online retail conference 2012 ron koehler
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Confidential & Proprietary
Ron Koehler
CEO Australia and New Zealand
Schenker Australia, Sydney, 24th May 2012The Supply Chain behind eCommerce
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Ron Koehler | Cebit 2012 Confidential & Proprietary
E Commerce Today
Overview of Eco-system
Conclusion | Q&A
Support Framework
AGENDA
Success Factors / Requirements
A Case Study
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Information
Education Entertainment
Communication E commerce
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Ron Koehler | Cebit 2012 Confidential & Proprietary
E Commerce in Australia
source: Telstra Smartphone Index
12
12
eShop
410Buy
15%
source: ABS
$143b
2011
5-6%9.5M2011
source: BuddeComm
Shoppers
15-27% e
4yrs
eRetail eSales
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Ron Koehler | Cebit 2012 Confidential & Proprietary
…the NBN will allow eBay sellers and other ecommerce participants to reach a larger customer base throughout Australia
…allow innovation in how we buy and sell online and enrich the customer experience.
“
“
Senator Stephen Conroy Minister for Broadband, Communications and the Digital Economy
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Source: A commissioned study conducted by Forrester Consulting of 54 Australian online retail professionals on behalf eBay, 2010
Challenges affecting profitable growth on online retailing
Percentage
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Challenges affecting profitable growth on online retailing
Percentage
Source: A commissioned study conducted by Forrester Consulting of 54 Australian online retail professionals on behalf eBay, 2010
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Percentage
Reasons for dissatisfaction or abandonment of e-commerce transaction, 2009
Source: Forrester Consulting
Dissatisfied Abandoned Transaction
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Reasons for dissatisfaction or abandonment of e-commerce transaction, 2009
Source: Forrester Consulting
Percentage
Dissatisfied Abandoned Transaction
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Ron Koehler | Cebit 2012 Confidential & Proprietary
LOGISTICSIS KEY TO SUSTAINABLE
E-COMMERCE
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Ron Koehler | Cebit 2012 Confidential & Proprietary
E & M Commerce
Eco system
Final delivery
Arrival at DB Schenkerdestination office
eSchenkerregistration
login
User
Password
Permanent tracking
Shipment data entry
Data transmission tolocal DB Schenker office
http://ebusiness.dbschenker.com
Pick-upAir, land and ocean carriage
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Enabling Global Trade – E2EDoor-to-door solutions, Supply chain management
Value added
services
Value added
services
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Supply Chain Management Competency
Co –exist
Needs to be supported by total supply chain
Clear growth in e-Commerce and m-commerce (mobile commerce)
Retail DirectRetail Direct
B2B DC Based B2B DC Based
Consumer DirectConsumer Direct
Multi Channel Strategy
Multi Channel Strategy
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Ron Koehler | Cebit 2012 Confidential & Proprietary
How to fulfill customer expectation?
Challenges Time of Delivery
Security to Customers
Mode of Delivery
Integrity to Customers & Brand Owner
Cost of Delivery
Time to Market
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Total Supply Chain Reporting
Delivery Priority, Partner Management
Exception Management
To Customers, Trucking Partners, Schenker Operations
Key Success Factors
MonitorMonitor
VisibilityVisibility
ReportReport
ManageManage
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Ron Koehler | Cebit 2012 Confidential & Proprietary
eBusiness Partnerships DB Schenker(Global Network)
DB Schenker(Global Network)
End Consumer(Multiple Vertical
Markets)
End Consumer(Multiple Vertical
Markets)
Transport Partners(Air/Ocean/Road)
Transport Partners(Air/Ocean/Road)
Suppliers(Domestic & International)
Suppliers(Domestic & International)
Government Agencies
(Customs/AQIS)
Government Agencies
(Customs/AQIS)
Schenker partners with
all facets of the Supply Chain
utilising multiple
communications methods and
interface standards
Need for Systems Integration
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Case Study
E2E Multi Channel Model
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Supply Chain Framework
SpeedRisk mitigationCost effectiveness
RedundanciesFlexibilityScalability
Overseas factories
Transfers
Air & Ocean freight
SYD
MEL
ADL
BRI
PER
Metro Deliveries
Residential 5 to 9pmTime slotsFull Track & TraceSign on glass
Regional Deliveries
Urgent
Milestone TnT @ ctn level Web visibilityExceptions auto-reports
NBD for 88% of AUWeb visibilityCOD
Merge Hubs
VMI & mergeVMI & merge VMI pick, pack & merge
VMI pick, pack & merge
One order, One delivery
One order, One delivery
SYD VMI
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Text sent to customer on departure from factory
Delivery date on SMS calculates international & domestic lead time
CUSTOMERCUSTOMER
Text to Customer on Departure
Your order 1234543 is available for delivery on 30th
Feb between 9am – 1pm.
To confirm this delivery reply “1”.
Or for delivery 31st Feb between 9am – 1pm reply “2”.
For change of delivery address or a call back reply “3”.
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Response from Customer
1 2 3
Thank you. You will receive a phone call to book in delivery within the next 1 business day.
Thank you. Your delivery is confirmed for Tuesday 31st Feb between 9am – 1pm.
Thank you. Your delivery is confirmed for Monday 30th Febbetween 9am – 1pm.
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Text to Customer on Day of Delivery
Carrier route optimisation
Delivery window reduced from 4 hours to 2 hours
Your order 1234543 has been loaded on board for delivery. It will be delivered between 9am – 11am today.
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Reverse Logistics Solution
Customerreturns
Productreturns
Send for repair,
refurbish, scrap
Consumers Service CentreReverse Log
Hub Repairers
Recyclers
Refurbishers
Manufacturers
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Reverse Logistics Solution
Customerreturns
Productreturns
Send for repair,
refurbish, scrap
Call and service centre
Answer calls from customer for product repairs/servicing
Search for solution & advice customer
Minor repairs & product replacements
Service/replacement
Consumers Service CentreReverse Log
Hub Repairers
Recyclers
Refurbishers
Manufacturers
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Reverse Logistics Solution
Customerreturns
Productreturns
Send for repair,
refurbish, scrap
Consumers Service CentreReverse Log
Hub Repairers
Recyclers
Refurbishers
Manufacturers
Reverse logistics hub
Storage & management of finished goods & spare parts
Inspect & process faulty products
Issue good products & serviced parts to customers & service centres
Order fulfillment
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Reverse Logistics Solution
Customerreturns
Productreturns
Send for repair,
refurbish, scrap
Consumers Service CentreReverse Log
Hub Repairers
Recyclers
Refurbishers
Manufacturers
Repairs, remanufacture, refurbishment & scrapping
Process faulty products
Replenish good products or parts to the reverse logistics hub
Replenishment
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Ron Koehler | Cebit 2012 Confidential & Proprietary
National Coverage Australia
Sydney(Corp Office)
Perth
Melbourne
Adelaide
Brisbane
Darwin
Townsville
Mackay
Rockhampton
Canberra
Hobart
DB Schenker hub Regional hub
Scheduled services
Door-to-Door delivery Australia wide
Daily interstate line haul & sensitive freight services
Own fleet supplemented by auditable external partners
Full visibility through online tracking or EDI
Rail & domestic ocean freight provided on request
Real time Confirmation Of Delivery (COD) by scratch on glass
Online Proof Of Delivery (POD) imaging
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Ron Koehler | Cebit 2012 Confidential & Proprietary
Global network of 2000+ offices
DB Schenker IT systems require a high bandwidth globally
System integration with worldwide customers
Servicing global supply chains
Connecting with airlines, shipping lines, customs authorities & transport companies worldwide
Real-time online visibility on a global scale
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Confidential & Proprietary
Schenker Australia, Sydney, 24th May 2012
Thank
You!