Online Marketing

A Must in Today’s highly connected World

Your Website

Objectives• Be Unique: What is

so special about you?

• Be Compelling: What so extraordinary about your story?

• What’s happening now? What’s the objective?

• Who do you want to talk to?

• Why? (Call for Action)

Teamwork is key

Group Creativity

• In most creative agencies, collaboration is key

• Different trades: market research, designer, copywriter, photographer, etc

• One Group Leader & One Team

You are All Brand Ambassadors

You ask the people you know to recommend the best book, movie, product, etc…?

You like books, movies because they tell you a story?

Be a Brand Ambassador by telling YOUR story on line.

Your existing Donors, Volunteers, students,…

are your Ambassadors

Keep them in your Email Database

Create retention by engaging in a “conversation” with them

Ask them for references, testimonials, sharing your info with their contacts.

Everyone goes Mobile!

Make your website responsive = Desktop, tablet & Smart phones

Use Twitter, Instagram & Line on the go

Post photos/videos

What’s in it for the viewer? Donor sees the result of their contribution, Thank you note to the donors, the volunteers, your staff, etc = Be Grateful

Blogging/News

Weekly News

What is the main Message/Purpose

Email: direct & private

Website = Shop’s Window

Call for Action

What’s on line will be there forever!

Social MediaUseful & Powerful

Social Media is a MustSpeak with one tone of voice, be truthful, grateful,

respectful & mindful

Social Mediais universal, a perfect platform for an NGO, a Volunteer organization wherever it’s located.

Social Media TipsTake baby steps: don’t try to be on ALL platforms

Tell your fans/followers compelling stories, to show them why they should Like/Follow you

Be ethical

Share pictures & videos

Use Alerts & Analytics

Never stop “listening”

Engage your audience

What’s in it for the viewer/reader, etc

Call for Action

Ethics in Social Media

What you are ready to make public can be published online provided:

it’s ethical, respectful & mindful

it serves a purpose

It contributes to the community

Use Alerts & Analytics

Set Google Alerts to monitor your presence online

use Facebook Insight: see who your fans are, to what they react most, how you can improve based on the data

Never stop testing: new platforms (ex: Instagram), new content, new photos, etc

FacebookNr 1 Social Media Platform in Thailand

Define your audience: Who do you want to have as fans? Why?

Bring in new fans: Sign all emails with your Facebook Page reference, Tell all your contacts (Email to your database), mention on all online and printed material

Acknowledge your present supporters by Liking their pages & Sharing their posts when relevant to you.

Post at least 3 times a week: short sentence, photo/viedo

Facebook Page Strategies & Tactics

LinkedIn, THE Professional powerhouse

Just Launched: The LinkedIn Volunteer Marketplace: Connecting Professionals to Nonprofit Volunteer

Opportunities

Content & IllustrationCraft compelling content, add photos/videos

Compelling Content

• Because of Google new rules, Content is the prime source for research & visibility criteria on search engines

• Content is storytelling with photos/videos

• Imagine yourself as a “viewer”