ONLINE FOCUS GROUPS:A HOW-TO GUIDE IN 8 STEPS

Online Focus Groups: Definition

What’s an online focus group?

Step 1: Define Objective

What’s your “to” Statement?

Step 2: State Hypothesis

What’s your best guess?

Step 3: Define the Population

Who do you want to talk to?

Step 4: Invite Participants

Participants are screened before they are sent an acceptance email. The email contains instructions on how to log into the chat area.

The focus group specialist informs selected participants of the time and date of the actual focus group.

Where can you find your population?

Step 5: Develop a Discussion Guide

Use a guide.

Step 6: Pre-Test

Perform a reality check.

Step 7: Conduct Focus Groups

Remember, look for qualitative information.

Step 8: Analyze Results

Act on your findings!