once upon a time: pr with puccini
DESCRIPTION
A general overview of the PR strategies for Trend USA presented at the annual sales meeting.TRANSCRIPT
2009 ANNUAL CONVENTION
C’era una Voltaor
Once Upon a Time
A True Fable
2009 ANNUAL CONVENTION
Once upon a time there was a noble man
2009 ANNUAL CONVENTION
He created a magnificent company. And then he created another
2009 ANNUAL CONVENTION
Together with his children, Riccardo and Federica, he decided to give the world TREND
2009 ANNUAL CONVENTION
He needed fierce and courageous soldiers to conquer the new world
Elena
Andrea
Marcello
2009 ANNUAL CONVENTION
They started small but they had big dreams, passion and perseverance
Elena
Andrea
Marcello
2009 ANNUAL CONVENTION
Elena
Andrea
Marcello
The Trend story needed to be told. Who better
than to tell the story than your virtual narrator? . . .
2009 ANNUAL CONVENTION
Elena
...with Communication
ConsistencyCreativity
2009 ANNUAL CONVENTION
Elena
Andrea
Marcello
National consumer magazines
2009 ANNUAL CONVENTION
Elena
Andrea
National trade magazines
2009 ANNUAL CONVENTION
Elena
Andrea
Newspapers
2009 ANNUAL CONVENTION
Elena
Andrea
Books
2009 ANNUAL CONVENTION
Elena
Regional magazines
2009 ANNUAL CONVENTION
Elena
International magazines
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
Blogs have tens of thousands of visitors.They have hundreds of thousands of page views. They have no geographical boundaries. They live forever.
2009 ANNUAL CONVENTION
Elena
Every month there is a Trend story to tell the press………..
2009 ANNUAL CONVENTION
Elena
And every month the press is smitten with Trend….
Along with print, the social web has emerged…..
“FEEL is amazing and groovy with cool pixilated patterns.It is tile with style, a clear winner, destined to be a favorite among the design savvy. The retro-chic collection has the right earth friendly credentials, firing up designer’s imaginations for new –wave applications. Let’s sing 100 Bottles of Beer on the Wall for the new Eco-mania!”
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
“Trend Q is glimmer glass, proving you can give a kitchen a face-lift without major surgery! A whopping 49 colors, glamorous, polished and jewel-like.”
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
“Wallpaper has an insane amount of patterns & colors, undeniably cool, serious inspiration and stunningly designed. A dizzily playful array that is exceedingly livable and flat out sexy. I can’t get enough.”
2009 ANNUAL CONVENTION
Elena
Along with print, the social web has emerged…..
This is not the end of the fable, this is only the beginning……..
This is not the end of the fable, this is the beginning…