one life, one light · -kickstarter to leverage social media support – can use for both b2b and...
TRANSCRIPT
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September 2017
one life, one light
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History
1. Frustrated with how the industry was using LED technology
2. Each standard A60 saves >50W per hour 1. 10 bulbs operated 4hrs/day – save 300kg of CO2 per year
3. 6 years in development – hundreds of different concepts
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1. Customer Problems with Standard LED
1. Light Distribution (quality) is poor compared to incandescent
2. Total Ownership Costs are too high (even though bulbs can be cheap) • Frequent bulb replacement means high maintenance costs
• Efficiency could be improved, especially for commercial (12+ hours/day)
3. Nuisance Factors remain • Dimming performance with legacy equipment is poor (many compatibility problems)
• It is difficult to colour match replacements
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2. Blume Solutions
1. Light Distribution (quality) is better than incandescent – 360°
2. Total Ownership Costs of Blume are ultra-competitive • Low maintenance costs as replacements are virtually eliminated
• Efficiency is class-leading, ideal for commercial
3. Nuisance Factors are eliminated • Switch-dimming eliminates dimmer compatibility problems
• Bulb uniqueness enables easy future colour matching
>10X lifetime vs standard LED
>33% more efficient Quick payback for commercial
Affordable subscription
model to reduce capex
A-Lamps GU10 Down-lighters
Lighting as a Service
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3.1 Light Distribution: Blume vs Standard LED Standard LED 806 Lumen
9W
Blume 806 Lumen
6W*
Blume No bright spots
Well lit room with even distribution
Standard LED Bright spots on ceiling and wall
Poorly lit room
* Lower power, longer life
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3.2 Lowest Ownership Costs: 10X lifetime
9W Electricity
806 lumen (2.6W Light)
6.4W
total heat
3.4W
total heat
Cool Air
806 lumen (2.6W Light)
Input surge protection*
- Industrial Grade
6.4W
total heat
10X lifetime because: Less heat generated
Active air cooling
Robust input protection*
Standard LED Bulbs Blume Bulbs
Input surge protection*
- Minimal or non-existent
6W Electricity
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1. Turn on the light bulb
2. To dim - toggle the light switch off and on
3. The bulb enters a dimming cycle between
100% and 5% of its original brightness
4. To set the dimming at your desired level,
toggle the light switch off and on again
3.3 Switch Dimming – always compatible
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Blume Value Proposition - summary
Annual Costs: Incandescent Standard LED Blume
UK Household* £338 £67 £30
Commercial** £36000 £5750 £3400 Halogen
Incandescent
Standard LED
12
11
10
9
8
7
6
5
4
3
2
1
CFL
£ per year*
Annual C
ost (E
ne
rgy a
nd
Bu
lb R
ep
lace
me
nts
)
1 2 3 4 5 10 50 100
Lifetime (x1,000 hours) * 4 hours/day - 8xA60, 16xGU10, 6xA40
** 14 hours/day – 1000 down-lighters
Most Compelling Value Proposition
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Phil Rimmer CTO
Physicist turned serial systems
innovator in the lighting and
power control industries
Adopts a system-level approach
to optimise topology
Clients include Ford, Daimler,
Schneider, Acuity
4. Team
Ian Turner Board Chairman
Highly experienced CEO and
Non-Exec, with award-
winning lighting companies
Extensive industry contacts
Gerry Conlon CEO
Insightful leader with Tier-1
lighting industry, IoT &
strategic partnering expertise
Prior start-up successes in
professional LED illumination,
specialty chemicals and
business software
Lifetime sales >£100M
Richard Gilbert Design Director
Founder of The Agency of
Design. Clients include
Hewlett-Packard, eBay and
Nespresso
He has presented on
Circular Design on BBC’s
Newsnight
Dave Wyatt CFO
Former Operations & Finance
leader at GE Lighting EMEA, a
$500M operation
Responsible for manufacturing,
logistics, inventory, technology
costs and investment.
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5. Go To Market Strategy (strategic partnering)
Brand & Profile Build – “the 100K hour light company”
Develop high-end, authentic and environmentally-conscious image using social media & PR
- Featured on Sky News (bulb that lasts a lifetime), Techtalk, ABC, Sunday Times, others
- Nominated One of Best New Products, RWM 2017 (Renewables and Waste Management)
- Kickstarter to leverage social media support – can use for both B2B and B2C
B2B Channels – launch and build
Lighting designers and fixture manufacturers – A-Lamp as bulb or light engine
Retail & hospitality installers – Weblight, Mitie, Challenger, CDS (lighting as a service)
Passive house builders, housing associations, solar PV wholesalers, air-conditioned homes
B2B Partnering Opportunities: GU10 down-lighters need 3L/min airflow for reliable operation. In
buildings with high ceilings, high temperatures or restricted airflow, installers use expensive
commercial downlights. Blume GU10 reduces energy & installation/replacement costs
Note: UK multi-occupancy new-build must use airtight downlights – perfect timing for Blume
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Ready to Launch!
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• Blume GU10 operate reliably with airtight fire-hoods. Competitors require airflow of 3L/min, increasing space heating costs
• Insulation can be placed over Blume GU10, radically improving a building’s energy rating, saving ~10% in annual HVAC costs
• Increase property value through improved building energy rating
High heating costs
Low heating costs
Standard LED & Halogen*
No Firehood and
partial Insulation
Blume GU10
Firehood and
full insulation
Appendix 1. GU10: increase property value
*25% of building heating/cooling energy is lost through air leakage