online marketing success in a down economy
DESCRIPTION
Create success in online marketing" - As marketers, we all have read white-papers, attended webcasts and events on this topic atleast once! Combine that with the social media buzz machine working overtime and there's a recipe for some confusion.TOPICS INCLUDE:* Why social media? Is this really for my business?* When and if social media is an appropriate lead gen strategy for enterprises* What you can expect from your social media program* How to convert your social media trafficView this Webinar as we discuss how leading marketers and organizations are implementing meaningful online campaigns, setting realistic goals and achieving success in doing so.Our marketing practitioners will try and explain in plain English what it takes to run a successful online marketing campaign and when to include social media in the picture.http://www.regalix.com/index.php/online-marketing-successTRANSCRIPT
Online Marketing Successin a down economy
Social Media holds the key
© 2009 | Think Innovation
REGALIX INC
www.regalix.com2600 E. Bayshore Road, Palo Alto, CA 94303
[email protected] | 1-888-REGALIX
Palo Alto | Bangalore | Chandigarh | New Delhi
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Presenter – Shivraj Asthana
© 2009 | Think Innovation
EVP & Co-founder at Regalix Inc.
Has extensive experience in online marketing
Managed operation in several early startups
20+ years of management and operational excellence
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Presenter - Chris Bartik
© 2009 | Think Innovation
Director of Marketing, CrownPeak
10 years of experience in interactive marketing, advertising and PR
Managed marketing strategies and programs with software
companies such as Vignette, Quark and Trilogy
Frequent speaker on marketing and content management related
topics
Blog can be found at blog.contentmanagement.com.
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Agenda
Introduction
Why Social Media
Social Media Approach
Lead Gen using Social Media
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Biggest Mistakes…Survey of Business Professionals
0% 10% 20% 30% 40% 50% 60%
Source: AMA Downturn Economic Survey Report, May 2008
© 2009 | Think Innovation
Halt or Reduce Spending on Key Marketing Initiatives
Focus on short-term tactics
Stick to status quo
Adopt marketing strategiesof other organizations
Not being sensitive to competitive threats
Don’t know
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© 2009 | Think Innovation
Marketing…embracing change
Marketing changing gear To deliver more with less Up-shift to higher performance
Customer behavior changes too more connected, savvy, value conscious Driving sales process
Technology adding unprecedented access Informative, collaborative, “prosumer”
Changing approach Reach customers where they go Meet customers on their own turf Listen, communicate and interact
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Changing MediaFocusMessaging
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Your Cliffsnotes
Social media drives traffic into the top of your sales funnel
Quality content converts
Measure refers
Listen
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Summary
© 2009 | Think Innovation
Biggest Mistakes…Survey of Business ProfessionalsMarketing…embracing change
Marketing changing gear Customer behavior changes too Technology adding unprecedented access Changing approach
Social media…should this matter to me IBM Study “The Enterprise of The Future. A global study of CEO”
Business/Tech buyers are socially engaged Missing opportunity by not connecting with them socially?
Top Socially engaged brandsSOCIAL ENGAGEMENT
User generated content – higher credibility Give-to-take approach Reliance on social & not corporate communication
Social Media Approach Monitor the Pulse Differentiated Targeting Develop, Repackage and Repurpose Avoid driving users across sites Set appropriate goals for each channel
Social Media Drives TrafficQuality Content Converts
Call to action directs and qualifies prospectsStart Somewhere and Measure
Track the referralsMeasuring the Entire FunnelMonitor for Leads
About Regalix
Forefront of Online Marketing, Research and Web 2.0 portals
Multi-disciplinary Leadership Team
Fortune 500 and Venture-Backed Customers (B2B and B2C)
Global Operations: HQ in Silicon Valley, 4 Offices
150+ Team, Built on 8+ years of research
Recognition
www.regalix.com
9© 2009 | Think Innovation
For complete 36 slide presentation and to download video Visit us at
http://www.regalix.com/index.php/online-marketing-success
For more Webinars-
http://www.regalix.com/index.php/insight/webcasts
To know about us - www.regalix.com
10© 2009 Confidential | Think Innovation