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ADVANTAGEOAKLAND.COM

ONE STOP SHOP

Oakland County Business Center

Catherine J. Abad

Senior Business Consultant

Oakland County Business Center/MI-SBTDC

Planning & Economic Development

Office: 248/858-5690

Mobile: 248/881-5768

abadc@oakgov.com

www.advantageoakland.com

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Erick Philips– Senior Business Consultant

Over 20 years with Oakland County, GIS Certification, Certified

SBTDC Consultant

Our Team of Consultants

Greg Doyle– Supervisor Over 15 years experience, Certified FastTrac Facilitator, Certified SBTDC Consultant, PeerSpectives Roundtable Facilitator, Former Business Owner

Catherine Abad- Senior Business Consultant

Over 15 years experience, Certified FastTrac Facilitator, Certified SBTDC Consultant, PeerSpectives Roundtable Facilitator, Former Business Owner, MBA Cleary University

Tom Raymond– SCORE Consultant

Consultant of the Year 2012

Providing entrepreneurs with exceptional support

Julie Oldham– CPA, Financial Strategy Specialist/MI-SBTDC Certified Export Specialist

Ryan Dividock– Certified GIS Consultant, One Stop Ready Team

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Our Support Team

Karen Deaver-Lear,

Intake & Training Specialist

Sandra O’Connell

One Stop Shop

Providing entrepreneurs with exceptional support

Joel Jeffries– Certified GIS Consultant,

One Stop Shop

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Services

• Confidential One-On-One Consulting

• Walk-in Thursdays

• Training Programs, Workshops & Classes

• Market & Industry Research

• Strategic Needs Assessments

• Search Engine Optimization Reports

• Process Mapping

• Financial Analysis – Bank readiness

• Business & Marketing Plans

• Export Assistance

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Pre-Start Up/Start Up/Existing

Classes and workshops

Walk-in Thursday

Appointment with consultants

• Business plan

• Cash Flow Statement

Second Stage

• Team Approach depending on needs

• 5 – 99 employees

• $750K - $50M

• Over 10,000 in Oakland County

Consulting Our Team Approach

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Business Basics Workshops

For startup, new and existing business owners

Business Research: Feasibility to Expansion

Financial Management Basics

Starting a Business

Writing a Business Plan

CEED Microloan Orientation

Small Business Loan Workshop

Marketing Your Business

Venture Plan

Training Covering a wide range of relevant topics

Advanced Workshops

Workshops for growing your business

Health Care Reform and Small Business

Know Your Numbers

Legal Business Basics for Small Business

QuickBooks Essentials

Team SBA Financing Roundtable

Women's Business Enterprise

Certification Orientation

Venture Forward

SEO for CEOs: How to

Use the Internet to

Grow Your Business

http://www.advantageoakland.com/StartABus

iness/SBC/Pages/SBCWorkshops.aspx

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Industry Research

Customer Research

Demographics

Psychographics

Competitive Research

Market Trends

Market Research What information is available

“Marketing research is the

systematic gathering, recording,

and analyzing of data about

problems relating to the

marketing of goods and

services.”

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What is the SNA

Captures/compares perceptions in key

business areas

Opens up facilitated dialogue

Gathers employee views anonymously

Identifies critical issues for growth

What It Isn’t

Not a fault finder, but an issue/priority

selection tool

Not industry specific

Strategic Needs Assessment Anonymous, web based

Sections of the SNA

Current Conditions

Management

Operations

Marketing

Sales

Accounting/Finance

Human Resources

Information Technology

Implementation of

Strategy

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Search Engine Optimization Reports Provides baseline analysis for organic improvements

RECOMMENDATIONS:

Write unique H1 tags for every page on your site.

When writing your H1 tags, keep them as short

and succinct as possible. Each word in the heading

is important, so don’t lose relevance by using too

many pointless words.

The H1 header tag should contain information that

is considered to be the “theme” of the page.

The H1 header tag should correlate with the title,

or the headline, of the web page.

To be most effective, the H1 header tag should

utilize the best keywords associated with the

topic in order to be most effective for SEO

purposes as far as search engine results are

concerned. These SEO keywords are generally

most beneficial when they appear in the first

couple words of the H1 header tag.

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Process Mapping Supports growth by documenting/improving processes and procedures

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Compare industry ratios

Prepare business reports

Support bank loan packaging

Forecast sales using realistic assumptions

Track historical financials

Financial Analysis Industry/market size / geographic comparisons

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Identify resources

International SEO reports

U. S. Department of Commerce Connections

International Market Research

Gold Key Services

Trade Missions

Other Export Services

MEDC Programs

Michigan Export Now

Funding

Export Assistance Certified export consultant

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ADVANTAGEOAKLAND.COM

VILLAGE OF LAKE ORION

Let’s talk about the

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Tapestry Site Map

3 Dominant Tapestry Profiles

Green Acres – 40.9%

Old & Newcomers – 37%

Rustbelt Traditions – 22.1%

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Green Acres

•40.9% of the total HH population

Old & Newcomers

•37% of the total HH population

Rustbelt Traditions

•22.1% of the total HH population

• Married/kids Blue collar/baby boomers

• Median age 41

• White

• Some college, work in manufacturing, construction, health care and retail.

• Median HH income $63,430

• Median HH value $179,073

• Pet owners

• Do-it-yourselfers

• Top market for owning a sewing machine.

• They make their own ice cream.

• Own 2 or more vehicles and prefer motorcycles or full size trucks.

• Like to hunt, fish, and bowl

• They own a satellite dish and like county music.

• Either beginning or ending

careers

• Ages 20 – 75

• White

• 65% in labor force but 10.6%

unemployed.

• Median HH income $44,601

• Median HH value $149,772

• Somewhat transient most

half of this population

segment has moved within

the last 5-years

• Drive compact cars

• Like to read, watch TV go to

movies and rent DVDs

• They walk, swim and bowl.

• Like to cook at home

• Married couples, single

parents and singles still

living at home.

• Median age – 36.7

• White

• Modest single family homes

• Median HH value $94,696

• 2/3rds of homes were built

before 1960.

• Tend to stick close to home

Drive domestic cars

• Financial conservative they

tend to shop at JC Penney,

Sam’s Club and Kmart

• Prefer hunting, fishing and

bowling.

• Watch TV sitcoms, game

shows and listen to County

Music

Tapestry Profiles

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Other Profile Reports

What’s Available

Age 50+

Census 2000 and Census 2010

Demographic & Income Comparison

Detailed Age Profile

Disposable Income

Graphic

Household Income

Housing

Market

Net Worth

Did you know…

The largest segment of the population in the Village

of Lake Orion are between the ages of 45 – 49 at

8.2%

The average HH income is $67,465 (2012) by 2017,

that average will grow to $76,265

The total population in the Village of Lake Orion

is expected to decline by -0.87

by 2017

The majority of households earn between $50,000

and $74,999 (this will remain steady in 2017)

3.3% of the total population in the Village of Lake

Orion have a HH income over $200,000

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Expenditure Reports

What’s Available

Automotive Aftermarket

Financial

House & Home

Household Budget

Medical

Recreational

Retail Goods & Services

Did you know…

The average household in the Village of Lake Orion

spends $510.49 per year on their pets, that equates

to $645,763 per year which is 22% more than the

national average.

$4,008,970 is spent per year on food

away from home.

$745,361 is spent per year on alcoholic beverages

away from home.

Folks in the Village of Lake Orion just like to have

fun, spending $4,029,429 annually on entertainment

and recreation.

Only $978 per year is spent for

dating services.

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Micro Analysis

Business information

New Businesses (within 6 mos)

Lifestyle

Healthcare information

U.S. and Canada

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Conclusion

Your Resource Partners:

Oakland County Business Center &

Orion Township Public Library

Thank You!