online eye tracking and facial coding solutions
TRANSCRIPT
Presentation EyeSeeAffordable and fast online eye tracking solutions
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Which ad would you publish?
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Advert A
Which ad would you publish?
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Advert B
Which ad would you publish?
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Advert A Advert B
26% more respondentds look at the main message and 200% more at brand & product in Ad A
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Less attention More attention
% Seen Ad A Ad B Ad A/B
1. Main Message 78% 62% +26%
2. Brand & Product 36% 12% +200%
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22
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Advert A Advert B
Measure efficiency:28% more respondents look at the left ad!
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56%of the readers looked at the ad
44%of the readers looked at the ad
Test and Improve
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57%of the readers looked at the ad
86%of the readers lookedat the ad
Test and Improve:70% do not see the main area in the advert!
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57%of the readers looked at the ad
86%of the readers lookedat the ad
30%
Why not test your Ads??? Well…
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Why not test your MarCom??? Well…
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Well…… You can hire a test facility for $20.000-$200.000… and wait 4-5 weeks for your results
But…… Nobody wants to pay so much… Nobody can wait so long
Why is it so expensive and time consuming?
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You need hardware and software…
>25KSpecial glasses or camera Software
Why is it so expensive and time consuming?
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You need hardware and software…
>25K
…and organized focus groups (+50 persons)
Plan and call Transport to facility Reward
Special glasses or camera Software
Instruct and follow Test and analyze
But what if…
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You could upload stimuli on a platform…
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send the stimuli to respondents (at home)…
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track their eyes with their webcam…
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…and you receive the results within a few days
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Our unique service
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The eye tracking survey is launched within a day. Next respondents are recruited –via global panel suppliers- online and their eyes are tracked with their PC and webcam. Within a few days insights are delivered.
Quick turnaround of (global) studies
Our unique service
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The eye tracking survey is launched within a day. Next respondents are recruited –via global panel suppliers- online and their eyes are tracked with their PC and webcam. Within a few days insights are delivered.
Quick turnaround of (global) studies
Cost effective
Our recruitment costs are a factor 2 lower and our operational processes are more efficient than conven-tional eye tracking. Our price is typically 2 times lower than conventional studies.
Our unique service
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The eye tracking survey is launched within a day. Next respondents are recruited –via global panel suppliers- online and their eyes are tracked with their PC and webcam. Within a few days insights are delivered.
Quick turnaround of (global) studies
Actionable insights & end2end solution
Cost effective
Our experienced researchersconvert data into actionableinsights with clearrecommendations to maximizecommunication impact. Youdeliver the stimuli, we deliverinsights.
Our recruitment costs are a factor 2 lower and our operational processes are more efficient than conven-tional eye tracking. Our price is typically 2 times lower than conventional studies.
EyeSee: ET + FC + quant surveys
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Eye Tracking Facial Coding Conventional Questionnaire
Because…what you do not see, you do not buy
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Attracks attention
Holds attention
Likes proposition
Intents to act
Acts (e.g. buy)
Com
mun
icat
ion
Pers
onEye Trackinginsights
Conventionalinsights
Post testing
Few people All people
Our scope
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Packaging Studies Shelf StudiesPOS Material Virtual Reality
Online AdsWeb Pages Social MediaNewsletterE mails
Outdoor AdsPrint AdsTV commercialDirect MarketingMovie TrailersProduct placement
MarCommsInsights
Cross media analysis platform
OnlineInsights
In-store Insights
Responsibilities: minimal effort for client
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Recruitment of panel Eye Tracking Data collection
and analysis Report generation Analyze report
Client
EyeSee
Respondent
Client send: Stimuli Defin. of panel Survey Brief
2 3 4 5 6
Respondent Receive test link Downloads app Performs live eye
tracking session
EyeSee Collects data Checks quality Aggregates data Analyzes data
Respondent Receive reward
EyeSee Creates report Heatmaps AoI Findings Recommend.
Client receives:Full report with heatmaps, AoI, and recommendations to take decisions based on insights
EyeSee Recruits respondents
via panel comp. Recruits respondents
on the street Set test live
EyeSee Creates test Create Survery
Definition of test
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Some of our clients
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Maximize marketing impact with EyeSeeIt’s fast, affordable and easy!
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Olivier Tilleuil+32 477 41 52 90