Online Marketing

A brief overview of web marketing for beginners

Index

• Introduction – what’s it all about?

• Online Marketing

• Online Advertising and P.R

• Trafficing Tips

• Benefits

Introduction

• The World Wide Web has rapidly become a large marketing opportunity for many companies around the Globe. With currently over 1.3 billion users, some of todays most sucessful companies have expanded thanks to its efficient nature.

• The Internet has brought many unique benefits to marketing, including lower costs for the distribution of information and media to a global audience. Effective Internet marketing requires a comprehensive strategy that analyses a given company's business model and sales goals with its website function and appearance, focusing on its target market by chosing the correct forms of advertising, media and design.

• This presentation will outline the varied online options and their specific benefits.

Online Marketing

• Online Marketing is the marketing of products or services over the internet. It ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.

• Online Marketing has emerged as a Powerful Tool in the Management of the Web, E-mail, Interactive TV and Wireless Media areas. Search Engine Advertising and Optimisation are the Mechanisms employed to Promote, Publicise and Profile.

• There are many business models based on the specific needs of each person or business that launches an Internet marketing campaign. Some of the more recognised ones include affiliate marketing and e-commerce.

Online Advertising and P.R

• Online Advertising is a form of promotion that uses the Internet for the expressed purpose of delivering marketing messages to attract customers. Examples include contextual ads like AdSense, AdWords banner Ads, social network advertising, and e-mail marketing.

• Online P.R involves activities geared towards influencing media, communities and audiences that exist solely on the Internet using online channels. That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.

Trafficing Tips

Maintaining a constant flow of traffic to your site is essential in successful online marketing. Monitoring statistics and web analytics helps to

outline the relevance of your site. The overall aim is to get vistors to your site, turn them into customers and give them a reason to return.

Here are some useful tips on how to do so:

• Link Building – create links to appropriate, interesting pages

• Keep It Relative – ensure that your target customer gets what they want from your site (chose keywords carefully, use appropriate context)

• Offer them something – consider WIIFM, use newsletters etc

• Updates – keep your site updated on a regular basis. Use blogs, forums etc to ensure higher rankings in search engines.

Benefits

There are countless advantages of marketing online, some of which include the following:

• Low Cost - companies can reach a wide audience for a small fraction of traditional advertising budgets

• Website Logs – statistics which measure who is viewing the site and for how long. In addition to this, marketers can determine which messages or offerings are more appealing to an audience and which are irrelevant.

• Popularity – As of 2007, internet marketing is growing faster than other type of media. Because exposure, response, and overall efficiency of internet media are easier to track than traditional (off-line) media, internet marketing can offer a greater sense of accountability for advertisers.