ONLINE TREND 2013

Create by Sattra ViriyacharoenthamDigital Strategist

March 2013

BIG NUMBER

2.4 Billion total internet users over the world

Source: internetworldstats/2012

Africa7%

Asia45%Europe

22%

Middle East4%

North America11%

Latin America / Car-ibbean

11%

Oceania / Australia1%

Thailand holds the 10th place

20 Million Thailand Online Population

30% Penetration of Thailand population

Ref: Mindshare

A lot of things went on

CHANGES IN CONSUMER BEHAVIOUR

Mobile Phone Addiction

90% of teenagers worldwide check a smartphone before getting out of bed.

40% spend time to Connect online with friends over a private meeting.

Source: brand buffet/Cisco/marketingoops

Aged 13-17 18%Aged 18-24 21%Aged 25-34 33%Aged 35-54 21%Aged 55+ 7

The New Meaning Of Handsome

Source: Youtube

The Multi-Tasking consumer

marketingopps

62% of consumer Search for product information before going to shop at stores.

9 out of 10 users watch VDO review of innovative products they may buy

81% of consumers accepted that A post from their friends directly influenced their the purchase decision.

Factor influences a purchasing decision

30% of consumers most likely to respond to brand offer when it has been reposted by friend.

44% of the consumer are most likely to engage with branded content that contains pictures.

User empowerment in a social media

marketingopps

• Mobile becomes the primary platform of consumer

• Multi-tasking & Multi-screener• Fragmentation of viewing and market

3 Major trends

Mobile becomes the primary platform of consumer

Rebirth of new Smartphone & Promotion

Network providers are even more competitive

Trends

• Multi screen• Apps & HTML 5• Responsive design• Mobile payment

• Mobile search Ads• Rich media Ad• Facebook Mobile Ads• Campaign opportunity• Branded mobile apps

Marketing

Mobile

Multi-tasking Multi-screener

Marketer adapts more than one mode of multi-screening

Fragmentation of viewing and market

• Free TV lost audiences to other screens• VDO content is today’s most popular • A lot of pages were created by specific

interest

DELIVER PERFORMANCE

Make your own ingredients

STRATEGY

Think mobile firstContextDifferent screensResponsive!

Think integrated Mobile/DesktopOffline/OnlineCombination of media

Adapt “always-on” and “multiscreen” lifestyle to your business

THANK YOU