Online Love

Martin Herrndorf"www.herrndorf.de | herrndorf@gmail.com

12 November 2011"

oikos Meeting @ Hub Zürich

More than 800 million active users on facebook.

Third biggest „country“ on earth!

For example…

Web, Tech & Design

Öko, Sozial & Politik

For example…

For example…

Unser Host: Das Betahaus Köln

How to find a lot of fans.

Nope...

Nope...

How to find a lot of fans.

How to find the right fans.

Better...

How to help the right fans find you.

Yikes!

Don’t be lazy.

10 Rules for Online

Love

1: Build relationships

2: Give and take!

She‘s cool!

Look at him!

3: Be persistent

A post a day...

4: Activate

Join!

Attend! What‘s your...?

Spread!

5: Have famous friends!

6: Get talked about

Good: Postings.

Better: Likes. Double-better: Comments. Triple-better: Discussions.

Super-better: Shares.

7: Use the moment

8: Share"good stuff

9: Post (a lot) of pics

What’s special about your page?

Whom do you know? "Whom do they know?

Where are your “right fans” now? What are they looking at?

…

What do you enjoy?

10: Keep asking questions!

Summary:

Martin Herrndorf"www.herrndorf.de | herrndorf@gmail.com

Enjoy!

Which format?

User Profile Group Page

Post as „you“ X - X

Postings in Newsfeed X - X

facebook.com/you X - X

Sent via mobile X - X

Own Tabs - - X

Ads - - X