one pure nz

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OnePure has a mission: to seek out New Zealand’s purest water and bottle it direct at the source. To share the health benefits of natural mineral water with everyone. To supply Hawkes Bays finest, untounched mineral water to the world. This is the only ONEPURE.

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Page 1: One Pure nz

OnePure has a mission: to seek out New Zealand’s purest water and bottle it direct at the source. To share the health benefits of natural mineral water with everyone. To supply Hawkes Bays finest, untounched mineral water to

the world. This is the only ONEPURE.

Page 2: One Pure nz

OUR WATER

ONEPURE will be operating in our new purpose built 4800m bottling plant in Napier later in 2015. This plant features German bottling and packing equipment, robotic packing and sits above the Hawkes Bay aquifer. The quality standard employed there will be FSSC (Food Safe-ty System Certification) 22,000 giving customers and consumers confidience in the water quality once packed.

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Page 3: One Pure nz

OUR PLANT

Often, it is humans intervention that introduces im-purity, microbes and contamination to an otherwise pure source. We think, world-class pure mineral water deserves a world-class bottling facility. Our plant utilises the latest technology and the knowl-edge and research of leading experts to completely protect OnePure water against contamination.

Bottling system from Germany enables us to achieve rapid microbial free production. One Pure Water Quality

Artesian natural water (pH 8)

One Pure meets the criteria: Natural, untreated, alkaline mineral water

Page 4: One Pure nz

OUR ONEPURE SOLUTION

The lastest Hightec world class bottling plant which rests abovethe source of ONEPURE is in Hawkes Bay, producing the highest quality certified great tasting water.

Attractive Glass and Pet premium mineral water range to match any occasion.

Distribution targets are premium allowing our customers more attractive margins.

Comprehensive partnership programme (eg IRONMAN) aimed to rapidly grow brand awareness and desirabilityof ONEPURE.

Page 5: One Pure nz

Consumer

PREMIUM CHANNEL STRATEGY

CORPORATE GROUPS-Airlines

-Canteens-Stadiums

-Sporting Bodies

PARTNERSDISTRIBUTORS

FOOD & BEVERAGEORGANISATIONS

HOSPITALITY GROUPS

HOTELSRESTAURANTS

PREMIUMFOODMARKETS &

HEALTH FOOD STORES

Web basedchannel strategy

ONEPURE Website

Online SocialMedia

OnlineOrdering

Page 6: One Pure nz

ONLINE MEDIA EXPOSURE

Social Media including facebook, twitter, youtube, instagram and pinterest Monthly advertising in Kia Ora magazine and press releases in NZ and Chinese publications Event marketing at high profile events, media coverage and digital coverage

Page 7: One Pure nz

One Pure Demographics

Higher than normal disposable incomes

Goal orientated and driven

Want to lead a healthy and active lifestyle

All age groups male & female

Page 8: One Pure nz

Our signature 500mL PETdesign pairs elegantlywith a wine bottle at the table. Delectable cuisine deservesbeautiful water.

Our 1.5L PET bottle is ideal for home, trips away or gatherings. No matter where life takes you, don’t settle for second-best.

Stay perfectly hydrated on the go with our portable 320mL PET bottle. Designed for the hand or handbag, quench thirst and

boost your health in one.

Perform at your peak with the 750mL PET sports bottle. Rebalance your body’s chemistry and keep on moving.

PRODUCT RANGE

500ml PET 1.5L PET 320ml PET 750ml PET STILL WATER

- Slim for efficient use of space- Branded NZ for green & clean appeal- Easy to hold/handle- Fits cup holders 24 X 500ml per carton

- Efficient use of space for amount of water content

12 x 1.5L per carton

- Protected cap, Comfy & easy to hold- Refill & use as water bottle, Use more than once- Easy sipping with this lid

12 x 750ml per carton

- Cute appeal, to cure thirst with convenience. - Great for on the run, easy to store & hold- Great for hand bags

24 x 320ml per carton

Page 9: One Pure nz

Our premium glass range comes in 300mL, 500mL and 750mL – perfect for restaurants,hotels, or dinner parties.

15 x 300ml, 15 x 500ml, 12 x 750ml per carton

Try our sparkling mineral range for something a little different. Bottled in our premium glass range, OnePure sparkling water is available in 300mL, 500mL or 750mL to suit all home or catering requirements.

15 x 300ml, 15 x 500ml, 12 x 750ml per carton

With our new 10L volume pack, you’ll have top quality mineral water on tap. Vacuum packed to keep fresh, simply press for a delicious glass of OnePure water throughout the day.

300ml, 500ml, 750ml GlASS STILL 300ml, 500ml, 750ml GlASS SPARKLING 10L BOX

Page 10: One Pure nz

Personalities

OnePure supports New Zealand multi-sport athlete Sam Clark to be at the peak of his race game. Sam recently placed 2nd in the Coast to Coast New Zealand Longest Day race and competed in IRONMAN New Zea-land 2015. Sam’s advice to anyone wanting to try a race: “It’s about pacing yourself and not trying to keep up with others. Once you get to that start line you pretty much know what you have to do – and that’s running your own race.”

Make sure to fuel up and stay hydrated with OnePure water before and after your race.

A professional athlete herself, Kaytee has competed for New Zealand in BMX, Mountain Bike, Road, and is a World Cup Gold Medalist in Track Cycling. She has also competed in the Com-monwealth Games. Kaytee has her own company coaching both professional athletes and begin-ners in all areas of endurance and power sports.

Michael Hendry is the No. 1 pro-fessional golfer in New Zealand. He has won the 2012 and 2013 New Zealand PGA Championship. He has been the spokesperson of OnePure since March 2013

KAYTEE BOYD

SAM CLARK

Kylie Rook

Multi-sport Athlete

Yoga Teacher Nutritionist

MICHAEL HENDRYProfessional Golfer

Kylie loves yoga! She practices daily and shares her passion through her teaching, inspiring others to move out of their com-fort zones. She loves the outdoors and healthy living and ONEPURE

Page 11: One Pure nz

OFFLINE BRAND EXPOSURE

Taste of Auckland Show Me Shorts Aston Martin Track Day events Lamborghini Launch Events Big Boys Toys Paddle for Hope Next Generation Gym Taupo Cycle Challenge Sir Peter Blake Sailing Regatta

Body Fuel

Les Mills partnership Electric Avenue Music Festival IRONMAN NZ - Taupo

Beach Volleyball series

NZ Badminton Open

Auckland Parnell Tennis Club

Davis Cup NZ

Nosh Group

EVENTS Partners

Page 12: One Pure nz

SURPPORTING PARTNERSHIPS

Page 13: One Pure nz