online platform – website & social media
DESCRIPTION
ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA. FISHERMAN’S FRIEND official web-site (http :// www.fishermansfriend.com). Choose your country here. Available: Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and more……. FISHERMAN’S FRIEND official web-site. Home Page. - PowerPoint PPT PresentationTRANSCRIPT
ONLINE PLATFORM – WEBSITE & SOCIAL MEDIA
FISHERMAN’S FRIEND official web-site(http://www.fishermansfriend.com) Choose your
country here
Available:Australia, China, Hong Kong, Indonesia, Malaysia, Singapore, Thailand, Vietnam and more……..
FISHERMAN’S FRIEND official web-site
Home Page
FISHERMAN’S FRIEND official web-site
ProductProduct Shot
Flavor Name
Description
FISHERMAN’S FRIEND official web-siteHeritage Section
Contains a FISHERMAN’S FRIEND timeline.
FISHERMAN’S FRIEND official web-site
Noticeboard Section
FISHERMAN’S FRIEND official web-site
Click to see the details of each images/ video/ event/ news
FISHERMAN’S FRIEND Content Management System (CMS)
• Web-site URL:www.fishermansfriend.com/Umbraco
• Login ID: ff-country name
• Password: Sent by email
FISHERMAN’S FRIEND Content Management System (CMS)
Every heading corresponds to a page on the Web Site.
Save
Save & publish
Preview
FISHERMAN’S FRIEND Content Management System (CMS)
Upload images or files
Create
FISHERMAN’S FRIEND Content Management System (CMS)
Create a File/ Folder/ Image
Give a name
FISHERMAN’S FRIEND Content Management System (CMS)
1. Choose the file from PC
2. Click Save
FISHERMAN’S FRIEND Content Management System (CMS)
1. Create Event
2. Input Details
3. Choose Image
4. Click Save & publish
FISHERMAN’S FRIEND Content Management System (CMS)
Upload to Web-Site
Image Size Requirements
Listing image(110 px x 80 px) in jpg or png format
Main image(580 px x 420 px) in jpg or png format
Image Size Requirements
Listing image(94 px x 60 px) in jpg or png format
Main imageLandscape (400 px x 240 px) or Portrait (215 px x 320 px)
Image Size Requirements
Tile imageAt least 400 px wide and can be as tall as it wants
Image Size Requirements
Full Size image1110 px x 740 px
User Manual
Download the Website User Manual from www.ff-library.com -> Assets page
SOCIAL MEDIA
FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
Landing Page
FISHERMAN’S FRIEND Facebook Fan page (Indonesia)
Promotion message
News feed
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Landing Page
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
New TVC
News Feed
FISHERMAN’S FRIEND Facebook Fan page (Thailand)
Promotion Update
FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)
FISHERMAN’S FRIEND “Memang Ada Kick” Facebook page (Malaysia)
FISHERMAN’S FRIEND Facebook Fan page (Vietnam)
Landing Page
Some suggestions for Facebook Marketing1. It’s Fun to be Young
– “Fun” can be defined as a lot of things – surprise, achievement, win, collaboration, sensation
2. Get Personal– Create very personal campaigns to penetrate into the mind-set
of the people3. Appreciate and recognize your fans
– To make your customers feel special is to give them control and autonomy
4. Consistently participate– Upload post regularly and quickly respond to questions
5. Images work – Facebook’s research shows that photo albums, pictures, and
videos increase engagement more than a 100 per cent, more than content without visuals.
Logo Usage and Guidelines
• PLEASE GO THROUGH THE BRAND MANUAL AND ALL COMMUNICATION MATERIAL MUST BE DEVELOPED WITH THE FULL COOPERATION AND GET FINAL APPROVAL OF IMPEX MANAGEMENT COMPANY LIMITED.