oneindia - amazon s3...oneindia dj db bccl total readership in millions . no. 1 newspaper in delhi...
TRANSCRIPT
OneIndia
for
INMA Awards
Bring alive the big news each day
Punjab Kesari
Tribune
Hindustan Times
Dainik Jagran
Rajasthan Patrika
Gujarat Samachar
Malayala Manorama
HIndustan
ABP / Telegraph
Times Of India
Deccan Herald
Vijay Karnataka
The HINDU
• Strong Cultural Identity with
market of Origin
• Leaders for more than
Decades in each market
• Uniquely Strong Brands in
their cities of Origin
• Publications moved out to
cover all markets
• Creating presence across…
BUT STILL
• Dominant in One market
Newspapers Know The Community They Serve
• We know the social, cultural, political milieu that our
readers live in
• We are synonymous with the community we originate from
Vs
TV:
Mass Media, One Message, Addressing Diverse “Indian” Family
One HSM for TV = 50
SCR’s for Print
TV – One Broad Brush Across States
The scale varies but the reporting doesn’t
News - Ganesh Visarjan
Delhi Mumbai
From A Family In Varanasi
To A Family In Vadodara
GEC
The family varies
BUT
The storyline doesn’t
TV - The Average India
A Punjabi and Bihari are as different as a Telugu and Tamil
or as person from NYC is from someone from down South
A Difficult Choice To Make For The Advertiser
Live with what tries to meet the “Average”
OR
Select the best of each market and create a set of
unique, individualised Experiences for the Brand
SO HOW DO YOU SOLVE THIS
PUZZLE ?
Offers total of 65 m
readers across India of
which 22 m are not
reached by C&S TV
Hindustan Times +
The Hindu +
The Telegraph +
Hindustan +
The Hindu- Tamil +
Ananda Bazar Patrika
One India : Largest In Numbers
18
BCCL: TOI, NBT, Mirror, VK, MT DB: Dainik Bhaskar, Divya Bhaskar Source: IRS 2012 Q4
65.3
56.5
40.8
29.4
OneIndia DJ DB BCCL
Total Readership in millions
No. 1 newspaper in Delhi NCR
No.1 newspaper in TN
No.1 English daily of East
No. 1 in Indo-Gangetic Plain
No.1 in West Bengal
Results
Launch Campaign generated :
- 600 phone calls,
- 230 emails and website queries
- Direct client outreach to sales team
Total revenue last year – Rs 16 Cr
Q1 Revenue – 11 CR
Our Success Stories
Our Success Stories
Our Success Stories
Our Success Stories
Magic Cube – Direct mailer sent to Advertisers
Thank You