online fundraising - california state ptadownloads.capta.org/lea/rt/onlinefundraising.pdfonline...
TRANSCRIPT
Online Fundraising
Online Fundraising is EverywhereWhy?
1. Easy
2. Draws in more donors
3. Staying with the times
In 2015, Small organizations continued to see the largest growth in online giving.
Social fundraising has seen explosive growth over the last few years, with
donation volume growing 70% in 2014.
Nearly 3 out of 5 donors age 66 and older are now making online donations. The percentage of online donors in this age group has shot up from
29% in 2010, to 59% in 2014.
Understanding your demographics and the demographics that work best for online fundraising
Is your demographic situation good for online fundraising?
Do you have the right communication environment for online fundraising?
Your Options for Online FundraisingDirect Donation, General-A-Thon, or Student Engagement Focused
1. Direct DonationLowest possible fees, optimized for smartphones
Minimal support and no unifying activity to incentivize donations
Write a very compelling purpose statement
Pros:
Cons:
Tip:
2. General-A-ThonFlexible to fit fundraising events your PTA has done in the past
Could provide more structure and so you need to invest time
Plan event (e.g. jog-a-thon) as you normally would and don’t cutcorners. Planning, promotion, and communication are essential.
Pros:
Cons:
Tip:
3. Student Engagement-Authentically engages many people: students, parents, sponsors, teachers-Can be aligned with school’s educational goals
Not plug and play
Get teacher buy-in. When teachers are involved, raise 37% more than when they are not involved.
Pros:
Cons:
Tip:
Why It’s All Worth It“We are so thrilled that we were able to surpass our goal! The students are still reading like crazy and raking in the money. We have only heard positive things about our fundraiser. Everyone is willing to give money to the students for reading.”Teacher Fundraiser, Texas
“It was an amazing experience and it really got me reading. For example, on Friday when I got home from school, instead of watching t.v. or playing on my IPad, I read for three hours before I went to dance.”6th Grader, California