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Online Marketing Strategy for The Golden Fiber (JUTE) Product

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Presented By

HM Rumi Amin

Learning Objectives

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→ For creating a perfect e-commerce store of Jute made products→ Making Low cost online business set up with carry bags and

fashionable jute products→ To reach jute products to maximum numbers of prospective

customers through online e-commerce solution → To Offer comparatively low cost jute products to customers as

online e-commerce business set up is cheaper than physical business set up

Introduction

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In last two decades our lives have been changing everyday with the rapid development of Internet in our day to day lives. Nowadays millions of people are dependent on Internet to earn money through their various types of web based business. Ecommerce Website is the main business platform to sell products easily to maximum numbers of customers worldwide. To start online selling business one must has to create a dynamic ecommerce web store of products with maximum purchasing facilities for online customers. Regular online marketing of the ecommerce website is must to obtain targeted profit.

Our product ranges

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→ Jute Bag→ Printed and decorated jute shopping bags→ Designers Laptop Bags→ Jute Folders→ Men’s Wallet→ Ladies Hand Bags→ Carpets

Financial Issues

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Ser Items Unit Price (EURO)

1 Jute Bag 3-52 Printed and decorated jute shopping

bags15-20

3 Designers Laptop Bags 40-454 Jute Folders 10-125 Men’s Wallet 5-76 Ladies Hand Bags 25-307 Carpets 200-650

Cost in Country=(Production cost + packing & shipping cost + website management cost +Profit (20%)+ Marketing (5%)

Creating a dynamic ecommerce web store

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Creating a dynamic customer friendly e-commerce web store/website is the first step to sell our jute products. In that case after researching on two world famous ecommerce websites Amazon.com and ebay.com I have got few points that must have to maintain to create a dynamic and user friendly ecommerce website. In my next slide I am mentioning the points.

Necessary to do list of points step by step

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1. Select a dynamic name of the ecommerce website(domain name) that are very relevant to our jute products

2. Make it super-easy to find your delivery, exchange and returns policies.

3. Offer free shipping

4. Publish a newsletter

5. Encourage customer reviews

6. Look fabulous

7. Make it easy to buy

8. Offer world-class service

9. Display professional product pictures

How e-commerce works

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How e-commerce works

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system might work. Sitting at computer, a customer tries to order a book online. The Web browser

communicates back-and-forth over the Internet with a Web server that manages the store's website.

The Web server sends order to the order manager. This is a central computer that sees orders through every stage of processing.

The order manager queries a database to find out whether what the customer wants is actually in stock.

If the item is not in stock, the stock database system can order new supplies from the wholesalers or manufacturers. This might involve communicating with order systems at the manufacturer's HQ to find out estimated supply times (in other words, in "real time").

The stock database confirms whether the item is in stock or suggests an estimated delivery date.

Assuming the item is in stock, the order manager continues to process it. Next it communicates with a merchant system(run by a credit-card processing firm or linked to a bank) to take payment using the customer's credit or debit card number.

The bank computer confirms whether the customer has enough funds.

How e-commerce works

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The merchant system authorizes the transaction to go ahead, though funds will not be completely transferred until several days later.

The order manager confirms that the transaction has been successfully processed and notifies the Web server.

The Web server shows the customer a Web page confirming that her order has been processed and the transaction is complete.

The order manager sends a request to the warehouse to dispatch the goods to the customer.

A truck from a dispatch firm collects the goods from the warehouse and delivers them.

Once the goods have been dispatched, the warehouse computer e-mails the customer to confirm that her goods are on their way.

The goods are delivered to the customer

All of these things are invisible—"virtual"—to the customer except the computer she sits at and the dispatch truck that arrives at her door.

Strategies of online Marketing

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Include URL in all Advertising

→ Company letterhead→ Yellow Page listing→ Promotional items, Pens, magnets, etc.→ Press releases→ Uniforms, shirts→ Company cars and trucks→ Building signage

Strategies of online Marketing

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How People find information

→ People search for information differently

→ Some will try typing the business name in the address bar directly

→ Most will use a search engine → Our Goal: Optimize your web pages so they will be

found by those looking for your product or service

Strategies of online Marketing

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Search Engine vs Directory

→Search engines travel throughout the web via “spiders” to find and index web pages, i.e., Google, Inktomi

→Directories are hierarchical catalogs of web pages review by people, i.e., Yahoo

→Search engines and directories may use different criteria to index the results

→Getting top position in a search engine is not an exact science

→ According to Search Engine Land 85% consumers are turning to the internet (Sorry Yellow Page to find Local Business.)

→ To Do: Submit Website link in appropriate category in as many directories as you can!

Strategies of online Marketing

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Fulfill All On Page SEO Requirements

1. Research minimum 10 targeted keywords for the website

2. Use Tags

3. Use Meta Descriptions

4. Create Xml sitemap and submit in all search engines

5. Fix the brocken links of the website

6. Use anti-bugging plug-in to protect the website from spammers!

Strategies of online Marketing

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Premium Online Advertisement Networks

→Guaranteed higher ranking

→Usually flat fee or pay per click

→Yahoo – Sponsorships

→Lycos Network – Small text ads

→AltaVista – Listing Enhancements

→Google – AdWords

→ Paid Advertisement on Facebook, Linkedin and Pinterest

Conclusion

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All the recommended factors to promote our ecommerce website as best in a Country mush have to be executed by the authorize webmaster of the website. It’s a regular process not a matter of one month! If every factor will be maintained properly then the website will be optimized most and our jute products can be sold maximum to prospective customers.

References

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1. http://www.motionpixels.com2. http://www.explainthatstuff.com3. http://www.amazon.com4. http://www.amazon.com

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