more effective sales courses, self-paced content, live training webinars, and more.

The ON24 platform includes a comprehensive set of reports ranging from high-level executive summaries to detailed “per individual” activity. For more details, see the section titled “Comprehensive Reporting & Analytics” below.


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3. Increased User Engagement

User engagement is directly correlated to the level of networking and interactivity within the training experience. ON24’s platform enhances learners’ engagement and attentiveness using a combination of interactivity, networking, gamification and collaboration features. This higher level of engagement leads a more entertaining experience and accelerates the completion of both required and elective training.

4. Significant Cost Savings

ON24’s virtual sales enablement solutions enable companies to reduce training costs by up to 90%, saving hundreds of thousands to millions of dollars each year. These savings typically result from reductions in travel and related costs, as well as improvements in employee productivity and efficiency.

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ON24 Virtual Sales Enablement Center Features

Engaging Virtual Locations

Typically an immersive 3-D experience, the ON24 Virtual Sales Enablement Center can be designed to mimic any desired learning workflow, leading users on a simple intuitive path through the required coursework. The virtual environment can also be a single point of access for all training materials. Users are no longer required to locate and log into multiple systems to complete their training.

Standard virtual locations include the main lobby, auditorium, resource center, lounge and application-specific rooms. The ON24 virtual learning platform can also support custom locations such as:

Regional training libraries

Coaching and mentoring centers

Product / departmental breakout rooms

Game-based learning rooms

The number and type of virtual locations are extremely flexible. ON24’s virtual locations can be designed, configured and branded in any way desired. Buttons and images can be placed anywhere in the location, and be configured to have any of forty-five different actions, such as displaying content lists, surveys, twitter feeds, blogs, scheduled chats, forums, and much more.

The ON24 platform has been completely internationalized. ON24 has delivered virtual environments in the Americas, Europe, and Asia localized in 23 languages, including Japanese, Chinese, Korean, German, Spanish, Portuguese, and French.

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Tailored Curriculums & Testing

ON24’s Virtual Sales Enablement Center provides a number of tools for corporate training programs, including:

Tailored curriculums

Courses and prerequisites (see screenshot below)

Tests with automated correction

Course and test completion tracking

Continuing professional education certification tracking

The ON24 Virtual Sales Enablement Center also allows training professionals to personalize access to content according to sales groups, departments, locations, or other criteria. With the ON24 “roles” feature, companies can create training programs and curricula that are tailored to the needs of specific employee groups.

Virtual Coaching & Mentoring

Using ON24’s Virtual Sales Enablement Center, companies can leverage their managers’ valuable knowledge and experience by making it easy for them to interact with and mentor new hires and other sales employees. Subject matter experts from anywhere in the world can participate as online facilitators, further enhancing the real-world applicability of lessons and quality of learning experiences. Virtual sales enablement centers also provide a quick and easy way to communicate with direct supervisors and other company departments.

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Social Networking

ON24 Virtual Sales Enablement Centers help facilitate the development of engaging, interactive social learning programs. The virtual environment includes integration with popular social media (Twitter, Facebook, and LinkedIn) and enterprise social networking platforms (Chatter, SocialCast, Yammer, and Jive). It also enables collaborative learning, by combining virtual instructor-led training with social networking, idea storming, expert-led discussions, webcam scheduled chats, blogs, and more.

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Optimized Mobile Views

The ON24 Virtual Sales Enablement Center is completely accessible on tablets and mobile phones – providing anytime, anywhere access. With respect to mobile, the ON24 virtual solutions offer a number of unique capabilities, including:

“Out of the box” support

The virtual environment can be displayed on tablets and mobile phones without any special development or customizations. When the mobile device is detected, an HTML5 version of the user interface is displayed.

Optimized views

As shown below, the ON24 platform optimizes the view for each mobile device’s form factor. On tablets, the full graphical view is displayed, whereas a content-specific view is shown on a phone’s smaller form factor.

No apps required

Consistent with ON24’s “no download” philosophy, the ON24 virtual platform only requires standard browsers on tablets and mobile phones. Mobile apps are not needed to access the ON24 platform.

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LMS Integration

The ON24 Virtual Sales Enablement Center has the ability to launch training content from learning management systems (LMS) and other enterprise content management systems. This allows the virtual environment and LMS platform to work together as complementary systems.

When used together (as illustrated below), the LMS platform focuses on the training administrative functions, such as course setup, completion tracking, assessments, manager notifications, etc. The virtual sales enablement center is responsible for the user interface – providing an engaging learning experience, presenting courses clearly to learners, and providing opportunities for virtual mentoring, social networking and more.

Comprehensive Reporting & Analytics

The ON24 Virtual Sales Enablement Center includes two types of real-time reports –Environment Reports and Departmental Reports. These are described in more detail in the following sections.

Environment Reports

These real-time reports are designed for virtual environment administrators to view summary activity and detailed learner information. The summary results include metrics such as the number of users, users by locations, and number of chat discussions. Detailed user reports include information such as each employee’s profile, number of training content and webcasts viewed, and whether or not the user visited a particular training center.

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Departmental Reports

These reports are designed for department managers. Like the Environment Reports, the Departmental Reports include a summary section and detailed user information. The information in the Departmental Report, however, is specific to users that visited that department’s training center. That is, a person will only appear in the Departmental Report if he/she visited the department’s training center or viewed the department’s training content.


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Gamification

The ON24 Virtual Sales Enablement Center includes a comprehensive set of gamification features, as described in the following sections.

Points & Activities

ON24’s “points & activities” feature enables companies to foster competition, drive particular actions, and encourage repeat viewing. Point values can be assigned to activities such as watching a webcast, viewing a document, visiting a location or booth, taking part in a chat, etc. When a person completes an activity, they acquire the associated points.

Leaderboards & Badges

The ON24 Leaderboard feature displays the number of points accumulated and the ranking of each person in the Top 50. The total points are based on the number and type of activities that a person completes.

Additionally, badges can be assigned to specific point levels. Learners “earn” badges by completing the sufficient number of activities to achieve the specified point levels.

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Game Boards

The activities / points functionality can also be presented in a “game board,” such as Jeopardy (see below), a trivia game, or a scavenger hunt.

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Industry-Leading Customers

ON24 has delivered webcasts and virtual environments in the Americas, Europe, and Asia localized in multiple languages, including but not limited to Japanese, Chinese, Korean, German, Spanish, Portuguese, and French. In addition, ON24 has a global network of vetted and experienced production partners in almost every major metro across the globe.

More than 1,300 companies use ON24 for webcasting and virtual environments. Our virtual training clients include:

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